15 Best Pay Per Lead Affiliate Programs

When it comes to affiliate marketing, most affiliates focus on earning commissions by generating sales for a product owner.

For example, you place a link on your website, if a person clicks the link and then buys the product or service, you get paid.

However, that’s not the only way to do it.

You can also get paid just for sending leads to the advertiser, regardless of whether the prospect buys or not. These types of programs are called pay per lead affiliate programs (PPL).

In most cases, PPL programs pay a small amount, but the good ones can convert into regular sales for you because you don’t need the person to buy anything in order for you to get paid.

Having said that, some PPL programs pay substantially high commissions, some as high as $150 per lead, as you will see in this article.

Pay per lead programs are also sometimes referred to as Cost Per Lead (CPL). If the visitor is also required to perform an action in order for you to receive your commission, then the program will be referred to as a Cost Per Action (CPA) program.

Typically, the action will be something simple like signing up for a free trial, submitting an email address, or completing a survey, for example.

Why Promote PPL Offers?

You might be thinking that a lot of PPL offers are not worth promoting because they pay low commissions, but this is not the right way to look at it.

If you only promote high ticket offers then your sales will be more infrequent, even if it’s a good offer. On top of that, you will also need some sales skills to present high ticket offers effectively in order to make consistent sales.

Promoting a few good PPL offers that convert well will help you to make steady and consistent sales month to month.

A good way to think about it is to tailor your affiliate marketing strategy to include a mix of a few good high ticket offers, some recurring programs, and some PPL offers. That way you can make steady sales from the PPL offers, build up a recurring income with your rebill programs, and also scoop up some high commissions along the way. Once you’ve learned other sales and copywriting skills, then you can think about focusing more of your time on high ticket offers if you want to.

Affiliate marketing is becoming more popular every year, with increased interest of around 200% since 2015. So, with more affiliates joining the game it makes sense to give yourself the best chance to make steady commissions and promote a few PPL offers too.

Best Affiliate Programs That Pay Per Lead

There are a ton of PPL and CPA offers out there, however, it can be hard to find a lot of the good ones. When you come across them yourself without a recommendation, it can be hard to know if they will actually convert once you start promoting them.

Some of the best PPL programs I have promoted took me years to find. So, in this article, I have listed some of the best pay per lead affiliate programs I have come across to save you time searching the web.

PPL SMB Affiliate Programs


ClickFunnels is a great piece of software that allows you to build sales funnels, landing pages, receive payments for your own products and services, recruit affiliates, and build an email list.

ClickFunnels also has a great affiliate program too.

Although their affiliate tracking has known to be a little off in the past, they are still a great product to promote, because their products are massively popular, and you also have the chance to make some pretty sizeable commissions.

Promoting a few of their low-ticket offers such as their marketing books (DotCom Secrets, Expert Secrets, Traffic Secrets, and Copywriting Secrets) will pay you $1 per lead.

This doesn’t sound like much, but once you’ve referred that lead, you will also earn commissions on anything the customer buys on the back end of the funnel.

Here’s a few examples of what I mean:

Example 1

You get $1 for promoting Copywriting Secrets → Customer later buys Funnel Scripts at $797 and you earn $297 commission on the Funnel Scripts sale.

Example 2

You get $1 for promoting DotCom Secrets → customer later buys the ClickFunnels software at $99 or $297 per month and earn 30-40% recurring commission on this sale every single month.

  • Commission rate: Various – $1 on books, 20% on selected products for new affiliates and upsells, 30-40% on all products, upsells, and rebills for affiliates who have met specific criteria.
  • Cookie duration: Lifetime sticky cookie
  • Affiliate Network: Private
  • Sign up here


Shareasale is one of the biggest and most reputable affiliate networks out there and is also one of my personal favorites to work with.

Shareasale caters to a wide variety of niches and has a huge range of products. Typically products are either physical, software or service-related. As an example, you can find anything from mattresses to web hosting services, so it’s a pretty varied list.

You will get $30 for referring other affiliates to Shareasale, and once that affiliate has earned their first $20 on the platform. If you refer a merchant then you will get $150 once the merchant has made their first $100, or once they have been on the network for 6 months, whichever comes first.

  • Commission rate: $30 affiliate referral and $150 for a merchant referral
  • Cookie duration: 365 days
  • Affiliate Network: Shareasale
  • Sign up here


FreshWorks, formerly FreshDesk, is a well-known customer relations management (CRM) software service that helps you to provide great customer support if you are selling your own products. I used FreshWorks a few years ago on a previous website where we were also selling our own products, so I can vouch that it’s a great service.

FreshWorks is designed for small and medium-sized businesses and supports various communication channels, including phone, email, website, and social media.

As an affiliate, you can earn $5 per lead, and a further 15% recurring commissions over the first year from your referrals that go on to sign up for a paid account.

  • Commission rate: $5 per lead, an additional 15% on sales
  • Cookie duration:
  • Affiliate Network: Private
  • Sign up here


Rankpay is essentially an SEO service. However, you only pay them if they are successful in ranking your site. Just tell them what keywords you want to rank for and they will try to make it happen for you.

  • Commission rate: $25-$50 per referral
  • Cookie duration:
  • Affiliate Network: Shareasale
  • Sign up here


Grammarly is one of the leading online spelling, punctuation, and plagiarism checkers on the market. Many businesses, content writers, and bloggers use it on a daily basis to help them craft content.

Grammarly is known to convert very well and has an average conversion rate of 20-30%. So once you get people to click on your links you should be able to make sales pretty easily.

As an affiliate, you will earn $0.20 per referral and $20 per sign up.

  • Commission rate: $0.20 per lead, $20 per sign up
  • Cookie duration: 90 days
  • Affiliate Network: Tune
  • Sign up here


Canva is a go-to graphic design tool for many online marketers, bloggers, influencers, and business owners. You can use it to create all kinds of graphics from logos, social media posts, banners, infographics, and more. One of the reasons it’s so popular is because anyone with no design experience can use it and quickly make awesome-looking graphics.

Promoting Canva can earn you $6.50 per lead, or, per free sign up you refer, and 25% on paid accounts. You also get 100% commission on the first month of the paid plan.

  • Commission rate: $6.50, 25% on paid plans
  • Cookie duration: 30 days
  • Affiliate Network: Impact Radius
  • Sign up here


ConstantContact is one of the oldest email autoresponders on the market, with over 20 years of experience. Small and medium-sized businesses use ConstantContact to help grow their email list, support their customers, and market their products.

If you refer someone for a free trial then you’ll earn $5 for the lead. If your referral goes on to open a paid account then you’ll get an additional $105, which is pretty sweet!

  • Commission rate: $5 per lead, $105 per upgrade to a paid account
  • Cookie duration: 45-75 days
  • Affiliate Network: FlexOffers
  • Sign up here

Merchant Equipment Store

The Merchant Equipment Store provides businesses with the ability to accept credit card payments through their payment processing equipment. The Merchant Equipment Store is popular among small and medium-sized businesses because their prices are very close to those set at wholesale.

Affiliates promoting this offer will receive $20 per lead, and an additional 5% on any purchases that are made.

  • Commission rate: $20 per lead, 5% per sale
  • Cookie duration: 30 days
  • Affiliate Network: Shareasale
  • Sign up here

PPL Financial Affiliate Programs

Personal Capital

Personal Capital is a useful piece of software that allows you to manage and track all your financial activities so you can budget effectively and plan for important things like buying a house, saving for your kid’s education, or planning your retirement.

This is a great one to promote if it fits your niche because you can earn a cool $50-$100 just for referring a lead.

However, there is a caveat to this.

Your referral will also need to hook up at least $100,000 worth of assets to their tracking software in order for you to qualify for the commission. This sounds like a lot, but it’s really not much if your referral is going to include things like their 401K, savings, and any equity that they have in their home.

  • Commission rate: $50-$100
  • Cookie duration: 30 days
  • Affiliate Network: FlexOffers
  • Sign up here

CIT Bank

CIT Bank is a bank that only operates online. They offer very attractive savings products and an easy way to shop.

CIT Bank provides an easy to use eChecking account, which allows you to easily pay your bills and access your cash from their mobile app. People are also attracted to CIT Bank because they can also earn interest with no monthly fees.

As an affiliate you can earn up to $100 per referral, which is great for a pay per lead program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Affiliate Network: CJ Affiliate
  • Sign up here

National Debt Relief

As you probably would have already guessed, National Debt Relief helps people to get out of debt, but they do it without using loans or encouraging you to file for bankruptcy.

If you want to promote this offer then expect to earn $27.50 for every qualifying lead you can send their way.

  • Commission rate: $27.50
  • Cookie duration: 60 days
  • Affiliate Network: Shareasale
  • Sign up here

PPL Insurance Affiliate Programs


Hiscox is a US insurance company for small businesses that provide customized policies to their customers.

They cover all the necessities including, professional liability, general liability, cybersecurity, business owner policies, and short-term liability.

Promoting Hiscox as an affiliate, your efforts can bring you $25 per referral who generates a quote through your link.

  • Commission rate: $25 per lead
  • Cookie duration: 7 days
  • Affiliate Network: CJ Affiliate
  • Sign up here

PPL Education Affiliate Programs


In you’re not already familiar with Skillshare, it’s an online learning platform where people can go to access both free and paid courses. Skillshare has all kinds of courses on a variety of topics like business skills, marketing, design, art, photography, writing, and more.

The classes are taught by real experts in their field, so you can be confident you are referring people to a platform where they will actually learn good skills taught by people who know what they are doing.

As an affiliate you will receive $10 per lead, that is, as long as a person signs up for a free trial then you will get paid.

  • Commission rate: $10
  • Cookie duration: 30 days
  • Affiliate Network: Impact Radius
  • Sign up here


CreativeLive is another online learning platform with well over 1,500 courses. Like Skillshare, CreativeLive has both free and paid courses, many of which are taught by some very noteworthy people including Lewis Howes, Tim Ferriss, Mel Robbins, Ben Greenfield, and Gary Vaynerchuk.

When you refer someone to CreativeLive you’ll earn $1 for a free trial, 20% on the first-course purchase, and 10% on all future purchases.

  • Commission rate: $1 per lead, 20% for the first paid course, 10% on future courses
  • Cookie duration: 30 days
  • Affiliate Network: Shareasale
  • Sign up here

PPL Side Hustle Affiliate Programs


SwagBucks is a platform where people can make some money for watching videos. However, customers need to be in either the US, Australia, UK, Ireland, or Canada to take part. Fortunately, you do not need to be in one of these countries if you want to promote SwagBucks as an affiliate.

Affiliates earn $3 for every qualified lead they send, so not too bad for a pay per lead program.

  • Commission rate: $3 per lead
  • Cookie duration:
  • Affiliate Network: FlexOffers, Impact Radius
  • Sign up here

Best Pay Per Lead Affiliate Programs – Final Thoughts

There are loads of great offers out there, and fortunately, with PPL or CPA offers, you don’t need to rely on making a sale in order to get paid.

Including a few good pay per lead affiliate programs into your marketing strategy can help you earn some nice commissions regularly and build up a healthy affiliate income.

Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

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