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Last Updated on 8th February 2024
If you’re in the home decor niche (or if you want to get into it), then you can be assured that this market is a hugely profitable one.
In 2019 the home decor market was valued at over $125 million in the US alone, and that figure is estimated to grow as high as $160 million by the time 2027 comes around.
So, if you’re in this space then how can you maximize your share of the action? By promoting home decor affiliate programs to your audience!
Regardless if you’re an affiliate marketer by trade or an eCommerce vendor, you can still increase your income by promoting some of the highly lucrative affiliate programs on this list.
So, without further ado, here are the 11 best affiliate programs in the home decor niche.
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More Affiliate Programs by Niche at The End of This Article
How To Become an Affiliate Partner
If you’re interested to work with any of the affiliate programs on this list, then all you need to do is click the affiliate network links I have listed below to sign up.
Most of these affiliate programs are run through an affiliate network. So, you will first need to join the network, and then apply to be an affiliate of the listed companies from within your dashboard.
Getting approved by affiliate networks is simple, and free to join. All you will need to do is fill out a short application form. The affiliate management team will then usually approve you quickly – usually within 2-48 hours.
Some affiliate networks will merely want to know how you intend to promote, while others will also want to see that you already have an established means of promotion suitable for affiliate marketing. Typically, this can either be a website, a social media presence, or an email list.
In most cases, it’s very easy to get approved, but if you don’t make the grade for some reason, then don’t worry. The network will usually let you know their requirements for entry, and you will then be able to reapply at any time.
Once approved, you’ll be able to search for more companies to partner with on the network, and also gain access to lots of affiliate marketing tools to help you promote. In some cases, you may even be able to get special coupons and discount codes to offer to your audience as an incentive to buy through you.
11 Best Home Decor Affiliate Programs
The home decor market offers all types of products and can basically include anything that a person would buy to improve the look, feel, and comfort of their home.
Here are some of the top affiliate programs you can promote in this space, including some of the most lucrative.
Puffy Mattress
Puffy is a hugely popular mattress brand offering a range of luxury memory foam and hybrid mattresses. They have been in business since 2016 and operate in the United States where all their mattresses are also made.
Commission: 20% per sale
Cookie Duration: 180 days
Network: Impact Radius
DreamCloud Mattress
DreamCloud is a popular mattress brand offering 3 luxury hybrid models. DreamCloud pride itself on making high-quality, luxury mattresses at affordable prices.
Commission: 12% per sale
Cookie Duration: 30 days
Network: Impact Radius
Wayfair
Now a household name in the USA, this Boston-based eCommerce company sells a huge range of home goods and furniture online. Becoming a Wayfair affiliate comes with a range of benefits including instant brand recognition for higher conversions.
Commission: 7% per sale
Cookie Duration: 7 days
Network: CJ Affiliate
Etsy
Etsy is another household name that brings instant credibility through brand recognition. Etsy is an online marketplace similar to Amazon. However, Etsy specializes in selling home goods, wall art, arts and craft items, handmade goods, and indoor furniture. Having said that, you can also sometimes find outdoor furniture on Etsy too.
If you have a home improvement blog, then Etsy can be a great way to make some extra money.
Commission: 5% per sale
Cookie Duration: 30 days
Network: ShareASale
RugSource
As the name suggests, RugSource sell a huge range of rugs of all different types and styles. They sell all types of rugs to suit all tastes and budgets, from cheap $130 rugs, to pieces worth several thousand dollars. With an average cart value of $400 per sale, there’s quite a bit of money to be made as a RugSource affiliate.
Commission: 10% per sale
Cookie Duration: 180 days
Network: ShareASale
Saatva Mattress
Yet another mattress affiliate program, yes, we’re really bringing you variety here! Bear with me…
Saatva is actually one of the best mattress affiliate programs you can promote. They sell high-quality, luxury mattresses that convert extremely well. While they don’t pay a high commission rate (3%) like some of the other mattress brands on this list, you will make up for it with the number of mattresses you will be able to sell.
Commission: 3% per sale
Cookie Duration: 90 days
Network: ShareASale
Brentwood Home
Brentwood Home is one of the longest-established luxury mattress brands selling online today. They first opened their trading doors way back in 1967, and are still going strong in this competitive market today. Besides mattresses, Brentwood Home also makes a range of high-quality pillows and beds for pets.
If you have a website in the home decor and designer living space, then partnering with Brentwood Home can net you some nice commissions.
Commission: 8% per sale
Cookie Duration: 60 days
Network: ShareASale
Baloo Living
Baloo Living is a new luxury bedding brand that specializes in eco-friendly and sustainable products. Baloo Living offers a wide range of high-quality products such as pillows and pillow covers, duvets, organic cotton sheets, weighted blankets, and more.
If you have a good amount of blog traffic, then writing a blog post or two about Baloo Living products can earn you a good amount of money as a home decor affiliate marketer.
Commission: 10% per sale
Cookie Duration: 15 days
Network: Unknown
Pier 1
Pier 1 is a popular online store specializing in exquisite items from some of the world’s most brilliant artisans and craftspeople. Pier1 stocks a range of design products like furniture, accessories, and various decorative items. Pier 1 has been around since 1962, and continues to grow in popularity in the US.
If you want to promote a range of decorative home furnishings to your audience, then Pier 1 is a great affiliate program for you to join.
Commission: 4% per sale
Cookie Duration: 45 days
Network: CJ Affiliate
Okoa Home
Okoa Home is the place to go if you’re looking for luxury furniture for your bedroom, living room, or dining room. Their wide variety in lifestyle products includes everything from headboards to dressers, wardrobes, mirrors, coffee tables, rugs, and more.
If you want a lucrative affiliate program that sells a range of stylish, luxury furniture, and decorative eye-pleasers, then Okoa Home is a great choice.
Commission: 8% per sale
Cookie Duration: 30 days
Network: ShareASale
Overstock
Overstock is an eCommerce giant that sells pretty much anything you need to furnish your home. Their massive range of stock means that you’ll be able to offer a wide range of products to your audience. Overstock is also known for its discounts and special offers, which will make it easier for you to sell.
Commission: Up to 6% per sale
Cookie Duration: 14 days
Network: Commission Junction
Best Way To Promote Home Decor and Furniture Affiliate Programs
Here are some of the best ways to promote home decor affiliate programs.
Build a Niche Website
Tons of people turn to search engines like Google and Bing every day to search for help, and advice, and even to purchase products related to home decor.
By building a niche affiliate site around the topic of home decor (for example mattresses, kitchenware, interior design, etc), in time, you can rank on page 1 for high-converting keywords and scoop up all that free traffic.
Niche website pros
- Free traffic
- Passive income – you can make consistent sales through your website even while you’re away on vacation, or while you sleep
- Build long-term traffic source
- You build an asset that you own completely (your website)
- You can sell your website later for a large payout if you decide to exit the niche
Niche website cons
- Takes time
- Some keywords are very competitive, so you’ll need to do some deep-dive keyword research to find the low-hanging fruit
If you like the idea of building a niche website that makes passive income, with the option and flexibility to sell your business later for 6-figures, then this is the best course to show you how.
Promote on YouTube
YouTube is an excellent way to build credibility and a trusted brand online. More and more people are turning to YouTube every day for help and advice on almost any topic you can think of.
This is a great platform to build an audience in the home decor niche.
YouTube pros
- Free traffic
- Passive income – you can make consistent sales through your website even while you’re away on vacation, or while you sleep
- Build long-term traffic source
YouTube cons
- You have to be on camera if you want to build a brand (How to build a highly profitable YouTube channel without showing your face on camera – more info here)
If you like the idea of building a profitable YouTube channel for affiliate marketing, then this is one of the best (very) low-cost courses to show you how to do it.
Promote on Social Media
Social media is another great place to build an audience. While there are tons of platforms out there, the best ones for affiliate marketing tend to be TikTok, Facebook, Instagram, Pinterest, and Twitter.
While there are various strategies you can take here from paid advertising to starting a Facebook group, the most popular way affiliate leverage social platforms to make money is through regular social media posting and building relationships with their audience, and then networking with them over the platform’s private messenger app.
Social media pros
- Can make money quickly
Social media cons
- Is not passive
- You need to publish several social posts every day
- You need to actively network and connect with other users, build relationships, and then sell directly to them
If you like the idea of leveraging social media to sell affiliate products, then this free training is a great place for you to start.
Home Decor Affiliate Programs – My Final Thoughts
There are tons of products to promote, and a lot of money to be made as a home decor affiliate marketer.
There will always be people who are looking to furnish or improve the look and feel of their home, so it’s pretty safe to say that home decor is an evergreen niche. People buy all year round in this market, so you shouldn’t need to worry about sales going flat at certain times of the year either.
This is by no means an exhaustive list. There are tons of affiliate programs in this space, so we will be adding to this list over time.
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Steve West is the founder of entrepreneurnut.com, and has been working online since 2013. He specializes in SEO, YouTube, and affiliate marketing. Besides running his online business, he likes hiking, keeping fit, and eating cookies (which is why he needs to keep fit!)