GrooveFunnels vs ClickFunnels: In-Depth Comparison

Last Updated on 21st February 2024

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If you have been thinking about purchasing a funnel builder, you may have come across the popular solution ClickFunnels.

The problem with ClickFunnels though, is that it can get pretty expensive and it also doesn’t have video hosting, which can be quite annoying when building membership sites, or if you need a place to host your video sales letters (VSL).

That’s why today, I’m going to be comparing GrooveFunnels vs ClickFunnels to help you find the solution that is suited best to your business.

Something that did catch my eye about GrooveFunnels is that they do also offer a free plan, which is quite rare for sales funnels software. We’ll talk more about this later on though.

So, which is the best option to choose for your business, GrooveFunnels or ClickFunnels? Let’s find out.

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GrooveFunnels vs ClickFunnels: Overview

Here is a brief overview of the two platforms.

	GrooveFunnels	ClickFunnels
Website	groovefunnels.com	clickfunnels.com
Founded In	2020	2014
Pricing	Starting at free	Starting at $97 per month
Trial?	Freemium	Yes, 14 days.
Money-back Guarantee	30 days	30 days
Overall Rating	8.5/10	8.5/10

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What Is ClickFunnels?

ClickFunnels is currently the most popular of all the online marketing tools out there. However, several competitors like GrooveFunnels are catching up.

It was founded by Russell Brunson in 2014 and has since then grown a massive community of online marketers, small business owners, and entrepreneurs.

It was also one of the first sales funnels software products to be somewhat of an “all-in-one” online marketing platform that allows you to:

• Build sales funnels
• Manage your affiliates
• Build membership sites
• Host webinars
• Build checkouts
• Send emails

ClickFunnels Pros & Cons

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What Is GrooveFunnels?

GrooveFunnels is much more than just a landing page tool and sales funnel builder. Yes, it will help you to build sales funnels, but it can do far more than just this. It’s actually a complete all-in-one business and marketing platform that will help you build, launch, run and scale your business.

The company behind GrooveFunnels, GrooveDigital, was founded in 2018, with GrooveFunnels itself launching in April 2020 in beta mode. It officially launched on October 6th, 2020.

At this point in time, most of the important features are already live for you to use, including the sales funnel feature. Even in the beta mode, it does more than enough to help you build an online business, which is impressive, to say the least.

Once the software is fully developed, it will have by far the biggest selection of features.

The founding members of GrooveFunnels are:

• Mike Filsaime
• John Cornetta
• Matt Serralta
• Mattijs Naus

If you want the full, deep-dive on all of Groove’s features then I recommend you check out my GrooveFunnels review here.

GrooveFunnels Pros & Cons

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GrooveFunnels and ClickFunnels: The Similarities

Other than the name, there are also several other similarities between ClickFunnels vs GrooveFunnels.

Some of these key features include:

• Ease of use
• Easy to use sales funnel builder
• Ready made funnel templates
• Membership sites
• Affiliate management system
• Email autoresponder feature
• Learning curve
• Share funnels
• Drag and drop landing page builder
• Sales platform
• Built-in Shopping cart feature
• Upsell/downsell pages
• A/B testing
• Affiliate program
• Community
• Customer service

Ease of Use

Although there is, of course, a learning curve with both marketing platforms, they’re both actually quite easy to use, even for non-tech-savvy folks. In my opinion, the sales funnel feature of ClickFunnels is currently easier, to use.

However, having said that, GrooveFunnel’s sales funnel app is quite straightforward. Groove also has better support if you get stuck and need assistance.

While ClickFunnel’s support is okay, I have had to wait several hours for a reply on occasion, which can really slow you down when you’re trying to get set up.

They have a nice dashboard that lets you access all features with ease.

Both platforms do not require any coding or tech knowledge, and there is also no need to worry if you don’t have any experience with building sales funnels or websites.

Ready-to-use Funnel Templates

Another similarity between ClickFunnels vs GrooveFunnels is that they both come with ready-to-use sales funnel templates.

These templates are ready to use, you only have to plug in your product and copy, then you’re good to go.

Both platforms have templates for all different kinds of funnels, although it does look like ClickFunnels has a few more. This is to be expected, as it has been around for a lot longer, meaning they have built more templates.

Still, both ClickFunnels and GrooveFunnels have templates that are:

• Ready-to-use
• High-converting
• Easy-to-edit

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Membership Sites

Both platforms can be used to build membership sites, which are great for hosting your online courses.

Both membership site builders have:

• Drip-feed content
• Multiple access levels
• Templates for landing pages & membership area

What I particularly like about ClickFunnels and GrooveFunnels is that they both have a wide range of funnel templates ready for you to use, including membership site templates.

These templates are already set up as part of a sales funnel, so you can get new customers signed up and into your members’ area all at once.

If you would like more choices when it comes to hosting courses then take a look at these 9 online course platform alternatives.

Affiliate Management Tool

Both also come with an affiliate management tool.

This means you will be able to recruit and manage affiliates directly from the dashboard on each platform.

Within the affiliate management systems, you can set up custom commissions, and links and have a closed or open affiliate program with both of these platforms.

Email Autoresponder Feature

Another similarity is that both ClickFunnels and GrooveFunnels have an autoresponder feature to help you build your email list.

GrooveMail, the autoresponder feature inside of GrooveFunnels is ready to use, but it is not fully developed yet. However, it’s worth noting that Mike Filsaime and John Cornetta are planning to make GrooveMail as advanced as ActiveCampaign and GetResponse once it’s fully developed.

ClickFunnels’ autoresponder is called follow-up funnels. I haven’t used it myself, but I have heard that it’s a fairly standard email marketing platform and doesn’t quite have as many automation triggers.

For example, ActiveCampaign That being said, the follow-up funnels are still more than enough to build effective email marketing campaigns.

You can also integrate both ClickFunnels and the newcomer, GrooveFunnels with any other email service provider if you prefer.

Learning Curve

Despite both platforms being easy to use, they do, of course, also have a bit of a learning curve, which is to be expected with advanced software apps like these.

This is because it will naturally take you some time until you fully understand the platform’s features and how they work. It’s not like a massive learning curve like you may know from other SaaS tools, it’s more just getting used to the platforms.

Share Funnels

Something that is also quite cool about both of these platforms is the ability to create sales funnels and then share the templates with others.

Using a unique link (or code for GrooveFunnels) you can share your entire sales funnel with another user in minutes.

It doesn’t matter whether it’s a membership site, a squeeze page, or your sales funnel landing page, it can easily be shared with another user of the platform.

Drag and Drop Page Builder

GrooveFunnels and ClickFunnels also have an easy-to-use drag and drop interface that allows you to create beautiful, high-converting pages.

In ClickFunnels the sales funnel creation software is called the funnel builder. In GrooveFunnels it is called GroovePages.

Both page builders work similarly by letting you drag and drop your sections and elements to build your landing pages and sales funnels.

They have a huge range of customization options so you’ll pretty much be able to build what you like.

Combined with the beautiful templates that we spoke about earlier, GrooveFunnels and ClickFunnels make it easy to build high-converting sales funnels.

Shopping Cart Feature

Another built-in feature that is similar inside both of these software apps is the shopping cart feature.

Both online marketing platforms allow you to easily build high-converting checkouts that you can use with your sales pages.

You can also add powerful features like order bumps into your cart pages on both platforms.

Upsell and Downsell Pages

Upsell and down-sell pages are essential if you want to make the most out of every sale.

Both platforms let you build upsell and downsell pages that can even process purchases with just one click if the payment information is stored (i.e they have made a purchase before).

A/B Testing

Another similarity between the two platforms is the full A/B testing functionality to help you find the best converting version of your landing pages.

This means there will be no need for split-testing your landing pages manually and trying to figure out which one converts best.

ClickFunnels and GrooveFunnels will track your results and help you determine a winner so that you don’t have to.

Affiliate Program

GrooveFunnels and ClickFunnels both have excellent affiliate programs.

They are both free to join and give you the ability to promote their platforms to earn affiliate commissions.

On both affiliate programs, the referral commission rates vary from 20-40% depending on which tier and plan you are on.

One way the two affiliate programs vary though is that ClickFunnels also has a wide range of other digital products that you can promote, for example, Russel Brunson’s books and courses. I can tell you from experience, they convert very well.

GrooveFunnels, on the other hand, is still new and so, at the moment you can only promote this all-in-one software suite via the GrooveFunnels affiliate program.

Community

GrooveFunnels and ClickFunnels have the two biggest communities in the funnel-building industry, as they both have over 100,000 members.

Both platforms have separate Facebook groups for their users and affiliate program members where you can network and get any help if you need some.

ClickFunnels does have the upper hand in terms of group members as they have 253,000 vs GrooveFunnels’ 101,000.

That being said, GrooveFunnels has done pretty well when you consider that it’s only just launching.

Customer Service

Last but not least, they are also similar in terms of customer service.

They both provide:

• Ticketing support
• Chat support
• Email support

One thing to note though is that ClickFunnels only provides basic support on the Standard plan.

If you want “priority support” then you’ll need to upgrade to the $297 per month Platinum plan. Otherwise, you’ll have to contend with ticketed support.

From my experience, they always get back to you and are very helpful. They sometimes even record an over-the-shoulder video to show you how to do certain tasks.

However, you’ll usually need to wait for several hours for them to get back to you each time. If this is an issue for you then you’ll need to upgrade to ClickFunnels Platinum where you receive priority support.

If you are on The Collective plan at $2,497 per month then you also get access to the VIP phone support. However, The Collective plan will likely be out of most people’s price range.

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GrooveFunnels and ClickFunnels: The Big Differences

Now that we have taken a look at the similarities between ClickFunnels vs GrooveFunnels, let’s take a look at the differences between them.

What ClickFunnels Has That GrooveFunnels Does Not Have

Here are some of the advantages that the ClickFunnels marketing platform has over the newcomer. Unfortunately, ClickFunnels doesn’t have a free account, but they do have a 14-day free trial.

FunnelFlix

The first part of ClickFunnels, which isn’t available in GrooveFunnels, is FunnelFlix.

FunnelFlix is a giant selection of courses and training created by Russel Brunson and the ClickFunnels team to help members succeed with sales funnels.

If you are on the ClickFunnels Platinum plan, you will also get access to the Platinum section of FunnelFlix.

It doesn’t only have educational material on funnels, but also on copywriting, marketing, and traffic.

The ClickFunnels Platinum plan section also includes recordings of events that had ticket prices of up to $25,000, so to get them included with your account is pretty sweet.

Funnel Fridays

Something else that is also exclusive to ClickFunnels is the Funnel Fridays series.

Every Friday, they host a show where they let you watch over their shoulders while they build a high-converting sales funnel.

The cool thing about FunnelFridays is that they create different types of sales funnels every week.

So, no matter whether you’re looking to build a membership funnel, lead funnel or whatever type of funnel you want, one of the series will walk you through it.

Funnel Hackathon

Last but not least, also only available in ClickFunnels is the Funnel Hackathon.

This is a weekly coaching program, where you and other users can build your sales funnels from start to finish.

There will be a coach who will guide you through the entire process, and help you with the parts of your funnel that need improving.

The Funnel Hackathon is only available in ClickFunnels’ $297 per month Platinum plan.

If you want more info on ClickFunnels then you can read my detailed ClickFunnels review here.

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What GrooveFunnels Has That ClickFunnels Does Not Have

An online business owner’s dream, most entrepreneurs will be able to run their entire business with this comprehensive marketing platform.

GrooveFunnels clearly aims to set a new standard in terms of features in the funnel-building market. It is a pretty comprehensive solution as it also has a lot of advanced tools that ClickFunnels doesn’t have.

Below, you can see all the things it has to offer that ClickFunnels doesn’t. If you need most of them, then that’s definitely a reason to consider GrooveFunnels over ClickFunnels.

Let’s take a more detailed look to see if GrooveFunnels is better than ClickFunnels.

A Free-Forever Plan

First of all, GrooveFunnels has a free forever plan.

If you open a free GrooveFunnels account now, you can get the core features (GroovePages and GrooveSell) completely free for life. You can connect custom domains, build pages, and sell your products.

ClickFunnels on the other hand doesn’t have a free plan, but it does have a 14-day free trial. At least you can give it a go and see if it’s right for you before spending your money.

GrooveVideo

When comparing GrooveFunnels and ClickFunnels, one huge, obvious advantage of GrooveFunnels is the video hosting feature.

Any videos that you use, for example, in your membership sites or on your sales pages, can be entirely hosted within your GrooveFunnels account, more specifically, in the GrooveVideo app at no extra cost.

Normally, you would need to use a third-party video platform like Wistia, or Vimeo for this, but GrooveFunnels has this built-in, while ClickFunnels doesn’t. This was a major gripe of mine when I was a ClickFunnels user.

Basically, if you’re using ClickFunnels and you need to host videos for a sales page or a members area then you’ll either need to host your videos on YouTube or pay for third-party video hosting. This can easily set you back an additional $99 per month.

While hosting your videos for free on YouTube is one workaround to this problem, the downside is that your videos will be available to the public on YouTube (not great for private membership sites with online courses), and YouTube suggested videos will also be shown on your videos (not great for sales videos on landing pages).

GrooveCalendar

GrooveCalendar is a calendar tool, as the name suggests.

This feature helps you book appointments and manage your time. If you’re a service-based business or offer consultations, then you might use something like Calendly already.

But, GrooveFunnels has it built, meaning you would save additional subscription costs.

If you do need a digital calendar app, then this could be another reason why GrooveFunnels might be a better fit for you.

GrooveDesk

GrooveDesk is a helpdesk feature that is also directly built into GrooveFunnels.

ClickFunnels doesn’t have anything like this, meaning you’ll have to get another external tool for this purpose as well.

GrooveBlog

GrooveBlog is the blogging platform inside of GrooveFunnels.

Although it’s still in development as of right now, the plans they have for this feature are pretty big. In its present state, it is already a fully-functional blog platform.

In 2021, there will be a plugin store/marketplace where 3rd party developers can contribute new plugins making it an open-source platform similar to WordPress.

This is one of the new features that I am extremely excited about, as I enjoy both blogging and building sales funnels, and landing pages myself!

And, up until now, there hasn’t been a sales funnels software platform that has managed to combine the two, so I’ve always had to continue using WordPress when creating blogs.

Faster Load Times

The pages you build inside of GrooveFunnels will also load much quicker than anything built in ClickFunnels.

If your pages load faster, they will also convert better and therefore make you more money. Plus, they will also rank better in Google and other search engines.

Quiz Builder

GrooveQuiz is a feature that allows you to create engaging quizzes you to challenge your audience and interact with them. This can be a great way to engage your audience and it’s only available inside of GrooveFunnels.

That being said, you can build basic quizzes in ClickFunnels too by interlinking the buttons and pages, however, this is rather limited compared to what Groove has to offer.

Hosted Webinars

Another feature that isn’t available in ClickFunnels is the ability to host webinars.

This is a highly useful digital marketing tool that will allow you to host both your regular webinars and your auto-webinars (or evergreen), while ClickFunnels doesn’t.

Although ClickFunnels has a few webinar funnels that are pre-built ready for you to use, if you do decide to use ClickFunnels then you’ll still need an external hosting service to host your webinars, which is quite annoying, as it’s another additional cost.

GrooveSurvey

GrooveSurvey is the survey builder inside of GrooveFunnels.

You can use this feature to get detailed information about your customers allowing you to make tweaks in your marketing or business in general to increase your sales.

Full GrooveFunnels Feature List

Here is a full list of all the apps and features that comes with GrooveFunnels:

GroovePages
GrooveSell
GrooveAffiliate
GrooveMail
GrooveMember
GrooveBlog
GrooveQuiz
GrooveKart
GrooveVideo
GrooveWebinars
GrooveDesk
GrooveCalendar
GrooveSurvey
GroovePages For Shopify
GrooveFunnels Support & Training
GrooveFunnels Community

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ClickFunnels Drawbacks

Despite its popularity, ClickFunnels does have some drawbacks compared to GrooveFunnels. You may find that these limitations don’t really impact you, but that depends on your business.

If they are problems that affect your business, then you should consider using something like GrooveFunnels instead.

Limited Basic Plan

The first ClickFunnels drawback is how limited their basic plan is.

In their basic plan, you don’t get access to:

• Priority support
• Affiliate management
• Follow-up funnels

Plus, it also has some annoying limits on the number of pages, sales funnels, and domains.

Despite these limitations, this plan does cost $97 per month which probably isn’t the best value for the money.

No Video Hosting

ClickFunnels also has no video hosting functionality meaning you will need something external like Vimeo or Wistia to host videos for your online courses, which will cost you at least $49 per month.

If you are hosting videos for an entire membership site, this will usually cost you at least $99 per month.

Pages Do Not Rank Well In Google

The pages built inside of ClickFunnels are quite slow and you have limited control over them.

If you’re looking to get traffic from search engines, then using ClickFunnels will not be your best bet. GrooveFunnels on the other hand has fast-loading pages meaning it’s better for SEO.

No Blog Feature

If you want to have a blog, there is no way of having it inside of ClickFunnels.

As mentioned earlier, this means you will need a separate blog on something like WordPress. And, it can also be quite tricky to get your ClickFunnels pages on the same domain as your WordPress pages.

You can integrate the two, but then ClickFunnels pages often load very slowly. Or, you can use a subdomain that isn’t as good for your SEO and can also cause a feeling of disconnect between your blog and sales funnels.

Affiliate Management Tracking Is Not Great

Another ClickFunnels drawback is the affiliate management platform. While the options you have managing your affiliates are alright, the tracking is limited.

More importantly, the tracking doesn’t seem very accurate.

ClickFunnels uses its own affiliate management software (BackPack) for its affiliate program. As a ClickFunnels affiliate myself, I have noticed that sometimes the tracking can be off.

There is also quite a bit of talk in the ClickFunnels affiliate community that people have not been credited for some referrals, or they have noticed that they have been credited for a referral that has someone else’s tracking ID.

Fortunately, this doesn’t seem to happen often, but it does happen.

This is a shame, and I hope that ClickFunnels will fix this soon, because it is honestly a good product, and they have one of the best affiliate programs in the industry.

However, because of this, I would have concerns about using BackPack myself to promote my own affiliate program at the moment. ClickFunnels uses a third-party platform called Tipalti for affiliate payments, which pays out to affiliates once every two weeks.

When it comes to using BackPack and tracking your affiliates, the information you get for each affiliate is:

• Trials signed up
• Earnings (Daily, weekly, monthly)
• When they joined
• Payment email

GrooveFunnels on the other hand gives you detailed analytics for every single affiliate.

For example, you can see how much traffic each affiliate is referring to you. Now, if one affiliate is sending thousands of visitors and none are converting, you can check the traffic quality.

If the affiliate is sending spammy or non-targeted traffic, you’ll probably want to remove them or at least warn them, as it can mess up your advertising pixels.

With ClickFunnels, you wouldn’t know if this is the case as you can’t see how many visitors are coming from each affiliate.

No Free Plan

Unlike GrooveFunnels, ClickFunnels doesn’t have a free plan.

This means if you want to use it, you’ll have to go straight onto the $97 per month Standard plan. Of course, there is a free trial, but it’s not quite the same as a free-forever plan.

GrooveFunnels Drawbacks

Although GrooveFunnels has a much smaller quantity of drawbacks, no software is perfect. It also has its disadvantages and the main reason for them is that it’s still in the early stages.

If this is something that you can’t tolerate, then consider using the ClickFunnels 14 day free trial to see whether that is the best option for you.

Smaller Community (but, it’s still in the early stages)

GrooveFunnels has a smaller community than ClickFunnels. That is to be expected though, as it’s still in the early stages.

In case you forgot, here are the sizes of the Facebook groups of both platforms:

• ClickFunnels 253,000 members
• GrooveFunnels 100,000 members

Given that GrooveFunnels is in such early stages, you can probably expect the size of their community to catch up in the following years.

Setting Up Custom Domains Is Slightly More Tricky

Another small drawback of GrooveFunnels is that setting up custom domains is slightly more tricky.

This isn’t a biggie and after setting them up once, you’ll get used to it. But, it can be annoying the first time you set up, as you have to go into the DNS settings of your domain.

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ClickFunnels vs GrooveFunnels: Pricing

To help you find which software is best for you, I’ve also explained the pricing plans of each platform in full below.

GrooveFunnels Cost

GrooveFunnels has a free plan, known as the Base plan, as I did mention throughout this article.

While the Base plan has 3 of the most powerful features, you will have limited access to what you can do with it.

If, however, you’d prefer to take advantage of everything that GrooveFunnels has to offer then the paid plans are pretty good value for money, especially if you opt for the lifetime deal.

For example, the silver plan gives you almost an identical set of features as ClickFunnels’ $297 per month plan. The difference is you get video hosting instead of webinars.

At $199 per month, GrooveFunnels Gold is a pretty good deal too, as you also get access to GrooveBlog, GrooveDesk, and GrooveCalendar.

The GrooveFunnels Platinum plan at $299 per month, gives you access to everything offered inside of GrooveFunnels including the E-commerce platform GrooveKart.

Depending on when you are seeing this, there may still be a lifetime plan available for GrooveFunnels Platinum, also known as the Lifetime Platinum option.

On this plan, you will get full access to all GrooveFunnels features and also benefit from unlimited funnels, websites, and up to 25,000 email subscribers.

If the deal is available, you can get lifetime access to everything inside of GrooveFunnels for a one-time payment of $1997. Considering this plan normally costs $299 per month, this is an amazing deal that will save you a lot of money in the future.

To check whether The Lifetime GrooveFunnels Platinum deal is still available, just follow these steps:

• Step 1: Join GrooveFunnels for free here (No credit card required)
• Step 2: In your dashboard, hit “upgrade”
• Step 3: Scroll through the page to see any available deals

The Lifetime Platinum deal is supposed to only be available for a limited time, but you can check whether it’s still available by following the instructions outlined above.

For more detailed info, see my full article on GrooveFunnels pricing.

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ClickFunnels Cost

As mentioned earlier, ClickFunnels does not have a free plan and starts at $97 per month.

The pricing table shows the cost of ClickFunnels and everything that comes in each plan.

Something to note though is that to get access to all features, training, and coaching, you have to be on the $297 per month Platinum plan.

Here is a list of features not available in the $97 per month Standard plan:

• Follow up funnels
• Affiliate management app
• Hackathon coaching
• Priority support
• Additional training of FunnelFlix

If you want to get everything that ClickFunnels has to offer, including priority phone support then you will need The Collective plan at $2,497 per month.

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Before I wrap up my comparison, I wanted to show you this video of Groove’s CEO, Mile Filsaime, explaining the differences between Groove and ClickFunnels to a fellow online marketing expert, Mike Long.

Of course, Mike is biased when talking about his own product, but I thought this video is helpful as he breaks the comparison down in a very clear way.

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Final Thoughts – Which Marketing Software Tool Is Best?

As you have seen throughout this GrooveFunnels vs ClickFunnels comparison, both pieces of software offer solid funnel-building software. However, GrooveFunnels is a complete, all-in-one platform for all your marketing needs.

One of the key takeaways is that GrooveFunnels offers a free plan that has all of ClickFunnels’ core features – the sales funnel feature, the cart/sales platform, and affiliate management. It also has a much larger quantity of features, so you might argue you get more value for your money with Groove.

There is currently also a lifetime deal available for the GrooveFunnels Platinum Plan if you don’t like the idea of needing to pay monthly, every month indefinitely.

However, ClickFunnels’ core offering is their sales funnel app, and that’s where most of their development goes.

Groove’s page builder has an easier-to-use drag and drop interface, and it’s also more intuitive when creating up-sell and down-sell pages. Because of this, I would say that ClickFunnels wins in the sales funnel department.

Another aspect in which ClickFunnels wins is the educational material that they provide.

The selection of training inside of FunnelFlix is much larger than the material in GrooveFunnels’ GrooveDigital Academy. However, Mike Filsaime has said that this is also an area that will be under constant improvement, with more training courses added regularly.

Overall, it’s hard to pick a winner between GrooveFunnels and ClickFunnels, as they are both great products. But if I had to choose, I would say that GrooveFunnels is better than ClickFunnels overall due to it having a considerably larger feature list, a free-for-life plan, and great support.

For me, Groove Funnels is definitely better value for money.

ClickFunnels could be a good option for you if you’re looking for an easy-to-use sales funnel software platform, you want to get access to their FunnelFlix training course library, and you want to plug into their large community.

Groove Funnels is a great option for you if you are looking for an all-in-one solution of online business tools with powerful features, as it can help you save thousands in third-party software fees and cut down on those monthly payments.

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Want More GrooveFunnels Vs Other Funnel Builder Articles?

Hopefully, this article was been helpful for you to decide between GrooveFunnels or ClickFunnels.

If you’re still not sure which sales funnel and landing page builder is best for you, then I also invite you to check out my GrooveFunnels vs Kartra article here.