17 Best Dating Affiliate Programs: Building Income with Love

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Last Updated on 6th February 2024

Do you have a knack for affiliate marketing and a passion for the dating niche? Do you want to know which dating affiliate programs are truly worth your time?

Perfect combo!

With the digital dating scene booming like never before, there’s a goldmine of opportunities waiting for savvy affiliates.

I’m gonna do a deep-dive into this lucrative niche and let you in on the best affiliate programs in the dating industry.

Let’s dive in!

Why Promote Dating Affiliate Programs

Dating affiliate programs have gained a huge audience in recent years, as an increasing number of individuals rely on online platforms to find potential partners.

The growth of the online dating industry has created numerous opportunities for businesses and entrepreneurs to profit from this niche market.

As a result, companies that aim to help people find love and companionship by connecting them through their websites have implemented affiliate programs to expand their reach and drive traffic to their platforms.

These affiliate programs allow marketers and website owners to promote dating platforms and earn commissions for driving user registrations or paid subscriptions.

Some popular programs in this category include eHarmony, Match.com, and Elite Singles, each catering to different segments of the dating market.

By signing up for one or more of these programs, affiliates can capitalise on the current trends of online dating platforms and lucratively monetise their online presence.

To succeed in promoting affiliate programs for dating, marketers should carefully select the most suitable offers for their target audience.

Factors such as demographics, interests, and user preferences play a crucial role in determining success within the competitive online dating niche.

By aligning with the right programs and employing effective marketing tactics, affiliates have the potential to generate substantial revenue from this ever-growing market.

Popular Dating Apps and Sites with Affiliate Programs

Here are some of the best dating apps and sites you can promote in this space:

Millionaire Match


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Millionaire Match

MillionaireMatch is a distinguished dating platform catering to high-profile and successful individuals seeking meaningful relationships.

The site emphasizes genuine connections over superficial attractions, ensuring that members find partners who value them for who they are, not just for their wealth.

With over five million users, including CEOs, entrepreneurs, and celebrities, MillionaireMatch offers an elevated dating experience tailored for those who have achieved significant success in their lives.

The MillionaireMatch affiliate program presents a lucrative opportunity for partners, offering industry-leading payouts.

Affiliates can earn up to $130 per sale, with tiered payout plans based on the number of sales generated. Additionally, the program provides a $20 bonus just for signing up and offers the potential to earn from sub-affiliates, with up to 50% of their commissions.

With a reputation as a leader in niche online dating and a commitment to timely payouts, the MillionaireMatch affiliate program stands out as a top choice for those looking to monetize their platforms.

Elite Singles

Elite Singles program

Elite Singles is an innovative matchmaking service designed for professionals seeking serious relationships.

The platform uses an intelligent matchmaking algorithm to connect users with compatible singles based on personality, values, and interests, and it’s known for its high success rate.

With an affiliate program that offers generous commission rates, it’s a good opportunity for those who target a professional and educated audience.

The affiliate program is offered on the CJ affiliate network.

Interracial Match

Interracial Match

InterracialMatch.com stands as a pioneering platform in the realm of interracial dating, dedicated to fostering and promoting relationships between individuals of diverse ethnic backgrounds.

With over two decades of experience, the site offers a comprehensive suite of features, including a secure member verification process and a dedicated support team, ensuring members find genuine connections in a safe environment.

InterracialMatch.com offers a robust affiliate program, encouraging partners to collaborate and benefit from the platform’s expansive reach.

The program is backed by the reputation of being part of the world’s first and largest interracial dating site, ensuring high conversion rates and lucrative payouts for affiliates.

With a focus on security, confidentiality, and dependable services, the InterracialMatch affiliate program stands as a prime choice for those aiming to monetize their platforms in the niche online dating sector.



eHarmony is a well-known dating site focused on creating long-term relationships based on compatibility.

Its comprehensive personality questionnaire helps users find their perfect matches who share similar values and interests. eHarmony also offers dating advice on how to date, find yourself, attract and commit to a relationship.

eHarmony also offers an affiliate program with competitive commission rates for those who promote eHarmony memberships.

The affiliate program is offered on the  Awin or CJ affiliate network.



Match.com is one of the largest and most popular dating websites in the world. With millions of members from various backgrounds and age groups, Match.com caters to a wide audience.

The platform features an advanced search system and tailored matches, giving users plenty of potential partners to choose from. It also offers first date tips and relationship advice.

Its affiliate program allows marketers to earn commissions based on successful referrals and membership sales. Currently, Match.com has several affiliate partners, including CJ.

  • Cookie duration: 120 days 
  • Commission rate: 50% to 100% on all first-time subscriptions
  • Sign up URL: Match.com sign up here

Older Woman Dating

Older Woman Dating affiliate program

OlderWomenDating.com is a specialized platform that bridges the gap between mature women and younger men, fostering meaningful connections and relationships.

The site emphasizes the allure of older women, highlighting their confidence, experience, and wisdom, and offers a space where these women can connect with younger men who appreciate these qualities.

The OlderWomenDating affiliate program provides partners with an opportunity to benefit from the platform’s niche appeal.

Affiliates are offered competitive commissions for every successful referral, backed by the site’s reputation of over two decades in the online dating industry.

The program is designed to cater to those who see the potential in promoting a unique dating dynamic, ensuring both older women and younger men find the relationships they’re seeking.

Christian Mingle

Christian Mingle program

Christian Mingle is an online dating service that caters specifically to the Christian community to help users find meaningful, God-centered relationships.

This niche dating website offers various features, including chat rooms, instant messaging, and an extensive search system.

The Christian Mingle affiliate program provides marketers with a  wide range of promotional materials and an attractive commission per sale.

Marketers can join Christian Mingle affiliate program via the Commission Junction affiliate network. 

Christian Café Affiliate Program

Christian Cafe

ChristianCafe.com is a premier online dating service tailored for single Christians. Since its inception in 1999, the platform has successfully connected Christian singles, resulting in over 25,000 marriages.

The site emphasizes its Christian ownership, ensuring that members share the same faith and values, making it a trusted platform for Christians seeking meaningful relationships.

The ChristianCafe.com affiliate program offers a lucrative opportunity for partners, providing a 40% commission on every sale.

Affiliates benefit from the site’s above-average conversion rates, as many trial users transition to paid memberships. With membership rates ranging from $34.97 to $149.97, affiliates have the potential for substantial earnings.

The program also boasts a generous 120-day cookie duration, frequent incentives for affiliates, and promotions for consumers, making it an attractive choice for those looking to monetize their platforms.


JDate Online

JDate is a one of the best Jewish dating sites. It caters for Jewish singles looking for love and long-term relationships within the Jewish community.

The platform offers various ways for users to connect, such as messaging and chat rooms to ensure the best dating experience.

JDate’s affiliate program offers an attractive affiliate commission for promoting the platform to a niche audience, with plenty of promotional support available.

Large Friends

Large friends

LargeFriends is a unique dating platform dedicated to creating a welcoming space for a diverse pool of singles, emphasizing body positivity and inclusivity.

The site offers a range of features, including a Bold Gallery showcasing diverse content, and provides opportunities for members to find companionship, travel buddies, or meaningful relationships, ensuring everyone can find their ideal partner.

The LargeFriends affiliate program presents a golden opportunity for partners to benefit from industry-leading payouts.

Affiliates have the potential to earn up to $40 per sale, with additional bonuses based on sales volume. The program also features a two-tier system, allowing affiliates to earn up to 50% of the commissions from their sub-affiliates.

With a commitment to timely payouts, high conversion rates, and a trusted brand reputation, the LargeFriends affiliate program is an excellent choice for those looking to monetize their platforms in the niche online dating sector.



Zoosk is a popular dating app and website with millions of users worldwide. The platform offers a variety of features, including its unique Behavioral Matchmaking technology that learns from users’ actions to improve match suggestions over time.

Zoosk’s affiliate program is an excellent opportunity for marketers to earn commissions on referrals and memberships.

The affiliate program is offered on the Commission Junction affiliate network.

  • Cookie duration: 30 days
  • Commission rate: $4 per subscription
  • Sign up URL: Zoosk sign up here

Senior Match

Senior Match

SeniorMatch is a premium dating platform designed specifically for mature singles over 50, aiming to foster genuine connections and lasting relationships.

With a focus on ensuring an authentic user base, the site prohibits members under the age of 50. This creates a community where seniors can find companionship, travel mates, and even love, all while engaging in meaningful conversations and activities tailored to their interests.

The SeniorMatch affiliate program offers partners a lucrative earning opportunity with industry-leading payouts.

Affiliates can earn up to $40 per sale, with additional bonuses based on the volume of sales generated. The program also features a two-tier plan, allowing affiliates to earn up to 50% of the commissions from their sub-affiliates.

With a commitment to timely payouts, high conversion rates, and a trusted brand reputation, the SeniorMatch affiliate program stands as a top choice for those aiming to monetize their platforms in the niche online dating sector.



OurTime is a dating platform for singles aged 50 and above, focusing on mature relationships and companionship.

The platform offers various communication tools, including messaging, chat, and a mobile app. Its affiliate program pays commissions for referrals and provides promotional materials to support affiliate marketing efforts.

CPL and CPA offers are two of the best features of the OurTime affiliate dating program.

Single Parent Meet

Single People Meet

Single Parent Meet is a niche dating site specifically for single parents looking for love, companionship, or friendship.

The platform provides user-friendly features designed to cater to the unique needs of single parents, such as messaging, chat, and a mobile app.

The Single Parent Meet affiliate program offers competitive commission rates, making it a lucrative opportunity for niche marketers.

The Single Parent Meet affiliate program is offered by the People Media affiliate partner.

Silver Singles

Silver Singles

Silver Singles is an exclusive dating site for the 50+ age group, focusing on mature singles seeking long-term relationships.

The platform uses a scientific personality test to match users with potential partners and offers various communication tools.

Silver Singles has an affiliate program that rewards marketers for promoting the platform and generating sales.

The affiliate program is offered on the CJ affiliate network.

Special Dating Niches and Their Affiliate Programs

In this section, we will explore various special dating niches and their corresponding affiliate programmes. These niches cater to unique groups of people, offering specific services to address their dating needs.

Christian Dating

For those seeking partners who share their strong Christian faith, Christian dating sites like Christian Café and Christian Mingle are good options.

Christian Affiliate Programs

  • Christian dating programs cater to a specific niche, allowing affiliates to target a dedicated and engaged audience seeking faith-based relationships.
  • Due to the niche nature, these programs often have higher conversion rates as users are actively looking for faith-centered dating opportunities.
  • Many Christian dating affiliate programs offer competitive commission structures, providing affiliates with a lucrative income opportunity for every successful referral.

Senior Dating

Senior Dating platforms, such as Silver Singles and OurTime, cater to mature singles interested in finding love and companionship.

By affiliating with these platforms, one can capitalise on the demand for targeted dating services for the older age group.

Seniors Affiliate Programs

  • Caters to a diverse, growing demographic
  • Provides commissions for new subscriptions and upgrades
  • Offers promotional materials and tracking tools for affiliates

Single Parent Dating

Single Parent Dating platforms, like SingleParentMeet and Single Parent Match, facilitate connections among single parents who understand the challenges and joys of raising children alone.

Affiliates promoting these platforms can earn commissions on new subscriptions and membership upgrades.

Single Parent Affiliate Programs

  • Targets a specific and significant audience segment
  • Provides commission-earning opportunities
  • Offers promotional materials and tracking tools for affiliate success

Military Dating

Military Dating sites, such as Military Cupid, cater to individuals seeking relationships with those serving in the military.

This niche is unique due to the lifestyle and challenges faced by military personnel and their partners.

Affiliates can earn commissions through promoting memberships to military singles and their admirers.

Military Cupid Affiliate Program

Military Cupid
  • Specialised platform catering to military singles and their admirers
  • Offers tiered commission structures for different membership levels
  • Provides promotional materials and tracking tools for affiliates

Here are more details for the Military Cupid affiliate program:

Sugar Dating

Sugar dating is a niche that appeals to individuals seeking arrangements with potential partners based on mutually beneficial terms.

Luxury dating platforms like Sugarbook provide services for those seeking such relationships with sugar daddies and sugar babies and even goes further to create a social network for its users.

Affiliates can earn commissions from new subscriptions, memberships, or upgrades generated through their referrals.

Sugar Daddy Meet

Sugar Daddy Meet

SugarDaddyMeet is a leading dating platform dedicated to connecting successful, generous men with attractive, classy women seeking mentorship and genuine relationships.

With a focus on authenticity, the site boasts over 7 million selective members and emphasizes real connections by banning online-only relationships, ensuring that members find the mutually beneficial relationships they’re seeking.

The SugarDaddyMeet affiliate program offers partners an exceptional opportunity to earn industry-leading commissions.

Affiliates can earn up to $60 per sale, with potential bonuses based on sales volume. Additionally, the program provides a unique two-tier system, allowing affiliates to earn up to $30 per sub-affiliate they develop and 50% of their commission.

Unique Characteristics of Affiliate Programs in the Dating Industry

High Conversion Rates

Affiliate programs in the dating industry are renowned for their high conversion rates. As dating is a topic that consistently piques people’s interest, it is no surprise that offers related to this niche tend to perform exceptionally well.

With a large number of people seeking relationships, meaningful connections, and romance, there is a plethora of opportunities for marketers to capitalise on. As a result, many affiliate marketers find that promoting dating offers can generate a substantial passive income.

Attractive Commission Rates

In addition to high conversion rates, dating affiliate programs often provide attractive commission rates.

The competition among online dating sites has led many companies to offer generous affiliate commissions in order to secure a market share.

This benefits affiliate marketers, as they can potentially earn a considerable amount of wealth by promoting these programs and helping to drive new user registrations and subscriptions.

Niche Possibilities

One of the most appealing aspects of dating market affiliate programs is the wide range of niche possibilities available.

By focusing on sub-niches within the dating market, affiliates can appeal to audiences with specific interests and needs.

This, in turn, can result in even higher conversion rates and increased revenues. Examples of popular niche dating sites include Christian Café (targeting Christian singles), Elite Singles (catering to educated professionals), and Silver Singles (focused on mature individuals).

By choosing to promote niche dating sites, affiliates can cater to a more targeted audience and potentially achieve even greater success.

Choosing the Right Dating Affiliate Program

Assessing the Commission Structure

When selecting the ideal dating affiliate programme, it is essential to assess the commission structure. Affiliates should investigate potential programmes’ commission rates, payment frequency, and payout methods.

High commission rates can lead to greater earnings for affiliates, allowing them to invest more time and resources into promoting the dating network. Moreover, frequent payouts and a variety of payment methods provide flexibility and adaptability.

Understanding the Traffic Requirements

Another important factor for affiliates to consider is the programme’s traffic requirements.

Each affiliate programme may have specific traffic guidelines or preferences regarding the type of audience they are looking to attract.

Understanding these requirements can help affiliates tailor their promotional strategies to align with the programme’s objectives.

For instance, if a dating programme targets a mature demographic, affiliates should focus on promoting it within their relevant content, such as a blog catering to older singles.

Analysing Support Provided

The support provided by the dating affiliate programme is crucial for affiliates’ success.

A robust support team can assist with technical issues, creative materials, and marketing strategies.

Affiliates should seek programmes known for their responsiveness, proactive assistance, and informed guidance.

Access to these resources demonstrates the programme’s commitment to helping affiliates perform well and earn higher commissions.

Evaluating Conversion Rates

Conversion rates play an essential role in determining the success of an affiliate marketing campaign. Attractive dating affiliate programmes often have higher conversion rates, resulting in more commissions earned for affiliates.

Carefully considering factors such as the dating site’s reputation, target audience, marketing materials, and overall user experience can help affiliates gauge the programme’s potential conversion success.

By choosing a programme with proven conversion performance, affiliates can maximise their earning potential.

Promoting Dating Affiliate Programs

Social Media Promotion

Social media platforms are excellent tools for promoting dating affiliate programs.

By creating engaging content and advertisements, marketers can boost their conversions and profits. It is essential to target the right audience by utilising relevant keywords and hashtags.

Some popular social media sites for promoting dating products include Facebook, Instagram, and Twitter.

These platforms offer various advertising options, including sponsored posts and stories.

Additionally, creating a dedicated and attractive landing page can greatly improve the conversion rate of dating affiliate promotions.

YouTube Marketing

YouTube is a powerful platform for promoting affiliate programs in the dating industry. By creating compelling and informative videos for the target audience, marketers can effectively promote dating products.

To maximise the potential of YouTube marketing, it’s essential to optimise video titles, descriptions, and tags with relevant keywords.

Collaborating with influencers in the dating niche can also significantly boost the visibility of the dating affiliate programs.

Blog Promotion

Writing high-quality blog posts is another proven method to promote affiliate programs in the dating niche.

By providing valuable information related to dating, marketers can attract readers looking for guidance in their love lives.

Including affiliate links within these blog posts can generate revenue when users sign up or make a purchase through the marketer’s referral.

To improve visibility and search engine ranking, it is crucial to optimise blog content with SEO best practices, such as using relevant keywords and meta tags.

Email Marketing

Lastly, email marketing remains an effective strategy for promoting dating affiliate programs.

By building an email list of interested subscribers, marketers can send targeted messages and special offers related to dating products.

To maximise email marketing success, it is important to maintain a clean, engaged list and provide valuable content that keeps subscribers interested.

Using email automation platforms and segmenting the audience can lead to better open and click-through rates, ultimately generating higher conversions for the dating affiliate promotions.

Dating Affiliate Programs – My Final Thoughts

There you have it, lovebirds and entrepreneurs alike!

Dive into the world of dating affiliate programs and explore a niche where love and business intertwine.

As the world of online dating continues to blossom, so too does the opportunity to monetize and spread the word about these fantastic platforms.

Remember, just like in dating, authenticity is key.

Choose the affiliate programs for dating that resonate with you and your audience, and love could be just a click away – both romantically and financially!

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