Looking for a fair comparison between BuilderAll vs Kartra?
If you’re having trouble choosing between Builderall and Kartra then I’ve pulled each of these all-in-one marketing platforms apart and given my brutally honest opinion on each.
SPOILER ALERT: Builderall promises to offer more for less.
However: Does that mean it will help your online business make more sales than Kartra?
Keep reading my comparison to find out.
While Kartra and BuilderAll, have a similar set of features, Kartra is the more robust software overall, despite the higher cost. The main reasons include better templates, more comprehensive marketing automation features, and DFY campaigns built by internet marketing pioneers like Frank Kern.
BuilderAll vs Kartra Overview
Here are the main differences between Kartra and BuilderAll:
- BuilderAll is more affordable than Kartra
- BuilderAll has a Chatbot builder, Kartra doesn’t
- BuilderAll has a webinar and streaming feature, while Kartra doesn’t
- BuilderAll is more popular with affiliates since the program is almost an MLM scheme
- Kartra has a behavior-adaptive marketing which can considerably boost conversion rates with a more targeted message
- Kartra has better email marketing tools for automation, and more triggers
- Kartra has a help desk that you can connect to all your pages, BuilderAll doesn’t
- Kartra has a better selection of templates that are suited for more types of businesses
- Kartra has pre-built funnels and campaign templates that renowned marketers like Frank Kern built. Unfortunately, BuilderAll’s are not on the same level
If you want an extended trial of Kartra then you can find out exactly how to get a trial for 30 days in my article on the Kartra trial hack here.
Now let’s get into the features and benefits of each of these marketing software features.
We’ll start with BuilderAll and give you a walkthrough of everything it has to offer. Then we’ll delve into Kartra and pick apart the features so you can have a thorough comparison of the two platforms.
What Is BuilderAll?
Builderall started in 2011, but the company behind the tool was founded in 2008 by Brazillian Entrepreneur Erick Salgado.
Builderall is commonly known as a “cheap ClickFunnels alternative” in internet marketing communities despite it being around for a longer period.
However, more recently, they have started setting themselves apart from the competition with more features such as their chatbots, streaming tools, or video hosting (BuilderAll 3.0).
Besides that, Builderall is also VERY-Known for its highly lucrative affiliate program.
When you refer affiliates to promote the Builderall affiliate program, you get paid from their efforts too.
That’s not to say that Kartra doesn’t have an affiliate program – they do, in fact, one of the best in the industry, but we’ll discuss that in more detail later.
Who Is BuilderAll For?
BuilderAll targets online businesses, entrepreneurs, internet marketers, and affiliate marketers looking for an affordable all-in-one tool.
Unlike some of its competitors, it doesn’t have a problem with not charging hundreds of dollars for a large set of features.
Instead, BuilderAll focuses on being affordable, which also makes it quite popular with beginners.
BuilderAll Pros & Cons
- Good page builder
- Good marketing automation tools
- Good checkout features
- Cool additional features (Chatbots, video hosting, etc)
- Constantly evolving
- Templates (compared to GrooveFunnels)
- Poor support
- No free plan & limited pricing
What Is Kartra?
Compared to BuilderAll, Kartra is that new kid in school who’s killing it in all the sports games. In this case, I’m talking about internet marketing features here – several of them absolutely kick butt!
Kartra only launched in 2018 but already has one of the most impressive lists of features on the market.
This isn’t a surprise: The people behind this thing, a company, named Genesis Digital, is a well-known player in the internet marketing space.
They’ve also developed software for similar target audiences like EverWebinar, and WebinarJam – which you may have heard of.
Who Is Kartra For?
Like BuilderAll, Kartra is for online businesses, entrepreneurs, internet marketers, and info-product vendors who want to market their business online.
But while BuilderAll focuses on doing everything as affordable as possible, Kartra targets those who want to grow their business to the highest possible point.
It does this very effectively by putting more effort into the marketing automation side of things.
I’ll go into more details on all this in just a few minutes, bear with me 🙂
Kartra Pros & Cons
- You can create almost any type of affiliate program that you like
- Gorgeous templates for your pages, emails, etc
- Detailed Analytics makes it easier to decide correctly
- Powerful automations make it easy to convert leads to customers
- Checkouts with one-click order bumps/upsells/downsells allow you to make the most out of every sale
- Not good for Blogging/SEO
- Pages can load slow
- It can be overwhelming at first due to the huge number of features
Now I’m gonna walk you through BuilderAll’s list of features so you will know exactly what you’re getting for your money.
Cheetah Website Builder
BuilderAll is well-known for its Cheetah Website Builder. I think the name’s supposed to give you the impression that you can build things super-fast using their page builder.
The builder itself is pretty basic but has a good selection of elements that you can choose from.
Some of the elements include:
- Opt-in form
- SEO text & (h1, h2, h3, etc. + body text)
- Scarcity timers
When using it, I was satisfied. There wasn’t anything to complain about, apart from the odd lag – and it did the same stuff most other competitors do for about half the price, not bad.
Overall, I think this a very strong feature of BuilderAll.
The templates were one of the areas that I wasn’t too impressed with.
I just really do get a slight “cheap version of ClickFunnels” vibe from them – but that may just be me.
BuilderAll also seems very internet marketing-focused, and I can’t really imagine a business outside of this industry using the templates.
But, I’ll let you form your own opinion:
Cheetah Funnel Builder
This is a visual sales funnel builder where you can visualize your entire campaign’s emails, pages, etc. – It’s comparable to Funnelytics, but it’s still pretty useful, and I think many marketers would love using this.
Email Marketing Platform (Mailing Boss)
BuilderAll’s email marketing software, called MailingBoss, is not too bad either. In fact, it’s actually very decent, especially for an all-in-one tool.
While it won’t have all the email features you’d get with a dedicated email platform like GetResponse or Aweber, you can still build automation sequences and send newsletters, so there isn’t much to complain about – especially considering the price point of Builderall.
If you were expecting some serious bells and whistles in the automation triggers – I’m afraid this will be a disappointment.
The triggers are very limited (especially compared to Kartra, as we’ll see later):
- Link click
- Did not click
- Campaign open
- Did not open
- User subscribed
- User unsubscribed
The good news is that Kartra does do this much better, as you’ll see in a few minutes in this article.
But if you are looking for a basic autoresponder, BuilderAll’s Mailing Boss does the job.
One thing that I love about most funnel-builders nowadays is that they come with video hosting for your sales pages, membership sites, or wherever you want to use them.
BuilderAll chose to follow this trend – a BIG plus – especially if you’re going to sell online courses.
However, I would love to see a few more tagging options here, though, as they are limited.
That being said, you can add CTAs and text to your videos, which could help conversions.
Builderall’s Blogging App With WordPress Integration
I would still not personally use BuilderAll for blog pages simply because you can’t get all your WordPress store plugins to work with it.
The pages you integrate with WordPress are still built and hosted in BuilderAll. Because of this, they might be slow, and you can’t make changes to them, apart from the ones that BuilderAll offers.
If you want to, you can use BuilderAll for your landing pages or sales pages that don’t necessarily need to rank well organically in the SERPS.
BuilderAll also has a pretty decent checkout tool, which includes:
- Order bumps
- Auction Checkout
- One-click upsells
- Two-step checkouts
Again, this is impressive, especially considering the price point.
BuilderAll Affiliate Management
Using Builderall, you can also create affiliate programs:
- Create a tier-1 and 2 affiliate program
- The single sale or per recurring affiliate programs
BuilderAll has a unique selling point (USP) that many other competitors don’t have: Chatbots.
The not-so-good news for BuilderAll is that there are alternatives like ManyChat, which do this for only around $10 per month, so this extra feature is unlikely to be a deal-breaker for you. Still, it’s a nice feature to have.
However, BuilderAll also has some pre-built funnels, which may make their USP look a little more appealing.
On the highest Builderall plan, it comes with different types of sales funnels, all pre-built out for different types of businesses and offers.
Still, I don’t think it’s going to be a reason to go for Builderall over Kartra – that’s just my option.
Webinar and Streaming Tool
These are two separate tools, but BuilderAll comes with both a webinar and a streaming tool.
The streaming tool was something that I was pretty impressed with, even though it’s a minor add-on feature.
You can stream to places like Facebook, YouTube, or Twitch from your BuilderAll account, which will make life easier for you.
I know there are endless 3rd party tools that do this, but I still thought it was pretty cool.
BuilderAll Affiliate Program
BuilderAll’s affiliate program is one of the most lucrative out there. You refer customers who, in turn, refer more customers. And you get paid on all those who sign up under you, similar to an MLM.
Since this model is very borderline MLM, it attracts a lot of affiliates to use and promote the software.
Is that a bad thing?
Not really, especially if you want to become an affiliate itself and make money with BuilderAll.
However, some might view this negatively because it shows that many users aren’t there for the software – but the affiliate program. But, again, I’ll let you have your own opinion on this.
you can learn more about the Builderall affiliate program here.
Builderall also have a free 14 day trial. They didn’t used to offer a free trial of their software. However, since the launch of the new and updated Builderall 6.0, they now offer a free trial for a 14 day period.
What BuilderAll Has That Kartra Doesn’t
Here are the features you get with BuilderAll, but not with Kartra:
- Visual funnel builder
- Better affiliate program
- WordPress integration (kind of)
- Auction checkouts
- Webinars and streaming
While this list of features is nice, most of them are very easy to get elsewhere for not too much money, even if you decide to go for Kartra:
- Chatbots? Just add ManyChat for an additional $10 per month.
- WordPress integration? Kartra’s kind of got it (more on this later)
- Webinars and streaming? Use EverWebinar, StreamYard, or WebinarJam starting from an additional $42 per month
So, it’s not that big of a deal for most businesses out there.
As you have seen, BuilderAll has set the standard pretty high with its list of features. Let’s look at how Kartra compares.
In my opinion, Kartra is one of the most complete all-in-one platforms out there for online marketers, and I think you will soon see what I mean.
Kartra Core Feature: Page Builder and Templates
Kartra’s core feature is its page builder and the templates that come with it. It’s user-friendly and lets you build pretty much any type of page you can think of, and the templates back this up.
Whether it’s a full navigation website or just a squeeze page – Kartra has at least ten templates for every step of your business. The pages are fully customizable, but it uses a block system only to drop elements into a box.
It also comes with all the standard elements like:
- Opt-in forms
- Count-down timers
Something unique (and very cool) about Kartra is that it lets you match your Kartra pages to your visitors’ previous behavior.
For example, if they have expressed interest in a certain product (through clicks, scrolls, etc.), you can make your future pages automatically adapt to that. Pretty cool..?
And it’s not just “a cool feature” – it can actually give you a HUGE boost in conversions too.
Embed Your Pages – Anywhere
One thing that I love about Kartra is the ability to embed your pages anywhere.
By using an HTML code that you simply copy and paste. I love that your pages aren’t stuck inside Kartra, and this also counters the WordPress integration that BuilderAll has… So it’s a pretty sweet feature.
If you already have a blog set up on WordPress then you don’t have to worry about trying to also rank additional Kartra pages.
Simply embed your Kartra page into one of your WordPress pages and rank that page as you would do any other WordPress page on your site.
Kartra, just like Builderall, has some advanced checkouts, including:
- Order bumps
- One-click upsells
- Two-step checkouts
The only area where it misses out is the auction checkouts, but I have never really used them myself, so I can’t comment too much on this.
Membership Site Builder
The Kartra membership site builder is a dedicated platform as it has all the features it needs.
- Drip feed content
- Several access levels
- Advanced analytics
- Automated member management
Compared to most dedicated platforms, the only area where it loses is the design.
Email & SMS Automation
Now, this is the part where Kartra gets REALLY SWEET!
Remember where BuilderAll’s MailingBoss kind of disappointed us a little with the lack of triggers and marketing automation?
Yeah, Kartra Mail is the complete opposite!
There are triggers for things like:
- When your visitors visit your page
- If a lead has watched X% amount of your video
- If your customer has requested a refund
- If your customer is an active affiliate
Let me give you two really (and I mean really) cool examples:
Example 1: You have a service-based business and you’re building your email list. Months later, one of your leads visits your service pages, and you have a trigger to set up an email campaign if they visit this page to send out an email that offers free consultation… Boom! Now you have a serious opportunity to close that deal.
Example 2: You’re selling an info product via a sales video (we’ll get to this feature in a few moments), and your lead watches the whole thing… But doesn’t buy. They are CLEARLY interested since they watched the whole video – but the cool thing is that you can have a trigger set up for this and tempt them again using a targeted email.
This is by far one of my favorite Kartra features.
And did I forget to mention, you can do this with SMS too?
There are so many ways you could use this as part of your marketing strategy, I’d actually find it hard to count them all. But I would definitely recommend thinking about all the ways you can use this feature in your online business to increase sales.
Pre-Built Campaigns & Funnels
As I’ve mentioned at the beginning of the article, the pre-built campaigns and funnels are head and shoulders above what you get anywhere else.
Why is this the case?
Because they’ve not been created by just anyone… You’ll have direct, FREE access to marketing campaigns built by internet marketing legends like Frank Kern.
Besides, you’ll also be able to access the marketplace where you can buy and sell marketing campaigns too.
So if you’re a marketing-savvy funnel wizard… This may be a pretty lucrative income opportunity for you.
Kartra also lets you host your videos inside of the platform. Compared to BuilderAll, the tool is a little more advanced and comes with more triggers that you can use to activate your autoresponder.
And you can also use CTAs and headlines in your videos too, which will give you another advantage over your competition.
Just like BuilderAll, Kartra gives you a pretty advanced affiliate managed tool.
- Create a tier-1 and 2 affiliate program
- Create single sale or per recurring affiliate programs
- Use instant payments with Paypal
But where Kartra sets itself apart is that it also lets you create CPA affiliate programs too.
MEANING: You can also pay affiliates for leads they generate (pay per lead), giving you more opportunities to grow your business.
In general, Kartra gives you super-detailed analytics for every feature. Whether it’s email marketing campaigns, video hosting, membership sites, affiliate management – you can SEE everything on a beautiful, easy-to-overview dashboard.
And in general, you can pull up any customer to see all of their actions/history in your business, which I thought was pretty cool too.
Other features that are pretty self-explanatory:
- Helpdesk software
- Integrations & API (we’ll look at these later)
What Kartra Has BuilderAll Doesn’t
Here is a full list of what Kartra has that BuilderAll doesn’t:
- Much more comprehensive marketing automation to help you make more sales
- Much better CRM/Lead management
- Slightly better affiliate management
- Much better pre-built funnels/campaigns
- An affiliate marketplace
As you can see, if you compare this list with the one from Builderall earlier – you will quickly see that the features here are more significant.
Unfortunately, if you want to get these advanced features for Builderall, it will require you to upgrade your entire system.
As you can see, Kartra has a great list of robust features that can go a very long way to help scale your business.
If you still want more info on this online marketing platform then you can read my detailed Kartra review here.
Now let’s take a quick look at the integration differences between Kartra vs BuilderAll.
BuilderAll has a tiny list of integrations. Of course, it does come with many features, but it’s still quite annoying because you might want to use a dedicated platform in the future, but not be able to.
The main integrations are:
See the full BuilderAll integration list here.
Kartra has a larger list of integrations, despite not needing a lot of them.
For example, you can integrate directly with email platforms, webinar platforms, payment processors, and more.
Some of the main integrations include:
- Google Calendar
You also get the Kartra API so that you can integrate with more software too.
See the full Kartra integration list here.
BuilderAll vs Kartra – Pricing Plans
Here’s a breakdown of the pricing plans for these two digital marketing platforms so you can clearly see what you get for your money with each company.
Here’s a summary of Builderall’s pricing packages:
- Essentials plan – $39 per month
- Advanced plan – $83 pr month
- Premium plan – $210 per month
- Enterprise plan – $510 per month
With the arrival of Builderall 6.0, they have now revamped their price list.
Builderall now has a more generous offering of features on the Essentials and Advanced plans than before. However, the price point for the Premium and Enterprise plans have increaseed.
See the full details of Builderall’s prices here.
With Katra, it doesn’t matter which plan you are on – you get all the features besides Kartra agency.
The agency feature is something you only really need if you actually run a digital marketing agency. It will allow you to sell Kartra accounts and manage them for your clients.
Here are the details on the cost of Kartra:
Starter Plan: $119/mo – or $99/mo with annual billing (saving you $240 per year)
- Contacts: Up to 2,500
- Emails per month: unlimited
- Custom Domains: 1
- Team members: 5
- Websites: unlimited
- Pages: unlimited
- Videos: unlimited
- Prodeucts: unlimited
- Memberships and courses
- Funnel mapping
- Funnels and campaigns
- Lead capture
- Lead management
- Sales management
- Advanced analytics
- Automated sequences
Growth Plan: $229/mo – or $189/mo with annual billing (saving you $480 per year)
- Contacts: Up to 12,500
- Emails per month: unlimited
- Custom Domains: 3
- Team members: 10
You also get all features included on the Starter plan, plus:
- Surveys and quizes
- Webinars – 1 presenter, 300 attendees
- Funnel simulation
- Affiliate management
- Helpdesk support
Professional Plan – $549/mo – or $429/mo with annual billing (saving you $1440 per year)
- Contacts: Up to 25,000
- Emails per month: unlimited
- Custom Domains: 5
- Team members: 20
You also get all features included on the Growth plan, plus:
- Webinars – 6 presenters, 1000 attendees
- Real-time funnel analytics
- Helpdesk live chat
Kartra vs Builderall: My Final Thoughts
The race to the pricing bottom between Kartra vs Builderall has an end, but there is NO LIMIT on how many sales you make. That’s why I’m going to decide that there is a winner in this BuilderAll vs. Kartra battle, and for me, that winner is Kartra.
I say this because even though you may pay a bit more for Kartra, their robust features will actually help you to make more money, which is why most of us are business owners, after all!
Kartra focuses on helping you convert more while saving you time – to me, that’s much more valuable than saving a few extra dollars each month.
BuilderAll is a good software tool for beginner marketers, but if you’re really looking to scale up your income then I recommend choosing Kartra.
When you sign up for Kartra, make sure to click the button below to start your 30-day trial.
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Steve West is the founder of entrepreneurnut.com, and has been working online since 2013. He specializes in SEO, YouTube, and affiliate marketing. Besides running his online business, he likes hiking, keeping fit, and eating cookies (which is why he needs to keep fit!)
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