GrooveFunnels Vs LeadPages – Which Is Best?

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Last Updated on 21st February 2024

Can’t decide between GrooveFunnels vs Leadpages?

Want the lowdown on each platform and how they stack up against each other?

you’re in luck, because here in this article I’m going to pick apart each platform and give you the good, the bad, and the ugly of each platform so you can decide objectively which of these two software tools is best for you and your business.

They’re both actually very decent apps with some cool features, so this will be an interesting comparison.

Something that caught my eye about GrooveFunnels in particular though, is that it has free and lifetime deals available which are pretty unique. But, don’t let that alone sway you. Leadpages may actually be the better fit for your needs.

Let’s get to the comparison and see how each of these marketing software tools stack up against each other.

GrooveFunnels is no longer recommended. Please refer to GrooveFunnels TrustPilot and Groove me TrusPilot. For a simple all-in-one tool that also has a free plan, we recommend For a more advanced all-in-one tool, we recommend Kartra.

GrooveFunnels Vs LeadPages Overview

Here’s a brief overview of GrooveFunnels and LeadPages.

Founded in20202012
PricingStarting at freeStarting at $37 per month
Trial?FreemiumYes, 14 days
Money-back Guarantee30 daysNone
Overall rating8.5/108/10

What is GrooveFunnels

GrooveFunnels is a new funnel builder that only launched this year. It comes with a gigantic list of features to help you build and scale your online business.

Despite GrooveFunnels being so new, it has already become extremely popular and has a community with over 100,000 members.

One of the founders, Mike Filsaime, has also been involved in various other successful projects like Kartra, WebinarJam, and EverWebinar.

What Is LeadPages

Unlike GrooveFunnels, LeadPages has been around for a long time, since 2012 to be exact. It’s a landing page and website builder that makes it easy to build almost any type of page using their software.

LeadPages is also extremely popular and has around 46,000 paying customers.

So, while GrooveFunnels aims to be an all-in-one platform for online businesses that gives you all the tools you need, LeadPages is focused on landing pages & websites only.

LeadPages Pros & Cons

  • Great landing page builder
  • Huge selection of templates
  • Reasonable pricing
  • Not a lot of features other than landing pages
  • No free & lifetime plans

GrooveFunnels Pros & Cons

  • Easy to use platform
  • Lots of very useful features
  • All-in-one business tool
  • Can integrate with a huge number of other software applications
  • Will help you save money on 3rd party services
  • You can track everything from the same dashboard
  • You can manage everything from the same dashboard
  • GrooveFunnels is helpful for a variety of business models
  • They have a free plan
  • They have a lifetime access deal (only available until October 2020)
  • Rockstar team of successful and well-known marketers behind the brand
  • Training provided
  • Still in beta (at the time of writing this article - Official launch 2nd Oct 2020)
  • Some tools are not available yet
  • There’s a bit of a learning curve

GrooveFunnels Vs LeadPages – Similarities

Before we talk about the differences between these two platforms, let’s look at how they are similar.

Website & Landing Page Templates

Of course, LeadPages has website and landing page templates because that’s part of their core offer. However, GrooveFunnels also has a landing page, website, and funnel builder app (GroovePages), too. So, in this regard, we can do a direct comparison here.

Both pieces of software allow you to edit and fully customize any of the templates that you get access to in your dashboard. They both have an easy-to-use page builder, which I’ll get into in a moment.

Both GrooveFunnels and LeadPages templates have great variety in both style and type which is good to see.

For example, both GrooveFunnels and LeadPages have a range of ready-to-go templates that are already pre-designed for all kinds of businesses.

That doesn’t mean you can’t build your own from scratch though if you want to do that. You totally can.

When it comes to comparing LeadPages and GrooveFunnels templates, there are a few minor differences, but I’ll also get into that later on in this article.

Pop-Ups & Additional Page Features

Something that also makes these two platforms similar is the pop-ups & additional features for the pages.

They both allow you to add pop-ups, alert bars, and various other conversion-focused components to your pages.

One difference between them though, is that GrooveFunnels also lets you add small social proof pop-ups in the corner of your screen. Unfortunately, LeadPages doesn’t have this feature.

Good Page Builders

GrooveFunnels and LeadPages also both have great page builders.

When using these platforms, I was surprised by the number of elements you can add to your pages, so you certainly get a lot of options. Plus, both page builders feel very smooth and are easy to edit.

Sales Platform & Checkouts

LeadPages and GrooveFunnels don’t just let you build beautiful pages, but you can also use them to sell your products and services if that’s what your focus is.

They both also have advanced checkout features to help you get the most out of every sale.

These features include order bumps, one-click upsells, and down sells.

GrooveFunnels Vs LeadPages – Differences

Now that we have taken a look at how they’re similar, it’s time to get into differences.

Below, I’m gonna explain what GrooveFunnels has that LeadPages doesn’t and vice-versa.

What GrooveFunnels Has That LeadPages Does Not Have

GrooveFunnels has a huge number of features that LeadPages doesn’t have. I’ve explained the most significant below, and the rest are in the other features section of this article.

Bear in mind, just because Groove has a load more features, doesn’t mean that you should automatically go for this option. It all depends on what you want to use the tool for.

If you also need any of the other features that GrooveFunnels offer, then, of course, it makes sense to sign up for GrooveFunnels. However, if you purely want a landing, funnel, and website builder then all you need to do is compare the GroovePages app with LeadPages.

GrooveMail (Groove’s Autoresponder)

One of the most significant features that LeadPages is missing compared to GrooveFunnels, is the built-in autoresponder.

I particularly like this feature because it’s a core software application that is needed in almost all businesses, and it can save you a lot of money having it built into GrooveFunnels for free.

If you’re using LeadPages you will have to pay for an external email marketing software which can often cost you anywhere from $50 to $300 per month, depending on the size of your list.

GrooveFunnels: A Closer Look

Now, let’s get into the main features and apps of GrooveFunnels.

GrooveMember (Membership Site Builder)

If you’re looking to sell a course or create a membership site, you’re going to need a feature or external software to help you build one. GrooveFunnels has “GrooveMember” which lets you do this, but LeadPages doesn’t have one.

So, if you need to use online course software then you should probably consider going for GrooveFunnels.

Alternatively, if you want to use LeadPages then you can integrate it with a 3rd party membership platform like Kajabi or MemberMouse, for example.

GrooveAffiliate (Affiliate Management Platform)

Another big feature LeadPages doesn’t have is an affiliate management platform. If you choose to go with GrooveFunnels then you also get access to the GrooveAffiliate app.

As the name suggests, it lets you recruit and manage affiliates to help you promote your products and services.

GrooveFunnels’ affiliate platform is one of the most advanced on the market and has great analytics too.

There is also a marketplace to help affiliates find your product which ultimately will help you recruit affiliates and increase sales.


GrooveFunnels also lets you host live and pre-recorded webinars. If you’re looking to sell your products or services via Webinars, this could also be a good reason to go for GrooveFunnels.

You can use GrooveWebinar to host both live and pre-recorded webinars.

LeadPages does let you create sign-up pages, but not host the webinar there which means you’ll need an external service life EverWebinar or Webinar Jam for this.

Fewer/No Domain Limits

On the pricing plans, LeadPages has some quite significant limits in terms of domains.

GrooveFunnels, on the other hand, has fewer limits on domains, or none at all depending on the plan you choose. I’ll talk more about the pricing options for both LeadPages and GrooveFunnels later on.


GrooveKart is an app that is comparable to Shopify, which you also get access to with the GrooveFunnels premium plan.

The cool thing about it is GrooveKart compared to Shopify, however, is that it comes with all the apps you’ll need to use, so you don’t have to spend additional money on them as you do with Shopify.

If you’re in e-commerce and want to sell any physical products, this is a great feature as it will help you save lots of money. The GrooveKart app has also been around a lot longer than GrooveFunnels so it has been fully developed and tested.


GrooveSell is a pretty cool shopping cart app. With it you can create sales and product funnels complete with upsell and downsell pages, checkout pages, thank you pages, order bumps, and a shopping cart.

GrooveSell has been designed to sell digital products like eBooks, courses, videos, and coaching sessions. If you want to sell physical products that have product variants, like different sizes and colors, then you will need to use the GrooveKart app.

If you want to know more about this app then you see my in-depth GrooveSell review.

Other Features

As I did mention, GrooveFunnels has a huge list of features that aren’t inside of LeadPages.

Below is a full list of all the features that come with GrooveFunnels. But, keep in mind some of these are not released yet. GrooveDigital aims to have them all developed and ready to use in 2021.

  • GrooveVideo (Video hosting)
  • GrooveStreaming (Live streaming)
  • GrooveSurvey (Survey platform)
  • GrooveQuiz (Quiz platform)
  • GrooveBlog (Blogging platform)
  • GrooveDesk (Helpdesk platform)
  • GrooveCalendar (Booking/Calendar)
  • GroovePipe CRM (CRM platform)
  • GrooveFunnel Mapping (Visual funnel map platform)
  • GrooveProof (Social Proof app)
  • GrooveAutomations (Automations app)
  • GrooveSDK (3rd Party developer access)

The 3rd party developer access is also something I think is quite cool. What it is, is that GrooveFunnels will be, in time, an open-source platform similar to WordPress where 3rd party developers can upload their plugins and apps.

This means that, over time, you will also be able to benefit from all the additional software that will be created for the platform on an ongoing basis.

If you’re a software developer then you will also be able to establish an additional income stream by providing some premium add-ons.

What LeadPages Has That GrooveFunnels Does Not Have

Although LeadPages doesn’t have the biggest quantity of features, it still has some great benefits compared to GrooveFunnels.

More Landing Page Templates

One of the main reasons you might prefer LeadPages is because it has more landing page templates.

As mentioned earlier, LeadPages has been around since 2008, and building landing pages & websites is its main purpose. So, that’s quite natural that it has a few more landing page templates.

More Integrations

It also has more integrations than GrooveFunnels.

However, you could argue that this is only the case because GrooveFunnels doesn’t need as many integrations, because of the number of features that it already comes with.

Still, having them is definitely a good thing.

Fewer Bugs

LeadPages also has fewer bugs than GrooveFunnels because it’s fully developed.

The GrooveFunnels team is working hard to fix all the bugs, but there are still a few because it only launched in 2020. LeadPages on the other hand is smooth and flawless because of how long it has been around.

LeadPages Drawbacks

LeadPages has a couple of drawbacks compared to GrooveFunnels. Take a look below to find out what they are.

No Free Plan

One of the bigger drawbacks to LeadPages is that it doesn’t have a free plan. For a beginner or new business with a limited budget, this can be quite costly as they’d have to invest in the software as soon as the trial period ends.

Of course, we can’t expect every software to have a free plan, but compared to GrooveFunnels it is a drawback. That being said, LeadPages does have a plan which is quite affordable starting at $37 per month, which is very reasonable.

Limited Features Compared To GrooveFunnels

GrooveFunnels has a huge list of features, while LeadPages only focuses on its landing page and website builder.

And if you do want some of those features that Groove offers, it is a drawback that LeadPage doesn’t have them. That being said, they do have a good list of integrations so you will be able to use other 3rd party programs in conjunction with LeadPages.

Smaller Community & Less Education Material

Don’t get me wrong, LeadPages has quite a lot of great blog posts, webinars, podcasts, and other resources. However, GrooveFunnels and GrooveKart especially come with hours of additional training material like courses that also cover various topics like traffic generation, for example, to help you grow your business.

GrooveFunnels also has a bigger community through their Facebook group (120k vs 18k). This makes it easier for you to network, and also find answers when you’re looking for them.

GrooveFunnels Drawbacks

Although GrooveFunnels has more features, it also has some drawbacks. Take a look below to see what they are.

It’s still in Beta

Groove Funnels’ biggest drawback at the moment is that it’s still in beta.

Firstly, you’ll encounter bugs. Although the GrooveFunnels team is working hard daily to fix them, so they are getting rarer.

The second way this is a drawback is because you have no guarantee of the features that aren’t available yet, are actually coming. That being said, most of the main features are already available, and even with those apps alone, GrooveFunnels is still a great deal.

The rest is pretty much a bonus. Plus, Mike Filsaime, the co-founder, and CEO of GrooveFunnels has been behind various other successful projects, such as Kartra, EverWebinar, and WebinarJam. The other founders have also had great success with similar software projects too.

Collectively, they have a wealth of knowledge, experience, and a lot of respect in the industry. So, the chances of the features not coming are quite slim.

Limited Landing Page Templates (Compared to LeadPages)

This one might be quite harsh from me because normally we often praise how many great templates GrooveFunnels has.

However, compared to LeadPages, there are a lot fewer landing page templates due to how long LeadPages has been around. With all the development that is going into GrooveFunnels, though, I can even imagine them catching up in the future.

GrooveFunnels Vs LeadPages – Pricing

Now that we’ve taken a complete look at what both of these platforms have to offer, let’s take a look at the pricing plans.

LeadPages Cost

LeadPages has three pricing plans, starting at $37 per month as you can see in the image below.

The LeadPages pricing table

All of the plans also have annual discounts available.

If paid annually the plans become:

  • Standard $27 per month
  • Pro: $59 per month
  • Advanced $239 per month

I think LeadPages pricing is fair for the product. However, the one thing that I would complain about is the limits on the number of sites that you can have on each plan.

For example, GrooveFunnels’ free plan gives you more sites than LeadPages’ standard plan.

And if you would like to create more than 3 sites you would have to go on the advanced plan which is $321 per month.

That’s not ideal.

Something to note though is that “sites” refers to the number of domains you can connect. You can have several different landing pages on one domain.

GrooveFunnels Cost

GrooveFunnels is a platform that offers a huge amount of value.

When it’s fully developed, the GrooveFunnels pricing plans will be around $299 per month which is still a good deal, considering the features.

However, because it’s in such early stages, you can get access to it for much less, as there are lifetime deals available. Plus, you can even get access to the features for free with a few limits.

Take a look at the GrooveFunnels pricing plans below.

The GrooveFunnels pricing list

GrooveFunnels Free

The GrooveFunnels free plan gives you access to all of the features.

But, every feature has some type of limitation.

For example, you can only connect 3 domains, and collect up to 500 contacts with GrooveMail. After you have hit the limits, you can either upgrade your plan or just pay for a ‘bolt-on’ package to increase the number of subs you can have.

Still, 500 contacts, 3 sites, and the other limits are extremely generous for a completely free plan. Basically, you have enough resources to start your online business.

GrooveFunnels Platinum Lifetime

The second pricing plan available at the moment is GrooveFunnels platinum, the lifetime deal. With this plan, you get access to all the features with almost no limits.

I think one of the only limits of this plan is 10,000 contacts on GrooveMail. And even if you hit it, there is a very affordable upgrade and it’s much cheaper than with other autoresponders. 

This option at the moment only costs $1397 as a one-time fee.

This is a great deal, especially when you consider the price will be $299 per month or how much all of these features would cost with 3rd party software.

However, this option can disappear at any moment as the platform is developing every day. Previously, this plan came with 25,000 contacts (instead of 10,000), so it can also change if you don’t lock it in now.

How to check if the lifetime deal is still available:

To check whether the lifetime deal is available, you can follow the instructions below.

  1. Create a free GrooveFunnels account here (No credit card required)
  2. Hit “Upgrade”
  3. Scroll through the page to see any available deals

Final Thoughts – GrooveFunnels Vs LeadPages

As you have seen throughout this article, both GrooveFunnels and LeadPages have some great features.

While GrooveFunnels has a bigger quantity of features, LeadPages focuses only on landing pages so they are awesome at that part.

This is also one of the reasons, alongside GrooveFunnels being in beta, why you might encounter a few bugs when using Groove’s page builder. However, the GrooveFunnels team is actively working on this, and they are becoming rarer by the day.

I upgraded to the GrooveFunnels lifetime deal myself a few months ago, and I haven’t come across any bugs. However, the ones I did come across I reported to Groove and their tech team then get to work on resolving them, which is pretty cool.

If you need or would like the additional features, Groove has to offer, then it would be worth going for it.

On the other hand, if you only really want a great landing page builder, LeadPages is a great option.

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