How to Start a Faceless YouTube Channel: Step-by-Step Guide

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Last Updated on 6th May 2024

Ever wondered how to start a faceless YouTube channel and still make a splash in the vast ocean of content creators?

You’re not alone! 

In today’s digital age, many of us crave the spotlight, but not necessarily the exposure that comes with it.

Imagine being the mastermind behind a wildly popular channel, all while sipping your morning coffee in pajamas, no makeup, no fancy lights, and no camera staring back at you.


Stick around, because we’re diving deep into the world of faceless content creation.

And trust me, with the amount of money you can make with a channel like this, you won’t want to miss this!

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YouTube background

What Is a Faceless YouTube Channel?

Begin a YouTube channel with no face

A faceless YouTube channel is a video creation strategy where the creator chooses to remain unseen, letting their content take the spotlight instead of their personal appearance.

Imagine diving into a world of captivating videos without ever catching a glimpse of the person behind them. Instead, you might hear engaging voiceovers, watch vibrant animations, or follow along with hands-only demonstrations.

It’s a refreshing twist on content creation, where the emphasis shifts from who’s presenting to what’s being presented.

For many creators, this approach offers a chance to maintain privacy while still connecting with audiences worldwide.

The allure of these channels lies in the mystery they offer; while you might not see the face behind the magic, the passion and creativity are unmistakable.

It’s a testament to the idea that sometimes, it’s the essence of the content and the voice behind it that resonate most with viewers.

How to Start a Faceless YouTube Channel In 8 Simple Steps

Now you know exactly what a faceless channel is, here’s a step-by-step guide on how to create one.

Choose a Niche For Your Faceless Channel

YouTube on a laptop

When starting a faceless YouTube channel, the first step is to choose a niche that suits your interests and expertise. However, it’s also important to pick a niche that you can make good money with.

Then, think about your hobbies and passions, as they will often make creating content more enjoyable and engaging. A well-chosen niche will also ensure a consistent and targeted audience for your videos.

Consider niching down to focus on more specific video topics within your chosen field, as this can make it easier to attract a dedicated audience. 

Ultimately, pick a niche that allows you to create enjoyable, engaging, and educational content which appeals to your audience’s interests, while maintaining your anonymity.

Explore Successful Faceless Channels In Your Niche

Before you get started, it’s helpful to examine successful channels. This will help you to narrow down and choose the best niche for you.

These successful channels can offer valuable insights and serve as a source of inspiration for your own content.

You can use a free tool called to get an idea of how much money these channels are making. Just throw their YouTube channel URL into the search bar, and Social Blade will give you an idea of how much the channel is making with the YouTube Partner Program (YouTube ads).

While this is a good indicator of how successful the channel is, bear in mind that a lot of faceless YouTube channels make most of their money from affiliate marketing.

There’s no way for you to know how much money a channel’s pulling in through affiliate sales, so you’ll just have to rely on the estimated figures Social Blade gives you for the YouTube Partner Program monetization strategy.

Take note on what these faceless channels are doing well, and where they can improve. And, of course, look to see where you can improve on what they’re already doing.

Analyze the Competition in Your Niche

So, now you’ve chosen your niche, and you’re getting ready to dive into faceless YouTube content creating. However, before you hit that record button, it’s crucial to take a moment and scope out the competition.

Understanding what others are doing in your chosen niche can provide invaluable insights and even help shape your unique approach.

Start by listing down the top channels in your niche. These are the channels with a significant subscriber base, high engagement rates, and consistent content.

Dive deep into their videos. What video topics are they covering? How long are their videos? What’s their posting frequency? Are they using any specific keywords or phrases repeatedly?

Also, pay attention to the video quality, audio, thumbnails, and descriptions. These elements play a crucial role in attracting and retaining viewers.

Do Keyword Research For Your Faceless Channel

YouTube Keyword Research

Alright, now that you’ve got a good grasp on your competition, it’s time to dive into one of the most crucial aspects of content creation: keyword research.

Think of keywords as the bridge that connects your content to your target audience.

Using Google Trends,  for example, you can be able to know the popularity of various search terms or what people are looking for in your preferred niche, and you can create video content that matches that intent.

When done right, keyword research can significantly boost your channel’s visibility, ensuring that your videos reach the right audience at the right time.

Let’s delve into how you can master this art.

Leverage Tools like TubeBuddy and VidIQ

While brainstorming is a great start, tools like TubeBuddy and VidIQ can be game-changers. Both of these tools, which are browser extensions, offer fantastic features for keyword research, helping you discover high-performing keywords in your niche.

TubeBuddy and VidIQ provide insights into search volume, competition, and even suggest related keywords you might not have thought of.

By using these tools, you can ensure that your content aligns with what viewers are actively searching for. On top of that, you can also use these YouTube keyword tools to make sure you’re not targeting keywords that are too competitive for your YouTube channel.

If you try to make faceless videos around keywords that you don’t stand much chance in ranking for, then you’re gonna be wasting a lot of time. So, these tools can really be a life-saver and a game-changer.

Plan a Content Strategy

With your niche defined, competition analyzed, and keywords in hand, it’s time to craft a solid content plan.

A well-structured content plan can be the difference between a channel that fizzles out and one that thrives.

When it comes to organizing your content, tools like Trello and Google Sheets can be lifesavers.

While Google Sheets offers a straightforward, spreadsheet-style approach, I personally lean towards Trello. 


Trello provides a visual way to map out your content, allowing you to create boards, lists, and cards that can be easily moved around as your plans evolve. It’s like having a digital storyboard right at your fingertips.

Creating Content without Showing Your Face

Create music channel without showing face

To ensure success, focus on producing high-quality video content or educational videos that capture your audience’s attention.

Screen Share Videos

Depending on your niche, you have a range of content creation methods at your disposal.

For example, if your channel involves tutorials, then a simple screenshare process can work well. Simply by doing screen recordings with a voiceover can work well to both educate and build a loyal audience.

Animated Videos

A second option is to create animated videos. If animation or illustration is your strong suit, then an animation channel might be the way for you to go.

Even if you have no experience at all creating animated videos, you can create amazing content with tools like Doodly or Voomly. 

Both of these tools are super-easy to use, and make you look like a pro video animater in minutes.

The kinds of animation videos that Doodly and Voomly create are also excellent for promoting affiliate products too.

Stock Footage and B-Roll

Stock footage is another prime resource for creating faceless YouTube video content.

By compiling a series of relevant video clips, you can craft informative and engaging visual storytelling.

Adding professional commentary and carefully choosing visuals will elevate your video’s appeal.

Some great places to find stock images and video for your YouTube channel are (paid), (free), and (free).

Grow and Engage with Your Audience

Growing your audience is a must if you want your channel to thrive, and ensuring you have an engaged audience is a great way to do that.

First off, sprinkle bits of your anonymous videos across your other social hangouts. For example, you can chop up a lengthy video into bite-sized pieces and toss them up as YouTube Shorts, TikToks, or even Reels.

It’s like giving out free samples of your videos. This is a great way to make people want more. In turn, it’ll drive people from other social platforms back to your YouTube channel, which could help your anonymous videos gain millions of views.

Next, think of the internet as a giant library. You’ll want your content to be easily findable, right? That’s where keyword research steps in (as detailed above). Good keyword research is the secret sauce to making sure your channel pops up when folks are on the hunt for your type of content.

This is another reason why VidIQ and TubeBuddy are must-have tools if you want to build a successful no-face YouTube channel.

And hey, don’t be a stranger! Dive into the comments, chat with your viewers, and spark a lively debate. While you’re at it, drop by other creators’ channels in your realm and leave a comment or two. It’s a great way to make friends and get your channel name—or cool alias—buzzing around.

Monetizing Your Channel

Starting a faceless YouTube channel has the potential to generate monthly revenue or passive income. In turn, this can become a highly lucrative venture. 

There are several ways you can monetize your channel. Here are some of the most common:

YouTube Ads: You can monetize your YouTube Channel through ads. Once your channel reaches the minimum monetization requirements for YouTube’s Partner Programme (1,000 subscribers and 4,000 watch hours), you can enable ads on your anonymous videos. Your videos will then display ads that generate advertising revenue from Google Adsense based on your viewers’ engagement and the number of views.

Affiliate Links: Through affiliate marketing, you can promote digital products in your videos and include unique referral links in the video description. When your viewers use these links to make a purchase, you’ll receive a commission from the sale.

Sponsored Content: Once your channel starts to gain traction, you may catch the attention of brands and businesses looking to advertise through sponsored content. They will pay you to promote their digital products or services in your videos. Ensure that these partnerships align with your niche and type of content, to keep your credibility intact with your viewers.

Merchandise: If your channel gains a dedicated following, you could explore designing and selling merchandise related to your niche. You can then feature these products in your videos and include links to the online store where viewers can make purchases.

If you want a full list of ways to make money with your channel, then check out my article on 10 ways to monetize a YouTube channel.

Equipment and Tools Needed

To get started, you won’t need an extensive amount of expensive equipment, and in fact, many tools can be found online for free or at a low cost.

At a minimum, you’ll need some kind of video editing software like iMovie Maker, or Camtasia.

However, tools like In-Video and Flikki make video editing so much easier. These two video editors also come with a built-in stock image and b-roll video library, and AI voiceovers if you don’t want to use your own voice.

Both of these video editors also have a free plan, so you can get started making your videos right away without spending any money. As your channel grows though, you’ll want to consider upgrading to one of the paid plans. This will unlock advanced features, and help to speed up your workflow.

You can get an In-Video free plan here, or a Flikki free plan here.

You can also see my list of the best 21 tools for a faceless YouTube channel here.

Frequently Asked Questions

Here are answers to the most frequently asked questions about starting a YouTube channel without showing your face.

What are the best video ideas for a faceless channel?

There are countless ideas for this kind of YouTube channel or these types of videos where you don’t need to show your face. 

Some popular options include DIY tutorials, makeup tutorials, technical tutorials,  video game reviews, software tutorials, technology reviews, digital product reviews, motivational videos, unboxing videos, illustration/animation channels, podcast channels, meditation channels, and gardening channels, to name but a few.  

You can see my top 19 faceless YouTube channel ideas here.

How can I create engaging content without showing my face?

To create engaging content without showing your face, focus on the quality and relevance of your content ideas.

Ensure that your video scripts are well-written, and use visuals like animations, screen recordings, video footage or stock videos, and royalty-free stock images to support your narrative. Ultimately, you want to switch the scene every 5 seconds or so to keep your content engaging.

Make sure your audio quality is clear, and consider using background music or sound effects to enhance your videos.

Pro Tip: You can use copywriting tools like Jasper AI and ChatGPT to create exclusive content and ensure your video scripts are well-written.  

Is it profitable to run a YouTube channel without revealing one’s identity?

Yes, it can be super-profitable to run a no-face YouTube channel. Many successful faceless YouTube channels generate monthly revenue or passive income through Google Adsense, sponsorships, and affiliate marketing that can easily run into 6-figures. 

As long as you create quality content that attracts viewers and engages them, there is potential for generating great income through your channel.

What strategies can help grow a faceless YouTube channel?

To grow a faceless YouTube channel, be consistent in uploading quality content. You also need to optimise your videos for search engines with relevant titles, descriptions and tags. Promoting your content on social media platforms is massively helpful too.

You can also attract more viewers and make your channel look more professional by customizing your banner image and channel icon. A banner image refers to a large image that you’ll display at the top of your faceless videos channel.

Creating interactive content such as community posts is another great way of engaging with your audience and growing your faceless channel. Community posts can include quizzes, polls, images, and GIFs.

How can a beginner start a channel without showing their face or voice?

As a beginner, you can start a faceless YouTube channel without revealing your face or voice by choosing a profitable niche that doesn’t require either element.

Use text-based content, animations, or royalty-free images and B-roll video footage to create your videos.

If you wish to remain anonymous when providing voiceovers, consider using AI-based text-to-speech tools or hiring a voice actor to narrate your content.

Faceless YouTube Channel Shortcut

Before I dive deep into this guide, there’s a resource I genuinely think could be a game-changer for many of you.

I recently came across the Tube Mastery and Monetization course by Matt Par. Now, I’ve seen a lot of courses in my time, but this one really stands out.

Matt has managed to demystify the entire process of running successful faceless channels on YouTube. He dives deep into the nitty-gritty, from selecting a niche to optimizing your videos for maximum reach.

Matt Par isn’t just some random guy. He’s been in the YouTube trenches for years.

He’s now run multiple YouTube channels and rakes in around $30,000 per month.

Matt’s YouTube course is comprehensive, and he even offers insights into going viral on YouTube.

If you’re serious about making your faceless channel a success, I’d recommend giving his course a look.

Matt is offering a free training here where he shares insights on his exact strategies for building a highly profitable faceless YouTube channel.

If you’ve been thinking about starting a channel like this for a while, then this might just be the push you need.

Starting a Faceless YouTube Channel – My Final Thoughts

So, there you have it! The world of YouTube is vast and varied, and there’s a special corner just waiting for creators like you who prefer to remain behind the scenes.

Remember, it’s not always about the face in front of the camera, but the passion and creativity behind it.

Whether you’re looking to share your voice, your art, or simply a unique perspective, there’s a space for everyone.

As you embark on this exciting journey, always prioritize authenticity and connect with your target audience in meaningful ways.

Ready to make your mark without showing your face? Now you know the step-by-step process of how to start a faceless YouTube channel and how to let your content shine!

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