11 Best Sales Funnel Builders In 2021 – Which Is Best For Your Business?

If you have been looking for the best sales funnel builder for your business, you’ve come to the right place.

I’m going to run you through the top 11 options on the market, alongside all the info you need to make the choice that’s right for your business.

This list also includes a great variety with some being managed solutions, while others are plugins for WordPress. So whatever you are looking for, this list will have you covered.

A man on a computer looking at sales funnel builders

Best Sales Funnel Builder Software Tools

Below, I’ve listed all the best funnel builder tools on the market. Make sure to also check the pros and cons bullet points of each one to see which suits your needs best.


Best FREE Builder and Suited For Most Types of Businesses

GrooveFunnels is a funnel builder that only launched last year, but has already become extremely popular in the industry.

It’s a true all-in-one solution that gives you pretty much everything you need to start and scale an online business. The only bad thing about GrooveFunnels is that it’s still in beta, meaning some of the features are not available/fully-developed yet.However, that won’t be the case for long as the developer team are constantly working on adding all the features, and making sure everything is fully functional.

Since it launched last year, they have already added an incredible number of features. In fact, more than most other funnel builders on the market. So, it’s a great option, as it gives you everything you need to create entire sales funnels starting from your pages going to your membership sites and email sequences.

I also do not doubt that the features will be coming, because they have added so many in such a short period of time. Additionally, Mike Filsaime who is one of the founders has also been involved in other successful SaaS projects in the past.

Below is a list of all the features you get with this funnel builder software solution. If you want more detailed info then you can read my in-depth GrooveFunnels review here.


  • GroovePages
  • GrooveSell
  • GrooveAffiliate
  • GrooveMail
  • GrooveMember
  • GrooveVideo
  • GrooveKart
  • GrooveAutomations
  • GrooveProof
  • GrooveBlog
  • GrooveDesk
  • GrooveCalendar
  • GrooveWebinars live
  • GrooveWebinars Automated
  • GrooveStreaming
  • GrooveSurvey
  • GrooveQuiz
  • GrooveFunnelMapping
  • GroovePipe CRM
  • Groove SDK

Pros and Cons


  • Huge list of features
  • Great community
  • Fast-growing
  • Great affiliate management
  • Lifetime deal available
  • Free plans available
  • Great software overall


  • Some features not available/fully developed yet
  • A few bugs (although they are getting rarer every day)


The pricing plans available right now are lifetime deals. However, this is said to change in the future where GrooveFunnels will cost $99-$299 per month.

  • GrooveFunnels free: Free
  • GrooveFunnels lifetime Platinum: $1397


Best For Agencies

Kartra is a piece of software that was created by Genesis Digital. It’s very similar to GrooveFunnels because Mike Filsaime used to be a part of Genesis Digital.

The similarities are mainly in terms of features, and also the overall style of the software. GrooveFunnels has a few more features, but Kartra is fully developed, and also has some unique selling points of its own like the Behavior-Adaptive-Marketing feature.

The behavior-adaptive-marketing feature allows you to make your pages change automatically based on the behavior of your visitors. This can increase your conversions, and it’s the only funnel builder on this list that has it, so I thought it was worth mentioning.

If you’re looking for a solid all-in-one funnel builder similar to ClickFunnels that can run almost everything, besides your blog, Kartra is a solid option. It does have some templates for blog pages, but you simply can’t compare those to what’s coming to GrooveFunnels, or if you were to use WordPress (.org).


  • Kartra Checkouts
  • Kartra Leads
  • Kartra Pages
  • Kartra Mail
  • Kartra Funnels and Campaigns
  • Kartra Memberships
  • Videos
  • Helpdesks
  • Calendars
  • Forms
  • Affiliates
  • Integrations and API
  • Agency
  • Marketplace

Pros and Cons


  • Great list of features
  • Powerful marketing automation
  • Unique Behavior-Adaptive-Marketing feature
  • Great affiliate management
  • All features in all plans
  • Decent pricing plans
  • Good software overall
  • Great for agencies


  • Not good for blogging/SEO
  • Pages can load a little slow
  • Heavy learning curve for beginners


  • Kartra starter: $99 per month
  • Kartra silver: $199 per month
  • Kartra Gold: $299 per month
  • Kartra Platinum: $499 per month

If you want more detailed info on Kartra and my honest opinion of the tool then check out our Kartra review here.


Best For Shopping Carts

SamCart is also another great funnel builder that lets you build awesome pages and carts easily.

It aims to help businesses increase their revenue by helping them create a more effective checkout process. For example, it puts a lot of effort into things like abandoned carts, order bumps, and the checkout experience in general.

It’s a pretty solid piece of software that can definitely help businesses make more sales.

However, it doesn’t come with an autoresponder or many other features like some of the earlier pieces of software. This isn’t be a problem though, as SamCart has a decent list of integrations. You can easily connect with any of the top email services on the internet.

If you feel that your business could do with a better checkout experience and some little tweaks to increase conversions, SamCart could be the perfect solution.

SamCart is recognized as one of the the top eCommerce platforms, but is also built for selling digital products and services too.

The tool works by focusing at the product level instead of the store level.

This is a clever move because it means that users can easily showcase their products, convert more visitors into paying customers, and boost the overall order value.

SamCart allows you to build your sales pages, shopping carts, and process transactions. Using this tool you can potentially double, or even triple your sales. This is because you can sell more stuff to the same people through the clever use of SamCart’s conversion tools such as order bump collections, product bundling, upsell pages, and more.

Selling products and services online is so much more than just throwing up a pretty-looking landing page and hoping for the best.

To really make it work, sellers need to have powerful conversion-focused tools at their fingertips in order to stand a chance at success.

The tools that SamCart offers have been battle-tested and proven to boost the average order value of a customer without the headaches of making it happen.

An exciting new feature to the SamCart online marketing software suite is the membership site builder. This new feature will give you several more ways in which you can build your business (and you income) online.

If you have an online course, of if you’re planning to launch one then you can sell and host your course all with this one software tool. You can host your entire course behind a password-protected and secure members area. This will ensure that only paying customers will have access to your material.

You can also choose to bill your customers for your course material in a multitude of ways, giving more flexibility to your customers.

All in all, SamCart is probably one of the easiest cart platforms you can use to accept payments and deliver products to your customers.

Below is a list of the features you get, but if you want more info then you can read my in-depth review of SamCart here.


  • Drag and Drop page builder
  • Pre-designed templates
  • Membership site app
  • Unlimited products
  • Localization
  • Digital Wallets accepted (Apple pay, Google pay, etc.)
  • Custom domains
  • Order bumps and one-click upsells
  • A/B testing
  • Smart pixel tracking
  • Advanced reporting
  • Add to order
  • Pay what you want/Donations
  • Affiliate management
  • Dunning (Subscription Saver)
  • Cart Abandonment features
  • Advanced Subscriptions
  • Integrations
  • Taxes and VAT done for you
  • Partial refunds
  • Custom fields
  • Payment processors
  • CRM integrations
  • Coupons and discounts
  • Payment Options
  • Customer portal

Pros and Cons


  • Easy to use
  • Comprehensive checkout features to increase conversions
  • Nice templates
  • Good support
  • Manages sales tax, VAT, etc.


  • Lower plans have a limited number of feature
  • Limited features in general
  • Can be quite costly when you add an autoresponder, membership site, CRM, helpdesk, etc.


  • Launch: $49 per month
  • Grow: $99 per month
  • Scale: $199 per month


Best For Email Marketing

GetResponse was founded in 1998 and was initially just an autoresponder. However, as the company grew, they started adding more features. Today, GetResponse is also a complete funnel builder that lets you build your marketing funnels including your landing and sales pages, webinars, and of course your email sequences.

Something that makes GetResponse pretty unique is its Automated Conversion funnel feature which is a feature that allows you to visualize your funnel steps and edit them from there. Not only this, but it also shows you metrics such as the visitors, opt-ins, and sales for every step of your funnel. This is great for identifying what is working, so you can make the needed tweaks. 

It also actually has some done-for-you lead magnets which you can use if you’re in a marketing-related niche. These are very generic such as “Ways Increase Conversions” but they might be useful to you if that’s what your business is about.

Overall, I think GetResponse is a pretty solid funnel builder, even though that is not what they started out to be, and deserves a spot on this list.

Below is a summary of all the features and pricing, but if you want more info then you can read my in-depth GetResponse review here.


  • Email creator
  • Behavior-based email automation sequences
  • Email Newsletters
  • Autoresponders (basic automated emails)
  • CRM
  • Email Analytics
  • Sales Funnel
  • List Management
  • DFY Lead magnet funnels
  • Automated Conversion Funnel
  • Webinars
  • Forms
  • Ads

Pros and Cons


  • Awesome set of features overall
  • Powerful marketing automation
  • Plans to suit every business size
  • Best email marketing tools on this list
  • Easy to use


  • Can get quite costly
  • Page builder can be a little hard to use
  • Limits on plans are annoying


The prices shown below are monthly for 1000 subscribers but increase based on how many you have. There are annual discounts of up to 30% available too. For full pricing view the GetResponse website here.

  • Basic: $15 per month
  • Plus: $49 per month
  • Professional: $99 per month
  • Max: Custom pricing


Most Popular

I think most of you would have heard of ClickFunnels. Since it was founded by Russel Brunson in 2014, it has become the most popular funnel builder on the market, with over 120,000 (paying) members.

Although it aims to be an “all-in-one” platform, some of the other options on this list for example GrooveFunnels, do have more features. However, that doesn’t mean that ClickFunnels is not as good, it’s just a little different.

There have been endless marketers and business owners who have had big success with ClickFunnels. And it’s used by many successful entrepreneurs in the internet marketing industry, especially in the education field. Some examples include people like Kevin David, Alex Becker, or Spencer Mecham. Although they aren’t all the most popular marketers, they have all generated over 7 figures using ClickFunnels, which shows what’s possible with this piece of software.

The main reason why users love ClickFunnels is that it’s easy to use and beginner-friendly, but it’s robust enough to handle 100,000’s of thousands of visitors.

Plus, it also has a lot of additional educational material from Russel and the ClickFunnels team which is super helpful too. For example, the Funnel Hack-A-Thons which are weekly live group coaching sessions. As you can imagine, ClickFunnels’ users love these and find them extremely helpful.

Overall, this list would not have been complete without ClickFunnels. If you’re looking for a funnel-builder with a great community, some nice features, and an incredible amount of educational material, ClickFunnels is a great option for you.


  • Drag and Drop page builder
  • Selection of templates
  • Checkouts and Sales
  • Live webinar funnels
  • Membership site builder
  • Affiliate management
  • Follow-up Funnels (Email automation sequences)
  • Lead management
  • Analytics
  • Funnel hack-a-thon
  • FunnelFlix
  • Huge Supportive Community
  • Share Funnels

Pros and Cons


  • Great Community
  • Good number of features
  • Very easy to use
  • Lots of educational material
  • Robust and scalable


  • Limited pricing plans
  • Starts at $97 per month
  • Templates may not be your taste
  • Pages load slow/Not good for blogging


  • ClickFunnels standard: $297 per month
  • ClickFunnels Platinum: $297 per month
  • ClickFunnels Two Comma ClubX: $2,497 per month

For more info on ClickFunnels, see my ClickFunnels review here.


LeadPages is another great option that makes it very easy to build mobile-responsive websites. Just like most of the other options on this list, you just need to select a template and start editing it using their drag and drop builder.

Their main focus is landing pages, so they don’t have an autoresponder or any other features built-in. However, their impressive list of integrations makes up for this. Plus, you also can collect unlimited leads on all plans which is quite good too.

I also like their templates as they look very clean and modern.

If you’re looking for a tool that doesn’t break the bank to help you easily build your pages, LeadPages could be a great fit.


  • Websites
  • Landing pages
  • Pop-Up forms
  • Sticky bars
  • Alert Bars
  • Integrations
  • SMS text campaigns
  • LeadPages Virtual Workshops
  • Group Coaching
  • WordPress plugin

Pros and Cons


  • Beautiful landing page templates
  • Lots of integrations
  • Decent educational material
  • Easy to use
  • All pages are easy to make mobile-responsive


  • Limited set of features
  • Not good for SEO/blogging


  • Standard: 37 per month
  • Pro: 79 per month
  • Advanced: 321 per month


Best Funnel Builder For WordPress

CartFlows is a WordPress plugin that uses the WooCommerce checkout process. It’s known to be one of the only solutions that allows WooCommerce users to build sales funnels.

It has pretty much everything you’d want from a sales funnel builder such as order bumps, one-click upsells and downsells.

The main reason why you would use this plugin is if you wanted to use WooCommerce. Otherwise, you can use a managed funnel-builder like most of the options on this list. We’ll also cover another WordPress funnel builder with more features later on.

Still, it’s a pretty impressive plugin that lets you turn WordPress and WooCommerce into a sales funnel builder.

Below is a list of features you get with this WP plugin, but if you want more info then you can read my full, in-depth review of the CartFlows WordPress funnel plugin here.


  • Nice Templates.
  • Unlimited Funnels.
  • High-converting checkouts
  • Edit the fields in the checkout
  • Create additional offers within checkouts
  • Order Bumps
  • One-click Upsells and downsells

Pros and Cons


  • Lets you add sales funnel features to WordPress and WooCommerce
  • Affordable
  • No limits on how many checkouts/Sales funnels you can build
  • Nice checkout features
  • Good for Agencies


  • Doesn’t have a lot of features compared to most others on this list
  • Not as easy to use as a lot of others.


  • Cartflows pro single site: $199/yr
  • Cartflows Pro: 30 sites license: $299/yr
  • Cartflows Pro 30 sites lifetime license: $999 one-time


Best Managed Builder For Blogging

DropFunnels is also one of the newer funnel building platforms on the market. Its main aim is to provide its users with all the benefits of an easy to use sales funnel builder, while also having the benefits of running on WordPress like blogging and SEO capabilities.

It does this pretty well, as it comes with an easy-to-use page builder, and is powered by WordPress, meaning the blogging features are great. It’s also a managed solution that comes with built-in speed optimization, so your pages will load nice and fast.

Additionally, it comes with a built-in membership site builder and a CRM. However, there is no autoresponder, but it does integrate with most of the main tools on the market.

The integration list in general, however, does not look too exciting. Apart from the selection of autoresponders, there are just a few affiliate platforms and that’s about it.

Still, overall, DropFunnels is definitely an option to consider. It comes with pretty much the best of both the funnel-building and the blogging world.


  • Front End Website with Unlimited Pages
  • Unlimited Membership Sites and Courses
  • Unlimited Funnels and Funnel Steps
  • Unlimited Front-End Landing Pages
  • Complete Blog with Unlimited Blog Posts
  • CRM with Unlimited Leads and Contacts
  • Choice of Professional Theme Designs
  • Connect to Your Favorite Email Autoresponder
  • Integrate Payments Directly with Stripe and PayPal
  • Automatically Deliver Order Notifications to Buyers
  • Custom Domain Mapping
  • Lightning Fast Page Load Speeds
  • Drag and Drop Visual Page Builder/Editor
  • Schema-based SEO Framework
  • Dynamic Menus
  • Customizable Headers and Footers
  • Built-in Link Tracker with Split Testing
  • Simple Sales/ Order Tracking System
  • Direct Response Funnel Templates
  • Instant Security with PCI-Compliant SSL’s
  • Simple Share Funnel Links
  • Easy One-Click Funnel Import and Clone Options
  • Supportive Marketing Community
  • Top-Notch Sales and Support Team

Pros and Cons


  • Easy to use
  • Fast-loading pages
  • Great Community
  • Nice pricing
  • Good for blogging/SEO as powered by WordPress
  • Comes with built-in CRM and Membership site builder


  • Limited integrations apart from autoresponders
  • Can’t add new WordPress plugins


  • Starter plan: $49 per month
  • Pro Plan: $149 per month
  • Agency plan: $297 per month


Landingi’s main focus is landing pages, as the name suggests. From most of the options on this list, Landingi is rather basic, but it’s extremely efficient in what it does.

This is similar to LeadPages, as you will need to use other pieces of software to build your funnels. That being said, it does have email automations, but they are very basic. For most businesses, these will not be enough, and autoresponders like Aweber, ActiveCampaign, or GetResponse would be a better choice.

Plus, if you need features like a CRM, membership sites, etc. you’ll need to integrate quite a lot of software to make it work. It’s still a decent piece of software, but it’s best suited for businesses who just need a fast, but simple page builder.

The main reason I included Landingi is that I really like their selection of modern templates. They can be used to build almost any type of mobile-responsive page very easily.


  • Page builder
  • Beautiful selection of templates
  • Pop-ups
  • Banners
  • Mobile-responsive pages
  • Scheduling for publishing
  • Integrations
  • A/B testing
  • Forms
  • Anti-spam protection
  • Export leads

Pros and Cons


  • Beautiful templates
  • Fast-loading pages
  • Good list of integrations
  • Nice conversion tools


  • Limited set of features
  • Can get quite expensive if you need other software


  • Core $47 per month
  • Create $89 per month
  • Automate $127 per month


Best For Promotions & Referral Marketing

WishPond is also another funnel builder software that has been around for a long time. Since it was founded in 2009, it has been used by some huge brands like Walmart, CBS, and ESPN.

Its core features are the landing page builder, email automations, and newsletters. However, it also has some cool other features like referral campaigns and social promotions which are its unique selling point (USP).

If you have great ideas for using the social promotion or referral campaign features for your business, it can really help you increase brand awareness and sales. However, if you’re not looking to use those features, then WishPond is probably not worth it, due to the high price.

The pricing plans redirect to a calendar now where you book a meeting. However, when they used to be on the website, I remember it costing around $99 per month for 2500 contacts which is the same as other options on this list that offer way more, for example, Kartra. Or, GrooveFunnels’ free plan does as much as the plan that Wishpond charges $49 per month for.

It also seems like they provide a lot of support for their customers and help them through the process which may also justify the price.

If you know how to use the social promotion and referral campaign features effectively, then Wishpond could be worth it.


  • Marketing assistant
  • Online advertising
  • Social Promotions
  • Email Marketing
  • Lead Management
  • Referral Campaigns
  • Landing pages
  • Pop-ups
  • Cart abandonment
  • Forms
  • Call tracking
  • Marketing automation

Pros and Cons


  • Cool features that can help your business grow
  • Lots of support
  • Comes with everything you need to start an online business


  • Limited features
  • Expensive


Pricing has recently been removed from their website, and it redirects to a calendar to book an appointment.

Previously, the pricing looked like this:

  • Starter: $49 per month
  • Everything: $99 per month
  • Growth: $199 per month

I also believe that you would have to be billed annually. However, all of this may have changed since the pricing is no longer on their website.


Our final funnel builder is Thrive Themes which is based on WordPress.

Thrive Themes has a range of WordPress themes and plugins that you get access to with their membership. The themes in case you don’t know are a range of website templates for WordPress.

It also comes with Thrive Architect which is a page builder plugin to help you build beautiful pages. This plugin can also be used for your funnel steps like your squeeze pages, webinar registration, or thank you pages.

What I like about Thrive Themes is that it’s easy to use like a managed page builder, but hosted on WordPress. The only thing that I have noticed is that the pages built with it, seem quite heavy in size and therefore load a little slower.

However, because of the low cost of $240 per year for everything ThriveThemes has to offer, it leaves some space for a decent hosting provider.

Something to also remember is that you will need other pieces of software such as an autoresponder or CRM to build your sales funnel.


  • Themes and Templates
  • Thrive Architect
  • Thrive Leads
  • Quiz Builder
  • Evergreen countdown campaigns
  • Display testimonials
  • Comments
  • A/B testing
  • Clever widgets
  • Course builder

Pros and Cons


  • Easy To Use
  • Good SEO/Blogging Capabilities
  • Affordable
  • Hosted on WordPress makes it easy to get more features


  • Slow loading pages
  • The number of themes and plugins can be overwhelming
  • Only annual and quarterly billing available


ThriveThemes Membership:

  • Annual: $19 per month, billed $228 per year
  • Quarterly: $30 per month, billed every 3 months

Best Free Funnel Builder

GrooveFunnels is by far the best free funnel builder. Its free plan is even better than for example WishPond’s $49 per month plan, as it also comes with 500 contacts.

In GrooveFunnels’ free plan you get access to all of its features too, so you already have everything to start your online business.

Best WordPress Funnel Builder

For WordPress, CartFlows and ThriveThemes are the most compatible.

Cartflows – WordPress Funnel Builder

If you are looking for a free WordPress funnel builder, Cartflows has a basic free version that you can use. It is a little limited as you’d expect for something free, but it still gives you the basics.

Cartflows also has a paid version, which is probably the best WordPress funnel builder, as that’s what it’s been specifically designed for.

ThriveArchitect – WordPress Funnel Builder

Thrive Themes is the other funnel builder for WordPress, it comes with everything you need to build a variety of pages, collect leads data, and also host your membership sites.

The main benefit it has over Cartflows is that it has many additional plugins, so you’ll have more features.

However, you will need external software for your email marketing software and other types of features that you may need.

Top Sales Funnel Builders – Final Thoughts

That’s it! I hope you have enjoyed this list of the best funnel builder tools. We’ve covered everything from all-in-one solutions like GrooveFunnels to tools that specialize in one aspect of the funnel building process such as LeadPages.

If you have had trouble picking the right option for you, remember that they also mostly have trials. So, you can test them out and see whether they are right for your business.

Overall, I think GrooveFunnels will be suited for most businesses.

Not necessarily the best, but the most suited because of the free plan, and the large list of features.

You can get your free lifetime account using the button below.

Looking For More Info On Funnel Builders?

If you would like more detailed articles on landing page and funnel builders then I have lots more articles you might like on my homepage here https://entrepreneurnut.com.

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