Gaming Affiliate Programs – (10 Best To Promote)

Last Updated on 6th February 2024

If you want to earn an income while promoting video games and accessories, then the gaming niche could be the perfect fit for you.

Gaming’s being around for a long while now, and it’s one of those markets that has been experiencing the snowball effect since the turn of the century.

Back in the day, I used to love playing games like Street Fighter, Tekken, Soul Edge, Super Mario Kart, and Golden Eye. Those games were super-addictive and loads of fun, but the industry’s come a long way since then!

There are new and better games coming out all the time, and as an affiliate, in this niche, you’ve also got a load of peripherals and merch that you can sell too!

Build up a loyal audience in this niche and sooner or later you’ll pretty much be able to print your own money!

So, if the gaming niche sounds like it could be the right one for you then here’s a list of some of the top gaming affiliate programs in the space right now.

Why You Should Consider Promoting Gaming Affiliate Programs

The gaming market has gained incredible momentum, and it doesn’t look like it’ll start slowing down anytime soon.

With more and more people getting into the world of gaming all the time (currently around 2.5 billion people worldwide as of 2021),  the global gaming market is predicted to reach a staggering $256.97 billion by 2025!

Most gamers not only have a passion for playing their favorite games, but they’re also pretty much addicted to them.

Pretty much every company in the gaming industry has an affiliate program. And with an audience of highly passionate addicts always on the lookout for new games and tech to improve their playing experience, it shouldn’t be too hard to sell to this market.

Best Gaming Affiliate Programs

The following is a list of some of the top affiliate programs in the gaming niche that pay out decent commissions each month to affiliates who promote their products.

The commission rates will, of course, vary depending upon which affiliate program(s) you choose to add to your offering. Some give higher payouts, but a shorter cookie life, while others may have a high conversion rate, but the commission percentage is a bit lower than the other programs.

It’s a good idea to mix and match to promote several different products to your audience and do your research before signing up.

Astro Gaming Affiliate Program

Astro is one of the world’s leading manufacturers of high-quality computer peripherals including mice, keyboards, headsets, speakers, webcams, microphones, headphones, and controllers.

Astro Gaming is a well-known brand selling to customers all over the world, and their affiliate program is pretty good too.

When you promote their range of products you’ll earn a 5% commission per sale.

Surprisingly, Astro Gaming gives you a really long cookie life of 180 days, so you’ll have plenty of time for your leads to convert once they click your referral links.

Green Man Gaming Program

Green Man Gaming is another big name in the gaming industry.

Based in Britain, this online video game retailer distributes and publishes games, and currently has more than 9,000 to choose from. And with almost 1,400 gaming publishers on their books, they’re adding new games to their offering all the time.

Customers of Green Man Gaming access their products through keycodes that they receive on purchase. The keycodes can then be used to download the games.

Green Man Gaming sells games in 195 different countries and accepts payment in 18 different currencies, so as an affiliate marketer you should have not a shortage of people to sell their products to.

Green Man Gaming products typically range between $5 – $50, of which you’ll earn a 5% in affiliate commissions.

This program is hosted on the Commission Junction network, so if you’re already a CJ affiliate then you can apply to promote Green Man Gaming directly from your dashboard.

While that doesn’t sound like a lot, the sheer amount of people that you will be able to sell to should make promoting these guys worth your while. It’s also worth noting that many customers often buy multiple products at a time so your commissions can stack up.

Kinguin Affiliate Program

Kinguin has been around since 2013 and has become another big player in the gaming niche.

Recognized as a trusted brand in the video game industry, they have accumulated over 30,000 Trust Pilot reviews, with an average rating of 4 out of 5 stars.

Besides selling tons of games worldwide, this marketplace also sells gaming keys such as steam keys and PC game keys, as well as other software that you might need.

As far as their games go, they sell games across all major games console brands including Xbox, Nintendo, Playstation, and PCs at discount prices.

Kinguin also has one of the best video game affiliate programs that we’ve come across. One of the biggest draws of this popular affiliate program (known as the Kinguin Mafia) is that you can benefit from their multi-tiered setup.

As an example, if someone clicks on your affiliate link and then makes a purchase you’ll earn a 5% commission. If that person also becomes a Kinguin affiliate you’ll then also earn an additional 0.75% on all the sales that he/she makes too.

But it doesn’t stop there.

If more people also sign up to be an affiliate through that person’s link (who’s on your tier-2 level), then you will earn a further 0.25% commission on all of their sales as well.

Basically, your earning potential can quickly snowball into a lot of money promoting these guys.

And, if you’re an influencer with a large audience then you can qualify for the Kinguin Mafia Pro program, which will pay you 10% per sale.

Turtle Beach Affiliate Program

Turtle Beach is a well-known brand in the gaming accessories niche and sells products for all the major consoles including Playstation, Xbox, Nintendo, Mac, and PC.

Although Turtle Beach specializes in gaming headsets, they also sell a few other peripherals such as controllers, microphones, cables, and other accessories that you might need.

Their headsets range from budget options (some priced as low as $20), all the way up to high-end headsets that sell for several hundred dollars.

Through the Turtle Beach affiliate program, you can promote some great products. The affiliate program commission is 4% for each sale. You’ll also get a cookie life of 30-days. Not the best, but certainly not the worst either.

Razer Affiliate Program

With a motto of “For Gamers. By Gamers”, Razer is a hugely popular brand well-known for producing high-performance gaming hardware and software to give gamers the edge.

Their hardware products include laptops, desktops, monitors, mice, keyboards, gaming chairs, and more.

On the software side, they can also hook you up with a range of tools to improve streaming, enable you to game lag-free, and improve your audio experience.

As far as the Razer affiliate program goes, you can earn up to 10% for promoting them. Unfortunately, they’ll only pay a 3% commission on peripherals. However, their products aren’t cheap, and they sell extremely well among the hardcore gamers, so you still stand to make good money here.

Logitech Affiliate Program

Logitech is known for making quality mouse and keyboard equipment but has recently expanded out into other areas like home entertainment systems, headphones, cameras, and speakers.

They offer many different types of product lines under various brands, and most importantly, their affiliates receive commissions based on how much profit Logitech generates from each item sold.

If you sign up for the Logitech affiliate program then you’ll earn between 5-10% for each product you sell. This is another well-known brand so a 5-10% commission is not too bad for a physical product!

Unfortunately, you’ll only get a 30-day cookie duration, which is not so great.

Secret Lab Affiliate Program

Secret Lab sells a range of high-quality, and great-looking gaming chairs. But what makes Secretlab chairs so good is their unique ergonomic designs that provide excellent comfort while allowing users to play games without any discomfort or pain.

You won’t find anything quite like Secretlab chairs anywhere else online. Their chairs come in two main models – one designed specifically for console use, and the other for laptop/desktop use. Both styles feature adjustable armrests, tiltable headrests, reclining seats, and even footrests.

Needless to say, Secretlab chairs are another popular brand with hardcore gamers.

For affiliate marketers interested in promoting Secret Lab chairs you’ll earn a 12% commission for each sale you can send their way.

On the downside though, you’ll only have 7 days to make that sale because this is the length of their sale cookie duration.

GameFly Affiliate Program

Gamefly is a North American video game rental service that operates on a subscription model. In a way, they’re similar to the original Netflix model of renting DVDs by mail.

The Gamefly website allows subscribers to browse through all of the latest releases, view trailers, read reviews, watch gameplay videos, and buy new titles directly from within the site.

Subscribing to Gamefly gives you access to over 100 current and upcoming games across multiple platforms, including PC, Mac, iOS, Android, PlayStation 4, Xbox One, Nintendo Switch, and others.

There’s no limit to the number of games you can rent per month, and there’s no minimum term required either. You just need to be 18 years old or older to join.

If you become one of GameFly’s affiliate partners then you can earn commissions in a number of ways. Firstly, if someone signs up for a free trial, or for a paid subscription to GameFly then you’ll receive between $5-$15.

Secondly, if a customer purchases a new or used game through your affiliate link then you’ll get 10% of the sale. You’ll also get a 10% commission on sales of other GameFly merch too.

G2A Affiliate Program

G2A is one of the largest global marketplaces for gaming. They hold more than 60,000 products including Steam games, prepaid cards for various consoles, PC games, skins, and more.

G2A is well-known for offering great discounts on various products, which is a big draw for users. And as an affiliate for G2A, it makes it a whole lot easier to get people to click your links if they know there’s a sweet discount waiting for them on the other end of it.

The G2A program is currently being hosted at FlexOffers, which is one of the better affiliate networks out there. When you send gamers to G2A via your affiliate link you’ll earn 4% commission on each sale you make, and you’ll get a cookie duration of 30 days.

Zavvi Affiliate Program

Zavvi has been around a while now, since 2006. They are currently based out of the UK but operate globally. They’re an online retailer that offers a wide variety of products ranging from digital games, consoles, DVDs, Blu-ray, music, collectibles, software, hardware, accessories, and apparel.

The Zavvi affiliate marketing program is currently hosted on the Flex Offers network and has a few different ways in which it pays its affiliates.

Basically, you get $5.60 per monthly subscription sale, and then between 0.08% – 9.6% per sale on other items, depending on which product is purchased.

Similar to most other programs we’re seeing in the gaming niche, you’ll get a 30-day cookie duration with these guys.

Best Way To Promote Gaming Affiliate Programs

Here are some of the best ways to promote gaming affiliate programs.

Build a Niche Website

Tons of people turn to search engines like Google and Bing every day to search for help, advice, and even products related to gaming.

By building a niche site around the topic of gaming, in time, you can rank on page 1 for gaming-related keywords and scoop up all that free traffic.

Niche website pros

• Free traffic
• Passive income – you can make consistent sales through your website even while you’re away on vacation, or while you sleep
• Build long-term traffic source
• You build an asset that you own completely (your website)
• You can sell your website later for a large payout if you decide to exit the niche

Niche website cons

• Takes time
• Some keywords are very competitive, so you’ll need to do some deep-dive keyword research to find the low-hanging fruit

If you like the idea of building a niche website that makes passive income, with the option and flexibility to sell your business later for 6-figures, then this is the best course to show you how.

Promote on YouTube

YouTube is an excellent way to build credibility and a trusted brand online. More and more people are turning to YouTube every day for help and advice on almost any topic you can think of.

This is a great platform to build an audience in the gaming niche.

YouTube pros

• Free traffic
• Passive income – you can make consistent sales through your website even while you’re away on vacation, or while you sleep
• Build long-term traffic source

YouTube cons

• You have to be on camera if you want to build a brand (How to build a profitable YouTube channel without being on camera – more info here)

If you like the idea of building a profitable YouTube channel for affiliate marketing, then this is one of the best (very) low-cost courses to show you how to do it.

Promote on Social Media

Social media is another great place to build an audience. While there are tons of platforms out there, the best ones for affiliate marketing tend to be TikTok, Facebook, Instagram, Pinterest, and Twitter.

While there are various strategies you can take here from paid advertising to starting a Facebook group, the most popular way affiliate leverage social platforms to make money is through regular social media posting and building relationships with their audience, and then networking with them over the platform’s private messenger app.

Social media pros

• Can make money quickly

Social media cons

• Is not passive
• You need to publish several social posts every day
• You need to actively network and connect with other users, build relationships, and then sell directly to them

If you like the idea of leveraging social media to sell affiliate products, then this free training is a great place for you to start.

Gaming Affiliate Programs – My Final Thoughts

There are loads of great gaming affiliate programs that you can sign up with to earn some great money. This article listed just a few of the best ones you can promote.

Some programs offer a generous cookie life to help you make sales, while others incentivize you to push their products by offering you multiple ways to get paid.

The important thing is that there’s no harm in trying and seeing if anyone program suits your needs better than another! Don’t limit yourself to just one affiliate program.

Sign up for several and see what works best for your business model and marketing strategy.

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