LeadPages vs ClickFunnels: The Landing Page & Funnel Builder Showdown!

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Last Updated on 16th February 2024

Welcome to my LeadPages vs ClickFunnels review.

In this review, we’re going to take a look at whether you really need ClickFunnels.

Because let’s be real – There is quite a hefty starting price difference between ClickFunnels and LeadPages. But that doesn’t necessarily mean you need the more expensive option in ClickFunnels.

Keep reading to find the right software that will help your business generate more leads and sales.

ClickFunnels vs LeadPages: Overview

The main differences between ClickFunnels vs LeadPages are:

  • ClickFunnels is an all-in-one sales funnel builder, while LeadPages is a dedicated Landing page builder
  • ClickFunnels has more funnel templates for your sales funnel steps outside of the landing pages
  • ClickFunnels offers a membership site builder, whereas LeadPages doesn’t
  • ClickFunnels lets you manage affiliates, whereas LeadPages doesn’t
  • ClickFunnels enables you to host live webinars, but LeadPages doesn’t.
  • ClickFunnels has some email marketing tools built-in
  • LeadPages is more affordable on the lower plans
  • LeadPages pre-built templates look slightly more professional
  • LeadPages has a bigger list of integrations
ClickFunnels (CF Vs UnBounce)

While both ClickFunnels and InfusionSoft are great tools, our top pick in this match up is ClickFunnels. ClickFunnels offers all the core features that InfusionSoft has, plus it also has other features like affiliate management, hosted webinars, and advanced marketing training courses. InfusionSoft has some good conversion features, but in our opinion they don't compare to the conversion capabilities of a funnel built with  ClickFunnels.

What Is LeadPages & Who Is It For


LeadPages is a simple and efficient landing page builder that has been around since 2012.

While other tools on the market have always tried to offer as much as possible, LeadPages has always mainly stuck to the one thing that they do well: Landing pages.

LeadPages is known for:

  • Being easy-to-use
  • Being beginner-friendly
  • Having beautiful & professional templates

Who Is LeadPages For?

LeadPages primarily targets:

  • Small business owners
  • Entrepreneurs
  • Marketers

All of these groups can use LeadPages to create landing pages and collect leads to grow their business.

What Is ClickFunnels & Who Is It For?

ClickFunnels homepage

ClickFunnels is a little more popular than LeadPages, but it has only been around since 2014.

Russell Brunson, the platform’s founder, created ClickFunnels because he found it very costly and hard to glue together a sales funnel when he used to market his other businesses… So he solved that problem by creating ClickFunnels.

ClickFunnels is mainly known for combining all the sales funnel tools you need to convert your visitors into customers.

This sales funnel software is also user-friendly, and you can create sales funnels in under 30 minutes – even as a beginner.

But we’ll discuss that in more detail later.

Who Is ClickFunnels For?

ClickFunnels targets a very similar audience compared to LeadPages:

  • Entrepreneurs
  • Small business Owners
  • Marketers
  • Info-product vendors

ClickFunnels is a little more popular with info-product vendors based on what I have seen in the communities online.

It’s also more suited to this particular audience because it has the drag-and-drop membership site builder, but we’ll discuss that in more detail later.

LeadPages Pros & Cons

  • Great landing page builder
  • Huge selection of templates
  • Reasonable pricing
  • Not a lot of features other than landing pages
  • No free & lifetime plans

ClickFunnels Pros & Cons

  • All in one tool
  • Easy To Use
  • Good sales funnel flow
  • Lots of templates
  • Good analytics
  • A/B Split Testing
  • 14-day free trial
  • Bit of a learning curve
  • Slower loading pages
  • No blogging feature
  • Quite Pricey

I go into more detail about the ClickFunnels pros and cons here.

LeadPages Landing Page Features

Let’s dive straight into LeadPages landing page features and look at how you can use them for your business.

Landing Page Builder

LeadPages core offering is the landing page software. It’s the main and biggest feature that LeadPages comes with, and it’s known for its effectiveness to capture leads.

The drag and drop editor is very user-friendly and comes with modern and clean templates, which we’ll discuss later.

It also comes with:

  • SSL Certificate
  • Opt-in forms
  • Custom forms to embed anywhere
  • A Built-in lead magnet delivery.

I counted around 50 elements in total, ranging from headlines to buttons and timers.

What I like about LeadPages’ editor is that you can add SEO heading information to all of your text (i.e., H1, H2, etc.)

But inside the editor, nothing really wowed me in the element section – and it was most of the standard stuff you get anywhere else.

However, LeadPages does have a few powerful features that will make building the landing pages a little more effective and high-converting. We’ll look at these separately, though.

All pages built with LeadPages are also mobile-responsive and can be integrated with a WordPress site.

Landing Page & Full-Navigation Website Templates

The pre-designed templates are one area where LeadPages really impressed me.

Not only does it have templates for landing pages, but they have also started adding more for full navigation websites.

I wouldn’t personally use LeadPages for a website that I plan to generate organic traffic with – as it’s not got the open-source benefit of a CMS like WordPress.

However, if you plan to create landing pages or websites that you want to promote via paid ads or social media – LeadPages is an excellent choice. Not to mention, Leadpages is extremely easy to use, and you can get beautiful-looking landing pages, funnels, and websites built pretty quickly with this platform.

So, back to the templates offered by Leadpages. They’re pretty nice, nd very professional-looking. They also have a nice, clean-looking feel, which I really like. and, if you’re not tech-savvy, then Leadpages is a great choice because their templates are easy to edit and quite frankly, a joy to work with, which is definitely a plus point in my book.

page templates

Cart & Payment System

On the PRO plan and up, LeadPages lets you create carts and collect payments.

LeadPages also includes some outstanding features like:

  • Order bumps
  • One-click upsells
  • One-click downsells

This is decent, as it will help you make more money from the same traffic.

A/B Split-Testing

LeadPages comes with full A/B split-testing functionality to help you find the best-converting landing page.

You can set up a test based on opt-ins or sales, drive traffic to the landing pages, and LeadPages will choose the winner for you.

This feature is available on all your LeadPages landing pages, assuming you are on the right plan.

Pop-Ups & Alert Bars

The next two features will help you generate more leads; pop-ups & alert bars.

This is basically giving you more options to share your opt-in forms. But you can also use the alert bars for announcements.

The pop-up builder is drag and drop, so it’s straightforward to create a form to capture leads.

From here, you can then link it to one of the LeadPages integrations to follow up with them.

Interestingly, on their website, they mentioned that they have exit-intent pops, and ClickFunnels doesn’t.

However, this is NOT true… ClickFunnels also has them.

What LeadPages Has That ClickFunnels Doesn’t

As landing pages are a part of your sales funnel, I really couldn’t find too much that LeadPages has, which ClickFunnels doesn’t.

But I still managed to list a couple of points – let’s take a look.

Lead Pages pop-ups

Slightly More Modern Templates For Landing Pages

This first one is entirely subjective.

The colors, fonts, and styles of LeadPages look slightly more modern than those inside ClickFunnels.

HOWEVER: This does not mean that they convert higher… In fact, most basic/almost ugly landing pages and funnels convert very high.

And there have been endless ClickFunnels success stories, which also counters this point.

Lower Cost Plans

We’ll talk about pricing in much more detail later on.

LeadPages does start at more affordable prices because, compared to ClickFunnels, it has fewer features. However, this isn’t necessarily an advantage because the integrations will cost more than ClickFunnels if you need them.

Faster Loading Pages

ClickFunnels’ pages are quite slow compared to some competitors like Leadpages. However, it’s not a huge difference, and you can always test them out with the free 14-day trial first, which wold be my recommendation.

But it’s something I noticed when comparing the ClickFunnels vs LeadPages’ landing page software.

More Full-Navigation & Landing Page Templates

LeadPages has a lot of templates for full-navigation websites and landing pages.

Landing pages are what it specializes in, and ClickFunnels isn’t really built for full-navigation websites.

So this was to be expected too.

Don’t get me wrong though, pretty much anything you can build with LeadPages can also be done with ClickFunnels’ drag and drop page builder.

Both LeadPages and ClickFunnels have a great selection of:

  • Long & short-form landing page templates
  • Squeeze page templates
  • Thank you page templates

And both easily let you edit them with the drag and drop builder.

ClickFunnels Features

Now that we have looked at LeadPages’ features let’s look at how ClickFunnels compares.

ClickFunnels Core Offering: Funnel Builder

What ClickFunnels is particularly known for its easy-to-use drag and drop funnel and landing page builder.

While this may sound similar to LeadPages, ClickFunnels focuses more on helping you build the entire sales funnel journey you bring your customer through.

This means you will get much more templates for the individual funnel steps:

  • Webinar registration
  • Up-sell pages
  • Down-sell pages
  • Thank you pages
  • Checkout pages
  • etc

And will also get more templates for the entire sales funnels:

  • Tripwire funnels
  • Product launch funnels
  • Webinar funnels
  • Etc.
ClickFunnels funnel templates

You can also build a ClickFunnels landing page with this feature, as it has very similar features to LeadPages with a few extra guns on top.

For example, it also has useful features like A/B split testing, and conversion-focused tools ribbons and pop-ups.

ClickFunnels editor showing the A/B testing function

ClickFunnels Shopping Cart

ClickFunnels also has an outstanding shopping cart feature.

Just like LeadPages, it comes with one-click upsells & downsells, and order bumps. However, one feature where it wins is the 2-step cart.

Using it, you can collect emails before the purchase so that the customer has to enter their info to reveal the deal.

If they leave after this, you still have their email and can follow up with them.

Besides this ClickFunnels shopping cart also comes with:

  • Coupons
  • Discounts
  • Recurring billing

ClickFunnels Membership Site Builder

If you’re looking to host courses for your audience, ClickFunnels might be the better option.

It has a complete membership site builder built inside, and it uses the same drag and drop builder as you would for the funnels.

Meaning it won’t have a big learning curve, despite being an entirely new feature.

It also comes with:

  • Drip-feed content
  • Multiple access levels
  • Locked posts
the ClickFunnels funnel builder

ClickFunnels Follow Up Funnels & Broadcast Emails

Another feature that ClickFunnels has built-in is the follow-up emails & broadcast emails.

This means you will be able to send emails using ClickFunnels, whereas, with LeadPages, you’ll need an integration.

And ClickFunnels’ email marketing tool isn’t too far off a dedicated platform.

It comes with:

  • Automation sequences
  • Split testing
  • Segregation
  • Behavior-based triggers
  • Beautiful email templates
  • The lead magnet delivery system

It’s worth noting, though, that the lead magnet delivery system is only really worth using for tiny files. Otherwise, it may take ages to download from my experience.

However, there are many free solutions out there, like creating download links.

Live Webinars

ClickFunnels also has a tool built-in that lets you host live webinars. Keep in mind for pre-recorded webinars; you will need an integration.

But it’s still very nice to have this built-in if you ever want to host an event or something similar.

Affiliate Management

Affiliate marketing is something that almost every modern business will consider at some point.

ClickFunnels lets you recruit affiliates using its built-in tool, and you can manage affiliate programs for all of your products and marketing funnels.

The ClickFunnels affiliate tool gives you a little more than the basics:

  • Create and manage several affiliate programs
  • Per sale or recurring affiliate programs
  • A basic reporting

I might be picky here – but I would love to see a slightly better affiliate dashboard.

For both the vendor and the affiliate, the reporting is quite basic, and it doesn’t really give you a lot of detail on the traffic.

Plus, it would also be better if there would be a marketplace for affiliates & businesses to find each other.

What ClickFunnels Has That LeadPages Doesn’t

In this ClickFunnels vs LeadPages comparison, we did see that the features department was pretty one-sided.

Let’s recap what ClickFunnels has that LeadPages doesn’t.

ClickFunnels Funnel-Specific Features

ClickFunnels specializes in funnels, so it obviously is an area that it will win.

And here’s why:

  1. It has more sales funnel step templates
  2. It has more templates for the entire sales funnel
  3. It has a lot more educational material than LeadPages

With LeadPages, you’ll struggle to get these features, even with integrations.

There just isn’t something that offers the same as ClickFunnels. And if there would be, it wouldn’t make sense to use it as integration with LeadPages.

ClickFunnels Webinar Funnels

The live webinar builder is pretty nice to have, but LeadPages doesn’t have it.

You can get an integration for this, and it shouldn’t be too hard to mimic what ClickFunnels does. Just keep the additional cost in mind.

ClickFunnels Membership Sites

Again, this is another big difference between ClickFunnels vs LeadPages.

With LeadPages, you will have to integrate with a paid tool like Kajabi or Thinkific, which will cost you $50-$300+ per month.

Follow-Up Funnels & Broadcast Emails

Leadpages integrates with most top email service providers, but this is an additional cost too – around $50+ per month, depending on contacts.

With ClickFunnels, you can follow up with the users using the built-in feature after converting on your landing page.

So when it comes to marketing automation, it’s definitely a win for ClickFunnels.

Affiliate Management

Yeah, I did mention some improvements that ClickFunnels could do with their affiliate management tool.

However, it’s nice that it even has it… Because LeadPages and other competitors don’t.

This means you’ll have to set it up using an integration – and from my experience, an integration for affiliate software is one of the more technical/confusing ones.


As we saw earlier in this ClickFunnels vs LeadPages comparison, you will likely need more integrations with LeadPages.

So I have listed them below so you can take a look.

LeadPages Integrations

Because LeadPages comes with a lot fewer features, it has a slightly bigger list of integrations. Below, I’ve listed the different categories of integrations + some of the top tools.

  • Ecommerce Integration (Shopify, SendOwl)
  • CMS Integration (Wix, Weebly, WordPress, Squarespace & more)
  • Social media Integration (Facebook, LinkedIn, Twitter & More)
  • Analytics Integration (Google Analytics, Google Tag Manager, JS analytics)
  • CRM Integration (amoCRM, Contactually, InfusionSoft (Keap), PipeDrive, Zoho, Salesforce)
  • Advertising platforms (Bing Ads, Facebook Ads, Instagram Ads, Google Ads, etc)
  • Email Marketing Integration (Pretty much all major email tools)
  • Live Chat Integration (LiveChat, ManyChat, Drift, etc.)
  • Marketing Automation Integration (Autopilot, Hubspot & more)
  • Payment gateways (Stripe, PayPal, etc.)
  • Scheduling Integration(Calendly, Acuity & more)
  • Webinar Integration (Go-to webinar, WebinarJam & more)

ClickFunnels Integrations

Here are ClickFunnels integrations:

  • Stripe
  • PayPal
  • JV Zoo
  • ClickBank
  • NMI (Gateway Funnel Pros)
  • GetResponse
  • Drip
  • Infusionsoft
  • Warrior Plus
  • OntraPort
  • Recurly
  • Ontraport
  • Salesforce
  • Market Hero
  • Apple Pay
  • Infusionsoft
  • EasyPayDirect
  • Bluesnap
  • AWeber
  • Constant Contact
  • ConvertKit
  • Hubspot
  • ActiveCampaign
  • SendLane
  • MadMimi
  • MailChimp
  • EverWebinar Integration
  • WebinarJam Integration
  • Zapier
  • Zoho
  • Gsuite
  • Sendgrid
  • Mailgun
  • Mandrill
  • SparkPost
  • Zoom Webinar Integration
  • GoToWebinar Integration
  • Google Analytics

As you can see, both ClickFunnels and LeadPages have a pretty large list of integrations.

LeadPages vs ClickFunnels: Pricing

Now let’s look at the LeadPages vs ClickFunnels pricing

I love both of these tools because you get pretty much Unlimited traffic on all plans. I have heard that there is some limit on them around the 400k visitor p/m mark, but that won’t apply to most of us.

ClickFunnels Cost

ClickFunnels offers 3 main pricing plans:

  • ClickFunnels Starter $97 per month
  • ClickFunnels Platinum: $297 per month
  • ClickFunnels Two Comma Club X $1497 per month

If you want to use ClickFunnels, make sure to check out the list below, where I have listed all the pricing.

ClickFunnels Starter ($97  per month)

On the starter plan, you do not get access to the priority customer support team. So expect slightly slower response times.

Usage limits:

  • 20 sales funnels
  • 100 pages
  • 1 sub-user
  • 3 payment gateways
  • 3 domains

Not included in this plan:

  • Affiliate management
  • Follow-up Funnels
  • Funnel Hack-A-Thon
  • Some FunnelFlix Videos
  • Priority Customer Support

ClickFunnels Platinum ($297 per month)

All features with the following usage limits:

  • Unlimited funnels and pages
  • 3 sub-users
  • 9 payment gateways
  • 9 domains

ClickFunnels Two Comma Club X ($1,497)

  • Unlimited funnels and pages
  • 10 sub-users
  • 27 payment gateways
  • 27 domains
  • Features: All + Hours of additional FunnelFlix training

ClickFunnels also has a no questions asked 30-day money-back guarantee, so if it isn’t the right option for you, it’s easy to get your money back.

LeadPages Cost

LeadPages pricing starts at a more affordable rate, but as you go up, the pricing is pretty similar to ClickFunnels.

  • Standard $37/month
  • Pro $79/month
  • Advanced$321/month

I’ve listed what you get in each plan below.

LeadPages Standard ($49/mo or $37/mo if paying annually)

  • 1 Website/Domain
  • Landing Pages, Pop-Ups, Alert Bars
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support(via Email)
  • 40+ Standard Integrations
  • Unlimited Traffic & Leads
  • Free Custom Domain
  • Free Hosting

LeadPages Pro ($99/mo or $74/mo if paying annually)

  • 3 Websites/Domains
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Tech Support
  • (via Chat + Email)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing

LeadPages Advanced (contact support for a quote)

  • 50 domains
  • Free Hosting
  • Mobile-Responsive Site Templates
  • Lead Notifications
  • Priority Tech Support
  • (via Phone)
  • 40+ Standard Integrations
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain*
  • Advanced Integrations
  • Includes 5 Pro Sub Accounts
  • 1-on-1 Quick Start Call

LeadPages vs ClickFunnels: Final Thoughts

As you have seen throughout this LeadPages vs ClickFunnels comparison, these two marketing software tools are a little different.

ClickFunnels comes with WAY more features, but that doesn’t necessarily mean it’s right for you.

I would argue that it has better value for money, though. But if you are just after a simple landing page builder, then LeadPages could be a great choice too.

If you would like to sign up for a ClickFunnels account, make sure to hit the button below for the 14-day free trial.

ClickFunnels also comes with a 30-day money-back guarantee.

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