How To Make Money With ClickBank In 2020
If you’re interested in affiliate marketing and are wondering how to make money with ClickBank then the chances are you may have already tried to promote some offers on the platform but have not had much success.
ClickBank is often the first place newbies go when they begin affiliate marketing. However, with little or no online marketing skills it can be very difficult to make money with the offers.
They then take to the forums to complain that it’s not possible to make money on ClickBank as an affiliate.
The real problem is they’re lacking the know-how to bring in the bucks.
If this is you then don’t worry, you’re not alone. I was also once in your shoes, but I figured it out.
While it’s not my main online income stream anymore, I still promote ClickBank offers today and earn an average of $100 – $200 per day on this platform.
In this post, I will tell you exactly what works when it comes to making money with this platform. I explain how to choose the right offers, how to bring the traffic and the best ways to get them to convert into sales.
What Is ClickBank
ClickBank is primarily a digital marketplace for affiliates and product owners, also known as vendors. However, since around 2018 ClickBank now also offers a range of physical products.
In a nutshell, they provide a platform for product owners to house their products where they can be easily found by affiliate marketers who may want to promote them.
When you first sign up for an account you will be asked to either register as an affiliate or as a vendor.
While it is free to register as an affiliate, there is a charge for product owners when they create an account.
This article will focus on how to make money with ClickBank as an affiliate as this is by far the easier route to take.
In many cases, the product owners you find on ClickBank first started making money online as an affiliate and then moved into product creation later.
Most commonly, you can find products to promote such as eBooks, video courses, audio downloads, and software. However, you can also find some physical products like supplements and cosmetics.
1A Product Marketplace For Affiliates
2An E-Commerce Platform For Information Product Owners
3Offers digital products such as eBooks, video courses, audio downloads and software
4Physical products such as supplements, books, DVD’s, cosmetics, food products, and fitness equipment
Is ClickBank Trusted
Yes, ClickBank is one of the longest established online marketplaces with hundreds of thousands of affiliates using it.
While you can promote a wide range of products through this platform, they are primarily known for their huge range of educational products across a large number of niches.
To give you an idea of the size of the company, ClickBank has a yearly sales revenue close to a quarter-billion dollars. According to BusinessWire, more than 30,000 ClickBank transactions are created on a daily basis across more than 190 countries.
It’s fair to say they’re a pretty big player in the industry.
Pros & Cons of ClickBank
Personally, I really like ClickBank. They were the first affiliate network I ever signed up with back in 2012 and they’re still one of my primary revenue sources today.
As an affiliate, it’s super simple to get started, you can sign up quickly and start promoting offers straight away and you don’t need approval to promote the vast majority of products, unlike many other networks.
Here is my ClickBank pros and cons list:
How Much Money Can You Make With ClickBank
The amount of money you can make depends on things like your experience, skill level as a marketer, which products you choose and how you promote them. Some people only make a few sales here and there, while others make hundreds of dollars per day.
It is absolutely possible to make $200+ per day as an affiliate with the ClickBank platform. I know from personal experience. I have also had the occasional day where I’ve made over $500 on this platform. There are also people out there who make far more money with ClickBank than I do.
Please bear in mind that it is not reasonable to expect this level of income from ClickBank straight away if you are a newbie. It will take you some time to learn what offers to convert the best in your niche and how to promote them.
How To Make Money With ClickBank – My $200 Per Day Model
When promoting any affiliate offer, it all boils down to three main parts:
Each one of these parts is a skill that you will need to learn.
The first skill is learning to recognize good products and how to choose ones that are right for your audience. This is an easy skill to master, by far the easiest of the three parts.
I will go into detail on how you can master this skill in the next section below.
The second part is the traffic. This is arguably the most important job of an affiliate.
Why is it most important?
Because the product vendor will have done a considerable amount of work (and also likely spent a lot of money) making sure their products convert well. All you need to do is get the right eyeballs to see the product.
That’s not to say affiliate marketers do not need to understand conversion, which brings me to the third part.
Some of the most effective ways to promote affiliate products are by using pre-sell pages, bridge pages, and funnels, which I will go into detail later in this article.
On these pages, it’s your job to warm up your audience and create enough curiosity, intrigue or desire to click on your affiliate links. The better you are at this part the more products you will sell.
How To Choose Good Products On ClickBank
One of the most important pieces of the puzzle to get right is choosing good products to promote.
While there are a lot of great products in the marketplace, there are also a lot of crap ones too.
If you choose the wrong product for your target audience or one that just doesn’t convert well then you will not make much money.
When scouring the marketplace for a product you want to sell, you first need to know what the different ClickBank metrics are. Don’t worry, they’re pretty simple to understand and there are only a few of them. Take a look at the box below.
Initial $/sale: The average commission per sale
Av %/sale: The average percentage the affiliate makes per sale
Av %/sale: The average percentage the affiliate makes per sale
Grav: Stands for “Gravity” - represents the number of affiliates who successfully sold the product over the last 12 weeks
Avg Rebill Total: Products that have a monthly subscription and offer a rebill to the referring affiliate will show the rebill amount here in USD
Av %/Rebill: The percentage of the rebill paid to the affiliate
In my opinion, besides using the above metrics to choose your products, it is also important to learn to recognize what kind of products will sell well and why. This is largely based on the product’s landing page.
Here’s a method you can use to learn to recognize the best offers.
- To start with, go onto the ClickBank marketplace and click the ‘advanced search’ button.
- Then, in the Gravity field, enter ‘50’ and click ‘search’.
This will show you all products on the marketplace regardless of niche with a gravity score higher than 50.
Now, I am not telling you to only promote products with a gravity higher than 50, that would be dumb.
While products with a high gravity may convert well, they will also be very competitive so choosing them will depend on your skill level and also whether on not you already have traffic for the niche.
This step is ONLY a way for you to learn what a high converting product’s sales page looks like, not the process of choosing your product. Bear with me…
When you do this search, you will get a list that looks something like this.
Notice the high gravity in the screenshot above. Since these products have high gravity and, therefore, have a high number of regular sales, they will likely have very high converting sales pages.
Yes, there are products on the marketplace that convert great with a much lower gravity score. However, for this exercise we’re just trying to isolate a few products to take a look at that will have a high chance of having professional sales copy that converts at a high rate. Then, you can study them so you can learn to recognize what works.
- Spend some time looking at a number of different sales pages, watch the videos, and read the content to see what they have in common. Don’t worry, you won’t need to do this every time you pick a product. This is only to help you learn to recognize a good sales page when you see one.
- Note the following:
- Is the sales page a video sales letter (VSL) or a long-form sales letter in written format? (Both work, but in my experience, VSL seems to convert better, although this can also vary from niche to niche)
- Does the sales page look professional?
- Does the sales page look cheap or dated?
- Does the sales page have a catchy or emotive headline?
- Does the page have clear buy now or add to cart buttons? (bear in mind, some VSL’s use button delays, which means the button will only appear once the person gets to a certain point in the video)
- Does the page have an emotive call to action?
- Does the sales content draw you in by stimulating curiosity, intrigue, or even fear?
- Does the video or written content aim to sympathize with the potential customer’s problem?
- Is the page over-salesy?
Doing this will help you to become good at recognizing products that have the potential to sell well, but do not necessarily have very high competition.
Two other things to look for in a good product:
- Customer testimonials – This offers social proof and helps to increase conversions
- A good affiliate resources area – The serious product vendors will also provide resources for their affiliates, such as banners, content ideas, email templates (known as swipe files), done for you ads, and a number of different landing pages you can send your traffic to. A good resource area like this shows that the company cares about its affiliates, will likely have good support in place and also likely be around long-term
One of the most popular ways to promote ClickBank products is to write a review on it for your blog or create a review video for your YouTube channel.
It’s always worth reaching out to the product owner to ask for a “review copy” as many of them will be willing to give you access for free if you can convince them you’re gonna be spending considerable time promoting them.
While some vendors will say no, in my experience most say yes. After all, you don’t have anything to lose by asking. Be professional, courteous, and send the email from a domain level email (ie [email protected] .com, not from a Gmail or Hotmail account) to give yourself the best chance of getting a “yes” from them.
How To Choose A Niche
Once you’ve got a clear idea of what a high converting landing page looks like, you need to think about what niche you want to work in.
Many people jump into a niche purely out of passion. While there are benefits to choosing a niche that you are passionate about, it’s not the only thing you should consider.
For example, you may be super passionate about growing daffodils, but if there are not many products for you to work with and if there’s not a huge demand for something like a daffodil growing eBook, then you’re probably not going to do very well.
Here are the things to consider when choosing a niche:
- Are you passionate or at least, have an interest in it? – Being interested in the subject will help you to keep going when things get tough
- Is there a hungry buying audience? – If people are already spending money in this niche then it’s a great sign
- Does the niche have a capable buying audience? – A niche can have a lot of interest, but not enough that a person would part with money to learn more about it. Other niches may have an audience, but the audience is not capable to buy. An example of this is a product that is aimed at kids young enough not to have a credit card and would, therefore, need to ask their parents before they buy something. While kids can be very persuasive when asking their parents to buy them something, it puts another obstacle between you and getting paid
Different Ways To Promote ClickBank Offers
There are a number of ways people try to promote ClickBank offers, some are more effective than others.
Good affiliate programs will provide you with banners you can put on your site. When clicked, they will take the visitor to the sales page.
However, banners do not convert very well. If this is all you are doing then you will likely not make much money promoting the offer unless you have a very high amount of relevant traffic.
Having said this, they’re still worth using to bump up your sales and dress up your blog.
These are links within the body of the content. While I have had good success linking directly to an affiliate offer directly from content, this method is not as effective as it used to be and is also kind of a lazy way to promote your offers.
Bridge Page Or Pre-Sell Page
This method is far more effective than linking directly to an offer via the body of the content.
In this method, you create your own pre-sell page or bridge page to pre-sell the product before you send the person to the offer.
This helps to warm them up and prepare them for what they will find on the product sales page.
A great way to increase your conversion rate is to offer your visitors bonuses when they buy a product through your link.
You can offer things like an eBook, a mini video course you created or even a piece of software you own, for example, to entice them to buy through your link.
To make your pre-sell or bridge pages effective you will need to learn at least the basics of copywriting in order to increase your conversion rate. A great resource I recommend for beginners is the Copywriting Secrets book.
You may also like: Funnel Scripts – done-for-you copywriting software
Product reviews are great when targeting product review type keywords. However, in many niches, these product review keywords are often very competitive.
Basically, you write a review of the product or create a video talking about the benefits and features, give your opinion on it and then link to the product.
Send People To Your Own Funnel
This is definitely one of the most effective methods for promoting affiliate offers. There are a number of different ways to use a funnel, but here is a simple and very effective method you can use:
Step 1: Find, buy or create a lead magnet relevant to your niche that you can give away as a free gift in exchange for someone’s email address.
Step 2: Once they click the button to opt-in, immediately send them to a second page in your funnel where you offer them either;
– a free product that leads to a paid offer later
– a very low no-brainer offer
– a free webinar that sells a product at the end, which you make a commission on
Step 3: Once they opt-in on the first step of the funnel, they join your mailing list where you can then build a relationship with them by offering value. You can then promote relevant offers to them and they will be more likely to buy since they know, like and trust you and feel that you offer them a lot of value.
There are many different tools you can use to create your funnel, but a few good options are ThriveLeads, ClickFunnels and CartFlows.
I have used both tools in my business and they work really well. If you are using WordPress then ThriveLeads may be the better choice for you as it integrates easily with WordPress. If you are using ClickFunnels then all you need to do is link to your funnel from your blog.
How To Get Traffic
Once you have chosen your product and set up your funnel you need to have at least one way, but preferably several ways to drive traffic (visitors) to your opt-in funnel.
It’s advisable not to rely on just one traffic source. If something happens to that source of visitors then you’ll have big issues.
This happened to me in the early days. I was relying too heavily on SEO traffic. It was working really well for me, but then Google had an algorithm update and I lost a large chunk of my traffic overnight.
This can happen to any of the traffic channels you use. YouTube can decide one day they don’t like your channel and shut you down. Pinterest, Instagram or any other social media platform you’re using can change their terms of service. PPC ads can become too expensive to bring a decent ROI.
I don’t say this to scare you, but to get the point across why it’s important to diversify your traffic sources. However, in the beginning, it is wise to establish one traffic source first to a good level before building new ones.
Below are some of the most commonly used traffic sources.
SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank high in the search engines. Most people focus on ranking in Google because Google accounts for over 70% of all search traffic on the internet.
Although it can take some time, usually months before you get much traffic through Google, once you do, SEO traffic is fairly passive and low maintenance.
Once your site has a high amount of traffic in your niche, new articles can start to rank fairly quickly and with less effort.
It takes quite a lot of work to rank number one for medium and high competition keywords. A great strategy to get started is to target long-tail keywords with low competition in your niche.
Paying for pay-per-click ads on places like Google or Bing can get very expensive. However, one of the main advantages is you can get traffic much more quickly.
PPC is not recommended for beginners. There’s a learning curve with PPC and if you don’t know what you’re doing, you can soon burn through a lot of money with little to no return.
It is definitely a skill worth learning, but I would recommend establishing one or two free traffic sources first and get some sales coming in so you have some cash to invest in your ads.
YouTube is another really popular traffic source. Many people think of YouTube as a social media platform, but it is actually a search engine. Not only that, it is the second-largest search engine in the world, after Google.
Using YouTube is a great way to promote affiliate offers. Most commonly, people create “how-to” or “review” videos and then direct the viewer to click the link below the video (their affiliate link) to check out the product, find out more or to opt-in for their free lead magnet.
I’m not a huge fan of social media myself, but as far as it goes, I really like Pinterest for affiliate marketing. The reason is that the Pinterest algorithm acts in a similar way to search engines. By creating Pins, you can send people directly to your blog posts, landing pages, and funnels.
Pinterest has a mostly female user base, so if your audience is primarily women and also has a strong visual aspect to it then it can do very well here.
Don’t be put off though if your niche demographic is mostly men. Pinterest is a rapidly growing platform and around 40% of new accounts are created by men so this could all change over the coming years.
Instagram is fast becoming one of the most popular social media channels, second to Facebook.
Like Pinterest, if your niche has a strong visual appeal, for example, you’re in the fitness or cosmetic niche then Instagram is definitely a traffic source you will want to tap into.
Many people believe that Instagram will be more popular than Facebook in a few year’s time. It is especially popular with the millennial generation.
Still the most popular social media channel with around 2.45 billion monthly users. Facebook has all types of people of all ages from all walks of life.
Unfortunately, the Facebook Fan Pages are not as effective as they once were a few years ago since they made some changes to their algorithm. However, currently, Facebook is massively favoring Facebook Groups and many marketers and business owners are having great success building an audience on this platform through both free and paid groups.
Social media is an excellent way to quickly tap into good sources of traffic. However, what I don’t like about this method is that it’s not very passive and requires constant engagement from you in order to maintain the interest of your audience. The alternative is to pay someone to manage your social media channels for you to free up your time.
Facebook ads are also very popular, but they are fast becoming expensive to the point where your ROI can be reduced considerably.
If you’re planning to do Facebook ads then be aware it is a very different traffic source than some of the other methods above.
Facebook ads use “interruption marketing.” This is basically when a person is not necessarily in a buying mode (they likely did not go to Facebook to look to buy something), but you interrupt what they are doing online to show them your ad. YouTube ads are another example of this.
While these types of ads do, of course, work, I’m sure you, like me, would agree they can also get very annoying.
Compare this to “search intent marketing.”
This is when someone is actively looking for your product. The person goes to a search engine (or a platform that works like a search engine), like Google, Bing or YouTube and they search for what they are looking for.
If you can get in front of these people you will generally have a higher chance of getting the person to check out your offer and also less risk of pissing them off in the process.
$200 Per Day Strategy
- Choose a niche
- Choose a product
- Create an opt-in funnel
- Send traffic to your opt-in funnel
- Promote products on the backend via email
ClickBank is a great place to get started with affiliate marketing. It’s also popular with veterans as it has such a huge range of products, high commission percentage levels and they pay their affiliates quickly.
It’s absolutely possible to build a good income using ClickBank. However, it’s very important to choose the right products to promote and have a good strategy in order to be successful.
Have you already started to make money with ClickBank or are you considering different options? Let me know in the comments below.
Looking For More Info On Affiliate Marketing?
I’ve written more articles that can help you with affiliate marketing which can be found on my homepage https://entrepreneurnut.com/
Disclosure: Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our reviews and comparisons. If you do click, thank you! Any income we do make helps to keep this site going and allows us to continue to produce high quality reviews. We try our best to keep things fair and balanced, in order to help you make the best choice for you. I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.