GrooveFunnels vs ClickFunnels: The Funnel Builder Showdown

If you have been thinking about purchasing a funnel builder, you may have come across the popular solution ClickFunnels.

The problem with ClickFunnels though, is that it can get pretty expensive and it also doesn’t have video hosting, which can be quite annoying when building membership sites, or if you need a place to host your video sales letters (VSL).

That’s why today, I’m going to be comparing GrooveFunnels vs ClickFunnels to help you find the solution that is suited best to your business.

Something that did catch my eye about GrooveFunnels is that they do also offer a free plan, which is quite rare for a funnel builder. We’ll talk more about this later on though.

GrooveFunnels vs ClickFunnels : Overview

Here is a brief overview of GrooveFunnels and ClickFunnels.

 GrooveFunnelsClickFunnels
Websitegroovefunnels.comclickfunnels.com
Founded In20202014
PricingStarting at freeStarting at $97 per month
Trial?FreemiumYes, 14 days.
Money-back Guarantee30 days30 days
Overall Rating8.5/108.5/10

What Is ClickFunnels?

ClickFunnels is the most popular funnel building software on the market.

It was founded by Russell Brunson in 2014 and has since then grown a massive community of marketers, small business owners, and entrepreneurs.

ClickFunnels also was one of the first funnel builders to be somewhat of an “all-in-one” platform that also lets you:

  • Manage your affiliates
  • Build membership sites
  • Host webinars
  • Build checkouts
  • Send emails

What Is GrooveFunnels?

GrooveFunnels is an all-in-one business and marketing software suite that has been created by by the company GrooveDigital.

The company GrooveDigital was not founded until 2018, but GrooveFunnels itself was only released in April 2020 in beta. GrooveFunnels officially launches on October 6th.

For this reason, it’s still a developing product until its release date, which means some of the features are not available yet.

However, the most important features are already live for you to use, meaning it does more than enough to help you build an online business.

Once the software is fully developed, it will have by far the biggest selection of features.

GrooveFunnels was founded by:

  • Mike Filsaime
  • John Cornetta
  • Matt Serralta
  • Matt Naus
GrooveFunnels Founders

If you want the full, deep-dive on all of Groove’s features then I recommend you check out my GrooveFunnels review here.

GrooveFunnels vs ClickFunnels: Similarities

Other than the name, there are also several other similarities between GrooveFunnels and ClickFunnels.

Some of these include:

  • Ease of use
  • Ready-to-use funnel templates
  • Membership sites
  • Affiliate management tool
  • Email autoresponder feature
  • Learning curve
  • Share funnels
  • Drag & drop builder
  • Shopping cart feature
  • Upsell/downsell pages
  • A/B testing
  • Affiliate program
  • Community
  • Customer service

Ease of Use

Both GrooveFunnels and ClickFunnels are quite easy to use.

They have a nice dashboard that lets you access all features with ease.

Both platforms do not require any coding or tech knowledge, and there is also no need to worry if you don’t have any experience with building funnels or websites.

Ready-to-use Funnel Templates

Another similarity between GrooveFunnels and ClickFunnels is that they both come with ready-to-use funnel templates.

These templates are ready to use, you only have to plug-in your product and copy, then you’re good to go.

Both platforms have templates for all different kinds of funnels, although it does look like ClickFunnels has a few more. This is to be expected, as ClickFunnels has been in development for a lot longer, meaning they have built more templates.

Still, both ClickFunnels and GrooveFunnels have templates that are:

  • Ready-to-use
  • High-converting
  • Easy-to-edit

Membership Sites

GrooveFunnels and ClickFunnels can both be used to build membership sites.

Both membership site builders have:

  • Drip-feed content
  • Multiple access levels
  • Templates for landing pages & membership area

Affiliate Management Tool

ClickFunnels and GrooveFunnels also come with an affiliate management tool.

This means you will be able to recruit and manage affiliates directly from the dashboard in each platform. You can set up custom commissions, links and have a closed or open affiliate program with both ClickFunnels and GrooveFunnels.

Email Autoresponder Feature

Another similarity is that both ClickFunnels and GrooveFunnels have an autoresponder feature.

GrooveMail, the autoresponder feature inside of GrooveFunnels is ready to use, but it is not fully developed yet. However, it’s worth noting that Mike Filsaime and John Cornetta are planning to make GrooveMail as advanced as ActiveCampaign and GetResponse once it’s fully developed.

ClickFunnels’ follow-up funnels are fully developed but don’t quite have as many automation triggers (or rules, they are called in ClickFunnels) as for example ActiveCampaign.

That being said, the follow-up funnels are still more than enough to build effective email marketing campaigns.

You can also integrate ClickFunnels and GrooveFunnels with any other email marketing software if you needed to.

Learning Curve

Despite both GrooveFunnels and ClickFunnels being easy to use, they also have a learning curve.

This is because it will naturally take you some time until you fully understand the platform’s features and how they work. It’s not like a massive learning curve like you may know from other SaaS tools, it’s more just getting used to the platforms.

Share Funnels

Something that is also quite cool about both of these platforms is the ability to create share funnels.

Using a unique link (or code for GrooveFunnels) you can share your entire funnel with another user in minutes.

It doesn’t matter whether it’s a membership site, a squeeze page, or your sales page, it can easily be shared with another user of the platform.

Drag & Drop Page Builder

GrooveFunnels and ClickFunnels also have an easy-to-use drag and drop page builder.

Both page builders work similarly by letting you drag and drop your sections and elements to build your landing pages and funnels.

Combined with the beautiful templates that we spoke about earlier, GrooveFunnels and ClickFunnels make it easy to build high-converting funnels.

Shopping Cart Feature

Another feature that is similar inside of ClickFunnels and GrooveFunnels is the shopping cart feature.

Both platforms easily let you build high-converting checkouts that you can use for your sales pages.

ClickFunnels and GrooveFunnels also let you add order bumps onto your cart to help you make more sales.

Upsell & Downsell Pages

Upsell and downsell pages are essential if you want to make the most out of every sale.

Both platforms let you build upsell and downsell pages that can even process purchases with just one-click if the payment information is stored (i.e they have made a purchase before).

A/B Testing

Another similarity between the two platforms is the full A/B testing functionality to help you find the best converting version of your pages.

This means there will be no need for split-testing your pages manually and trying to figure out which one converts best.

ClickFunnels and GrooveFunnels will track your results and help you determine a winner so that you don’t have to.

Affiliate Program

GrooveFunnels and ClickFunnels also have pretty solid affiliate programs.

They are both free to join and give you the ability to promote their platforms to earn commissions.

On both affiliate programs, the commission rates vary from 20-40% depending on which tier and plan you are on.

One way the two affiliate programs vary though is that ClickFunnels also has a wide range of other products that you can promote, for example, Russel Brunson’s books and courses. I can tell you from experience, they convert very well.

GrooveFunnels, on the other hand, is still new and so, at the moment you can only promote the GrooveFunnels all-in-one software suite via the Groove affiliate program.

Community

GrooveFunnels and ClickFunnels have the two biggest communities in the funnel building niche, as they both have over 100,000 members.

Both platforms have Facebook groups where you can network and get any help if you need some. ClickFunnels does have the upper hand in terms of group members as they have 253,000 vs GrooveFunnels’ 101,000.

That being said, GrooveFunnels has done pretty well when you consider that it’s only just launching.

Customer Service

Last but not least, they are also similar in terms of customer service.

They both provide:

  • Ticketing support
  • Chat support
  • Email support

One thing to note though is that ClickFunnels only provides “priority support” on the $297 per month plan. otherwise, you’ll have to contend with ticketed support.

From my experience, they always get back to you and are very helpful. They sometimes even record an over the shoulder video to show you how to do certain tasks. However, you’ll usually need to wait for several hours for them to get back to you each time.

If you are on the two comma club x plan at $2,497 you also get access to the VIP phone support.

GrooveFunnels vs ClickFunnels: Differences

Now that we have taken a look at the similarities between ClickFunnels and GrooveFunnels, let’s take a look at the differences between them.

What ClickFunnels Has That GrooveFunnels Does Not Have

Here are some of the things that ClickFunnels has, but GrooveFunnels doesn’t.

FunnelFlix

The first part of ClickFunnels which isn’t available in GrooveFunnels is FunnelFlix.

FunnelFlix is a giant selection of courses and training created by Russel Brunson and the ClickFunnels team to help members succeed with funnels.

If you are on the ClickFunnels platinum plan, you will also get access to the platinum section of FunnelFlix.

It doesn’t only have educational material on funnels, but also on copywriting, marketing, and traffic.

The platinum section also includes recordings of events that had ticket prices of up to $25,000, so to get them included with your account is pretty sweet.

FunnelFridays

Something else that is also exclusive to ClickFunnels is the Funnel Fridays series.

Every Friday, ClickFunnels hosts a show where they let you watch over their shoulders while they build a high-converting sales funnel.

Attending these streams can be extremely helpful, especially when you combine this with Funnel Scripts or FunnelFlix.

The cool thing about FunnelFridays is also that every week they create a different type of funnel.

So, no matter whether you’re looking to build a membership funnel, lead funnel or whatever type of funnel you want, one of the series will walk you through it.

Funnel Hackathon

Last but not least, also only available in ClickFunnels is the Funnel Hackathon.

This is a weekly coaching program, where you and other ClickFunnels users can build your funnels from start to finish.

There will be a coach who will guide you through the entire process, and help you with the parts of your funnel that need improving.

The Funnel Hackathon is only available in ClickFunnels’ $297 per month platinum plan.

What GrooveFunnels Has That ClickFunnels Does Not Have

GrooveFunnels clearly aims to set a new standard in terms of features in the funnel-building category. Below, you can see all the things it has which ClickFunnels doesn’t.

If you need most of them, then that’s definitely a reason to consider GrooveFunnels over ClickFunnels.

A Free-Forever Plan

First of all, it has a free forever plan.

If you join GrooveFunnels now, you can get the core features (GroovePages + GrooveSell) for completely free. You can connect custom domains, build pages, and sell your products.

ClickFunnels on the other hand doesn’t have a free plan, so that is something only available in GrooveFunnels.

GrooveVideo

Another quite big feature only available in GrooveFunnels is video hosting.

Videos that you use in your membership sites or on your sales pages will need to be hosted somewhere other than YouTube.

Normally, you would need a video hosting platform like Wistia or Vimeo for this, but GrooveFunnels has this built-in, while ClickFunnels doesn’t.

This means, if you use ClickFunnels you will need to use an external service that can often cost $99 per month.

GrooveCalendar

GrooveCalendar is a calendar feature as the name suggests.

This feature helps you book appointments and manage your time. If you’re a service-based business or offer consultations, then you might use something like Calendly already.

But, GrooveFunnels has it built it, meaning you would save additional subscription costs.

If you do need a calendar app, then this could be another reason why GrooveFunnels might be a better fit for you.

GrooveDesk

GrooveDesk is a helpdesk feature which is also directly built into GrooveFunnels.

ClickFunnels doesn’t have anything like this, meaning you’ll have to get another external tool for this purpose as well.

GrooveBlog 

GrooveBlog is the blogging feature inside of GrooveFunnels.

Although, it’s still in development as of right now, the plans they have for this feature are pretty big.

In 2021, there will be a plugin store/marketplace where 3rd party developers can contribute new plugins making it an open-source platform similar to WordPress.

This is one of the GrooveFunnels features that I am extremely excited for, as I enjoy both blogging and building sales funnels.

And, up until now, there hasn’t been a funnel builder which has managed to combine the two, so I’ve always had to continue using WordPress when creating blogs.

Faster Load Times 

The pages you build inside of GrooveFunnels will also load much quicker than anything built in ClickFunnels.

If your pages load faster, they will also convert better and therefore make you more money. Plus, they will also rank better in Google and other search engines.

Quiz Builder 

GrooveQuiz is a feature that lets you quiz your audience. This can be a great way to engage your audience and it’s only available inside of GrooveFunnels.

That being said, you can build basic quizzes in ClickFunnels too by interlinking the buttons and pages, however, this is rather limited compared to what Groove has to offer.

Hosted Webinars

Another feature that isn’t available in ClickFunnels is the ability to host webinars.

GrooveWebinar lets you host both your regular webinars and your auto-webinars (or evergreen), while ClickFunnels doesn’t.

If you decide to use ClickFunnels you will also need an external hosting service to host your webinars which is quite annoying, as it’s another additional cost.

GrooveSurvey

GrooveSurvey is the survey builder inside of GrooveFunnels.

You can use this feature to get detailed information about your customers allowing you to make tweaks in your marketing or business in general to increase your sales.

ClickFunnels Drawbacks

Despite its popularity, ClickFunnels does have some drawbacks compared to GrooveFunnels. You may find that these limitations don’t really impact you, but that depends on your business.

If they are problems that affect your business, then you should consider using something like GrooveFunnels instead.

Limited Basic Plan

The first ClickFunnels drawback is how limited their basic plan is.

In their basic plan, you don’t get access to:

  • Priority support
  • Affiliate management
  • Follow-up funnels

Plus, it also has some annoying limits on the number of pages, funnels, and domains.

Despite these limitations, this plan does cost $97 per month which probably isn’t the best value for the money.

No Video Hosting

ClickFunnels also has no video hosting functionality meaning you will need something external like Vimeo or Wistia which will cost you at least $49 per month.

If you are hosting videos for an entire membership site, this will usually cost you at least $99 per month.

Pages Do Not Rank Well In Google

The pages built inside of ClickFunnels are quite slow and you have limited control over them.

If you’re looking to get traffic from search engines, then using ClickFunnels will not be your best bet. GrooveFunnels on the other hand has fast-loading pages meaning it’s better for SEO.

No blog feature

If you want to have a blog, there is no way of having it inside of ClickFunnels.

As mentioned earlier, this means you will need a separate blog on something like WordPress. And, it can also be quite tricky to get your ClickFunnels pages on the same domain as your WordPress pages.

You can integrate the two, but then ClickFunnels pages often load even slower. Or, you can use a subdomain that isn’t as good for your SEO and can also cause a feeling of disconnect between your blog and funnels.

Affiliate Management Tracking Is Not Great

Another ClickFunnels drawback is the affiliate management tool. While the options you have managing your affiliates are alright, the tracking is limited.

More importantly, the tracking doesn’t seem very accurate.

ClickFunnels uses their own affiliate management software (BackPack) for their affiliate program. As a ClickFunnels affiliate myself, I have noticed that sometimes the tracking is off.

There is also quite a bit of talk in the ClickFunnels affiliate community that people have not been credited for some referrals, or they have noticed that they have been credited for a referral that has someone else’s tracking ID.

Fortunately, this doesn’t seem to happen often, but it does happen.

This is a shame, and I hope that ClickFunnels will fix this soon, because it is honestly a good product, and they have one of the best affiliate programs in the industry.

However, because of this, I would have concerns about using BackPack myself to promote my own products at the moment.

When it comes to using BackPack and tracking your affiliates, the information you get for each affiliate is:

  • Trials signed up
  • Earnings (Daily, weekly, monthly)
  • When they joined
  • Payment email

GrooveFunnels on the other hand gives you detailed analytics for every single affiliate.

For example, you can see how much traffic each affiliate is referring to you. Now, if one affiliate is sending thousands of visitors and none are converting, you can check the traffic quality.

If the affiliate is sending spammy or non-targeted traffic, you’ll probably want to remove them or at least warn them, as it can mess up your advertising pixels.

With ClickFunnels, you wouldn’t know if this is the case as you can’t see how many visitors are coming from each affiliate.

No free plan

Unlike GrooveFunnels, ClickFunnels doesn’t have a free plan.

This means if you want to use it, you’ll have to go straight onto the $97 per month plan. Of course, there is a free trial, but it’s not quite the same as a free-forever plan.

GrooveFunnels Drawbacks

Although GrooveFunnels has a much smaller quantity of drawbacks, no software is perfect. It also has its disadvantages and the main reason for them is that it’s still in the early stages.

If this is something that you can’t tolerate, then consider using the ClickFunnels trial to see whether that is the best option for you.

Still in Beta

The first and probably biggest drawback is that it’s still in beta. A lot of the features inside of this software are still being developed, meaning you don’t have a finished product.

Additionally, you might not be sure that it even does what it promises to. However, given that it’s already a killer platform and has founders with a successful track record of creating SaaS tools, I think it’s almost certain that it will hold its promise.

The main part of this drawback is only in the short term, which is that it’s not fully developed yet.

Smaller Community (but, it’s still in the early stages)

GrooveFunnels has a smaller community than ClickFunnels. That is to be expected though, as it’s still in early stages.

In case you forgot, here are the sizes of the Facebook groups of both platforms:

  • ClickFunnels 253,000 members
  • GrooveFunnels 100,000 members

Given that GrooveFunnels is in such early stages, you can probably expect the size of their community to catch up in the following years.

Setting up custom domains is slightly more tricky

Another small drawback of GrooveFunnels is that setting up custom domains is slightly more tricky.

This isn’t a biggie and after setting them up once, you’ll get used to it. But, it can be annoying the first time setting up, as you have to go into the DNS settings of your domain.

GrooveFunnels vs ClickFunnels: Pricing

To help you find the best software for you, I’ve also explained the pricing in full below.

GrooveFunnels Pricing

GrooveFunnels has a free plan as I did mention throughout this article. But the paid plans are just as good value for money.

For example, the silver plan gives you almost an identical set of features as ClickFunnels’ $297 per month plan. The difference being you get video hosting instead of webinars.

At $199 per month, GrooveFunnels Gold is a pretty good deal too, as you also get access to GrooveBlog, GrooveDesk, and GrooveCalendar.

The platinum plan at $299 per month, gives you access to everything offering inside of Groove including the E-commerce platform GrooveKart.

The GrooveFunnels pricing list

Depending on when you are seeing this, there may still be a lifetime deal available for GroovePlatinum.

If the deal is available, you can get lifetime access to everything inside of GrooveFunnels for $1397. Considering this normally costs $299 per month, that is a crazy deal.

To check whether The lifetime deal is still available, just follow these steps:

  • Step 1: Join GrooveFunnels for free here (No credit card required) <<<<<< Insert aff link
  • Step 2: In your dashboard, hit “upgrade”
  • Step 3: Scroll through the page to see any available deals

This deal is meant to stop early October, but you can check whether it’s still available by following the instructions outlined above.

ClickFunnels Pricing

As mentioned earlier, ClickFunnels does not have a free plan and starts at $99 per month.

Below, you can see the pricing table with everything that comes in each plan.

ClickFunnels pricing list

Something to note though is that to get access to all features, training, and coaching, you have to be on the $297 per month plan.

Here is a list of features not available in the $97 per month plan:

  • Follow up funnels
  • Affiliate management tool
  • Hackathon coaching
  • Priority support
  • Additional training of FunnelFlix

Before I wrap up my GrooveFunnels vs ClickFunnels comparison, I wanted to show you this video of Groove’s CEO, Mile Filsaime, explaining the differences between Groove and ClickFunnels to a fellow marketing expert, Mike Long.

Of course, Mike is bias when talking about his own product, but I thought this video is helpful as he breaks the comparison down in a very clear way.

Final Thoughts – ClickFunnels Vs GrooveFunnels – Which Is Best?

As you have seen throughout this comparison, both pieces of software offer a solid funnel-building platform.

One of the key takeaways is that GrooveFunnels offers a free plan that has ClickFunnels’ core features which are the sales funnel builder, and the cart/sales platform. It also has a much larger quantity of features, so you might argue you get more value for your money with Groove.

However, ClickFunnels’ core offering is their funnel builder, and that’s where most of their development goes.

Because of this, and that GrooveFunnels is still in early stages, I would say that ClickFunnels wins in the funnel-building aspect.

Another aspect in which ClickFunnels wins is the educational material that they provide.

The selection of training inside of FunnelFlix is much larger than the material in GrooveFunnels’ GrooveDigital Academy. However, Mike Filsaime has said that this is also an area that will be under constant improvement, with more training courses added regularly.

Overall, I think it’s hard to pick out a winner, as they are both great for their own purposes.

ClickFunnels could be a good option for you if you’re looking for an easy-to-use funnel builder, you want to get access to their FunnelFlix training course library, and you want to plug into their large community.

GrooveFunnels could be a good option for you if you are looking for an all-in-one suite of online business tools with more features, as it can help you save thousands in annual subscription fees.


Want More Funnel Builder Comparison Articles?

Hopefully, this article was helpful to you. If you’re still not sure which landing page and funnel builder software are best for you, then I also invite you to check out my GrooveFunnels vs Kartra article here.


Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

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