GrooveFunnels Review: Pros and Cons, Apps and Features

Last Updated on 21st February 2024

In the world of funnel builders, GrooveFunnels is the new kid on the block.

Promising to be an all-in-one business and marketing suite capable of handling the workload of any online business, GrooveFunnels has set itself a lot to live up to.

Fortunately, there is an impressive team of well-known and highly successful marketers and entrepreneurs behind the platform, led by the CEO, Mike Filsaime.

If you haven’t heard of Mike, he’s the guy behind other massively successful software brands, including, WebinarJam, EverWebinar, and Kartra.

If Mike and his team can make this new marketing software as good or better than the above-mentioned brands, then Groove is set to be one of the new market leaders.

Bear in mind, GrooveFunnels is still in Beta and does not officially launch until October 2020.

In this GrooveFunnels review, I’m gonna do a deep-dive on this new sales funnel-building software extravaganza to give you the full picture of what it can do.

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GrooveFunnels Review: Things To Consider Before Buying an All-In-One Marketing Tool

Before we dive into it, I wanted to share a few key points that are important to look for before you buy a funnel builder.

• Features

The first and most important thing to consider is, of course, the feature list this tool offers.

You’re purchasing the funnel builder to essentially build your business, meaning it should at least meet your needs.

You should think about this, as the capability of the software you’re going to be using has a direct impact on your revenue.

Will the features help you to achieve your goals more easily?

Will the features help you to scale your business?

Do the features warrant the price?

• Community

Something less obvious that I recommend you consider when is the community behind it. Believe it or not, this is quite important. Why?

First of all, you can always get help from members of the community. Secondly, it can open up networking opportunities with other business owners.

Even if networking isn’t something you’re interested in, it wouldn’t hurt to have a group of fellow users available to you.

• Cost

Lastly, you also want to look at the pricing. Sales funnel builders can be costly, so make sure to choose one that is within your budget.

That being said, the price shouldn’t be your primary concern. If you’ve chosen a good sales funnel builder then the features should easily help you generate more revenue.

If this is the case, then there isn’t any reason not to pay a little more compared to some cheaper alternatives.

Having said that, not only is GrooveFunnels cheaper than a lot of competitors, but it also has a free-for-life plan, which is more than enough for any beginner to start making money.

Unlike other software tools, you can actually use all of the Groove features on the free plan. The only difference is there are some resource restrictions on this free plan, but in my opinion, they are actually very generous limits.

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What Is GrooveFunnels?

GrooveFunnels is a relatively new funnel builder that is still evolving, but it is doing so at an incredibly fast rate.

Just like some of its competitors, this newcomer aims to be an all-in-one marketing platform. Groove does this by taking a range of different SaaS tools that most businesses need and combining them into one, convenient dashboard.

This is quite similar to the promise that ClickFunnels makes, but as you’ll see later on, GrooveFunnels has considerably more features.

What’s also intriguing about this newcomer is that most of the other sales funnel builders do not have, is a free plan.

Most of Groove’s competitors, including ClickFunnels, start at around $97 per month.

Having a free plan is a great way for beginners to start using the software. It also gives people the chance to try it out to the point where they can actually get results with it, and not be limited by a trial period deadline.

I think this is one of the main reasons why it has become the fastest-growing funnel-building platform.

If you want to put this in perspective, Groove opened the doors on their Beta version in April 2020. In just 6 months they already have over 75,000 members, and they are officially due to launch in October 2020.

This is even more impressive when you realize that one of the market leaders, ClickFunnels, first launched in 2014, and they now currently have around 120,000 users.

If you want to see an in-depth comparison between these two marketing software platforms then take a look at my GrooveFunnels vs ClickFunnels article here.

GrooveFunnels Pros and Cons

Like any funnel builder out there, there will, of course, be some pros and cons to the platform.

Here are the GrooveFunnels pros and cons you should be aware of before you buy this software:

Who Is GrooveFunnels For?

As you will see, this new marketing platform has a long list of features that will appeal to almost any type of online business.

While the software suite can certainly be used by pretty much any business that has a presence online, the main target audience of this product is:

• E-commerce Stores
• Agencies
• Marketers
• Affiliates
• Service businesses
• Info-product vendors
• Brick and mortar businesses

If you’re looking to increase your sales, stay connected with your customers, scale your business revenue, and be part of a like-minded community, then this platform might be a good fit for you.

Who Created GrooveFunnels?

The four founding members of this platform are:

• Mike Filsaime (CEO & Co-founder)
• John Cornetta (President)
• Mattijs Naus (CTO)
• Matt Serralta (COO)

Mike Filsaime

Mike Filsaime has worked on some very successful projects like WebinarJam, EverWebinar, and Kartra and is the CEO of GrooveDigital.

John Cornetta

John Cornetta has run several successful e-commerce stores that do over $300,000 per month. He also works on a lot of the educational material which we’ll talk about later on in this review.

Mattjis Naus

Mattjis Naus is a world-class software developer and the main person behind the technical parts of this company.

Matt Seralta

Matt Seralta is the Architect behind GrooveKart, which is an E-commerce platform included with GrooveFunnels. I’ll go into more detail on this later on as well.

What Do You Get With GrooveFunnels?

You get more features currently than with any other sales funnel builder on the market.

Here’s what’s included:

GrooveFunnels Features

As you can see from the above list, GrooveFunnels completely raises the standard in terms of features offered.

Before we take a closer look at the features, I would like to point out that not all of the features are currently available. Some are due to go live later on in 2020.

The apps that are still to roll out are as follows:

• GrooveWebinars
• GrooveBlog
• GrooveCalendar
• GrooveDesk
• GrooveQuiz
• GrooveSurvey

Everything else is already available inside of the platform now.

When I first heard that there are still a few features that are not yet live, and looking at the impressive list of features that they already have, I did have concerns if these additional apps would actually go live at all.

However, considering the people who are behind the software, I do have confidence that they will live up to their promises, and will actually be able to deliver.

After all, these guys have proven track records for creating successful software products, and, of course, their reputations are also on the line!

Mike Filsaime was behind Kartra, WebinarJam, and EverWebinar which are also great platforms that have brought people a lot of success in their businesses.

Anyways, let’s now take a closer look at each of the features.

GroovePages

The first core feature is GroovePages, which is the page builder application.

When you first get inside GroovePages, one of the first things you will notice is that it comes with a variety of good-looking templates that you can use.

After a little play-around, I was pleased to see that you can easily customize these templates through your drag and drop editor.

If you want the full, in-depth report on this app, see my GroovePages review here.

GroovePages and Page Load Speed

Something I particularly like about landing pages built with Groove is that they actually load pretty quickly. This is because they are uploaded to the web as an HTML file.

For this reason, the pages you create will load faster than if you were using other platforms like Kartra or ClickFunnels. 

This feature alone can actually make a big difference for your business for two reasons.

Firstly, if your pages load fast then your potential customers will not get frustrated waiting for your pages to render and decide to leave your site.

Secondly, earlier in 2020, Google made page load speed a core part of their algorithm. This meant that slow-loading pages actually started to see a demotion in organic search rankings.

Since sites built with GroovePages can rank in Google, you will stand a much better chance of reaching the top of the search results.

Impressively, you can use GroovePages to create a fully functional website complete with checkout options, or just a simple squeeze page.

If you are on the paid plan, you can create unlimited pages and sell unlimited products, while the free plan has a limit of 3 for each.

That being said, you can still connect custom domains, even on the free plan which is pretty nice too.

This feature combined with GrooveSell also lets you create:

• One-click Order bumps
• One-click Upsells
• One-click Downsells

Features like these help you increase your conversions significantly, as they make it much easier for your customer to purchase additional products.

If you think about why big companies like Amazon are so successful, it’s because they make everything as convenient as possible for their customers.

Using the one-click order bumps, upsells, and downsells you can do something similar to help you generate even more sales.

With beautiful templates, fast-loading pages, and an easy-to-use editor, GroovePages gives you pretty much everything you need to maximize your conversions.

Plus, the fact that this feature is available for free is pretty crazy when you consider the cost of other tools.

I would say that GroovePages alone is quite comparable to Unbounce, which starts at $80 per month.

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Fun fact: You can connect more custom domains with the free version of GroovePages, than the $80 per month plan of Unbounce!

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GrooveSell

GrooveSell is another big feature that this platform has to offer. It’s a sales and affiliate platform that you can use to process payments and create checkouts.

As I mentioned in the GroovePage description, these features go hand in hand. One lets you build your pages, and the other lets you sell your products.

GrooveSell also has very nice analytics which show you the following:

• Profit
• Net profit
• Revenue
• Initial Sales
• Rebills
• Commissions (If affiliate)
• Projected Sales
• And more

Just like GroovePages, this feature is also available in the free plan. However, this may change in the future which is why you’re probably best to sign up for GrooveFunnels now if you are thinking to do so.

Besides the analytics, you can also connect a variety of 3rd party payment processors like Stripe or Paypal without any additional fees.

Alternatively, you can also use their payment processor, GroovePay, which stands as its own entity. However, they work well with each other, as both are created by the same company.

If you want to know more about this feature, then you can check out my GrooveSell review.

GrooveMember

GrooveMember is the membership site builder. It’s another must-have tool for a lot of digital marketers.

GrooveMember is an app for hosting online courses, and you can use it to build both free and paid membership sites.

Like the other features, inside of Groove, it doesn’t disappoint.

It’s pretty much like any other membership site builder, such as Thinkific and Kajabi.

GrooveMember has:

• Different levels of access for your members
• Drip-feed content options
• Ability to create free and paid courses

Just like everything else inside of this software, GrooveMember is constantly evolving. It is also set to have certification options available, once it is fully developed. Still, even now it can compete with other membership site platforms.

And, if for some reason, you don’t want to use GrooveMember, it will also natively integrate with all the most popular membership site platforms on the market.

GrooveAffiliate

Similar to the ClickBank marketplace, GrooveAffiliate is a marketplace that all the Groove users will have access to. It is known as the GrooveMarket.

With this also comes affiliate management, so you can use it to recruit affiliates, track their stats, and even pay them directly from the same dashboard as all your other apps.

Again, it’s pretty nice having your affiliate management platform, in the same dashboard as everything else. It makes managing your business convenient and allows you to run everything smoothly using just one piece of software.

GrooveMail

If you run any type of online business, you’ll know how important email marketing is.

GrooveMail removes any need for an external autoresponder and helps you follow up with your list to make more sales.

How good is it?

It’s actually a pretty decent email automation platform! The folks behind this software solution are aiming for it to be on par with other well-known services such as ActiveCampaign and the GetResponse autoresponder.

GrooveMail is constantly being developed and has comprehensive automation features, tagging, email templates, and even SMS gateway functionality.

You can use an extensive number of triggers, or “conditional splits” as they are called inside of GrooveMail. And, there are also several tagging options available.

There are basic triggers that you can use already such as:

• If lead is subscribed
• If lead is not subscribed
• If lead has tag
• If lead doesn’t have tag

But, the Groove team says there will be many more triggers coming to allow for advanced automation sequences.

However, GrooveMail is one of the latest additions to the platform, launching in September 2020.

On the free GroolveFunnels plan, you can use GrooveMail for free for up to 500 contacts.

GrooveBlog

GrooveBlog is the blogging platform that will allow you to run a responsive blog that will also be Google-friendly.

There’s actually a lot you can do with this platform, similar to WordPress.

If you need something more advanced, or if you already have an active blog set up on WordPress, then GrooveFunnels will also integrate directly with this popular content management system.

If you have an agency or coaching website, you might decide that a blog should be part of your strategy.

This is where you can use this feature to start a blog. The pages created with GrooveBlog will be SEO-friendly, fast-loading, and fully customizable.

Even though it won’t have anywhere near as many plugin options as WordPress does, Mike Filsaime has announced that there will be a plugin store like the one WordPress has where 3rd party developers can upload their plugins.

This, therefore, may also provide a unique opportunity for developers to create and sell plugins on the Groove platform and earn additional revenue. However, I am just speculating about that.

That being said, it will take years of development to reach the level of WordPress. It’s a nice feature that most other sales funnel builders don’t have, nonetheless.

GrooveQuiz

The next feature is GrooveQuiz, which as the name suggests lets you quiz your audience.

Quizzes are a great way for you to engage your audience and lead them through a sales process.

The ability to use quizzes will also help you to gather valuable information about your customers to help you serve them better, and ultimately for you to make more money.

GrooveKart

GrooveKart is a stand-alone eCommerce platform that is comparable with Shopify. The main difference is that it has the most popular Shopify apps included for free.

If you’re a Shopify user then you will know that this can save you hundreds of dollars on additional apps that you will no longer need to pay for.

As you can see on the official GrooveKart website, GrooveKart is now a free app. So if you want to build an eCommerce store you can now do it for free!

If you are into eCommerce, this is an absolute steal when you consider how much some of their competitors like Shopify charge.

It also has a range of unique options for Print-on-demand and shipping that would normally cost additional fees with any other platform.

If you want more info on this eCommerce shopping cart solution then you can check out my GrooveKart review here, or watch the video below.

GrooveVideo

GrooveVideo is the video hosting app that comes with GrooveFunnels. You can host up to 15 videos for free on the free plan, or unlimited on a paid plan.

Most online businesses nowadays will need to use videos.

Whether it’s a video sales letter on your landing page, or you need to create lots of videos for a paid membership area, ordinarily, video hosting costs can soon add up.

One alternative is to host your videos for free on YouTube. However, the problem with this is, if a site visitor clicks one of your videos then they will leave your landing pages and be taken to YouTube.

If this happens then you’ve potentially lost the sale.

This is why a lot of marketers pay for a video hosting service like Wistia. However, this can set you back an additional $99 per month.

However, GrooveVideo lets you host all your videos inside your account, for free.

It’s another feature that will save you thousands of dollars in annual fees.

GrooveWebinars

GrooveWebinars is the webinar feature of the all-in-one tool.

The Groove team has aimed to make GrooveWebinars on par with both WebinarJam (live webinar software) and Everwebinar (pre-recorded webinar app).

Given that Mike Filsaime was also a founding member of the two webinar platforms named above, I think we can also expect this feature to be pretty damn good.

GrooveDesk

Another feature I particularly like is GrooveDesk, which is Groove’s support desk app.

Good customer support is critical to any online business, especially if your business model involves selling your own products.

If you need to use a support desk then GrooveDesk will save you hundreds of dollars on a 3rd party support app like ZenDesk.

Since GrooveDesk is located in the same place as GrooveSell, you can directly, and easily manage sales actions like refunds, from the same dashboard which is always nice.

GrooveCalendar

GrooveCalendar is a calendar app that is similar to Calendly.

This app lets you book appointments with your clients, collect payments (through GrooveSell), and manage all your meetings in one place.

Again, having this feature inside of the whole Groove eco-system is also cool as it eliminates the need to use dozens of different software applications.

GrooveSurvey

This feature allows you to send surveys to your audience and collect valuable data from them.

Running surveys will help you get a deeper understanding of the problems our audience is facing, what exactly they are looking for, and even what they think of your business!

You can then tailor your products to solve these problems and increase your conversions.

You’ll be able to run surveys as separate pages which you can send via email, or combine with anything you build in Groove.

GroovePages For Shopify

Something that I find quite cool is that you can also integrate GroovePages with Shopify using a separate app.

This could be useful if you already have a successful E-commerce store on Shopify and don’t want to move it.

When you buy GrooveFunnels, you get access to this app for free, in case you have a store that you don’t want to move to GrooveKart.

GrooveFunnels Support and Groove Academy

This software also comes with fantastic support and the GrooveAcademy.

In terms of support, it has:

• Live Chat Support
• Email Support
• Ticketing Support
• 193+ articles

The only thing that might be missing is phone support, but other than that it has everything.

Besides the help and support, you also get access to a considerable amount of training material from Mike Filsaime and John Cornetta themselves.

The cool thing about this is that they don’t only teach you how to use Groove. These experts and highly seasoned marketers also teach you how to get traffic and improve your conversions.

This is pretty awesome, as it’s something that a lot of people struggle with, especially beginners.

So, with Groove, you aren’t just getting an all-in-one sales marketing platform. You also get free access to courses and knowledge that is worth thousands.

GrooveFunnels also hold regular webinars to help you get the most out of the platform.

Groove Community

Last but not least, one of my favorite things about Groove is the community behind it.

The Facebook group has over 100,000 active members which also include Groove developers, Mike Filsaime, John Cornetta, and the other founding members as well.

This is great because you will be able to tap into a large group of like-minded people who can help and support you on your journey if you need it.

If you have questions about the platform, you can ask people in the group and they will be happy to help you out. You can also ask for tips on sales funnel building and marketing if you are looking for extra insight.

GrooveFunnels Updates

The GrooveFunnels tram is constantly making updates to its tools and features, as well as developing new ones.

What’s good about GrooveFunnels is that all users get access to all features regardless of which pricing plan you’re on. And when they release a new feature, you’ll get access to that too.

If you want to keep up to date with all the features updates, you can check this link to see all the latest GrooveFunnels updates.

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GrooveFunnels Cost

See my full GrooveFunnels pricing guide for more detailed info.

In a nutshell, this is what’s on offer:

As I mentioned in the GrooveFunnels pros and cons, GrooveFunnels has a completely free plan. Groovefunnels are one of the only funnel builders in the industry to offer a completely free plan.

The free plan is great for beginners to get started with, as well as those who want to test out the software before upgrading to a paid plan.

Now that GrooveFunnels is out of beta there are 4 price plans available.

Here is the cost for each plan:

• Groove Base – Free
• Groove Silver – $99 per month
• Groove Gold – $199 per month
• Groove Platinum $299 per month

Below is a screenshot of the 4 GrooveFunnels plans, and what you get with each.

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From the table above, you will see that you get 20% recurring commissions if you are promoting GrooveFunnels as an affiliate and you are on either the Base, Silver, or Gold plan.

If you are on the GrooveFunnels Platinum plan, you will get a 40% recurring commission as well as an additional 10% tier 2 commission.

GrooveFunnels Lifetime Access Deal

Depending on when you are seeing this review, there might still be time for you to get the GrooveFunnels lifetime access deal.

If you’re interested in Groove then this is a great offer.

If you go for the lifetime access deal, you will get full access to the Platinum level account for life as well as any upgrades and additions that are made to the software for a one-time payment of $1997.

To check whether The lifetime access deal is still available, just follow these steps:

• Step 1: Join GrooveFunnels for free here (No credit card required)
• Step 2: In your dashboard, hit “upgrade”
• Step 3: Scroll through the page to see any available deals

This deal is meant to stop in early October, so if this option is still available when you are reading this, I highly recommend you consider it if you would like to have access to a funnel builder and the above-listed features.

Below is a comparison table of how much all the GrooveApps would cost if you were to pay for them separately.

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What Others Say About GrooveFunnels

As you can see, the GrooveFunnels platform is pretty awesome.

But you shouldn’t just take my word for it. I searched the internet to see if I could find both good and bad GrooveFunnels reviews. Here is what I found:

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GrooveFunnels FAQs

Q – How Long Is The GrooveFunnels Lifetime Deal Available For?

The GrooveFunnels lifetime deal is no longer available. The Lifetime deal was extended for quite a while up until February 2022, but has now sunsetted.

Q – Is There a GrooveFunnels Discount or Coupon Code?

No, not at the moment. Currently, you have the option to get a free Base account or take advantage of the lifetime access deal.

Q – Does GrooveFunnels Have Free Hosting?

Yes, they will host all of your funnels, landing pages, and videos for free. You get an unlimited amount of storage and bandwidth.

Q – Is There A Limit To The Number Of Custom Domains?

No, you can have an unlimited number of custom domains associated with your account.

Q – Can I Share Funnels My Funnels?

Yes, you can share any of the funnels in your account with any other user. This is similar to the share funnel feature in ClickFunnels.

Q – Does It Support A/B Testing?

Yes, you can run A/B split tests on any of your pages in your account.

Q – Does GrooveFunnels Integrate With Other Autoresponders?

Yes, it’s fully compatible with most of the leading autoresponder platforms including Aweber, ActiveCampaign, GetResponse, and more.

Q – Can I Request Feature Additions?

Yes, if you would like to make a feature suggestion for GrooveFunnels then you can submit your requests here https://feedback.grooveapps.com.

Q – Is There a GrooveFunnels Affiliate Program?

Yes, it is easy to join the GrooveFunnels affiliate program. If you have a free Base (free), Silver, or Gold account then you will receive 20% recurring commissions on every active referral who signs up through your link.

If you have a Platinum account then you will receive 40% recurring commissions as well as an additional 10% on tier two affiliate referrals.

Q – Where Can I Get GrooveFunnels?

You first need to sign up for a free GrooveFunnels account here. Then, you can upgrade to a paid account at any time from within your dashboard.

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GrooveFunnels Alternatives

By now, you may be thinking that this software product sounds great, but are there any good GrooveFunnels alternatives?

Here are 3 great GrooveFunnels alternatives also consider:

ClickFunnels

ClickFunnels is probably the most popular GrooveFunnels alternative. It has over 120,000 customers who love its ease of use, its features, and its vibrant community.

They have anywhere near as many features, but they do have:

• Funnel/Page building features
• Membership sites
• Email automation
• Affiliate management
• Extensive marketing training

These are the core features of the platform. However, it also has a lot of educational material on digital marketing and a huge community behind it.

You can try ClickFunnels free for 14 days here.

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Kartra

Probably the closest comparable product to GrooveFunnels on the market. Kartra is another all-in-one marketing platform. It promises to have all the SaaS tools you need in one convenient place.

Mike Filsaime was also a founder of this software product but left it to create GrooveFunnels.

Just like ClickFunnels, it’s a bit more of a finished product, meaning you won’t be waiting for any features.

That being said, it doesn’t quite have as many features as the newcomer will have, once it’s fully developed.

Some people say they prefer Kartra, others say that GrooveFunnels is an improved version.

If you can’t make up your mind between these two then I recommend you also read my in-depth GrooveFunnels versus Kartra article here.

Something cool about Kartra though, is that every plan has all features available (apart from the Agency feature), so you can enjoy all of them, no matter which plan you choose.

The main differences between Kartra and GrooveFunnels as of right now are:

• Kartra has better marketing automation (as of right now), and is fully developed
• GrooveFunnels has faster-loading pages and more features

If you would like to try it out, you can get a 14-day Kartra trial here.

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SamCart

The final alternative to GrooveFunnels you may also prefer is SamCart.

SamCart is a lot more focused on checkouts and membership sites. It has a page builder tool, but it doesn’t have all the other features that GrooveFunnels has.

Although it does win in terms of analytics and, of course, the shopping cart features, it does lack in a lot of other areas when compared to Groove.

Alternatively, if you want to take it for a test spin, you can get a SamCart free trial here.

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GrooveFunnels Review: My Final Thoughts

As necessary as they are nowadays for online businesses, SaaS tools can get pretty expensive, and you can easily burn through thousands of dollars per year.

With GrooveFunnels, you get access to pretty much everything you need to build a profitable online business for much less than it would usually cost.

However, bear in mind that this product is still in beta, and some of the features are still yet to be made available.

Personally, I do think it is worth investing in GrooveFunnels, but I would recommend you try the free version first to see if you like it.

If you then decide it’s right for you, then I highly recommend trying to upgrade to the lifetime deal as this will save you thousands of dollars over the months and years to come.

If my GrooveFunnels review has inspired you to check it out for yourself, then you can click here to join the free version. If you would like to upgrade, you can once you are inside.

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