A person choosing from the best funnel builder software platforms

16 Best Sales Funnel Builders In – Which Is Best For Your Business?

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Are you looking to take your sales to the next level Then you’ll need a top-notch sales funnel builder to help you craft the perfect sales funnel.

But with so many options out there, how do you choose the best one for your business?

Look no further – we’ve compiled a list of the 16 best sales funnel builders available to help you make the right choice for your needs.

CompanyMain FeaturesRatingPricing
Best For Lifetime Deal
ThriveCart

ThriveCart

  • All-in-one platform
  • High conversion features
  • All features in all plans
  • East to use
  • Beginner-friendly
  • Lifetime deal
Check Pricing
Best Overall All-in-One Platform
Builderall

Builderall

  • Most complete All-in-one platform
  • High conversion features
  • East to use
  • Beginner-friendly
  • WordPress compatible
  • Very lucrative affiliate program
Check Pricing
Best For Page Load Speed

Best For Page Load Speed

  • Fast loading times
  • Automatic mobile optimization
  • Built-in shopping cart
  • Extensive integrations
  • Dynamic text replacement
  • Flexible design options
Check Pricing
Best Free All-in-One Tool
Systeme.io

Systeme.io

  • Great list of features
  • Free for-life plan
  • All features in all plans
  • East to use
  • Beginner-friendly
  • Great all-rounder
Check Pricing
Most Popular
ClickFunnels

ClickFunnels

  • Great Community
  • Good number of features
  • Very easy to use
  • Lots of educational material
  • Robust and scalable
Check Pricing
Best For WordPress
CartFlows

CartFlows

  • Nice Templates
  • Unlimited Funnels
  • High-converting checkouts
  • Edit the fields in the checkout
  • Create additional offers within checkouts
Check Pricing
Best For Landing Pages
Unbounce

Unbounce

  • Great for landing pages
  • AI conversion tools
  • Ai writing tool
  • Conversion popups and sticky bars
  • Good analytics
Check Pricing
Best For Agencies
Kartra

Kartra

  • Great list of features
  • Powerful marketing automation
  • Unique Behavior-Adaptive-Marketing feature
  • Great affiliate management
  • All features in all plans
Check Pricing
Best For Shopping Carts
SamCart

SamCart

  • Easy to use
  • Comprehensive checkout features to increase conversions
  • Nice templates
  • Good support
  • Manages sales tax, VAT, etc
Check Pricing
Best For Local Businesses
GoHighLevel

GoHighLevel

  • Easy to use
  • Lost of features
  • Local conversion features
  • White labeling
  • Good agency features
Check Pricing
Best For Email Marketing
GetResponse

GetResponse

  • Great set of features overall
  • Powerful marketing automation
  • Plans to suit every business size
  • Best email marketing tools on this list
  • Easy to use
Check Pricing
Great Landing Page Builder
LeadPages

LeadPages

  • Beautiful landing page templates
  • Lots of integrations
  • Decent educational material
  • Easy to use
  • All pages are easy to make mobile-responsive
Check Pricing
Best Managed Builder For Blogging
DropFunnels

DropFunnels

  • Easy to use
  • Fast-loading pages
  • Great Community
  • Nice pricing
  • Good for blogging/SEO as powered by WordPress
Check Pricing
Best On a Budget
Landingi

Landingi

  • Beautiful templates
  • Fast-loading pages
  • Good list of integrations
  • Nice conversion tools
Check Pricing
Best For Promotions & Referral Marketing
Wishpond

Wishpond

  • Cool features that can help your business grow
  • Lots of support
  • Comes with everything you need to start an online business
Check Pricing
Best For Blogging
ThriveThemes

ThriveThemes

  • Easy To Use
  • Good SEO/Blogging Capabilities
  • Affordable
  • Hosted on WordPress makes it easy to get more features
Check Pricing
Our Best Overall Funnel Builder

GoHighLevel stands out as our top pick for the best sales funnel builder, largely due to its exceptional funnel builder feature capabilities.

Its intuitive design, advanced customization options, and seamless integration with various marketing tools enable users to create highly effective sales funnels with ease.

Additionally, GoHighLevel's all-in-one platform, which combines CRM, marketing automation, and funnel creation, offers a comprehensive solution for managing and scaling business operations efficiently.


Table of Contents

16 Best Sales Funnel Builder Software Tools

Below, I’ve listed all the best funnel builder tools on the market. Make sure to also check the pros and cons bullet points of each one to see which suits your needs best.

What Is Funnel Building Software?

Funnel-building software is a powerful tool that can help businesses of all sizes construct effective sales funnels to capture leads, nurture them with automated emails, and convert them into paying customers.

Basically, funnels are a series of pages that guide visitors through the customer journey from discovery to purchase.

Each page in the funnel presents an opportunity for visitors to take action and move closer to making a buying decision.

With funnel-building software, you can create landing pages, order forms, thank you pages, and lead magnets, use order bumps, upsell pages, downsell pages, and cross-selling.

Funnels are an invaluable asset in any marketer’s arsenal as it helps increase conversions and leads to increased sales revenue.So, using a tool to streamline the process of creating effective funnels will save you countless hours in your business, as well as make you a ton more money.

Types of Funnel Building Software

With so many options on the market, it can be hard to know which type of funnel-building software is right for you.

Lucky for you, I’ve written this comprehensive article to help you navigate this landscape, and choose the best option for your business.


ThriveCart

Best For Lifetime Deal

ThriveCart

ThriveCart is rapidly gaining traction in the digital marketing space, and for good reason.

As a powerful and intuitive sales funnel builder, it’s designed to help entrepreneurs and businesses streamline their sales processes and maximize conversions.

With its user-friendly interface and robust features, ThriveCart is quickly becoming a favorite among professionals looking for an efficient and effective way to drive sales.

ThriveCart Feature List

  • One-Time Payments & Subscriptions: ThriveCart supports both one-time payments and subscription-based models, allowing businesses to cater to a diverse range of customer needs.
  • High-Converting Checkout Pages: With its customizable checkout pages, ThriveCart ensures that businesses can create a seamless and attractive checkout experience for their customers.
  • Affiliate Management System: ThriveCart comes with a built-in affiliate management system, making it easier for businesses to set up and manage affiliate programs.
  • A/B Testing: Optimize your sales funnels with ThriveCart’s A/B testing feature, ensuring that you’re always putting your best foot forward.
  • Integrations: ThriveCart boasts a wide range of integrations with popular email marketing tools, membership platforms, and payment gateways.

ThriveCart Pros and Cons

Pros:

  • Ease of Use: ThriveCart’s intuitive interface ensures that even those new to funnel building can get started with ease
  • Affordable Pricing: Compared to other funnel builders, ThriveCart offers competitive pricing, and value for money with it’s lifetime deal
  • Responsive Support: ThriveCart’s dedicated support team is always on hand to assist users with any queries or issues
  • The platform receives regular updates, which include new features and improvements, to ensure that user have access to the latest tools and functionalities.

Cons:

  • Limited Templates: While ThriveCart offers a range of customizable templates, some users might find the selection a bit limited compared to other platforms.
  • No Free Trial: Unlike some competitors, ThriveCart doesn’t offer a free trial. However, they do have a 30-day money-back guarantee.

Pricing

  • Lifetime Deal: ThriveCart is currently offering a lifetime deal for a one-time payment of $495. This includes all features and future updates.
  • Pro Account: For those looking for additional features such as client usage rights and advanced affiliate center, the Pro account is available for an additional one-time payment of $195.

All things considered, ThriveCart is a formidable contender in the sales funnel builder space. Its robust features, combined with its affordable pricing, make it a top choice for businesses and entrepreneurs looking to optimize their sales processes.

If you want more detailed insight on this platform, then you can check out my review of ThriveCart here.

Whether you’re a seasoned pro or just starting out, ThriveCart has something to offer everyone.


Builderall

Best overall all-in-one platform

Builderall Homepage

When it comes to crafting high-converting sales funnels, Builderall’s Cheetah Funnel Builder stands out as a top contender.

The first thing that grabs your attention is the sheer speed of the platform. As the name suggests, the Cheetah Funnel Builder is lightning-fast, ensuring that your pages load quickly. This is crucial for keeping potential customers engaged.

The drag-and-drop editor is intuitive and user-friendly, making it a breeze for both beginners and seasoned marketers to design stunning pages.

You get a vast library of templates with Builderall. You’ll never be short of inspiration. Each template is optimized for conversions, ensuring that you have the best starting point for your funnel.

But what truly sets Builderall’s Cheetah Funnel Builder apart is its adaptability.

Whether you’re setting up a simple lead capture page or a complex sales sequence, the platform has got you covered. The A/B split testing feature is a game-changer, allowing you to test different versions of your funnel and optimize for the best results.

Honestly, I’m thoroughly impressed with the Builderall platform. In the vast sea of funnel builders, it undoubtedly deserves a spot among the best. In fact, I’d go as far as to say that Builderall has one of the best funnel builders on this list.

You can see the full details on this platform in my Builderall review.

Builderall Feature List

Here’s the full feature list of everything you get access to when you use Builderall:

  • Pixel Perfect Site Builder
  • Cheetah Site Builder
  • Builderall Canvas: Digital funnel builder connecting all tools
  • Shopping carts for eCommerce
  • Build and publish WordPress webpages
  • Webinar Builder
  • eLearning: Create online courses
  • App Builder: Create and publish apps on popular app stores
  • Directory Builder: Create listings and events
  • Mailing Boss: Email marketing and automation functionalities
  • Messenger Chatbot
  • Make content go viral
  • Social Proof Popup
  • Website Chatbots
  • Social Autopost App
  • Browser Notifications App
  • Instagram Autoresponder
  • SMS Messaging
  • Build Telegram funnels
  • CRM
  • Script Generator: Create scripts for sales copywriting
  • Design Studio: Design concept mockups for your products
  • Magazine Builder: Create digital magazines
  • Mockup Studio: Design mockup images and gifs
  • 3D Photo Studio: Design photos and graphics
  • Animated VSL Video Builder: Create animated videos
  • Transparent Floating Videos: Create floating videos for websites
  • Presentation Studio: Create business presentations
  • Video Editor/Wrapper: Customize videos with images and texts
  • Video Tag Tool: Add actions to videos
  • Video Funnel Builder: Create video funnels
  • SEO On-Page Report App: Analyze page for SEO
  • Click Map: Heat mapping function to see where visitors click
  • VA Access: Allow restricted access to Builderall account
  • Notification Center: Centralized area for all notifications

Builderall Pros and Cons

Pros:

  • Super-fast loading speeds enhance user experience
  • User-friendly interface suitable for all skill levels
  • A vast array of templates to choose from
  • A/B testing ensures optimal funnel performance
  • Highly adaptable to different marketing needs

Cons:

  • Might be overwhelming for complete beginners due to its extensive features
  • Requires a learning curve to harness its full potential

Pricing

Here’s a summary of Builderall’s pricing packages:

  • Essentials plan – $39 per month
  • Advanced plan – $83 pr month
  • Premium plan – $210 per month
  • Enterprise plan – $510 per month

Convertri

Best For Page Speed

Convertri

Convertri is a powerful tool designed to make creating sales funnels and landing pages as easy as pie. It’s perfect for marketers, business owners, and anyone looking to boost their online presence without getting tangled in complex software.

Convertri shines with its super-fast page loading times, meaning your visitors won’t bounce off because of a slow website. Plus, its drag-and-drop editor lets you design pages exactly how you want them, no coding required!

What makes Convertri stand out?

Its pages load at lightning speed, and it offers unmatched flexibility in design. However, it’s not all sunshine; some users might find its advanced features a bit overwhelming at first. But once you get the hang of it, Convertri could be your go-to for high-converting pages.

Convertri is a strong contender with unique features that cater to both beginners and pros.

Convertei Feature List

Here’s the full Convertri feature list:

  • Drag-and-Drop Page Builder: Easy-to-use interface for designing pages without coding.
  • Accelerated Page Technology: Ensures ultra-fast loading times for all pages.
  • Free-Form Editor: Offers complete creative freedom in page design.
  • Automatic Mobile Optimization: Instantly makes pages look great on any device.
  • Built-in Shopping Cart: Simplifies the process of setting up sales and payments.
  • A/B Testing: Facilitates testing different page versions to optimize conversions.
  • Dynamic Text Replacement: Personalizes landing pages based on visitor search terms.
  • Custom Domains: Allows the use of custom domains for branding consistency.
  • SSL Encryption: Ensures secure, encrypted connections for all pages.
  • Integrations: Supports a wide range of third-party integrations for email, webinars, and more.
  • Sub-accounts and Team Collaboration: Enables team members to work together efficiently.
  • Templates: Provides a variety of pre-designed templates for quick page setup.
  • Analytics and Tracking: Offers insights into page performance and visitor behavior.
  • Unlimited Pages and Funnels: No limits on the number of pages or funnels you can create.
  • CDN Hosting: Utilizes Content Delivery Network hosting for improved global page speed.

Convertri Pros and Cons

Pros:

  • Fast loading times
  • Flexible design options
  • Automatic mobile optimization
  • Built-in shopping cart
  • Extensive integrations
  • Dynamic text replacement
  • A/B testing capabilities
  • User-friendly interface
  • Secure SSL hosting

Cons:

  • Learning curve
  • Limited template selection
  • Not the cheapest option available

Pricing

Convertri have a simple pricing model – 1 plan, and choose to pay either monthly, or receive a 24% discount on the annual plan:

  • Convertri Pro – pay monthly- $99/mo
  • Convertri Pro – pay yearly- $899/mo

Convertri Free Trial

Regardless if you choose to pay monthly or annually, Convertri offer a 14 day free trial. This gives you enough time to test out their software and decide if it is the right platform for you before you pay anything.


Systeme.io

Best Free All-in-One Tool

Systeme.io homepage

Systeme.io is an all-in-one marketing platform with an intuitive and easy-to-use sales funnel builder.

When I first took this funnel builder for a test drive I was very surprised to see it looks and acts almost exactly the same as ClickFunnels (the industry leader).

The software is beginner-friendly and powerful enough for seasoned marketing experts. It’s a great all-around tool with a completely free plan and highly competitive pricing.

Systeme.io currently has over 250,000 users, and for good reason. The free plan attracts beginner marketers, while the premium plans come with a generous amount of resources and lots of great features.

You can see the full details on this platform in my Systeme.io review.

Systeme.io Features List

  • Landing page builder
  • Sales funnel builder
  • Share funnels
  • Website builder
  • Blogging platform
  • Membership sites
  • Affiliate management
  • Evergreen webinars
  • Email autoresponder
  • 1-click upsells
  • Order bumps
  • A/B testing
  • Coupon codes
  • Stripe and PayPal integration
  • Custom domains
  • 24/7 email support
  • Free migration (on the Unlimited plan)

You get access to all the Systeme.io features on the free plan (except evergreen webinars). The top-priced plan at $97 per month gives you unlimited everything.



Systeme.io Pros and Cons

Pros:

  • Free for-life plan
  • Easy to use
  • Intuitive drag-and-drop builder
  • Almost all features available on the free plan
  • Up to 2,000 email subscribers on the free plan
  • Pricing starts at just $27 per month
  • The most expensive plan is still affordable at $97 per month

Cons:

  • Not all features are available on the free plan (but almost)
  • Customer support only by email

Pricing

  • Free plan
  • Startup – $27 per month
  • Webinar – $47 per month
  • Unlimited – $97 per month

Check our in-depth guide for a full breakdown of Systeme io’s pricing.


ClickFunnels

Most Popular

ClickFunnels homepage

I think most people reading this have probably heard of ClickFunnels.

Since it was founded by Russell Brunson in 2014, it has become the most popular funnel builder on the market, with over 120,000 (paying) members.

Although it aims to be an “all-in-one” platform, some of the other options on this list (for example Systeme.io and Kartra), do have a lot more features. That doesn’t mean ClickFunnels is not as good, it’s just a little different.

There have been endless marketers and business owners who have had big success with ClickFunnels. And it’s used by a huge amount of successful entrepreneurs in the internet marketing industry.

Some examples include people like Kevin David, Alex Becker, and Spencer Mecham. All these guys have generated over 7 figures using ClickFunnels, which shows what’s possible with this piece of software.

The main reason why users love ClickFunnels is that it’s easy to use and beginner-friendly. It’s robust enough to handle 100,000s of thousands of visitors and has high conversion rates.

Plus, it also has a lot of additional marketing training from Russell and the ClickFunnels team. For example, you can join the Funnel Hackathons, which are weekly live group coaching sessions, or browse FunnelFlix and watch comprehensive courses on anything marketing-related.

As you can imagine, ClickFunnels’ users love these extra features and find them extremely helpful.

ClickFunnels is also super-easy to use too and comes fully loaded with an extensive library of done-for-you templates for all kinds of different types of sales funnels.

If you’re looking for a funnel-builder with a great community, some nice features, and an incredible amount of educational material, ClickFunnels is a great option for you.

Below is a list of features this tool offers along with pricing. If you want more specifics, you can find out more about ClickFunnels here.

ClickFunnels Feature List

  • Drag and Drop page builder
  • Selection of templates
  • Checkouts and Sales
  • Live webinar funnels
  • Membership site builder
  • Affiliate management
  • Follow-up Funnels (Email automation sequences)
  • Lead management
  • Analytics
  • Funnel hack-a-thon
  • FunnelFlix
  • Huge Supportive Community
  • Share Funnels

Pros and Cons

Pros:

  • Great Community
  • Good number of features
  • Very easy to use
  • Lots of educational material
  • Robust and scalable

Cons:

  • Limited pricing plans
  • Starts at $97 per month
  • Templates may not be to your taste
  • Pages load slow/Not good for blogging

Pricing

  • ClickFunnels Standard: $97 per month
  • ClickFunnels Platinum: $297 per month
  • ClickFunnels Two Comma ClubX: $2,497 per month

CartFlows

Best For WordPress

CartFlows homepage

CartFlows is a WordPress plugin that uses the WooCommerce checkout process. It’s known to be one of the only solutions that allow WooCommerce users to build sales funnels.

It has pretty much everything you’d want from a sales funnel builder such as order bumps, one-click upsells, and downsells.

The main reason why you would use this plugin is if you wanted to use WooCommerce. Otherwise, you can use a managed funnel-builder like most of the options on this list. We’ll also cover another WordPress funnel builder with more features later on.

Still, it’s a pretty impressive plugin that lets you turn WordPress and WooCommerce into a sales funnel builder.

Below is a list of features you get with this WP plugin, but if you want more info then you can read my full, in-depth review of the CartFlows WordPress funnel plugin here.

CartFlows Feature List

  • Nice Templates
  • Unlimited Funnels
  • High-converting checkouts
  • Edit the fields in the checkout
  • Create additional offers within checkouts
  • Order Bumps
  • One-click Upsells and downsells

Pros and Cons

Pros:

  • Lets you add sales funnel features to WordPress and WooCommerce
  • Affordable
  • No limits on how many checkouts/Sales funnels you can build
  • Nice checkout features
  • Good for Agencies

Cons:

  • Doesn’t have a lot of features compared to most others on this list
  • Not as easy to use as a lot of others.

Pricing

  • Cartflows pro single site: $199/yr
  • Cartflows Pro: 30 sites license: $299/yr
  • Cartflows Pro 30 sites lifetime license: $999 one-time

Unbounce

Best for landing pages

Unbounce

Unbounce is primarily a landing page builder. It helps users create customized landing pages quickly and easily.

Unbounce has an easy-to-use drag-and-drop editor, as well as over 100 templates to choose from. Unbounce also includes A/B testing, and conversion tracking tools, as well as AI-integrated features to help you convert more visitors into paying customers. After all, that’s why we want to use a funnel builder, right?

Unbounce Features

  • Drag-and-drop landing page builder
  • Over 100 customizable landing page templates
  • A/B testing and conversion tracking
  • Customizable pop-ups and sticky bars
  • Integration with a variety of marketing tools and platforms, including email marketing services, CRMs, and analytics tools
  • Dynamic text replacement to personalize landing pages for different visitors
  • AMP landing pages for faster mobile page load times
  • Lead capture forms with custom fields and progressive profiling
  • GDPR compliance features, including cookie consent and data privacy options
  • Collaboration and client management tools for agencies and teams

Unbounce Pros and Cons

Okay, sounds good so far? Yep, I thought so too!

Now, let’s take a look at the pros and cons of Unbounce.

Pros:

  • Easy-to-use drag-and-drop editor for building landing pages without coding experience
  • Wide variety of customizable landing page templates to choose from
  • A/B testing and conversion tracking tools to optimize landing page performance
  • Integrates with a variety of marketing tools and platforms, making it easy to build a complete marketing funnel
  • Dynamic text replacement and other personalization features to create a more tailored experience for visitors
  • AMP landing pages for faster mobile page load times
  • Collaboration and client management tools for agencies and teams

Cons:

  • Pricing can be expensive for smaller businesses or individuals
  • Steep learning curve for more advanced features and integrations
  • Limited customization options for pop-ups and sticky bars compared to other tools on the market

Kartra

Best For Agencies

Kartra

Kartra is a piece of software that was created by Genesis Digital. In a way, it’s very similar to Systeme.io.

The similarities are mainly in terms of features that the software provides.

The behavior-adaptive marketing feature allows you to make your pages change automatically based on the behavior of your visitors. This can increase your conversions, and it’s the only funnel builder on this list that has it, so I thought it was worth mentioning.

If you’re looking for a solid all-in-one funnel builder similar to ClickFunnels that can run almost everything, besides your blog, Kartra is a solid option.

If you want more detailed info on Kartra and my honest opinion of the tool then check out our Kartra review here.

Feature List

  • Kartra Checkouts
  • Kartra Leads
  • Kartra Pages
  • Kartra Mail
  • Kartra Funnels and Campaigns
  • Kartra Memberships
  • Videos
  • Helpdesks
  • Calendars
  • Forms
  • Affiliates
  • Integrations and API
  • Agency
  • Marketplace

Pros and Cons

Pros:

  • Great list of features
  • Powerful marketing automation
  • Unique Behavior-Adaptive-Marketing feature
  • Great affiliate management
  • All features in all plans
  • Decent pricing plans
  • Good software overall
  • Great for agencies

Cons:

  • Not good for blogging/SEO
  • Pages can load a little slow
  • Learning curve for beginners

Pricing

  • Kartra starter: $99/mo
  • Kartra Growth: $189/mo
  • Kartra Professional: $429/mo
Kartra new pricing plans

SamCart

Best For eCom Shopping Carts

SamCart homepage

SamCart is also another great funnel builder that lets you build awesome pages and carts easily.

It aims to help businesses increase their revenue by helping them create a more effective checkout process. For example, it puts a lot of effort into things like abandoned carts, order bumps, and the checkout experience in general.

It’s a pretty solid piece of software that can definitely help businesses make more sales.

However, it doesn’t come with an autoresponder or many other features like some of the earlier pieces of software. This isn’t a problem though, as SamCart has a decent list of integrations. You can easily connect with any of the top email services on the internet.

If you feel that your business could do with a better checkout experience and some little tweaks to increase conversions, SamCart could be the perfect solution.

SamCart is recognized as one of the top eCommerce platforms but is also built for selling digital products and services too.

The tool works by focusing on the product level instead of the store level.

This is a clever move because it means that users can easily showcase their products, convert more visitors into paying customers, and boost the overall order value.

SamCart allows you to build your sales pages, shopping carts, and process transactions. Using this tool you can potentially double, or even triple your sales. This is because you can sell more stuff to the same people through the clever use of SamCart’s conversion tools such as order bump collections, product bundling, upsell pages, and more.

Selling products and services online is so much more than just throwing up a pretty-looking landing page and hoping for the best.

To really make it work, sellers need to have powerful conversion-focused tools at their fingertips in order to stand a chance at success.

The tools that SamCart offers have been battle-tested and proven to boost the average order value of a customer without the headaches of making it happen.

An exciting new feature to the SamCart online marketing software suite is the membership site builder. This new feature will give you several more ways in which you can build your business (and your income) online.

If you have an online course, or if you’re planning to launch one then you can sell and host your course all with this one software tool.

You can host your entire course behind a password-protected and secure members area. This will ensure that only paying customers will have access to your material.

You can also choose to bill your customers for your course material in a multitude of ways, giving more flexibility to your customers.

All in all, SamCart is probably one of the easiest cart platforms you can use to accept payments and deliver products to your customers.

Below is a list of the features you get, but if you want more info then you can read my in-depth review of SamCart here.

Feature List

  • Drag and Drop page builder
  • Pre-designed templates
  • Membership site app
  • Unlimited products
  • Localization
  • Digital Wallets accepted (Apple pay, Google pay, etc.)
  • Custom domains
  • Order bumps and one-click upsells
  • A/B testing
  • Smart pixel tracking
  • Advanced reporting
  • Add to order
  • Pay what you want/Donations
  • Affiliate management
  • Dunning (Subscription Saver)
  • Cart Abandonment features
  • Advanced Subscriptions
  • Integrations
  • Taxes and VAT done-for-you
  • Partial refunds
  • Custom fields
  • Payment processors
  • CRM integrations
  • Coupons and discounts
  • Payment Options
  • Customer portal

Pros and Cons

Pros:

  • Easy to use
  • Comprehensive checkout features to increase conversions
  • Nice templates
  • Good support
  • Manages sales tax, VAT, etc.

Cons:

  • Lower plans have a limited number of feature
  • Limited features in general
  • Can be quite costly when you add an autoresponder, membership site, CRM, helpdesk, etc.

Pricing

  • Launch: $49 per month
  • Grow: $99 per month
  • Scale: $199 per month

GoHighLevel

Best for local businesses and agencies

GoHighLevel

GoHighLevel is a marketing automation platform that promises to take your marketing game to the next level. With its user-friendly drag-and-drop funnel builder, you can easily create sales funnels, landing pages, and other marketing assets without feeling like you’re stuck in coding purgatory.

One of the coolest things about GoHighLevel is its vast library of customizable templates for different types of funnels. No need to start from scratch or reinvent the wheel, simply choose a template that fits your needs and customize it to your heart’s content. Plus, with its built-in A/B testing and conversion tracking tools, you can optimize your funnels for maximum performance.

GoHighLevel integrates with a variety of marketing tools and platforms, so you can build a complete marketing funnel that works seamlessly with your existing tech stack. And with its powerful SMS and email marketing features, you can send targeted messages to prospects and customers throughout the funnel.

But it’s not just about sending messages. GoHighLevel’s appointment scheduling tool allows you to book appointments directly within the funnel, making it easy to move prospects closer to a sale. Plus, with custom workflows and automation sequences, you can streamline the process even further.

And let’s not forget about the agency features. GoHighLevel includes white labeling, client management tools, and other features designed specifically for agencies. So if you’re an agency looking for a marketing automation platform that can handle all your needs, GoHighLevel is definitely worth checking out.

All in all, there’s a lot to love about the GoHighLevel platform. If you want more info, the you can read our in-depth review of GoHighLevel here.

GoHighLevel Features

  • Drag-and-drop funnel builder
  • Customizable templates
  • A/B testing and conversion tracking
  • Integrations with a variety of marketing tools and platforms
  • SMS and email marketing features
  • Appointment scheduling tool
  • Custom workflows and automation sequences
  • Agency features, including white-labeling and client management tools

GoHighLevel Pros and Cons

As great as it sounds, it’s not all sunshine and rainbows, although it mostly is when it comes to GoHighLevel.

So, let’s now look at the pros and cons of GoHighLevel.

Pros:

  • User-friendly drag-and-drop funnel builder
  • Wide variety of customizable templates for different types of funnels
  • Built-in A/B testing and conversion tracking tools to optimize funnel performance
  • Integrates with a variety of marketing tools and platforms for a complete marketing funnel
  • Powerful SMS and email marketing features for targeted messaging
  • Appointment scheduling tool to book appointments directly within the funnel
  • Custom workflows and automation sequences to streamline the funnel process
  • Agency features, including white-labeling and client management tools, for easy management of client accounts

Cons:

  • Learning curve for more advanced features and integrations
  • Pricing can be expensive for smaller businesses or individuals
  • Some users have reported occasional glitches and slow page load times
  • Limited customization options for certain features compared to other tools on the market

GetResponse

Best For Email Marketing

GetResponse homepage

GetResponse was founded in 1998 and was initially just an autoresponder. However, as the company grew, it started adding more features.

Today, GetResponse is also a complete funnel builder that lets you build your marketing funnels including your landing and sales pages, webinars, and of course your email sequences.

Something that makes GetResponse pretty unique is its Automated Conversion funnel feature which is a feature that allows you to visualize your funnel steps and edit them from there.

Not only this, but it also shows you metrics such as the visitors, opt-ins, and sales for every step of your funnel. This is great for identifying what is working, so you can make the needed tweaks. 

It also actually has some done-for-you lead magnets which you can use if you’re in a marketing-related niche. These are very generic such as “Ways Increase Conversions” but they might be useful to you if that’s what your business is about.

Overall, I think GetResponse is a pretty solid funnel builder, even though that is not what they started out to be, and deserves a spot on this list.

Below is a summary of all the features and pricing. If you want more detailed info on this tool, check out my in-depth review of GetResponse.

Feature List

  • Email creator
  • Behavior-based email automation sequences
  • Email Newsletters
  • Autoresponders (basic automated emails)
  • CRM
  • Email Analytics
  • Sales Funnel
  • List Management
  • DFY Lead magnet funnels
  • Automated Conversion Funnel
  • Webinars
  • Forms
  • Ads

Pros and Cons

Pros:

  • Awesome set of features overall
  • Powerful marketing automation
  • Plans to suit every business size
  • Best email marketing tools on this list
  • Easy to use

Cons:

  • Can get quite costly
  • Page builder can be a little hard to use
  • Limits on plans are annoying

Pricing

The prices shown below are monthly for 1000 subscribers but increase based on how many you have. There are annual discounts of up to 30% available too. For full pricing view the GetResponse website here.

  • Free plan (free for life)
  • Basic: $15 per month
  • Plus: $49 per month
  • Professional: $99 per month
  • Max: Custom pricing

LeadPages

Good Landing Page Builder

LeadPages

LeadPages is another great option that makes it very easy to build mobile-responsive websites. Just like most of the other options on this list, you just need to select a template and start editing it using their drag and drop builder.

Their main focus is landing pages, so they don’t have an autoresponder or any other features built-in. However, their impressive list of integrations makes up for this. Plus, you also can collect unlimited leads on all plans which is quite good too.

I also like their templates as they look very clean and modern.

If you’re looking for a tool that doesn’t break the bank to help you easily build your pages, LeadPages could be a great fit.

Feature List

  • Websites
  • Landing pages
  • Pop-Up forms
  • Sticky bars
  • Alert Bars
  • Integrations
  • SMS text campaigns
  • LeadPages Virtual Workshops
  • Group Coaching
  • WordPress plugin

LeadPages Pros and Cons

Pros:

  • Beautiful landing page templates
  • Lots of integrations
  • Decent educational material
  • Easy to use
  • All pages are easy to make mobile-responsive

Cons:

  • Limited set of features
  • Not good for SEO/blogging

LeadPages Pricing

  • Standard: 37 per month
  • Pro: 79 per month
  • Advanced: 321 per month

DropFunnels

Good For Bloggers

DropFunnels homepage

DropFunnels is also one of the newer funnel-building platforms on the market. Its main aim is to provide its users with all the benefits of an easy-to-use sales funnel builder, while also having the benefits of running on WordPress like blogging and SEO capabilities.

It does this pretty well, as it comes with an easy-to-use page builder, and is powered by WordPress, meaning the blogging features are great. It’s also a managed solution that comes with built-in speed optimization, so your pages will load nice and fast.

Additionally, it comes with a built-in membership site builder and a CRM. However, there is no autoresponder, but it does integrate with most of the main tools on the market.

The integration list in general, however, does not look too exciting. Apart from the selection of autoresponders, there are just a few affiliate platforms and that’s about it.

Still, overall, DropFunnels is definitely an option to consider. It comes with pretty much the best of both the funnel-building and the blogging world.

DropFunnels Features

  • Front End Website with Unlimited Pages
  • Unlimited Membership Sites and Courses
  • Unlimited Funnels and Funnel Steps
  • Unlimited Front-End Landing Pages
  • Complete Blog with Unlimited Blog Posts
  • CRM with Unlimited Leads and Contacts
  • Choice of Professional Theme Designs
  • Connect to Your Favorite Email Autoresponder
  • Integrate Payments Directly with Stripe and PayPal
  • Automatically Deliver Order Notifications to Buyers
  • Custom Domain Mapping
  • Lightning Fast Page Load Speeds
  • Drag and Drop Visual Page Builder/Editor
  • Schema-based SEO Framework
  • Dynamic Menus
  • Customizable Headers and Footers
  • Built-in Link Tracker with Split Testing
  • Simple Sales/ Order Tracking System
  • Direct Response Funnel Templates
  • Instant Security with PCI-Compliant SSLs
  • Simple Share Funnel Links
  • Easy One-Click Funnel Import and Clone Options
  • Supportive Marketing Community
  • Top-Notch Sales and Support Team

Pros and Cons

Pros:

  • Easy to use
  • Fast-loading pages
  • Great Community
  • Nice pricing
  • Good for blogging/SEO as powered by WordPress
  • Comes with built-in CRM and Membership site builder

Cons:

  • Limited integrations apart from autoresponders
  • Can’t add new WordPress plugins

Pricing

  • Starter plan: $49 per month
  • Pro Plan: $149 per month
  • Agency plan: $297 per month

Landingi

Good Budget Option

Landingi homepage

Landingi’s main focus is landing pages, as the name suggests. From most of the options on this list, Landingi is rather basic, but it’s extremely efficient in what it does.

This is similar to LeadPages, as you will need to use other pieces of software to build your funnels. That being said, it does have email automation, but they are very basic. For most businesses, these will not be enough, and autoresponders like Aweber, ActiveCampaign, or GetResponse would be a better choice.

Plus, if you need features like a CRM, membership sites, etc. you’ll need to integrate quite a lot of software to make it work. It’s still a decent piece of software, but it’s best suited for businesses who just need a fast, but simple page builder.

The main reason I included Landingi is that I really like their selection of modern templates. They can be used to build almost any type of mobile-responsive page very easily.

Landingi Features

  • Page builder
  • Beautiful selection of templates
  • Pop-ups
  • Banners
  • Mobile-responsive pages
  • Scheduling for publishing
  • Integrations
  • A/B testing
  • Forms
  • Anti-spam protection
  • Export leads

Landingi Pros and Cons

Pros:

  • Beautiful templates
  • Fast-loading pages
  • Good list of integrations
  • Nice conversion tools

Cons:

  • Limited set of features
  • Can get quite expensive if you need other software

Landingi Pricing

  • Core $47 per month
  • Create $89 per month
  • Automate $127 per month

Wishpond

Good For Promotions & Referral Marketing

Wishpond homepage

WishPond is also another funnel builder software that has been around for a long time. Since it was founded in 2009, it has been used by some huge brands like Walmart, CBS, and ESPN.

Its core features are the landing page builder, email automation, and newsletters. However, it also has some cool other features like referral campaigns and social promotions which are its unique selling point (USP).

If you have great ideas for using the social promotion or referral campaign features for your business, it can really help you increase brand awareness and sales. However, if you’re not looking to use those features, then WishPond is probably not worth it, due to the high price.

The pricing plans redirect to a calendar now where you book a meeting. However, when the Wishpond pricing used to be on their website, I remember the cost was around $99 per month for 2500 contacts. This makes the pricing of Wishpond comparable to other options on this. Having said that, some of the other funnel builders I mention here in my round-up review offer way more for your money, for example, Kartra, and Systeme.io.

It also seems like they provide a lot of support for their customers and help them through the process which may also justify the price.

If you know how to use the social promotion and referral campaign features effectively, then Wishpond could be worth it.

WishPond Features

  • Marketing assistant
  • Online advertising
  • Social Promotions
  • Email Marketing
  • Lead Management
  • Referral Campaigns
  • Landing pages
  • Pop-ups
  • Cart abandonment
  • Forms
  • Call tracking
  • Marketing automation

WishPond Pros and Cons

Pros:

  • Cool features that can help your business grow
  • Lots of support
  • Comes with everything you need to start an online business

Cons:

  • Limited features
  • Expensive

WishPond Pricing

Pricing has recently been removed from their website, and it redirects to a calendar to book an appointment.

Previously, the pricing looked like this:

  • Starter: $49 per month
  • Everything: $99 per month
  • Growth: $199 per month

I also believe that you would have to be billed annually. However, all of this may have changed since the pricing is no longer on their website.


ThriveThemes

Versatile Option For WordPress Sites

ThriveThemes homepage

Our final funnel builder is the Thrive Themes suite of WordPress plugins and themes.

When you purchase the full ThriveThemes package, you’ll also get a whole host of useful conversion-focused plugins (see ThriveThemes feature list below).

Among these plugins, you’ll also get Thrive Architect, which is a page builder plugin to help you build beautiful pages. This plugin can also be used for your funnel steps like your squeeze pages, webinar registration, or thank you pages.

The second plugin, in particular, to note here when it comes to building sales funnels is the Thrive Leads plugin. This is a great little tool for creating highly effective popups on a WordPress website.

And one more plugin in the ThriveThemes range that can be used to create conversion-focused funnels, is the Thrive Quiz Builder plugin. This is a nifty little tool for designing quiz funnels that lead your audience through a series of questions and then to your desired destination within your funnel.

So, when it comes to funnel-building software, it’s, particularly the Thrive Architect, Thrive Leads, and Thrive Quiz Builder plugins that you can use to get the desired effect.

What I like about Thrive Themes is that it’s easy to use like a managed page builder, but hosted on WordPress. The only thing that I have noticed is that the pages built with it, seem quite heavy in size and therefore load a little slower.

However, because of the low cost of $240 per year for everything ThriveThemes has to offer, it leaves some space for a decent hosting provider.

Something to also remember is that you will need other pieces of software such as an autoresponder or CRM to build your sales funnel.

ThriveThemes Features

  • Themes and Templates
  • Thrive Architect
  • Thrive Leads
  • Quiz Builder
  • Evergreen countdown campaigns
  • Display testimonials
  • Comments
  • A/B testing
  • Clever widgets
  • Course builder

ThriveThemes Pros and Cons

Pros:

  • Easy To Use
  • Good SEO/Blogging Capabilities
  • Affordable
  • Hosted on WordPress makes it easy to get more features

Cons:

  • Slow loading pages
  • The number of themes and plugins can be overwhelming
  • Only annual and quarterly billing are available

Thrive Themes Pricing

ThriveThemes Membership:

  • Annual: $19 per month, billed $228 per year
  • Quarterly: $30 per month, billed every 3 months

Best Free Sales Funnel Builders

Systeme.io is by far the best free funnel builder. The Systeme.io free plan is even better than, for example, WishPond’s $49 per month plan, as it also comes with 2,000 email contacts.

In Systeme.io’s free plan, you get access to all of its features too, except the webinar feature. Basically, you’ll already have pretty much everything you’ll need to start your online business.

Best WordPress Sales Funnel Builders

For WordPress, CartFlows and ThriveThemes are the most compatible.

Cartflows – WordPress Funnel Builder

If you are looking for a free WordPress funnel builder, Cartflows has a basic free version that you can use. It is a little limited as you’d expect for something free, but it still gives you the basics.

Cartflows also has a paid version, which is probably the best WordPress funnel builder, as that’s what it’s been specifically designed for.

Overall, CartFlows is our number one recommended funnel builder for WordPress.

ThriveArchitect – WordPress Funnel Builder

Thrive Themes is the other funnel builder for WordPress, it comes with everything you need to build a variety of pages, collect leads data, and also host your membership sites.

The main benefit it has over Cartflows is that it has many additional plugins, so you’ll have more features.

However, you will need external software for your email marketing software and other types of features that you may need.

Best Sales Funnel Builders – My Final Thoughts

That’s it! I hope you have enjoyed this list of the best funnel builder tools. We’ve covered everything from all-in-one solutions like Systeme.io to tools that specialize in one aspect of the funnel-building process such as LeadPages.

If you have had trouble picking the right option for you, remember that they also mostly have trials. So, you can test them out and see whether they are right for your business.

Overall, I think Systeme.io will be suited for most businesses.

Not necessarily the best, but the most suited because of the free plan, and the large list of features.

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Looking For More Info On Funnel Buildering Software?

If you would like more detailed articles on landing page and funnel builders then I have lots more articles you might like on my homepage here https://entrepreneurnut.com.