11 Best Fishing Affiliate Programs: Cast Your Net To Earn

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Last Updated on 6th February 2024

Tighten up your fishing lines and get ready to cast out into the monetization sea, because we’re about to dive into the world of the best fishing affiliate programs!

From fishing gear and equipment to charter services and educational courses, the fishing industry is as wide and deep as the ocean itself. And the good news?

This industry is filled to the brim with affiliate marketing opportunities, waiting for savvy anglers like you to hook them up.

This article is about to dive head-first into the wonderful world of affiliate marketing. It’ll highlight some great affiliate programs in the fishing industry that can net you some serious cash.

But remember, just like in fishing, the key here is patience, perseverance, and the right tools. So get ready, it’s time to get expert advice that will help you cast out your line and reel in some golden opportunities!

How to Choose the Right Fishing Affiliate Program

Choosing the right fishing affiliate program is crucial to your success as an affiliate marketer in this niche. Here are some key points to consider when selecting a fishing affiliate program:

Commission Rates

Look for fishing affiliate products or programs that offer generous commission rates. Some affiliate programs offer commission rates as high as 20%.

Product Range

Choose programs that offer a wide range of fishing products. This will help to increase the chances of making a sale.

Brand Reputation

Brand reputation is the image that a brand has in the minds of the general public. Be sure to only partner with affiliate programs that have a good brand reputation. This will help to increase the trust of potential customers in the products being promoted.

Cookie Duration

Prioritize working with affiliate programs that offer long cookie durations. This will help to increase the chances of making a sale even if the customer does not make a purchase immediately after clicking on the affiliate link.

Payment Terms

Some programs will more favorable payment terms than others. Some affiliate programs offer weekly or monthly payments, while others offer payouts on a per-sale basis.


A lot of new affiliates overlook this point, but it’s very important. Having good support from the company you’re promoting will help to ensure that any issues that arise can be resolved quickly.

It’s happened to me several times where I’ve promoted a company and something went wrong, like they messed up my affiliate commission payout, or I just didn’t get paid at all. Then, to find out that their support is shite or non-existent is a real kick in the nuts.

11 Best Fishing Affiliate Programs for Fishing Enthusiasts

If you’re looking for the best affiliate programs for fishing enthusiasts, you’re in the right place. Here are 11 of the top programs in the fishing niche that you can promote and make good money.

  • Boat Setter Affiliate Program
  • Sportsman’s Guide Affiliate Program
  • West Marine Fishing Affiliate Program
  • Rapala Fishing Affiliate Program
  • Trident Fly Fishing Affiliate Program
  • Pro Tackle Affiliate Program
  • Fish West Affiliate Program
  • Hook & Tackle Affiliate Program
  • Swift Fly Fishing Affiliate Program
  • Trouts Fly Fishing Affiliate Program
  • Vail Valley Anglers Affiliate Program



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Boatsetter is a boat rental company that offers a unique platform for boat owners to rent out their boats to people who want to go boating. They offer a Fishing Tournaments Sponsorship Program, which is a simple way to boost profits for your charity or organizing efforts.

This program allows tournament organizers to provide boat rentals and/or fishing charters as an option to increase registrations. Boatsetter will sponsor your fishing tournament or derby and be a source of quality boats for avid anglers.

Boatsetter’s affiliate program offers a 5% commission within a 30-day cookie duration.

This means that affiliates will receive a commission for any purchases made within 30 days of a customer clicking on their affiliate link.

Affiliates can sign up for the Boatsetter affiliate program through the FlexOffers platform.

Sportsman’s Guide

Sportsman's Guide

Sportsman’s Guide is a well-known retailer of hunting, fishing, and outdoor sports gear. Their affiliate program is a great option for those who have a fishing blog or website related to these topics.

The program offers a commission rate of 5% on all eligible purchases made by customers referred by affiliates.

While Sportsman’s Guide is a great affiliate program overall, one down side is its cookie duration. You only get a 7 day cookie with this program, which ain’t the best. This means that you’;d need to rely on your leads making a purchase sooner rather than later.

Sportsman’s guide offers its affiliate program on either Commission Junction or Avantlink. 

Here are some quick facts about the Sportsman’s Guide affiliate program:

West Marine Fishing

West Marine

West Marine is a well-known retailer of boating, fishing, sailing, and paddling gear.

They offer a comprehensive selection of performance fishing gear and equipment, including fishing rods, tackle boxes, reels, lures, caps, and accessories at affordable prices.

Their fishing supplies and equipment can be used for inshore and river fishing, deep-water sport fishing, flat fishing, and bottom and wreck fishing. This allows avid fishermen to enjoy many types of fishing.

West Marine’s affiliate program is an excellent opportunity for fishing enthusiasts to earn commissions by promoting their products.

West Marine’s affiliate program offers a cookie duration of 30 days, which is pretty standard in this niche.

The commission structures for this program vary based on the product category, but it generally ranges from 4% to 6%. 

Signing up for West Marine’s affiliate program is easy. If you’re interested to partner up with them, then you can do so by visiting their sign-up URL below.

Rapala Fishing


Rapala is a company that produces specialized products, including fishing lures, rods, reels, and ice fishing accessories at competitive pricing. They have an affiliate program that offers influencers and marketers the opportunity to earn commissions by promoting their range of products.

The Rapala affiliate program offers a cookie length of 30 days. The commission rate varies depending on the product and the affiliate’s performance, but it can range from 5% to 10%.

In addition to the commission, affiliates also have access to exclusive promotions, discounts, and content that they can use to attract more customers. Overall, these extras can go a long way to helping you convert your traffic into paying customers.

Trident Fly Fishing

Trident Fly Fishing

The Trident Fly Fishing affiliate marketing program is an opportunity for guides, fly fishing bloggers, publishers, product reviewers, lodges, and social media influencers to partner with Trident Fly Fishing.

Trident Fly Fishing is a well-established and reputable retailer in the fly fishing niche. As an affiliate, you can earn commissions by promoting Trident Fly Fishing’s quality items and generating sales through your referral links.

Trident Fly Fishing is known for offering a wide range of fly fishing gear, including an assortment of rods, reels, lines, flies, waders, and accessories. They carry products from renowned brands in the industry and provide excellent customer service, making them a trusted source for fly fishing enthusiasts.

Additionally, Trident Fly Fishing provides affiliates with additional items or resources to support their promotional efforts. These may include banners, product images, and marketing materials that you can use to showcase their products effectively. They may also offer occasional promotions, discounts, or exclusive deals that you can share with your audience to encourage conversions.

Pro Tackle Solutions

Pro Tackle Solutions

Pro Tackle Solutions, also referred to as Discount Tackle, is a fishing gear retailer that offers a wide range of products for different types and styles of fishing. The affiliate program includes various fishing equipment such as rods, lines, reels, baits, apparel, and accessories.

Pro Tackle Solutions is a great choice for fishing enthusiasts who want to promote high-quality fishing gear to their audiences.

Like many other programs on this list, Pro Tackle Solutions also offers a cookie duration of 30 days, which means that affiliates will receive commissions for any sales made within 30 days of a customer clicking on their affiliate link.

The commission rate for this program is 7%, which is considered competitive for the fishing niche. Affiliates interested in signing up for the Pro Tackle Solutions affiliate program can visit the provided sign-up URL.



Fishwest is an online retailer of fly fishing gear, apparel, and accessories. They offer a wide selection of products from popular brands such as Simms, Patagonia, and Sage.

Fishwest has been around for over 20 years so they’re a trusted name in the industry. Although their website looks like it could do with an update, don’t let that put you off. You can make some good money with Fishwest if you have the right traffic to match.

Hook & Tackle

Hook & Tackle

Hook and Tackle specializes in a fishing clothing collection and outdoor gear. The company offers an affiliate program to those who share their passion for fishing, the active water lifestyle, and conservation of the fisheries and marine environment.

The program is designed to help website owners and bloggers generate passive income by promoting Hook & Tackle products to their audiences.

  • Cookie duration: 30 days
  • Commission rate: Varies based on product category and sales volume
  • Sign up URL: Hook & Tackle sign up here

Swift Fly Fishing

Swift Fly Fishing

Swift Fly Fishing, also referred to as Epic Fly Rods, is a company that specializes in a range of fishing gear and accessories, including fishing reels, rods, kits, blanks, lines, and flies. They have a strong reputation in the industry and have gained the trust of many clients around the world.

As an affiliate marketer, promoting Swift Fly Fishing products can be a lucrative venture. The Swift Fly Fishing Affiliate Program offers a competitive commission rate to its affiliates.

Additionally, the program has a long cookie duration, which means that affiliates can earn commissions on sales made even after a long time. You can sign up for the program through the sign-up URL below.

Trouts Fly Fishing

Trouts Fly Fishing

Trouts Fly Fishing is a well-known fly fishing retailer based in Denver, Colorado. They offer a wide range of fly fishing gear, clothing, and accessories for avid anglers of all skill levels. As an affiliate, you can earn a commission by promoting their quality products to your audience.

Trouts Fly Fishing offers a 7% commission rate on all sales made through your unique affiliate link.

So, if you have an audience of trout lovers, then this program might just be a match made in heaven for you.

Vail Valley Anglers

Vail Valley Anglers

Vail Valley Anglers is a well-known and reputable fly fishing operation located in Vail, Colorado. With over 25 years of experience in the fly fishing industry, Vail Valley Anglers has established itself as one of the premier fly shops in the area.

The company is operated by a team of  passionate and experienced anglers who are dedicated to providing their customers with the best possible fly fishing experience. Needless to say, they know what they’re talking about when it comes to all things fishing.

The company offers a wide variety of products from renowned brands in the industry, as well as guided fly fishing trips and tours. By promoting Vail Valley Anglers, you can tap into the lucrative fly fishing business and earn generous commissions for every sale you generate.

Best Fishing Affiliate Programs – My Final Thoughts

And there you have it, folks! We’ve navigated the waters of affiliate marketing together and discovered some truly promising opportunities.

From equipment to education, these programs have the potential to turn your love for fishing into a lucrative side hustle.

Remember, the key to successful affiliate marketing is as much about passion as it is about strategy. Choose the programs that align with your interests, your fishing expertise, and your audience’s needs. You’re not just selling a product, but also trust, expertise, and a shared love for angling.

Now, it’s time to put this knowledge to good use.

Whether you’re a seasoned angler or a newbie just getting their feet wet, there’s a sea of opportunities waiting for you. So go on, dive in and let the tide of these best fishing affiliate programs carry you to the shores of success!

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