autoresponder for affiliate marketers

7 Best Autoresponder For Affiliate Marketing In 2023

Are you looking for the best autoresponder for affiliate marketing?

I’ve done the research for you, and whittled down the results to the top 7.

If you’re new to affiliate marketing, then choosing the right autoresponder is one of the most important decisions you’ll make. I’ll help you find one that’s great for beginners, at a pocket-friendly price.

And if you’re a seasoned veteran looking to add some muscle to your email marketing, then my list will help you find the extra power you need.

Besides telling you about the 7 best autoresponders for affiliates (and my no1 top choice), I’ll also let you know the 4 you should avoid.

Unfortunately, some autoresponder companies are not affiliate-marketing friendly. They will shut your account down if they detect affiliate links in your emails.

Don’t worry though, there are still plenty of great companies out there who love affiliates and understand how your business works. As long as you’re following the best practices they won’t shut you down.

Let’s get to it.

My 7 Best Autoresponders For Affiliate Marketing

Here are the 7 affiliate-friendly autoresponders I am recommending in this article:

How To Choose The Best Autoresponder For Affiliate Marketing?

Before we get into the bad and the good autoresponders for affiliates, let’s take a quick peek at what you should look for in an email marketing platform.

Here are the top things you want to consider when choosing an email autoresponder.

High Email Deliverability

Probably the most important thing to consider when choosing an email autoresponder is whether it has high deliverability rates.

This means that your emails will reach the people who want to receive them. Unfortunately, just because someone is subscribed to your email list doesn’t mean they will actually get to see your email.

If you’re with a good email company then most emails should land in your subscriber’s inbox (providing you’re following best practices). However, some will inevitably end up in your subscriber’s spam folder.

That’s very annoying for both marketers and people on your email list you do genuinely want to hear from you.

There are a number of factors that can affect email deliverability rates, and one of the biggest factors is which email company you are using.

Affordable Subscription Plans

Some autoresponders are more expensive than others. And some can get very expensive!

Fortunately, there are also very affordable ones out there too, some of which also have a completely free plan if you’re just getting started.

When it comes to an autoresponder for affiliate marketing, being more expensive doesn’t mean it’s better. Having said that, you definitely don’t want to go for the cheapest one just because it’s the cheapest either!

Some email companies offer features that a lot of their competitors don’t have. In this case, those tools are usually more expensive. So you need to ask yourself if you really need those extra features if you’re paying for them.

On the other hand, sometimes an email company may provide a feature that means you no longer need to pay for some other tool you might be using.

For example, if you’re using UnBounce as your landing page builder and you then open a GetResponse account for your email autoresponder, you would probably be delighted to realize that GetResponse provides you with a free landing page builder.

In this case, you can cut your cost on UnBounce and just use GetResponse for both features.

Good Marketing Automation Ability

Email marketing automation software allows you to automate many aspects of your business. It helps you send out mass emails, track opens and clicks, set up drip campaigns, and much more.

The best part is that some autoresponders will do all this for you without having to manually enter additional information. This means less stress for you and time saved in business.

Easy To Use

Some email tools are easy and intuitive to use. They’re the ones I like working with 🙂

However, some can be very technical and overly complicated.

If you’re like me then you’ll want to choose an autoresponder that won’t take you 3 months to figure out. Even if you’re an experienced marketer, choosing an autoresponder that could be operated by your grandma’s cat will save you time, and allow you to move forward with your business much more quickly.

Sufficient Free Trial Period

Most email companies offer a trial period of at least 30 days. Don’t take anything less.

Which Autoresponders You Should Avoid Using For Affiliate Marketing?

As I mentioned earlier, some autoresponders ARE NOT affiliate marketing-friendly. Some companies have been known to shut accounts down simply because their software detected affiliate links in emails.

You don’t want that to happen to you. It’s a headache, take it from me!

Here are 4 email companies to avoid if you’re an affiliate.


MailChimp is one of the least friendly companies towards affiliates. I found this out the hard way a few years ago when my business partner and I switched autoresponders in a hurry to save some money.

That was an issue right there, we did things in a hurry and we didn’t read their T&Cs. Having said that, their T&Cs are ambiguous when it comes to affiliate marketing. Our method of emailing was very standard, and we were observing industry best practices, so we were surprised they shut us down.

MailChimp is one of the most popular companies out there, probably because of their marketing.

Our MailChimp account lasted about 3 months before they shut us down, and I can tell you their deliverability rates were not great, so it wasn’t the end of the world when we needed to change autoresponder again.

Best avoid this one if you’re an affiliate.


Mailerlite is a great autoresponder and offers several really nice features which make it a top choice for a lot of marketers.

However, they do not look favorably toward affiliates and have been known to shut down email marketing campaigns that have an affiliate intention.

If you’re in the eCommerce space, or if you’re selling your own courses, for example, then Mailerlite can be a great choice for you. They also have a free plan for up to 1,000 subscribers.

If you’re looking for an autoresponder for affiliate marketing though, give this one a wide birth.

Constant Contact

Constant Contact is one of the oldest email autoresponder services around and has been in the game since 1998. They’ve got a good rep, and are great at what they do.

This email marketing software platform is often favored by small traditional businesses, eCommerce people, and non-profit organizations.

They’re not keen on affiliate marketing, so you should avoid this one too.


SendinBlue is one of the most popular email autoresponder platforms. It has a free plan for up to 300 subscribers, and its paid plans are pretty reasonable too.

Unfortunately, this email marketing platform also has a strict policy against sending affiliate email campaigns.

While Sendinblue is a great email marketing tool, it’s not a good one for affiliate marketers to use.

Which Are The Best Autoresponders For Affiliate Marketing?

Now we’ve covered what you should look for in an autoresponder, and which ones affiliate marketers should avoid, here are the top 7 affiliate-friendly email marketing solutions you should choose from.


GetResponse homepage

Our first affiliate-friendly autoresponder is GetResponse. In fact, GetResponse, in my opinion, is the best autoresponder for affiliate marketing.

GetResponse is one of the most popular email autoresponder platforms out there, with more than 100,000 customers at the time of writing this article.

It has a free plan for up to 500 subs, which is great for beginner affiliate marketers. And when you need to move up to a paid plan, they start at just $9 per month.

You’ll have limited features on the lower-priced plan, but you’ll still benefit from excellent deliverability rates, great automation capabilities, and even the use of the landing page and sales funnel creator app.

GetResponse started as an email autoresponder tool, but it has grown much more over the years. Now, GetResponse is more like an all-in-one marketing suite. This is because you can also use it to build sales funnels, landing pages, and even a website!

Besides this, GetResponse also has a live chat function, a webinar feature, and also gives you the ability to collect leads on various social media platforms too.

Needless to say, it’s a pretty powerful piece of software.

One thing I particularly like about GetResponse is how intuitive the user interface is. It’s just so easy to use it’s actually a joy to work with.

And tech support is always available on live chat too in case you need help. In my experience, they always answer the chat within a minute or two.

If your website is hosted on WordPress then there is a GetResponse plugin you can use. This will easily allow you to integrate your WordPress site with GetResponse to collect leads. You can also use the plugin to hook up your GetResponse landing pages to WordPress.

GetResponse Features

  • Email automations
  • Segmentation
  • Tagging
  • Email templates
  • Drag-and-drop builder
  • Analytics
  • Sales funnels
  • Lead magnet funnels
  • Website builder
  • Landing pages
  • Web push notifications
  • Live chat
  • Webinars
  • Sign up forms
  • Paid ads creator

GetResponse Pros and Cons

Here are the pros and cons of using GetResponse:

GetResponse Pros

  • Free plan (up to 500 subs)
  • Low starting price at $9 per month for 1,000 subs
  • Easy to use
  • Great automation
  • Can automate emails on the basic plan
  • Includes other tools such as landing pages, websites, and sales funnels
  • Affiliate marketing-friendly
  • Great customer support (24/7)

GetResponse Cons

  • Plans can get expensive once you have a lot of subscribers
  • Advanced features only available on the higher-priced plans

How Much does GetResponse Cost?

GetResponse has a completely free plan for us to 500 subscribers.

Paid subscriptions start at the Basic Plan, and are $9 per month.

The Plus Plan and the Professional Plan come with more features and start at $30 and $60 per month respectively. Prices are then based on how many subscribers you have.

To check out the full GetResponse pricing click here.

If you want to try GetResponse’s free account then click the button below (you’ll find it on their pricing page).


Aweber homepage

AWeber is also a long-time player, being around since 1999. Aweber is one of the most popular email autoresponder services mainly because it’s easy to use, the pricing is very reasonable, and they have good customer service.

Aweber is another one of the best autoresponders for affiliate marketing, so you shouldn’t have a problem using them. I have used Aweber for a few years as an affiliate and I have always been happy with them.

Aweber is a trusted brand and has great deliverability rates. The user interface, although a little outdated for some apps, is intuitive and easy to use. Personally, I find it a fast platform to work with to get my campaigns set up.

If you’ve ever migrated from one autoresponder to another then you know it can be a pain. However, if you’re migrating to Aweber then they will migrate your entire account for you, free of charge. This includes all your email lists, tags, autoresponder sequences, and landing pages.

One thing I particularly like about this company is that Aweber engineers are constantly updating and improving their software. They are always looking to improve things like deliverability, ease of use, and adding new features.

If your website is hosted on WordPress then there is an Aweber plugin you can use. This will easily allow you to integrate your WordPress site with Aweber to collect leads. You can also use the plugin to hook up your landing pages to your WordPress site.

One of Aweber’s newer features includes web push notifications, which may also attract you to choose Aweber over some of the other autoresponders on this page.

Besides the regular features that you would expect, such as its automation capabilities, sign-up forms, and a drag-and-drop email template builder, segmentation, and tagging, Aweber also has a few other cool features. These include a landing page builder, a free Canva integration to help you with design, eCommerce pages, and web push notifications.

Aweber has a free-for-life account (up to 500 subs), and its paid plans start at $16.15 per month, which isn’t bad.

Aweber Features

  • Automations
  • Segmentation
  • Tagging
  • Split testing
  • Drag-and-drop builder
  • Email templates
  • Landing page builder
  • eCommerce pages
  • Free Canva integration
  • Web push notifications
  • Advanced analytics tools

Aweber Pros and Cons

Here are the pros and cons of Aweber:

Aweber Pros

  • Free for life plan
  • Allows you to use all features during your free trial period
  • Easy to use – newbie-friendly
  • Great onboarding training videos
  • Many integrations
  • Great customer service and support (24/7)
  • Huge template library
  • Easy to use drag-and-drop template builder
  • Well established and respected
  • Regularly introducing new features which are available to all members
  • Good automation and segmentation tools
  • Great deliverability rates
  • Affiliate marketing-friendly
  • It is free to migrate your list to them from another service

Aweber Cons

  • Aweber charges you for duplicate and unsubscribed people on your list. This means you need to periodically clear out the duplicates and remove people from your list who have unsubscribed so you don’t get charged for these, or automatically move up to the next pricing plan once you go over your subscriber count
  • The split-testing feature is not available on the free plan

How Much Does Aweber Cost?

Aweber has recently changed its pricing, and it’s much better for the end-user.

As I already mentioned, they now have a free-for-life plan, as long as your subscriber count is under 500 people. There are limited features on the free plan, but you can still do a lot with it, and it’s great for people who are just getting started.

If you want to go for their paid plans then pricing starts from $16.15 per month (billed annually), or $19.99 per month if paying monthly. From here pricing will depend on subscriber count, so you can check Aweber pricing here to see what you need.

If you want to try Aweber’s free account, click the button below.


SendLane homepage

SendLane is a somewhat newer autoresponder and has been in the game since 2012.

SendLane has recently become a very popular email marketing platform, mainly due to its outstanding deliverability rates, and advanced segmentation feature.

While several big autoresponder companies are adding more features that go beyond the scope of traditional email marketing, SendLane has remained lean on added extras, but instead has packed on the muscle when it comes to pure email marketing features.

I think this is one of the reasons they have really started to stand out as one of the best platforms out there for deliverability.

What I like best about SendLane is, of course, its impeccable deliverability, and also its ROI and conversion tracking function. This makes it particularly handy to see how effectively your campaigns are impacting your bottom line.

While SendLane is a great autoresponder, they are also quite expensive. If your affiliate business is already rocking and rolling then you may want to consider this one. However, if you’re just getting started then I’d advise you to choose a more affordable option like Aweber or GetResponse.

SendLane Features

  • Behavior-based automation
  • Trigger-based automation
  • Event-based automation
  • Segmentation
  • Tagging
  • Split testing
  • Drag-and-drop visual builder
  • Email templates
  • Popups and forms
  • Advanced analytics
  • Automation funnels
  • Unlimited sender profiles
  • Split testing
  • ROI and conversion tracking
  • Beacon website tracking
  • Open API access

SendLane Pros and Cons

Here are the pros and cons of SendLane:

SendLane Pros

  • Excellent deliverability
  • Affiliate marketing-friendly
  • Advanced automation and segmentation features
  • SMS messaging
  • Automation funnels
  • You can save money on your subscription if you choose to pay yearly
  • 24/7 support

SendLane Cons

  • Expensive
  • No free plan
  • The free trial is only 14-days

How Much Does SendLane Cost?

If you want to try SendLane then you get a 14-day free trial. After that, you’ll need to move onto a paid plan if you want to keep using their email software.

At this point, you will have 3 options:

Option 1: Take the SendLane Starter Pack deal – $497 for 6 months

Option 2: Pay $83 per month for up to 5,000 subscribers

Option 3: Pay $208 per month if you need to support up to 10,000 subscribers

Plans then increase based on the number of subscribers you have in your account. See SendLane’s full pricing here.

Kartra Mail

Kartra Mail

Kartra Mail is a powerful email automation feature inside the Kartra all-in-one marketing software tool.

Kartra is not first and foremost an email marketing platform. However, it has a lot of great features, and it’s affiliate-friendly too.

I know several affiliates who use Kartra Mail, and they rate it as a great autoresponder for affiliate marketers.

If you choose to use Kartra Mail then you’re also gonna benefit from a ton of super-cool and highly useful features including the sales funnel builder, landing page builder, membership site builder, CRM, surveys and quizzes, video hosting, and a powerful affiliate management dashboard.

Kartra Mail Features

Here are the features of Kartra Mail:

For a full list of all the features Kartra has to offer, see my full review of Kartra here.

Kartra Mail Pros and Cons

Here are the pros and cons of using Kartra Mail:

Kartra Mail Pros

  • 14-day trial for $1
  • Great deliverability
  • Automations based on your visitor’s behavior
  • Great personalization tools
  • ROI tracking
  • Has the ability to help you improve conversions
  • You get a ton of extra marketing features

Kartra Mail Cons:

  • You cannot buy only the Kartra Mail feature
  • Pricing starts at $99 per month
  • The next pricing tier is $199 per month, which is a big jump

How Much Does Kartra Cost?

Kartra has 4 pricing plans. One thing I particularly like about this tool is that you get all features (besides Agency) regardless of which plan you’re on. This means you can also use Kartra Mail on the lowest-priced plan, which is $99 per month.

One thing to be aware of if you’re using Kartra Mail is that you get up to 2,500 subscribers, and can send up to 15,000 emails per month on the Starter Plan at $99 per month. If you go over your limit then you will need to upgrade to one of the higher-priced plans. Please see below:

  • Starter Plan – $99/month – 2,500 subs and 15,000 emails/month
  • Silver Plan – $199/month – 12,500 subscribers and unlimited emails per month
  • Gold Plan – $299/month – 25,000 subscribers and unlimited emails per month
  • Platinum Plan – $499/month – 50,000 subscribers and unlimited emails per month

Kartra offers a 14-day trial for $1 so you can test out all the features for next to nothing.


Drip email marketing

When it comes to autoresponders, Drip is another popular option, especially for eCommerce people. They’re relatively new to the industry since they launched in 2013. While they do specialize in solutions for eCommerce businesses, they are also affiliated marketing-friendly too.

Besides the regular features that autoresponder services come with, Drip also has great automation and customized SMS workflows that you can leverage. While Drip may not have as many features as its competitors, its robust features make it a great choice for a lot of small businesses.

If you’re interested to give Drip a go, it has a 14-day free trial period. While this isn’t very long, it should give you enough time to tinker around and decide if it’s right for you. I haven’t used this email marketing software platform myself, but I have heard Drip is very easy to use.

Like most email software, it comes with customizable templates, which are really handy for beginners to email marketing.

Drip Features

Here are the features you get if you decide to use Drip:

  • Automations
  • SMS
  • Custom forms
  • Popups
  • Segmentation
  • Personalization
  • Analytics

Drip Pros and Cons

Here are the pros and cons of using Drip for your email marketing:

Drip Pros

  • 14-day free trial
  • Easy to use
  • Good deliverability
  • Ready to use email templates
  • Drag-and-drop template builder
  • Good automation
  • Personalization automation triggers
  • SMS workflows
  • Email segmentation
  • Several integrations
  • Analytics
  • Revenue tracking

Drip Cons

  • Limited features
  • Short trial period
  • Not expensive, but not the cheapest either
  • Prices increase quickly as your subscriber count goes up

How Much Does Drip Cost?

As I mentioned earlier, Drip has a 14-day free trial.

If you decide that Drip is right for you, then pricing starts at $19 per month for 500 subscribers. Prices move up quickly though to $29 per month when you hit 550 subs, giving you a limit of 2,499 subscribers before you need to move up again to the next price package.

If you want more details on the cost of using Drip, then you can see Drip’s pricing plans here.

If you’re ready to give Drip a go, click the button below.



MooSend is a fairly new player in the email marketing space that has quickly gained momentum. This tool makes email automation easy by automating common email marketing tasks.

MooSend has good segmentation capabilities, which can help you deliver a more personalized message to your audience.

Besides the regular features you expect to find in an autoresponder, MooSend also has additional features such as landing pages and CRM tools. MooSend is an easy-to-use platform with some of the lowest prices in the email marketing industry.

For example, MooSend has a completely free plan for up to 1,000 subscribers, which is pretty generous. Then, if you need to move over to a paid plan, pricing starts at just $8 per month. Because of this, MooSend can be a great choice for beginner affiliate marketers who are operating on a tight budget.

Although I have used most autoresponders in this article, MooSend is one I have not personally used myself, so I am basing this on research. I also contacted the company to confirm if they are definitely affiliate-friendly.

They confirmed that they are not going to shut anyone down for using affiliate links in emails. That’s a good start. They confirmed that they understand the affiliate marketing model, and are okay with affiliates using their platform.

They said they may like to check some affiliate campaigns, but as long as the customer is following email marketing best practices then there won’t be a problem.

MooSend Features

  • Email automation
  • Newsletter editor
  • Personalization
  • Segmentation
  • CRM tools
  • Popups
  • Landing pages
  • Subscription forms
  • Integrates with WordPress
  • eCommerce AI
  • Product recommendation tool
  • Tracking
  • Analytics
  • Custom reporting

MooSend Pros and Cons

Here are the pros and cons of using the MooSend autoresponder:

MooSend Pros:

  • Free for life plan (up to 1,000 subs)
  • Good value for money
  • Easy to use
  • Straightforward setup
  • Email templates
  • Use countdown timers in emails
  • Scheduling campaigns is easy
  • Good customer service and support
  • Quite good analytics
  • Not many restrictions for free users

MooSend Cons:

  • The user interface can be slow at times
  • No mobile app
  • Learning curve for new users
  • Not as many integrations as other platforms

How Much Does MooSend Cost?

One of the biggest draws to MooSend for new marketers is that they give you a generous 1,000 subscriber limit on the free plan, and not too many feature restrictions.

Plans start very low at just $8 per month, which will take you up to 2,499 subs. Pricing increases from there based on your subscriber count.

If you want more details on MooSend costs, then you can check out their pricing page here.

If you want to try MooSend’s free plan, click the button below.


Email Octopus

Email Octopus is an autoresponder that not a lot of people have heard of, yet they serve over 50,000 customers, which is impressive since they’ve only been around since 2014.

This email marketing company boldly has a page here dedicated to attracting affiliates to use their software. So, there’s no doubt that this company is friendly towards affiliates.

A lot of customers report that the EmailOctopus platform is easy to use and offers a reliable service. Reporting and analytics are also said to be good too.

EmailOctopus has the most generous free plan for email marketing I have seen so far – up to 2,500 contacts! You can also send up to 10,000 emails per month. However, your emails will include the EmailOctopus branding, unless you opt for a paid plan, which starts at $24 per month for 5,000 subs. Not bad!

Like SendLane, EmailOctopus has kept its features lean, focusing its efforts strictly on email marketing.

All in all, I think EmailOctopus is one of the best autoresponders for affiliate marketing for beginners.

EmailOctopus Features

  • Drag-and-drop editor
  • Sign up forms
  • Email automation
  • Segmentation
  • Tags
  • Reporting and analytics
  • Integrations
  • Developer API

EmailOctopus Pros and Cons

Here are the pros and cons of using EmailOctopus:

EmailOctopus Pros

EmailOctopus Cons

  • Not as many features as some of the others on this list
  • Free plan users need to have EmailOctopus branding on emails

How Much Does EmailOctopus Cost?

EmailOctopus is among the lowest-priced autoresponder services out there. Their pricing plans are generous, and they also have one of the best free-for-life plans I have seen too.

  • Free Plan – up to 2,500 subscribers – send up to 10,000 emails per month
  • Pro Plan – starts at $24 per month – send up to 50,000 emails per month

If you need more detail on costs, see the EmailOctopus pricing page here.

Final Thoughts: Which Is The No1 Autoresponder For Affiliate Marketing?

Wow, we got through it, and you made it this far, well done for sticking with me!

There you have it, my top 7 best autoresponder for affiliate marketing. But which is the top choice?

Overall, my definitive winner for affiliates is GetResponse.

GetResponse has fantastic deliverability rates, their pricing is reasonable for what you get, and they even have a free-for-life plan to help beginners get started.

Besides this, GetResponse also has several other features such as a landing page, sales funnel, and website builder that can actually save you having to spend extra money with a third-party company for those tools. And considering these extra features are included, the price of GetResponse is actually crazy low.

So, that’s my number one recommendation, GetResponse. You, of course, may have extra requirements that are drawing you to one of the other 6 autoresponders on this list. They’re all good choices for affiliates, so go ahead and pick the one that works best for you!