If you have been thinking about purchasing a funnel builder, you may have come across the popular solution ClickFunnels.
The problem with ClickFunnels though, is that it can get pretty expensive and it also doesn’t have video hosting, which can be quite annoying when building membership sites, or if you need a place to host your video sales letters (VSL).
That’s why today, I’m going to be comparing GrooveFunnels vs ClickFunnels to help you find the solution that is suited best to your business.
Something that did catch my eye about GrooveFunnels is that they do also offer a free plan, which is quite rare for sales funnels software. We’ll talk more about this later on though.
So, which is the best option to choose for your business, GrooveFunnels or ClickFunnels? Let’s find out.
GrooveFunnels vs ClickFunnels: Overview
Here is a brief overview of the two platforms.
|Pricing||Starting at free||Starting at $97 per month|
|Trial?||Freemium||Yes, 14 days.|
|Money-back Guarantee||30 days||30 days|
More Marketing Software Comparisons
What Is ClickFunnels?
ClickFunnels is currently the most popular sales funnel software platform on the market.
It was founded by Russell Brunson in 2014 and has since then grown a massive community of marketers, small business owners, and entrepreneurs.
It was also one of the first sales funnels software products to be somewhat of an “all-in-one” online marketing platform that allows you to:
- Build sales funnels
- Manage your affiliates
- Build membership sites
- Host webinars
- Build checkouts
- Send emails
What Is GrooveFunnels?
GrooveFunnels is much more than just a sales funnel builder. Yes, it will help you to build sales funnels, but it can do far more than just this. It is actually a complete all-in-one business and marketing platform that will help you build, launch, run and scale your business.
The company behind GrooveFunnels, GrooveDigital, was founded in 2018, with GrooveFunnels itself launching in April 2020 in beta mode. It officially launched on October 6th 2020.
At this point in time, most of the important features are already live for you to use, including the sales funnel feature. Even in beta mode it does more than enough to help you build an online business, which is impressive to say the least.
Once the software is fully developed, it will have by far the biggest selection of features.
The founding members of GrooveFunnels are:
- Mike Filsaime
- John Cornetta
- Matt Serralta
- Matt Naus
If you want the full, deep-dive on all of Groove’s features then I recommend you check out my GrooveFunnels review here.
GrooveFunnels and ClickFunnels: The Similarities
Other than the name, there are also several other similarities between ClickFunnels vs GrooveFunnels.
Some of these include:
- Ease of use
- Ready made funnel templates
- Membership sites
- Affiliate management system
- Email autoresponder feature
- Learning curve
- Share funnels
- Drag and drop landing page builder
- Sales platform
- Shopping cart feature
- Upsell/downsell pages
- A/B testing
- Affiliate program
- Customer service
Ease of Use
Although there is, of course, a learning curve with both marketing platforms, they’re both actually quite easy to use, even for non-tech-savvy folks. In my opinion, the sales funnel feature of ClickFunnels is currently easier, to use.
However, having said that, GrooveFunnel’s sales funnel app is quite straightforward. Groove also has better support if you get stuck and need assistance. While ClickFunnel’s support is okay, I have had to wait several hours for a reply on occasion, which can really slow you down when you’re trying to get set up.
They have a nice dashboard that lets you access all features with ease.
Both platforms do not require any coding or tech knowledge, and there is also no need to worry if you don’t have any experience with building sales funnels or websites.
Ready-to-use Funnel Templates
Another similarity between ClickFunnels vs GrooveFunnels is that they both come with ready-to-use sales funnel templates.
These templates are ready to use, you only have to plug-in your product and copy, then you’re good to go.
Both platforms have templates for all different kinds of funnels, although it does look like ClickFunnels has a few more. This is to be expected, as it has been around for a lot longer, meaning they have built more templates.
Still, both ClickFunnels and GrooveFunnels have templates that are:
Both platforms can be used to build membership sites, which are great for hosting your online courses.
Both membership site builders have:
- Drip-feed content
- Multiple access levels
- Templates for landing pages & membership area
What I particularly like about ClickFunnels and GrooveFunnels is that they both have a wide range of funnel templates ready for you to use, including membership site templates.
These templates are already set up as part of a sales funnel, so you can get new customers signed up and into your members area all at once.
Affiliate Management Tool
Both also come with an affiliate management tool.
This means you will be able to recruit and manage affiliates directly from the dashboard on each platform. Within the affiliate management systems you can set up custom commissions, links and have a closed or open affiliate program with both of these platforms.
Email Autoresponder Feature
Another similarity is that both ClickFunnels and GrooveFunnels have an autoresponder feature.
GrooveMail, the autoresponder feature inside of GrooveFunnels is ready to use, but it is not fully developed yet. However, it’s worth noting that Mike Filsaime and John Cornetta are planning to make GrooveMail as advanced as ActiveCampaign and GetResponse once it’s fully developed.
ClickFunnels’ autoresponder is called follow up funnels. I haven’t used it myself, but I have heard that it’s a fairly standard email marketing platform and doesn’t quite have as many automation triggers as for example, ActiveCampaign.
That being said, the follow-up funnels are still more than enough to build effective email marketing campaigns.
You can also integrate both ClickFunnels and the new-comer, GrooveFunnels with any other email marketing platform if you needed to.
Despite both platforms being easy to use, they do, of course, also have a bit of a learning curve, which is to be expected with advanced software apps like these.
This is because it will naturally take you some time until you fully understand the platform’s features and how they work. It’s not like a massive learning curve like you may know from other SaaS tools, it’s more just getting used to the platforms.
Something that is also quite cool about both of these platforms is the ability to create sales funnels and then share the templates with others.
Using a unique link (or code for GrooveFunnels) you can share your entire sales funnel with another user in minutes.
It doesn’t matter whether it’s a membership site, a squeeze page, or your sales funnel landing page, it can easily be shared with another user of the platform.
Drag and Drop Page Builder
GrooveFunnels and ClickFunnels also have an easy-to-use drag and drop interface that allows you to create beautiful, high-converting pages.
Both page builders work similarly by letting you drag and drop your sections and elements to build your landing pages and sales funnels.
Combined with the beautiful templates that we spoke about earlier, GrooveFunnels and ClickFunnels make it easy to build high-converting sales funnels.
Shopping Cart Feature
Another feature that is similar inside both of these software apps is the shopping cart feature.
Both online marketing platforms allow you to easily build high-converting checkouts that you can use with your sales pages.
You can also add cool features like order bumps into your cart pages on both platforms.
Upsell and Downsell Pages
Upsell and downsell pages are essential if you want to make the most out of every sale.
Both platforms let you build upsell and downsell pages that can even process purchases with just one-click if the payment information is stored (i.e they have made a purchase before).
Another similarity between the two platforms is the full A/B testing functionality to help you find the best converting version of your landing pages.
This means there will be no need for split-testing your landing pages manually and trying to figure out which one converts best.
ClickFunnels and GrooveFunnels will track your results and help you determine a winner so that you don’t have to.
GrooveFunnels and ClickFunnels also have pretty solid affiliate programs.
They are both free to join and give you the ability to promote their platforms to earn commissions.
On both affiliate programs, the commission rates vary from 20-40% depending on which tier and plan you are on.
One way the two affiliate programs vary though is that ClickFunnels also has a wide range of other products that you can promote, for example, Russel Brunson’s books and courses. I can tell you from experience, they convert very well.
GrooveFunnels, on the other hand, is still new and so, at the moment you can only promote this all-in-one software suite via the GrooveFunnels affiliate program.
GrooveFunnels and ClickFunnels have the two biggest communities in the funnel building industry, as they both have over 100,000 members.
Both platforms have separate Facebook groups for their users and affiliate program members where you can network and get any help if you need some. ClickFunnels does have the upper hand in terms of group members as they have 253,000 vs GrooveFunnels’ 101,000.
That being said, GrooveFunnels has done pretty well when you consider that it’s only just launching.
Last but not least, they are also similar in terms of customer service.
They both provide:
- Ticketing support
- Chat support
- Email support
One thing to note though is that ClickFunnels only provides basic support on the Standard plan. If you want “priority support”then you’ll need to upgrade to the $297 per month Platinum plan. Otherwise, you’ll have to contend with ticketed support.
From my experience, they always get back to you and are very helpful. They sometimes even record an over the shoulder video to show you how to do certain tasks. However, you’ll usually need to wait for several hours for them to get back to you each time. If this is an issue for you then you’ll need to upgrade to the Platinum plan.
If you are on the The Collective plan at $2,497 per month then you also get access to the VIP phone support. However, The Collective plan will likely be out of most people’s price range.
GrooveFunnels and ClickFunnels: The Big Differences
Now that we have taken a look at the similarities between ClickFunnels vs GrooveFunnels, let’s take a look at the differences between them.
What ClickFunnels Has That GrooveFunnels Does Not Have
Here are some of the advantages that the ClickFunnels marketing platform has over the new-comer. Unfortunately, ClickFunnels doesn’t have a free account, but they do have a 14 day free trial.
The first part of ClickFunnels, which isn’t available in GrooveFunnels, is FunnelFlix.
FunnelFlix is a giant selection of courses and training created by Russel Brunson and the ClickFunnels team to help members succeed with sales funnels.
If you are on the ClickFunnels Platinum plan, you will also get access to the Platinum section of FunnelFlix.
It doesn’t only have educational material on funnels, but also on copywriting, marketing, and traffic.
The ClickFunnels Platinum plan section also includes recordings of events that had ticket prices of up to $25,000, so to get them included with your account is pretty sweet.
Something else that is also exclusive to ClickFunnels is the Funnel Fridays series.
Every Friday, they host a show where they let you watch over their shoulders while they build a high-converting sales funnel.
Attending these streams can be extremely helpful, especially when you combine this with Funnel Scripts or FunnelFlix.
The cool thing about FunnelFridays is that they create a different type of sales funnel every week.
So, no matter whether you’re looking to build a membership funnel, lead funnel or whatever type of funnel you want, one of the series will walk you through it.
Last but not least, also only available in ClickFunnels is the Funnel Hackathon.
This is a weekly coaching program, where you and other users can build your sales funnels from start to finish.
There will be a coach who will guide you through the entire process, and help you with the parts of your funnel that need improving.
The Funnel Hackathon is only available in ClickFunnels’ $297 per month Platinum plan.
If you want more info on ClickFunnels then you can read my detailed ClickFunnels review here.
What GrooveFunnels Has That ClickFunnels Does Not Have
GrooveFunnels clearly aims to set a new standard in terms of features in the funnel-building market.
Below, you can see all the things it has to offer which ClickFunnels doesn’t. If you need most of them, then that’s definitely a reason to consider GrooveFunnels over ClickFunnels.
Let’s take a more detailed look to see if GrooveFunnels is better than ClickFunnels.
A Free-Forever Plan
First of all, GrooveFunnels has a free forever plan.
ClickFunnels on the other hand doesn’t have a free plan, but it does have a 14 day free trial. At least you can give it a go to see it it’s right for you before spending your money.
When comparing GrooveFunnels and ClickFunnels, one huge, obvious advantage of GrooveFunnels is the video hosting feature.
Any videos that you use, for example, in your membership sites or on your sales pages, can be entirely hosted within your GrooveFunnels account, more specifically, in the GrooveVideo app at no extra cost.
Normally, you would need to use a third party video platform like Wistia, or Vimeo for this, but GrooveFunnels has this built-in, while ClickFunnels doesn’t. This was a major gripe of mine when I was a ClickFunnels user.
Basically, if you’re using ClickFunnels and you need to host videos for a sales page or a members area then you’ll either need to host your videos on YouTube or pay for third party video hosting. This can easily set you back an additional $99 per month.
While hosting your videos for free on YouTube is one workaround to this problem, the downside is that your videos will be available to the public on YouTube (not great for private membership sites with online courses), and YouTube suggested videos will also be shown on your videos (not great for sales videos on landing pages).
GrooveCalendar is a calendar feature as the name suggests.
This feature helps you book appointments and manage your time. If you’re a service-based business or offer consultations, then you might use something like Calendly already.
But, GrooveFunnels has it built it, meaning you would save additional subscription costs.
If you do need a calendar app, then this could be another reason why GrooveFunnels might be a better fit for you.
GrooveDesk is a helpdesk feature which is also directly built into GrooveFunnels.
ClickFunnels doesn’t have anything like this, meaning you’ll have to get another external tool for this purpose as well.
GrooveBlog is the blogging feature inside of GrooveFunnels.
Although, it’s still in development as of right now, the plans they have for this feature are pretty big.
In 2021, there will be a plugin store/marketplace where 3rd party developers can contribute new plugins making it an open-source platform similar to WordPress.
This is one of the new features that I am extremely excited about, as I enjoy both blogging and building sales funnels, and landing pages myself!
And, up until now, there hasn’t been a sales funnels software platform which has managed to combine the two, so I’ve always had to continue using WordPress when creating blogs.
Faster Load Times
The pages you build inside of GrooveFunnels will also load much quicker than anything built in ClickFunnels.
If your pages load faster, they will also convert better and therefore make you more money. Plus, they will also rank better in Google and other search engines.
GrooveQuiz is a feature that allows you to create engaging quizzes you to challenge your audience and interact with them. This can be a great way to engage your audience and it’s only available inside of GrooveFunnels.
That being said, you can build basic quizzes in ClickFunnels too by interlinking the buttons and pages, however, this is rather limited compared to what Groove has to offer.
Another feature that isn’t available in ClickFunnels is the ability to host webinars.
GrooveWebinar lets you host both your regular webinars and your auto-webinars (or evergreen), while ClickFunnels doesn’t.
If you decide to use ClickFunnels you will also need an external hosting service to host your webinars which is quite annoying, as it’s another additional cost.
GrooveSurvey is the survey builder inside of GrooveFunnels.
You can use this feature to get detailed information about your customers allowing you to make tweaks in your marketing or business in general to increase your sales.
Full GrooveFunnels Feature List
Here is a full list of all the apps and features that comes with GrooveFunnels:
- GroovePages For Shopify
- GrooveFunnels Support & Training
- GrooveFunnels Community
Despite its popularity, ClickFunnels does have some drawbacks compared to GrooveFunnels. You may find that these limitations don’t really impact you, but that depends on your business.
If they are problems that affect your business, then you should consider using something like GrooveFunnels instead.
Limited Basic Plan
The first ClickFunnels drawback is how limited their basic plan is.
In their basic plan, you don’t get access to:
- Priority support
- Affiliate management
- Follow-up funnels
Plus, it also has some annoying limits on the number of pages, sales funnels, and domains.
Despite these limitations, this plan does cost $97 per month which probably isn’t the best value for the money.
No Video Hosting
ClickFunnels also has no video hosting functionality meaning you will need something external like Vimeo or Wistia to host videos for your online courses, which will cost you at least $49 per month.
If you are hosting videos for an entire membership site, this will usually cost you at least $99 per month.
Pages Do Not Rank Well In Google
The pages built inside of ClickFunnels are quite slow and you have limited control over them.
If you’re looking to get traffic from search engines, then using ClickFunnels will not be your best bet. GrooveFunnels on the other hand has fast-loading pages meaning it’s better for SEO.
No Blog Feature
If you want to have a blog, there is no way of having it inside of ClickFunnels.
As mentioned earlier, this means you will need a separate blog on something like WordPress. And, it can also be quite tricky to get your ClickFunnels pages on the same domain as your WordPress pages.
You can integrate the two, but then ClickFunnels pages often load very slowly. Or, you can use a subdomain that isn’t as good for your SEO and can also cause a feeling of disconnect between your blog and sales funnels.
Affiliate Management Tracking Is Not Great
Another ClickFunnels drawback is the affiliate management platform. While the options you have managing your affiliates are alright, the tracking is limited.
More importantly, the tracking doesn’t seem very accurate.
ClickFunnels uses its own affiliate management software (BackPack) for their affiliate program. As a ClickFunnels affiliate myself, I have noticed that sometimes the tracking can be off.
There is also quite a bit of talk in the ClickFunnels affiliate community that people have not been credited for some referrals, or they have noticed that they have been credited for a referral that has someone else’s tracking ID.
Fortunately, this doesn’t seem to happen often, but it does happen.
This is a shame, and I hope that ClickFunnels will fix this soon, because it is honestly a good product, and they have one of the best affiliate programs in the industry.
However, because of this, I would have concerns about using BackPack myself to promote my own affiliate program at the moment.
ClickFunnels use a third party platform called Tipalti for affiliate payments, which pays out to affiliates once every two weeks.
When it comes to using BackPack and tracking your affiliates, the information you get for each affiliate is:
- Trials signed up
- Earnings (Daily, weekly, monthly)
- When they joined
- Payment email
GrooveFunnels on the other hand gives you detailed analytics for every single affiliate.
For example, you can see how much traffic each affiliate is referring to you. Now, if one affiliate is sending thousands of visitors and none are converting, you can check the traffic quality.
If the affiliate is sending spammy or non-targeted traffic, you’ll probably want to remove them or at least warn them, as it can mess up your advertising pixels.
With ClickFunnels, you wouldn’t know if this is the case as you can’t see how many visitors are coming from each affiliate.
No Free Plan
Unlike GrooveFunnels, ClickFunnels doesn’t have a free plan.
This means if you want to use it, you’ll have to go straight onto the $97 per month Standard plan. Of course, there is a free trial, but it’s not quite the same as a free-forever plan.
Although GrooveFunnels has a much smaller quantity of drawbacks, no software is perfect. It also has its disadvantages and the main reason for them is that it’s still in the early stages.
Still In Beta
The first and probably biggest drawback of GrooveFunnels is that it’s still in beta, although this might not be the case by the time you read this article. Having said that, at the moment a lot of the features inside of this software are still being developed, meaning you don’t yet have a finished product.
Additionally, you might not be sure that it even does what it promises to. However, given that it’s already a killer platform and has founders with a hugely successful track record of creating SaaS tools, I think it’s almost certain that it will hold its promise.
In my opinion, being still in beta is only a short-term drawback since the GrooveFunnels team are working around the clock to get everything ready and firing on all cylinders.
Smaller Community (but, it’s still in the early stages)
GrooveFunnels has a smaller community than ClickFunnels. That is to be expected though, as it’s still in early stages.
In case you forgot, here are the sizes of the Facebook groups of both platforms:
- ClickFunnels 253,000 members
- GrooveFunnels 100,000 members
Given that GrooveFunnels is in such early stages, you can probably expect the size of their community to catch up in the following years.
Setting Up Custom Domains Is Slightly More Tricky
Another small drawback of GrooveFunnels is that setting up custom domains is slightly more tricky.
This isn’t a biggie and after setting them up once, you’ll get used to it. But, it can be annoying the first time setting up, as you have to go into the DNS settings of your domain.
ClickFunnels vs GrooveFunnels: Pricing
To help you find the best software for you, I’ve also explained the pricing in full below.
GrooveFunnels has a free plan, known as the Base plan, as I did mention throughout this article. However, the paid plans are just as good value for money.
For example, the silver plan gives you almost an identical set of features as ClickFunnels’ $297 per month plan. The difference being you get video hosting instead of webinars.
At $199 per month, GrooveFunnels Gold is a pretty good deal too, as you also get access to GrooveBlog, GrooveDesk, and GrooveCalendar.
The Platinum plan at $299 per month, gives you access to everything offering inside of GrooveFunnels including the E-commerce platform GrooveKart.
Depending on when you are seeing this, there may still be a lifetime deal available for GroovePlatinum, also known as the Lifetime Platinum plan.
If the deal is available, you can get lifetime access to everything inside of GrooveFunnels for a one-time payment of $1397. Considering this plan normally costs $299 per month, this is a crazy deal.
To check whether The Lifetime Platinum deal is still available, just follow these steps:
- Step 1: Join GrooveFunnels for free here (No credit card required)
- Step 2: In your dashboard, hit “upgrade”
- Step 3: Scroll through the page to see any available deals
The Lifetime Platinum deal is meant to stop early October, but you can check whether it’s still available by following the instructions outlined above.
As mentioned earlier, ClickFunnels does not have a free plan and starts at $99 per month.
Below, you can see the pricing table with everything that comes in each plan.
Something to note though is that to get access to all features, training, and coaching, you have to be on the $297 per month Platinum plan.
Here is a list of features not available in the $97 per month Standard plan:
- Follow up funnels
- Affiliate management app
- Hackathon coaching
- Priority support
- Additional training of FunnelFlix
If you want to get everything that ClickFunnels has to offer, including priority phone support then you will need The Collective plan at $2,497 per month.
Before I wrap up my comparison, I wanted to show you this video of Groove’s CEO, Mile Filsaime, explaining the differences between Groove and ClickFunnels to a fellow online marketing expert, Mike Long.
Of course, Mike is bias when talking about his own product, but I thought this video is helpful as he breaks the comparison down in a very clear way.
Final Thoughts – Which Marketing Software Tool Is Best?
As you have seen throughout this comparison, both pieces of software offer solid funnel building software. However, GrooveFunnels is a complete, all-in-one business and marketing platform.
One of the key takeaways is that GrooveFunnels offers a free plan that has ClickFunnels’ core features, which are the sales funnel feature, and the cart/sales platform. It also has a much larger quantity of features, so you might argue you get more value for your money with Groove.
However, ClickFunnels’ core offering is their sales funnel app, and that’s where most of their development goes. Their page builder has an easier to use drag and drop interface, and it’s also more intuitive when creating up-sell and down-sell pages. Because of this I would say that ClickFunnels wins in the sales funnel department.
Another aspect in which ClickFunnels wins is the educational material that they provide.
The selection of training inside of FunnelFlix is much larger than the material in GrooveFunnels’ GrooveDigital Academy. However, Mike Filsaime has said that this is also an area that will be under constant improvement, with more training courses added regularly.
Overall, I it’s hard to pick a winner between GrooveFunnels and ClickFunnels, as they are both great products. But if I had to choose, I would say that GrooveFunnels is better than ClickFunnels overall due to the it having a considerably larger feature list, a free for life plan and great support. For me, GrooveFunnels is definitely better value for money.
ClickFunnels could be a good option for you if you’re looking for an easy-to-use sales funnel software platform, you want to get access to their FunnelFlix training course library, and you want to plug into their large community.
GrooveFunnels is a great option for you if you are looking for an all-in-one suite of online business tools with more features, as it can help you save thousands in annual subscription fees.
Want More GrooveFunnels Vs Other Funnel Builder Articles?
Hopefully, this article was been helpful for you to decide between GrooveFunnels or ClickFunnels. If you’re still not sure which sales funnel and landing page builder are best for you, then I also invite you to check out my GrooveFunnels vs Kartra article here.
Steve West has been an online entrepreneur since 2013. He specializes in SEO and affiliate marketing. Besides running his online business, he likes hiking, keeping fit and eating cookies (which is why he needs to keep fit!)
Please be aware that we may receive commissions when you click our links and make purchases, at no extra cost to you. However, this does not impact our comparisons and reviews. We try our best to keep things fair and balanced, in order to help you make the best choice for you.