Welcome to my FlexOffers review. In this article, I’m going to show you what this platform has to offer.
Since I’ve been involved in the affiliate marketing world for almost a decade now, I know a thing or two about picking great affiliate programs.
I found FlexOffers to be an excellent affiliate network with lots of opportunities, as it offers profitable programs in many categories.
FlexOffers is almost a little underrated because it doesn’t seem to have the same level of hype as other networks, despite having some BIG names on their network. But we’ll discuss that in more detail later in this review.
Keep reading to get an insight into how the platform works, what brands you can promote, and how to make money and succeed with FlexOffers.
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FlexOffers Review: The Pros and Cons
Like any affiliate network, FlexOffers isn’t perfect, but it certainly has its fair share of perks and awesome benefits.
Here are the pros and cons of using the FlexOffers affiliate network.
- Thousands of FlexOffers advertisers to choose from
- Lots of variety in categories, so you’re likely going to find something suited for you
- An excellent number of payment options
- There’s a variety of different affiliate program types (Cost Per Action, Pay Per Sale, Pay Per Lead, high-ticket, recurring)
- Outstanding affiliate reporting and tracking
- After getting approval for FlexOffers, you still need to apply to each program advertiser
- Support is basic/average
If the FlexOffers pros sound good to you and you can live with the FlexOffers cons then I highly recommend giving the network a try. You can sign up with FlexOffers here.
What’s Special About The FlexOffers Affiliate Network?
Compared to most other affiliate networks out there, I was impressed by the variety of their categories, and the affiliate programs they offer within them.
No matter whether you prefer getting paid per email sign-up, form submission, or for each sale, you should find an affiliate program that floats your boat.
Additionally, the FlexOffers affiliate program also does well in the tracking and analytics department.
You can generate detailed traffic reports enabling you to get the best information on which traffic sources are converting best for you.
Plus, you can track any conversions in real-time, so you always know how well your traffic is converting. This is excellent for when you implement a change and see what impact it has had on your performance.
Who Owns FlexOffers?
Alex Daskaloff founded FlexOffers in 2008.
Alex is still the company’s CEO today and probably owns the majority, if not all of it. Since 2008, FlexOffers has seen tremendous growth and has managed to establish itself as one of the best networks in the affiliate marketing industry next to ShareASale and Co.
FlexOffers has a whopping 12,000 advertisers that you can promote. FlexOffers is also voted a top 10 network for 7 years in a row. Impressive.
Signing Up at FlexOffers
As an affiliate you can sign up to FlexOffers for free without having to pay a network fee. Make sure to sign up for a FlexOffers publisher account if you’re looking to promote products as an affiliate.
You can use this link to go directly to the publishing setup page.
#1 Fill Out Your Publisher Application
First, you’ll be taken to the page shown in the screenshot below. From here, choose a password, fill out the information and submit.
#2 Fill Out Additional Information
On the next page, FlexOffers will ask you some basic information about you or your company. Once completed, hit submit and move onto the next step.
#3 How Will You Promote Your Links?
FlexOffers wants to ensure you aren’t promoting your links in some fishy way. So, select all the methods that you’re going to use.
Once you’ve selected your promotion methods, FlexOffers also asks you to confirm whether you use coupons, pop-ups, or comparison shopping.
I believe there’s nothing wrong with any of these, but they may do some additional checks on you if they apply to you.
Next, you’ll need to verify your phone number and the ownership of the website you listed when signing up. The phone number is self-explanatory, and for the website, you have two options;
- Adding a meta tag to your website
- Uploading an HTML file to your server
If this is not familiar to you then don’t worry, it’s actually pretty easy. FlexOffers has a ‘how to’ guide for you to refer to. But failing that, you can also just download the HTML file and then contact your hosting provider through tech support and ask them to upload it to your server.
Next, hit verify.
Congrats, you’ve completed the signup process.
From here, FlexOffers reviews your application and will let you know via email if you have been accepted.
FlexOffers Brands and Products
Now, to continue my FlexOffers review, let’s look at some of the Brands and Products you can promote.
The FlexOffers affiliate program has over 12,000 advertisers in a large variety of niches. You’re bound to find something here that floats your boat.
However, FlexOffers is not the best network for digital products.
If you’re looking to promote any courses, E-books, or anything similar, FlexOffers is probably not the best option. As an alternative, you can have a look at ClickBank and JVZoo.
Don’t get me wrong, FlexOffers does have some digital products on their affiliate network. However, this kind of product is not their main focus.
As you can see below, there is a massive variety of niches available:
- Clothing and Accessories
- Consumer Electronics
- Digital Products
- Financial Services
- Health and Wellness
- Home and Garden
- Legal Services
- Lifestyle and Recreation
- Online Services
- Seasonal Promotions
- Sports and Fitness
FlexOffers also has brands of all sizes on their network, ranging from relatively small to huge enterprises like Adidas.
You can search the network by category, advertiser name, or you can even sort the listed affiliate programs by how well they perform.
FlexOffers also has a ‘featured advertisers’ section where you can find affiliate programs that have are especially recommended by Flex.
The advertisers in this section are the ones who have increased their commission rate by at least 40%. So checking this page frequently can help you to earn some extra commissions.
Interestingly, some affiliate programs on the network offer better commission rates through FlexOffers, than what they offer through their own private program.
Sounds weird, right?
So, why do they do this?
Despite them having to pay some fees to FlexOffers, it’s still worth it. This is because FlexOffers can provide them with a large volume of sales, thanks to its massive army of affiliates.
So, you can find some pretty sweet commission rates through FlexOffers, which is one of the reasons it’s my top choice of affiliate network.
When you’re browsing for products to promote, look for the “premium advertisers” to find the best commission rates.
Bear in mind that you will need to apply separately to each advertiser and then wait for them to review and approve your application before you can start promoting.
Types Of Offers & Affiliate Programs
Now, continuing on in my FlexOffers review, I’m now going to tell you about the types of offers available at FlexOffers, and the different ways to make money.
This is one of the significant differences between FlexOffers and other networks, as they have 5 different types of offers you can promote.
It’s very nice to have the flexibility of being able to choose what kind of promotional activities you are paid for. Of course, not all of the affiliate programs on the network will have all of these options for you to choose from though.
Cost Per Action (CPA)
The first type of affiliate program on FlexOffers is the Cost Per Action. Here, you are paid for an action that your referral performs, for example, a click-through to a specific page.
This is usually the lowest-paid option because it’s the easiest to generate. However, because you don’t need to rely on actually making sales you should be able to get more people to take action. It’s a great way to make money and earn a commission if you’re new to affiliate marketing.
With cost-per-lead offers, you get paid each time you generate a lead for the advertiser. The amount you get paid will usually vary, depending on how much info the user has to submit. If it’s just an email lead, you will probably only be paid around 0.80 cents to $2.
However, if they have to answer several detailed questions, you can get as much as $50 to $100 per lead, as the lead is then considered to be more valuable.
This is the most common to earn money when it comes to affiliate marketing. Cost-Per-Sale is basically where you get paid a percentage of the total sale. How much you are paid depends on the production cost, and how much the brand offers to pay you when you generate sales.
As a publisher, you can expect to be paid around 5 to 10% of the total sale price for most physical products, which is pretty decent. For digital products, that percentage will, of course, be much higher, usually ranging from 20 to 75%.
However, each advertiser on the network has its own affiliate manager. Often, the commission that is offered on FlexOffers is not the only % the affiliate manager will be able to pay you. If you have a decent amount of targeted traffic, and if you’re able to offer the affiliate manager some extra exposure then it is often possible to get a commission bump.
To do this, just reach out to the affiliate manager of the particular program you want to promote and start a conversation.
At the end of the day, if you don’t ask, you don’t get!
FlexOffers also has high-ticket offers that you can promote. As the name suggests, these are products with high prices, usually over $500. Obviously, the benefit here is that you will earn a higher commission per sale.
Not always, but in most cases you will need to up your affiliate marketing game beyond merely writing product reviews in order to make regular high-ticket sales. Having said that, high-ticket offers are a great way to quickly boost your income.
If you’re interested in earning high commissions then I recommend to sign up to FlexOffers and browsing all the programs in your niche and compiling a list of the best ones that fit your audience.
Recurring Commission Offers
Finally, there are also recurring offers, a.k.a, the commissions we all love for passive income. As the name suggests, you are paid recurrently for each sale you make. This is my favorite way to earn money as an affiliate.
Many subscription offers use this commission model, and so you will earn a recurring monthly commission for as long as the customer continues to pay for the service each month.
You refer your customer once, they pay monthly, and you get a piece of the cake – every single month.
When it comes to affiliate marketing, building up a solid income of recurring commissions is definitely a great strategy.
If you like the sound of earning recurring passive income then check out my article on the best recurring affiliate programs.
FlexOffers Ease Of Use
Overall, FlexOffers is very easy to navigate.
The only other minor complaint I’d have is the color scheme and design of some of the pages on the platform. I know this is probably me being very picky, but some of the colors of the pages (a lot of blue and black) make it quite hard to overview.
By design, I’m talking about some of the blocks used on the pages. They look pretty basic like they just came from a standard WordPress template. However, the back-end of the platform doesn’t have the WordPress look at all.
The poor design is particularly noticeable on the help center, and on the login page. However, this is not the end of the world.
Despite those minor complaints in usability, FlexOffers is pretty easy to use – and provides you with a great dashboard from which you can access everything you need to start promoting offers and earning money.
Finding Affiliate Offers
When it comes to affiliate marketing, being able to find great products that convert well for your niche is essential. FlexOffers makes it easy for you to find the best affiliate offers on their network for you to make money with.
To start searching for advertisers, simply click on the ‘Advertisers’ tab and then select a search method.
As you would imagine, the advertisers are broken down into different categories. FlexOffers also provides you with a number of useful filters to help you.
I would say, though, that the advertiser section is slightly overwhelming at times, but this is simply because there are over 12,000 of them to go through.
Once you click on the affiliate program, you get some basic information about it. Additionally, FlexOffers also shows you data for the advertisers, like the average earnings per click (EPC), allowing you to choose the most profitable programs quickly.
After you click on an affiliate program, you’ll see the promotional material and some information about the brand.
But yeah, in terms of finding good products to promote – the FlexOffers network is great.
Create Affiliate Links
Creating affiliate links with FlexOffers is also very easy. You can create deep links for most advertisers using the deep linking tool. This means that you have the ability to link to any page on the advertisers website that you want using this tool.
Deep linking is great because it can help you to increase your conversion rate considerably by sending your visitors directly to the pages that are of most interest to them.
However, for you to create deep-links, the product vendor must allow it on their affiliate program. Most of the FlexOffers advertisers do, but some, for whatever reason, don’t have this feature set up.
If this is a big deal for you, you can use the filter to show you only the brands that allow deep linking.
Besides your normal links, you can also easily generate banners in HTML, which you can add to your website.
Reporting and Analytics
After logging into the dashboard’s home screen, you’ll have a nice and clear overview of your analytics, as you can see in the image below. These reports are in real-time.
You can even filter these analytics to show a particular time period (for example, activity in the last 1 hour).
This is your overall network analytics, but you can see more specific information after clicking on whichever metric you want to see in more detail.
For example, after clicking on your sales, you’ll be able to see which affiliate program they’ve come from. You can then go into even more detail and find out which page they came from, etc.
The level of detail of the reporting and analytics is also something that I am impressed with on the FlexOffers platform. As a publisher, this is very important because it helps you determine which of your traffic sources is converting best.
If you still need more detailed reporting on your affiliate links then I recommend using one of these 3rd part link trackers.
Support is one area where there is room for improvement on FlexOffers.
The reason being is that there is only ticketing support, which can be very annoying. However, from my experience, they are usually fairly fast to answer any tickets. Although it can take up to 2 days, for me, it’s usually always been around a day or so.
Still, if you have an urgent issue that needs dealing with quickly then unfortunately there’s no way to speed up the process.
On the other hand, with 12,000 advertisers registered on the network, you have to imagine how many affiliates also use the platform. FlexOffers would need a pretty big team to provide live chat support to all of those publishers.
Is FlexOffers TrustWorthy?
Yes, the FlexOffers affiliate network is trustworthy. Not only has FlexOffers been around since 2008, but it has also partnered with many globally recognized brands like NorthFace, Adidas, BT, Disney, ESPN, and more.
These types of brands would not be partnering with an affiliate network that isn’t trustworthy. The company has a 13-year track record of successfully connecting publishers to brands, and they have also been voted in the top 10 affiliate networks in the industry for the last 7 years straight.
The only thing I would say to be aware of is the individual affiliate programs. FlexOffers is a huge network with over 12,000 merchants – meaning they probably don’t have the time to continuously check each brand’s quality, customer experience, etc.
So, if you want to make sure that you only recommend good brands to your audience, I would also suggest doing a little research on each advertiser before promoting them.
For example, you might find an advertiser listed on FlexOffers but has a ton of customer complaints online. In this case, they’re probably not worth promoting because your customers will likely also end up with a bad experience.
Overall though, most of the programs on FlexOffers are highly trustworthy – and they do have to jump through some hoops to get onto the network in the first place.
That’s it! I hope you have enjoyed my FlexOffers review.
FlexOffers is an outstanding affiliate network where advertisers and publishers can work together to make money. There’s a huge appeal here for a wide range of publishers working across different markets.
The network has an impressive variety of affiliate programs and offers that you can promote. So whatever your niche is, you’re likely to find something that suits you and your audience.
FlexOffers has some excellent tools for affiliate marketing such as deep linking, and comprehensive analytics to help you improve your conversion rate. Ultimately, the platform gives you everything you need from an affiliate network.
Now you’ve read my review, if FlexOffers sounds good to you then you can give it a try yourself and a try yourself and sign up to FlexOffers for free here.
Steve West has been an online entrepreneur since 2013. He specializes in SEO and affiliate marketing. Besides running his online business, he likes hiking, keeping fit and eating cookies (which is why he needs to keep fit!)
Please be aware that we may receive commissions when you click our links and make purchases, at no extra cost to you. However, this does not impact our comparisons and reviews. We try our best to keep things fair and balanced, in order to help you make the best choice for you.