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Last Updated on 20th October 2026
ClickFunnels pricing runs from $97 to $297 a month, plus an annual-only Dominate plan at $5,997.
The Launch plan looks like the answer, but it actually leaves out the automations and calendars most businesses need.
I’ll walk through every plan’s real limits, the hidden costs, the free trial fine print, and a straight recommendation.
Key Takeaways
- Launch at $97/month skips automations, calendars, webhooks and API access. You’ll hit that wall fast.
- Scale at $197/month adds everything a seller needs, and you can actually get it for 3 months at $99 total.
- There is no public coupon code, but two offers beat the list price: the $99 deal and a bundle that adds four trainings to a year of Scale at no extra cost.
- Annual billing saves two months’ worth, but early cancellation gives you credit, not cash.
- ClickFunnels takes no cut of sales, but card processing still costs 2.9% plus 30 cents per transaction.
- SMS runs through your own Twilio account, and there’s no published price for going over your contact or email limits.
Answer six quick questions about what you want to build. I'll show you the cheapest plan that covers everything you need.
No email needed, result appears straight away.
You can pick none, one or both of these features.
Count anyone who needs their own login.
Each brand gets its own workspace.
This is the total number of people in your email list.
This is the built-in Affiliate Center.
These are enterprise-level features.
Launch is ideal if you're running one brand with a small team and just need pages and checkout. It's $97 a month or $970 a year.
Scale is the most popular plan for businesses that need automations, booking calendars and up to 5 workspaces. It's $197 a month or $1,970 a year, and new customers can get 3 months for $99 in total through my link.
Optimize adds the Affiliate Center, advanced workflows and room for up to 10 workspaces. It's $297 a month or $2,970 a year.
Dominate is the enterprise plan with single sign-on, a dedicated email IP and ClickFunnels branding removed. It's $5,997 per year, annual only.
Launch covers everything you've chosen.
ClickFunnels Pricing At A Glance
| Plan | Monthly Price | Annual Price (per year) | Workspaces | Team Members | Contacts | Emails/month |
|---|---|---|---|---|---|---|
| Launch | $97/month | $970/year ($81/month) | 1 | 2 | 10,000 | 50,000 |
| Scale | $197/month | $1,970/year ($164/month) | 5 | 5 | 75,000 | 300,000 |
| Optimize | $297/month | $2,970/year ($248/month) | 10 | 10 | 150,000 | 750,000 |
| Dominate | Annual only | $5,997/year | 20 | 20 | 400,000 | 1.2 million |
So, how much does ClickFunnels cost?
At the surface, $97 to $297 a month. The real question is which ClickFunnels plans actually suit different stages of growth.
Launch looks fine for a single brand with simple funnels.
Scale is where the platform opens up.
And Dominate is for bigger teams who want the branding removed and a dedicated IP.
You can start the 14-day free trial to test any of the first three plans.
ClickFunnels Launch Plan ($97 a Month)
The Launch plan gives you one brand workspace, two team members, 10,000 contacts and 50,000 emails a month.
You can run one store, create three courses and three communities, and build unlimited funnels. But the training is the Knowledgebase only, and support is standard.
That lower ClickFunnels price is real, but Launch really is for one brand and simple funnels. It suits a solo coach selling a single course or an author with a straightforward book funnel.
No automations means no automatic thank-you emails or welcome sequences.
No calendars means leads cannot book a call from inside the funnel.
If you’re comfortable patching in another tool for email, Launch can work for a while.
Most people outgrow it faster than they expect.
ClickFunnels Scale Plan ($197 a Month)
Scale bumps you to 5 workspaces, 5 team members, 75,000 contacts and 300,000 emails a month.
It adds automations, appointment calendars, webhooks, API access, the custom code editor, countdown funnels and conversion boosters. You also get FunnelFlix training and priority support with live chat.
This is the plan most people selling online should start with.
The extra $100 a month buys you follow-up sequences that convert leads while you sleep. Being able to drop a calendar link into a funnel means you can book calls without a second tool.
Five workspaces let you run distinct brands without creating new accounts. And five calendars mean you can offer different appointment types for coaching, discovery calls and customer support.
Scale is where ClickFunnels becomes a proper online business centre, not just a page builder.
And if you are new, you can get 3 months of the ClickFunnels Scale plan for $99 instead of the usual $197 a month.
ClickFunnels Optimize Plan ($297 a Month)
Optimize takes Scale’s limits higher: 10 workspaces, 10 team members, 150,000 contacts and 750,000 emails.
The headline addition is the Affiliate Center. If you have a proven product, you can recruit others to sell it for a commission.
That is a growth lever you simply cannot pull on Scale.
Advanced workflows let you set up if-this-then-that logic after purchases. For example, you could trigger a different email sequence for high-value customers.
You also get FunnelFlix Pro and a 1-hour private onboarding session. This plan suits sellers ready to scale with affiliates.
ClickFunnels Dominate Plan ($5,997 a Year)
Dominate is annual only and built for agencies and bigger teams.
You get 20 workspaces, 20 team members, 400,000 contacts and 1.2 million emails a month. Removing ClickFunnels branding, plus a dedicated email IP, boosts deliverability and client trust.
An account manager and VIP support mean you are not waiting in a queue when something goes wrong.
Unless you charge clients for funnel builds, this plan costs more than you likely need.
What The Cheapest ClickFunnels Plan Leaves Out
The Launch plan costs $97 a month, and that is genuinely appealing.
But ClickFunnels’ own comparison table lists a stack of features that only start at Scale. Automations, appointment calendars, webhooks, API access, the custom code editor, countdown funnels and conversion boosters are all missing.
Here’s where that bites. Say someone opts into your funnel.
Without automations, you cannot send them a welcome sequence automatically. You would be emailing them manually, or plugging in another tool.
And if a lead wants to book a call? You cannot drop a calendar link inside the funnel.
You are trading emails to find a time. That friction kills conversions.
No API or webhooks means Launch will not talk to your other software nicely.
No custom code keeps you within ClickFunnels’ templates, and no countdown funnels removes a proven urgency builder.
Plus, Launch only gives you the Knowledgebase for help. Scale unlocks full FunnelFlix training.
The upgrade to Scale costs an extra $100 a month. Losing automatic follow-up can cost far more in missed sales.
ClickFunnels Annual Pricing: Is The Yearly Plan Worth It?
Paying yearly saves about 17%, which works out to two months free.
Launch yearly is $970, Scale is $1,970 and Optimize is $2,970. That is meaningful cash back in your pocket.
Now, where it bites is pretty quick. Cancelling an annual plan early earns you a credit, not a refund, and ClickFunnels may charge back the discount as a fee.
Monthly plans are simpler to exit, but you must give 10 days’ notice before the next renewal.
So yearly billing is smart only once you have used ClickFunnels for a few months and know you will stay. Until then, monthly keeps your options open.
If you are going yearly on Scale anyway, the Funnel Builder Secrets offer gives you the same $1,970 price plus four training programmes at no extra cost. That is a proper bonus if you want the education alongside the software.
The ClickFunnels Costs Nobody Puts On The Pricing Page
The monthly fee is only part of the picture.
Your payment processor (Stripe or ClickFunnels Payments AI) charges 2.9% plus 30 cents per card transaction. That is standard, and Stripe’s fees are just the cost of taking payments online.
A $100 sale costs you roughly $3.20 in processing, so factor that into your margins.
ClickFunnels takes no cut of your sales. There are no ClickFunnels transaction fees at all.
SMS messages are another cost you shoulder. You connect your own Twilio or Bandwidth account and pay them directly for every text your funnels send.
If you plan to use SMS reminders or offers, add that to your budget.
The biggest unknown is what you pay when you go over your limits. ClickFunnels does not publish a price for extra contacts, emails, workspaces or team members.
A sudden spike in contacts could force an upgrade you did not budget for.
And the terms say ClickFunnels can change prices with just an email notice. That is worth knowing.
Is There A ClickFunnels Free Trial?
Yes, there is a 14-day ClickFunnels free trial. You can test Launch, Scale or Optimize, but you will need to enter a payment card.
Cancel at least 24 hours before the trial ends, or you will be charged for the first month.
I recommend setting a calendar reminder 48 hours out, just to be safe. The Federal Trade Commission has solid general advice on managing sign-ups like this, if you want to read the FTC’s advice.
After the trial, the 30-day money-back guarantee kicks in. ClickFunnels calls it “44 days risk-free,” but the fine print is stricter.
On monthly plans, you must cancel at least 10 days before the next renewal, and you will not get a pro-rated refund for the current month. On annual plans, you get a credit, not cash.
So if you plan to cancel ClickFunnels, do it well before the deadline.
If 14 days feels too short to really test the platform, the $99 for 3 months offer gives you way more runway to build real funnels and see if they convert.
Are There Any ClickFunnels Discount Codes?
There is no public ClickFunnels coupon code. Any website offering one is probably outdated or trying to sell you an old plan that no longer exists.
Annual billing is the built-in discount, saving you roughly two months off the yearly total.
But there are two offers that beat the standard pricing.
New customers can claim the $99 offer and get 3 months of the Scale plan for $99 total, after which it continues at $197 a month. It suits you if you want to build real funnels and run actual campaigns before deciding, rather than rushing through a 14-day trial.
The second is the Funnel Builder Secrets offer. You pay $1,970 for 12 months of Scale, which is the same as the annual price, but you also get four training programmes: Funnel Builder Secrets, Traffic Secrets, the Traffic Swipe File and Conversation Domination. That bundle suits you if you want the software and the strategy training together, without paying extra for either.
ClickFunnels 2.0 Pricing vs The Old Platinum And $19 Plans
If you landed here after reading older articles, you will have seen plans like Platinum at $297, Two Comma Club X, or even a $19 a month offer.
Those older ClickFunnels 2.0 plans (Basic $147, Pro $197, FunnelHacker $297, then Startup $97 and Pro $297) are retired, though existing customers keep them. The $19 plan cannot be found on any ClickFunnels page.
ClickFunnels Classic had Basic at $97 and Platinum at $297. That is why some posts still mention those numbers.
Today’s plans are completely renamed and repackaged. So ignore any article listing ClickFunnels Classic pricing, because you cannot buy those plans now.
Is ClickFunnels Worth The Money?
A lot of people ask “is ClickFunnels worth it” when the monthly cost breaks a hundred bucks.
The answer depends on how many tools you are currently stitching together. If you pay separately for a page builder, email marketing, a checkout solution and a course platform, ClickFunnels can replace all of them under one roof.
That is the saving, both in cash and in the time you would spend gluing things together. Our full ClickFunnels review goes deeper into what the platform does well and where it is clunky.
On the other hand, if you mainly want a CRM with SMS and the ability to run client accounts, GoHighLevel fits better. Our look at ClickFunnels alternatives breaks down the best options for different needs.
The best way to answer the question for yourself is to start the 14-day free trial and build one real funnel. You will know pretty quickly if it clicks.
So yes, for the right person, ClickFunnels is worth the money, especially if you start with the Scale plan.
Frequently Asked Questions
Is ClickFunnels free to use?
No, ClickFunnels does not offer a free plan. The closest you can get is the 14-day free trial, which requires a credit card, or the 3 months of Scale for $99 offer if you want more time. If you need a genuinely free starting point, Systeme.io’s free plan gives you basic funnels and email marketing.
How much does a monthly ClickFunnels subscription cost?
A monthly subscription costs $97 for Launch, $197 for Scale, and $297 for Optimize. The Dominate plan is annual only at $5,997 a year.
How long is ClickFunnels free for?
The free trial lasts 14 days. After that, the 30-day money-back guarantee applies, but you must cancel before the de