How to Become a Funnel Builder: Make 6-Figures+ Per Year

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Last Updated on 7th May 2024

If you’ve ever wondered how to become a funnel builder, you’re in the right place.

Whether you’re a tech-savvy individual looking for a new career path or a business owner wanting to boost sales, understanding sales funnels can be your key to success.

In today’s world of digital marketing, the art of guiding potential customers through a well-designed sales process can easily 10X a businesses revenue.

And digital entrepreneurs will pay a handsome price to pro sales funnel builders to create them.

Let’s dive into this exciting world and explore how you can turn this skill into a lucrative profession.

What is a Sales Funnel?

If you want to become a funnel builder, then, of course, you first need to have a clear understanding of funnels and what they’re designed to do.

Basically, a sales funnel, sometimes called a conversion funnel, is like a virtual journey that potential customers take, leading them from mere awareness of a product to the final purchase.

Think of it as a guided tour or marketing strategy where each step is carefully crafted to build trust, answer questions, and overcome objections.

Learn the comprehensive process of how to become a professional funnel builder and master the art of crafting high-converting sales funnels for business success.

It’s like having a sales assistant working on the job to sell a product 24/7 without needing to take a pee break.

Basically, a sales funnel consists of various stages, such as awareness, interest, decision, and action.

A good funnel is designed to guide potential clients through their buying journey, making the entire process seamless and persuasive.

How Funnels Guide Customer Decisions

If you train to be a funnel builder, then you’ll learn a lot of high value skills that your clients will pay you extremely well for.

By providing the right information at the right time, your funnels help customers make informed decisions. In turn, this will lead to increased revenue for your clients.

These powerful tools create a personalized experience that resonates with individual needs and desires.

Having a sales funnel is like having a sales assistant on hand to give customers around the store and showcase the exact products they are interested in.

An effective sales funnel will showcase the products in a highly persuasive way, and offer various incentives to close the sale.

Compare this to a website, which is like having a huge store, but no one to guide the customer. As a result, the customer may not find what they are looking for, and they may even talk themselves out of the sale.

The Role of a Funnel Builder – What Do They Do?

Sales Funnel stages

A professional funnel builder is much like an architect for the digital world, meticulously crafting a bridge between a business’s offerings and its potential customers.

They delve deep into understanding a business’s products and services. Then, with this info, they create a tailored digital journey that guides visitors from awareness to purchase.

On a typical day, a funnel builder might start by analyzing a business owner’s products and services. They’ll ask questions like, or “What problems does this product solve?”

With these insights, they craft an entire customer journey tailored to guide potential leads from mere awareness to making a purchase.

It’s not just about assembling web pages.

Funnel building is an art that combines psychology, design, and strategy. Every detail, from button colors to call-to-action phrasing, is optimized for conversions.

In essence, once you train to be a funnel builder, you’re like the unsung hero behind successful online businesses, ensuring every digital journey they craft is smooth and intuitive.

What Types of Funnels Will You Build as a Funnel Builder?

Once you become a certified funnel builder, you’ll know how to build a wide range of funnels.

Different goals require different funnels. So, here’s a look at some common types:

Opt-in Funnel

Designed to help you create an email list or capture email addresses (and/or other contact info), this funnel offers something valuable in exchange for contact information.

The opt-in funnel is not only a great strategy for growing your email list and running email campaigns, but also the starting point for building a long-term relationship with potential customers.

Opt-in funnels are often simple in design, consisting of just one or two pages.

Sales Funnel

This funnel guides customers through the buying process, from introducing the product to closing the sale. It’s all about turning interest into action.

Sales funnels are more complex, and can consist of anything from 1 to 15 or more pages. Besides the landing page and checkout page, an effective sales funnel can also have upsell and downsell pages.

Survey Funnel

A Survey Funnel is a strategic approach that guides visitors through a series of questions to segment and better understand their needs and preferences.

By gathering insights directly from potential customers, businesses can then tailor their messaging, offers, and follow-up more effectively.

This personalized approach enhances the user experience and can also boost conversion rates.

eCommerce Funnel

An eCommerce Funnel is specifically used to sell physical products online. They’re structured to guide online shoppers through the buying process, from initial awareness to the final purchase.

By understanding and refining each step of this funnel, business owners and online marketers can use this funnel to enhance the shopping experience, reduce cart abandonment, and increase sales. Essentially, an eCommerce Funnel is a strategic framework to maximize online retail success.

Webinar Funnel

A Webinar Funnel is a highly effective way to sell high ticket items like online courses, or a coaching package.

Basically, this funnel is designed to attract, engage, and convert participants through online seminars or evergreen webinars. The webinar funnel begins by generating interest and registrations for the event. It then guides attendees through the webinar content, and culminates in a call-to-action, often promoting a product, service, or further engagement opportunity.

Each stage of the funnel, from promotion to post-webinar follow-up, is optimized to maximize attendance and conversion. Essentially, a Webinar Funnel ensures that the effort put into creating and hosting a webinar translates into tangible results, be it sales, sign-ups, or strengthened brand relationships.

Membership Funnel

A Membership Funnel is like a guide to getting folks excited about joining a special club or community online.

It’s a step-by-step journey that introduces people to the perks of becoming a member, whether that’s exclusive content, special deals, or a sense of belonging.

From that initial “Hey, check this out!” to the final “Welcome aboard!”, a Membership Funnel ensures that joining feels like snagging a VIP pass to something truly awesome. It’s all about making members feel valued and special.

Application Funnel

An application funnel guides folks through the entire process of applying for something special. This could be a course, job, or exclusive service.

It starts with a warm invite to apply, walks them through the necessary steps, and ends with a cheerful “Thanks for applying!”

This popular tool is designed to make the application process feel less like paperwork and more like stepping into a new, exciting opportunity. It’s all about smooth sailing.

If you want some more ideas, then you can see my article on different funnel types here.

Other types of funnels you can build as a funnel builder are book funnels, challenge funnels, coaching funnels, product launch funnels and cart funnels. You can also build marketing funnels like lead magnet funnels, video funnels, and live demo funnels.

How to Become a Funnel Builder – Skills, Qualities, and Qualifications Needed 

Training to be a master funnel builder is not just about understanding technology; it’s about combining creativity with strategic thinking.

Here’s what you need:


Fortunately, you don’t need any qualifications as such to be a master funnel builder and offer exclusive customer service. Some people have taught themselves this skill over years of trial and error watching YouTube videos and practice.

While this method can certainly work, it can be a slow process just to get to the point where you’re ready to start taking on some clients.

if your looking to become a powerful sales funnel builder, the quicker path is to take a certified sales funnel builder course like this one.

This course will guide you through all the steps and training you need to be able to start converting leads into customers quickly and, of course, making money.

Technical Aptitude

While you don’t need to be a coding genius (far from it), a basic understanding of web design and technology is essential. Or, at the very least, an interest in tech and a desire to learn how it works.

Design Sensibility

Your funnels need to look good. A keen eye for design helps you create visually appealing pages that resonate with your audience.

If you’re following a proper funnel course like this one, then you’ll learn how to design sexy-looking funnels with ease.

Copywriting Prowess

Words matter. Knowing how to write engaging and persuasive copy is key to guiding customers through the funnel.

This part can’t be overlooked, which is why it’s important to get proper training, like the one I linked to above.

Problem-Solving Ability

Things don’t always go as planned. Being a problem solver ensures that you can tackle challenges head-on and keep things moving smoothly.

The Tools You Need To Build Funnels

The right tools make the job easier. Here’s what you’ll need:

Sales Funnel Builder Software

There are various platforms out there to help you create stunning funnels.

While you’ll want to choose one that fits your needs and budget, I strongly recommend not to just choose one of the cheapest options. They’re cheap for a reason.

Make sure you pick one that has all the capabilities you need, is easy to work with, has great support, and one that can offer you an attractive affiliate commission when you switch your clients over to using your funnel building tool of choice.

From extensively researching pretty much every funnel tool out there, I would personally recommend you choose either ClickFunnels or Kartra if you want to be taken seriously and become a successful entrepreneur. 

Firstly, you can create the best-looking funnels that will actually look professional with ClickFunnels and Kartra.

Secondly, they both have decent support. If you’re building a funnel for a client and you need help, the last thing you want is having to wait days to get a reply from support. You shouldn’t have this issue with ClickFunnels or Kartra.

Thirdly, both ClickFunnels or Kartra have good affiliate programs. This means you can earn some nice extra money when you get your clients to switch to your platform of choice.

Another choice you can consider, especially if you’re building clients for local business is GoHighLevel.

Overall though, I would recommend ClickFunnels here if you’re offering this as a professional service. ClickFunnels’ affiliate program also has a lot more opportunity for you to earn way more money. is another great all-in-one tool with a funnel builder. While this is a good platform for beginners, it just doesn’t have the extra features and wow-factor if you want to build funnels professionally for clients, in my opinion.

Graphic Design Tools

Figma is a great tool you can use for free to map out the design of your funnel. You can use it to showcase the architecture of the funnel to your clients before building it. And, Figma will also help you stay on track when you’re actually designing the funnel.

Other tools like Canva or PicMonkey can help you create eye-catching graphics for any type of business without needing a degree in design.

Personally, I use Canva. You’ll use this tool almost constantly to create beautiful-looking graphics for your funnels.

How to Start Building Funnels For Clients

Customer journey stages

Now, down to the nuts and bolts.

Let me break it down for you:

Step 1: Education and Training

As I mentioned earlier, starting a career as a funnel builder doesn’t require a formal degree.

However, proper funnel training and education can make your journey much faster, smoother and more successful.


The internet is filled with resources, tutorials, and guides. You can start by exploring free content and practicing on your own.

Formal Training

Want to fast-track your success? Consider investing in a comprehensive training program. Click here to find out more about a training course that can set you on the right path.

Hands-On Practice

Like any skill, practice makes perfect. Build funnels for yourself or volunteer for friends to gain real-world experience.

Step 2: Building a Portfolio

Showcasing your work is essential to attract clients. Here’s how to build an impressive portfolio:

  • Create Examples of Work: Build various types of funnels to demonstrate your versatility and creativity.
  • Showcase Your Skills: Include detailed explanations of your process, the challenges you faced, and how you overcame them.
  • Make It Accessible: Whether it’s a dedicated website or a simple PDF, make sure potential clients can easily view your portfolio.

Step 3: Networking and Finding Clients

Building funnels is one thing; finding clients is another.

Here’s how to network and grow your client base:

  • Use Social Media: Join groups, participate in discussions, and showcase your expertise on platforms like LinkedIn and Facebook.
  • Attend Industry Events: Whether virtual or in-person, industry events provide excellent opportunities to meet potential clients and other professionals.
  • Build Relationships with Business Owners: Reach out to local businesses, offer value, and build relationships that can lead to long-term collaboration.
  • Start a YouTube Channel: Starting a YouTube channel is a great way to get the word out about your skills and services. YouTube is a visual platform so it’s easy to show off your work here. Plus, loads of people come to YouTube everyday to learn stuff.

Step 4: Choosing the Right Sales Funnel Builder Tools 

Choosing the right platform is crucial. Here’s a comparison to help you decide:

  • ClickFunnels: Known for its user-friendly interface and robust features like landing page builder, ClickFunnels is a favorite among professionals. It offers different pricing plans (basic plan, pro, funnel hacker), each with a 14-day free trial and a 30-day money-back guarantee. ClickFunnels also offers plenty of payment options.
  • Compare ClickFunnels To Other Platforms: Compare ClickFunnels with other platforms, highlighting differences in functionality, ease of use, and pricing plans.

Other platforms worth considering include:

My Overall Choice For Pro Funnel Work – ClickFunnels and Why It Stands Out

ClickFunnels isn’t just another tool; it’s a comprehensive solution for funnel builders. Here’s why it stands out:

  • Comprehensive Training: ClickFunnels offers in-depth training to help you master the art of sales funnel building.
  • Versatility: Whether it’s a sales funnel or a membership funnel, ClickFunnels has you covered.
  • Community Support: With an active community and ample resources, you’re never alone in your journey.
  • Support: While ClickFunnels’ support isn’t the best, it’s definitely more than good enough to rely on if you’re building funnels for clients.
  • Templates: ClickFunnels comes with loads of professionally designed templates ready for you to use.
  • Integrations: Since ClickFunnels has been around for a long time it’s got a ton of integrations, making your work easier.
  • Affiliate program: ClickFunnels has one of the best affiliate programs in the industry. This means that you have lots of opportunity to earn a lot more money promoting their products to your clients.
Sales funnel concept

No1 Funnel Course – Introducing Funnel Builder Secrets by ClickFunnels

If you’re keen on mastering funnel building, the Funnel Builder Secrets package by ClickFunnels is worth a look.

Developed by Russell Brunson and his team, this comprehensive package provides a complete set of essential tools and resources tailored for those eager to learn and start a successful online business.

The package includes a year’s access to both ClickFunnels Classic and the 2.0 versions, ensuring you have the software needed to create successful sales funnels.

You’ll also gain unlimited access to Funnel Scripts, a tool that aids in crafting the right messaging, and a lifetime account with GERU Agency.

Funnel Builder Secrets offers a blend of software and training materials, aiming to equip you with the skills and tools necessary to not only become an expert funnel builder, but also to build an entire sales funnel.

Getting Certified as a Funnel Builder

The Funnel Builder Certification program developed by Russell Brunson of ClickFunnels is a deep dive into funnel building.

Once completed, you also get the added benefit of credibility of having been certified by ClickFunnels. This can go a long way to attracting new clients.

The certification covers 15 different funnel types, ensuring a broad understanding. Along with the certification, participants get access to ClickFunnels Classic and 2.0 for a year. 

The program also includes educational materials like the 10X Secrets Masterclass and the Funnel Builder Secrets course. At the end of the certification process, you’ll receive a badge that proves you’re a master of funnel building.

You’ll also be in an exclusive funnel-building community where you can exchange feedback and learn from peers. 

At the moment, the Certification Program isn’t open. I’m not sure when it will be available again.

So, in the meantime, I recommend you check out the the Funnel Builder Secrets package here to get started on your funnel-building journey.

It’s worth mentioning that Russell Brunson has helped different types of businesses increase their sales using sales funnel strategies. You too can help any type of business increase sales after the certification.

Becoming a Funnel Builder – My Final Thoughts

Embarking on the journey of how to become a funnel builder is an exciting and rewarding adventure.

From understanding the basics to choosing the right tools, every step is a learning experience. With dedication, creativity, and the right guidance, you can turn this skill into a thriving career.

Whether you’re starting from scratch or looking to enhance your existing skills, the path to becoming a funnel builder is filled with opportunities. Explore them today and take the first step in a career that’s as fulfilling as it is profitable.

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