Elevate your online selling game with a comparison of CartFlows vs ClickFunnels. Find the best fit for your e-commerce success

CartFlows vs ClickFunnels: Which Is Best for Your Business?

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Want to create high-converting sales funnels for your online business?

Struggling to decide between CartFlows vs ClickFunnels?

These two platforms have the necessary tools and features you need to create sales funnels that will help you get more leads, and convert those leads into paying customers.

However, choosing the correct funnel builder for your business can be overwhelming.

Don’t worry, there are distinct differences between these two popular sales funnel builders that will make it much easier for you to decide.

So, in this article, I’m gonna you make an informed decision by comparing the CartFlows and ClickFunnels features, pricing, use cases, and user experience.

Let’s get to it!

Key Differences Between CartFlows vs ClickFunnels

When it comes to feature differences between CartFlows and ClickFunnels, both platforms offer powerful tools to help you create high-converting sales funnels. However, there are some key distinctions to consider.

CartFlows, for example, is a WordPress-based funnel builder that integrates seamlessly with your existing WordPress site.

On the other hand, ClickFunnels is an all-in-one solution that provides a wide range of features including checkout processes, membership sites , email autoresponders, and more.

Whether you’re selling physical or digital products, both CartFlows and ClickFunnels have the capabilities to pull this off.

However, which platform is right for you largely depends on how your business is set up, what other platforms you’re currently using, and how you operate your business.

For instance, if your funnel depends on customer engagement and require seamless follow-up capabilities, then ClickFunnels is the ideal choice for you.

Read on and I will explain all in a no BS, easy to understand way.

Feature Differences

As I’ve already mentioned, CartFlows is a WordPress-centric solution. It’s perfect for those who are already using WordPress.

CartFlows’ key features include:

  • One-Click Upsells and Order Bumps: CartFlows excels in post-checkout offers and easy add-ons at the checkout page, boosting your average order value significantly. 
  • A/B Split Testing: This feature allows you to test different versions of your pages to see which performs better, a crucial tool for optimizing conversion rates.
  • Dynamic Offers: CartFlows dynamically displays offers based on customer data points, enabling personalized marketing strategies.
  • Canvas Mode: A unique feature that helps visualize and design customer journeys, making complex funnels easy to understand and optimize.
  • Checkout Takeover: This replaces the default WooCommerce checkout with a more optimized, conversion-focused alternative.
  • Lead Generation: CartFlows also focuses on building landing pages that help in lead generation and email list building.
  • Variety in Funnel Types: CartFlows offers a variety of funnel formats, including client application funnels, live demo funnel, lead magnet funnel, product launch funnel, webinar list funnel, membership funnel, among others.

ClickFunnels, on the other hand, is a standalone platform that offers a broader range of features for building distinct sales funnels.

The ClickFunnels key features include:

  • Variety in Funnel Types: ClickFunnels provides different types of funnels, including sales funnels, membership sites, and even blogs.
  • Email Marketing and Workflows: It integrates email marketing and workflow automation, allowing for a more comprehensive marketing approach.
  • A/B Testing: Similar to CartFlows, ClickFunnels offers A/B testing for optimizing your pages.
  • Smart Checkout and Store Funnels: These new features focus on increasing average order value and simplifying the process of selling and fulfilling physical product orders.
  • API Access and Integrations: ClickFunnels offers more in terms of integration with other tools and services, making it a more versatile choice for those who rely on a variety of marketing and sales software.
  • Community Building: A unique aspect of ClickFunnels is its emphasis on building a community around your brand or product.

So, now summing up the features of CartFlows vs ClickFunnels:

CartFlows is a fantastic choice if you’re already embedded in the WordPress ecosystem and are looking for a tool that seamlessly integrates with WooCommerce.

Its features are designed to enhance the WordPress experience, focusing on optimizing the checkout process and personalizing offers.

ClickFunnels, meanwhile, is a more all-encompassing tool that’s not tied to any specific platform like WordPress. It offers a wider range of features that cover various aspects of online marketing and sales.

This makes ClickFunnels a great choice for those who need a comprehensive, standalone solution for building and managing sales funnels.

Target Users

Both ClickFunnels and CartFlows are powerful sales funnel builders, but they cater to different target users.

ClickFunnels is ideal for entrepreneurs and businesses looking for an all-in-one solution. It has a greater variety of features. These include a drag-and-drop funnel builder, membership sites, a webinar feature, affiliate management, and an email marketing tool.

That being said, be aware that not all of these features are available on every ClickFunnels price plan (see more on this below).

On the other hand, CartFlows is a WordPress-based sales funnel software that integrates seamlessly with existing WordPress sites.

CartFlows is perfect for businesses that already have a WordPress site and want a streamlined solution that makes the creation of marketing funnels effortless. CartFlows has a plug-in that you can integrate with your WordPress website builder. This makes it easy for you to make changes to your website and build your sales, upsells, and checkout page sequences.

It works great regardless if you’re selling physical products, digital products, services, or if you’re touting a webinar.

Funnel Template Differences

Both CartFlows and ClickFunnels come with loads of pre-built templates that are ready for you to use. All these templates are fully customizable, so you can edit them as needed to match your unique brand and message.

However, when it comes to the differences between ClickFunnels funnel templates and the templates CartFlows provides, the differences mainly come down to the target customers of CartFlows vs ClickFunnels target customers.

Let me explain.

CartFlows is a WordPress funnel builder. It’s built specifically for WordPress users. If you don’t use WordPress, and you’re not planning to use WordPress, then CartFlows will be pretty useless to you.

Having said that, if you are a WordPress user, then CartFlows is an awesome sales funnel builder, and it will be the better choice for you between CartFlows and ClickFunnels.

So, with all that said, CartFlows’ funnel templates are designed to be highly effective for search engine traffic. That is, traffic coming from search engines like Google and Bing, etc.

The templates have been specifically designed to fit in neatly with the look and feel of a website, since that’s where a CartFlows sales funnel will be used and hosted.

On the other hand, ClickFunnels doesn’t consider making their funnel templates to match search engine traffic. Instead, with ClickFunnels you’ll get a range of popular funnel templates with cool-sounding names like, ‘the trip-wire funnel’, or ‘the fishbowl funnel’, ‘the auto webinar funnel’, ‘the cancellation funnel’, ‘the perfect webinar funnel’, ‘the invisible funnel’, ‘the physical product funnel’, ‘the sales letter funnel’, and so on.

These funnel types are often used with either paid traffic, social media traffic, visitors from YouTube, direct referrals, etc.

ClickFunnels templates are known to be highly effective and bring a high conversion rate, but they’re not designed to fit in neatly with a WordPress website.

Ease of Use Differences

When it comes to ease of use, both CartFlows and ClickFunnels offer intuitive and user-friendly interfaces.

ClickFunnels comes with a drag-and-drop editor that allows you to easily build and customize your funnel in minutes. The pre-designed templates also help to save you time and get your funnels set up with the least amount of hair-pulling.

CartFlows, on the other hand, integrates seamlessly with a WordPress site. If you’re used to working with WordPress, then you’ll find CartFlows extremely easy to use.

What I particularly like about it is how intuitive it is, and how well it fits in with everything else I have going on in WordPress.

Both platforms offer step-by-step guides and tutorials to help you get started, so you don’t need to be a tech expert to create high-converting funnels.

Integration Differences

When it comes to integration options, both CartFlows and ClickFunnels offer seamless integration with a wide range of popular tools and platforms.

ClickFunnels has a wide range of native integrations. These include all the most popular email marketing platforms, payment gateways, and CRM systems.

And, if there’s an integration you need but ClickFunnels doesn’t offer it up front, then you can easily hook ClickFunnels up to pretty much any other software tool out there via Zapier.

On the other hand, CartFlows integrates well with pretty much any WordPress plugin you’re gonna need to use.

Two of the biggest considerations for CartFlows users are the integrations with email marketing tools, and payment processors.

Fortunately, CartFlows also integrates will all of the major email service providers as well as the most popular payment gateways like PayPal and Stripe.

CartFlows Use Case Examples

CartFlows homepage

Let’s switch gears now and delve into some use cases of CartFlows.

Here are a few use cases in which you may want to use CartFlows:

1. Boutique Online Stores

For small online retailers, like those selling handmade crafts, CartFlows can be used to add one-click upsells after a customer has made a purchase, or to suggest additional items at the checkout page through order bumps.

CartFlows’ checkout takeover feature also allows for a customized, brand-aligned checkout experience.

2. Digital Product Sellers

Businesses selling digital products, such as eBooks or software, can benefit from CartFlows by creating funnels that lead customers from a free trial or sample to purchasing the full product.

The A/B split testing feature is useful for determining which pages and offers are most effective.

3. Subscription-Based Services

For services offering monthly subscriptions, CartFlows can streamline the sign-up process.

It enables the creation of funnels that explain subscription benefits, offer trial periods, and facilitate the transition to regular subscription.

4. Course Creators and Online Educators

CartFlows helps in building landing pages for courses, collecting testimonials, and offering course previews.

The lead generation feature is useful for gathering email addresses in exchange for free resources, helping to build a customer base.

5. Event Organizers

For events like workshops or seminars, CartFlows can be used to create registration funnels that sell tickets and potentially upsell additional offerings like VIP packages.

Its dynamic offer feature can present relevant offers based on customer choices during registration.

6. Service Providers

Professionals such as consultants, lawyers, or beauticians can use CartFlows to streamline their booking processes.

In this case, CartFlows allows for the creation of service detail pages, client testimonials, and integrates with various payment gateways for upfront payment.

Pros and Cons of CartFlows

Here are the CartFlows pros and cons you should be aware of if you’re considering using this WordPress plugin to build sales funnels:

  • Integrates with WordPress
  • Huge range of WP plugins available
  • Integrates with WooCommerce
  • Is affordable
  • Is compatible with WordPress page builders
  • Can build an unlimited number of funnels
  • Also works like a shopping cart solution
  • Has an abandoned cart feature
  • Easy to use
  • Membership funnels need an additional WP plugin
  • No A/B split testing (at present)
  • Lack of instruction videos

ClickFunnels Use Case Examples

ClickFunnels homepage

ClickFunnels isn’t just a one-size-fits-all solution; it’s a multifaceted platform that caters to a variety of business needs with its wide variety of features.

Here are a few ClickFunnels use case examples:

1. E-commerce Stores

If you’re running an e-commerce store, then you can create sales funnels that guide potential customers from the initial product introduction to the final purchase. And, you can also incorporate upsells and cross-sells along the way in order to boost your profits.

The Smart Checkout feature can be particularly useful in boosting your average order value by suggesting related products or limited-time offers right at the checkout.

2. Coaches and Consultants

If you’re a life coach or a business consultant, ClickFunnels can also be a good choice.

You can use ClickFunnels to build landing pages that highlight your services, client testimonials, and free resources.

The funnel can then lead potential clients to book a discovery call or sign up for a webinar.

3. Course Creators and Educators

For those in the education sector, ClickFunnels can also be very useful. You can create funnels to promote and sell your online courses or workshops.

From lead generation pages offering free resources or teaser content to full-fledged course sales pages with detailed curriculum outlines and student testimonials. ClickFunnels can help you build a comprehensive learning journey for your audience.

4. Event Organizers

ClickFunnels can also be your event-planning assistant.

You can create funnels that not only sell tickets but also build excitement through countdown timers, detailed event information, and sneak previews of what attendees can expect.

You can even set up post-event sales funnels for recordings or exclusive content for attendees.

5. Local Businesses

If you’re running a local bakery or a yoga studio, ClickFunnels can help you create a strong online presence.

You can use it to build funnels that offer special promotions, membership sign-ups, or even online ordering for your products.

6. Non-Profits

Even non-profit organizations can leverage ClickFunnels to increase their impact.

In this case you can use ClickFunnels to create awareness and fundraising campaigns with emotional storytelling, compelling calls-to-action, and easy donation processes.

You can also use it to organize events, volunteer sign-ups, and distribute informational resources.

Pros and Cons of ClickFunnels

Here are the pros and cons of using ClickFunnels you should know about before diving into this platform:

  • Updated to the latest software
  • Easy to use
  • Includes a blog builder
  • Includes a full eCommerce store builder
  • Includes a visual automation builder
  • Includes a CRM
  • Simultaneous page editing
  • Real-time analytics
  • Does not come with FunnelFlix
  • No webinar feature
  • Is expensive

ClickFunnels vs CartFlows Pricing Comparison

Now, let’s take a look at the pricing plans of ClickFunnels vs CartFlows so you can see exactly how much each platform will impact your wallet:

CartFlows Price Plans

CartFlows pricing

Here are the price plans for CartFlows:

CartFlows Starter – $79/year

  • For 1 Site
  • Ready Templates
  • Conversion Optimized Checkout
  • Dynamic Linking
  • Checkout Fields Customization
  • Global Checkout
  • Canvas Mode
  • Premium Support
  • Regular Updates

CartFlows Plus – $149/year

  • For 10 Sites
  • All features of CartFlows Starter
  • Cart Abandonment
  • Top Priority Support

CartFlows Pro – $269/year

  • For 30 Sites
  • All features of CartFlows Plus
  • User Journey Tracking
  • A/B Split Testing
  • Priority Template Requests

Now, let’s take a look at ClickFunnels prices to see how they compare to CartFlows.

ClickFunnels Price Plans

ClickFunnels pricing

Basic Plan:

  • Price: $127 – billed annually, saving $240/year (or $147/mo)
  • 1 Website
  • 20 Funnels
  • 3 Users
  • 1 Domain
  • 10,000 Contacts
  • Unlimited Courses
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Share Funnels
  • Analytics

Pro Plan:

  • Price: $157 – billed annually, saving $480/year (or $197/mo)
  • 1 Website
  • 100 Funnels
  • 5 Users
  • 3 Domains
  • 25,000 Contacts
  • Unlimited Courses
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Share Funnels
  • Analytics
  • API Access

Funnel Hacker Plan:

  • Price: $208 – billed annually, saving $3,468/year (or $497/mo)
  • 3 Websites
  • Unlimited Funnels
  • 15 Users
  • 9 Domains
  • 200,000 Contacts
  • Unlimited Courses
  • Unlimited Workflows
  • Unlimited Pages
  • Unlimited Products
  • Unlimited Email Sequences
  • Share Funnels
  • Analytics
  • API Access

So, as you can see, ClickFunnels is a lot more expensive than CartFlows. However, having said that, you do get more features than you do with CartFlows. It just depends on whether you really need those extra features.

CartFlows and ClickFunnels Comparison: My Final Thoughts

In wrapping up our CartFlows vs ClickFunnels comparison, it’s clear that both platforms have their unique strengths.

CartFlows is ideal for those embedded in the WordPress ecosystem, offering customization at a more accessible price point.

ClickFunnels, on the other hand, shines as a comprehensive, standalone solution for diverse funnel needs.

So, if you’re already using WordPress and you need a sales funnel tool that can integrate smoothly with this platform, then CartFlows is the obvious choice for you.

However, if you need a dedicated funnel software or an all-in-one tool , and you don’t care if you’re using WordPress or not, then ClickFunnels is a great choice.