ClickFunnels vs InstaPage – Don’t Make This Classic Mistake!

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Last Updated on 1st February 2024

Choosing between ClickFunnels vs InstaPage for your online business can be a tricky decision.

Making the wrong choice could harm your performance or waste hours of your time. Or, you could also be paying a lot more than you should for a small number of features.

In this article, I will help you avoid this – so your business can be as efficient as possible.

ClickFunnels vs InstaPage Summary

Instapage vs ClickFunnels is a little like comparing a fruit salad vs an apple. While Instapage is only a landing page builder, ClickFunnels is a complete online marketing suite to help you build sales funnels, email marketing campaigns, webinars & more.
ClickFunnels is the overall winner.

InstaPage vs ClickFunnels Overview

Here are the main differences between ClickFunnels and InstaPage:

  • ClickFunnels has an email marketing feature built-in, whereas InstaPage doesn’t
  • ClickFunnels has a feature for live webinars, but InstaPage doesn’t
  • ClickFunnels enables you to create and sell membership sites. InstaPage doesn’t
  • ClickFunnels has an affiliate management feature, InstaPage doesn’t
  • ClickFunnels works out more affordable in several aspects
  • ClickFunnels has better educational material
  • InstaPage has a unique personalization feature, whereas ClickFunnels doesn’t
  • InstaPage’s pages load faster than ClickFunnels’
  • InstaPage is better suited for ad tracking and integrations
ClickFunnels (CF Vs UnBounce)

Our pick is ClickFunnels because compared to InstaPage, it offers more for less. Even the starter plan of ClickFunnels offers more advanced features than InstaPage offers for a much lower price. With InstaPage, you'll need many integrations for your email marketing, webinars, membership sites, and even affiliate software.

If you want to know more details about why we have chosen ClickFunnels over InstaPage, along with all the features that each of these software tools has then I’m gonna go into them both now in a lot more detail.

If you also want to compare ClickFunnels with other leading competitors then I recommend you also read these articles to help you make the best decision.

What Is ClickFunnels & Who Is It For?

ClickFunnels homepage

ClickFunnels is one of the most popular funnel builders on the internet. Since Russel Brunson founded it in 2014, it has built a customer base with over 120,000 members, which is still only growing.

It’s so popular because it’s an excellent software product with robust features that help businesses generate and convert visitors. This all-in-one solution also boasts a large and supportive community, as well as a Netflix-like library of educational material.

ClickFunnels is for a range of professionals and business owners who want to scale, including:

  • Entrepreneurs
  • Digital Marketers
  • Service-business owners (Consultants, agencies, etc.)
  • Info-product vendors
  • Ecommerce stores

ClickFunnels Pros & Cons

  • All in one tool
  • Easy To Use
  • Good sales funnel flow
  • Lots of templates
  • Good analytics
  • A/B Split Testing
  • 14-day free trial
  • Bit of a learning curve
  • Slower loading pages
  • No blogging feature
  • Quite Pricey

What Is InstaPage & Who Is It For?

the InstaPage homepage

Instapage is one of the best landing page tools on the market. According to their website, it was created for businesses of all sizes who need flexible and powerful landing page software with robust tracking.

Since Tyson Quick founded InstaPage in 2012, it has established itself as one of the best landing page software tools on the market. It’s used by some globally recognized brands such as:

  • Soundcloud
  • Vimeo
  • Honey

However, does that mean the average business owner or Entrepreneur can get just as much value from it? We’ll see later on.

InstaPage Pros & Cons

  • The pages load fast
  • It has some great personalization conversion tools
  • The landing page designs and templates look decent
  • Fairly easy to use landing page tool
  • Lack of features
  • High-price point for what it is

ClickFunnels Features

Let’s start by taking a deep look at ClickFunnels’ features. Then, we’ll do the same for InstaPage.

ClickFunnels Core Feature: Funnel Builder

ClickFunnels’ core feature is, as the name suggests, is the funnel builder. And it doesn’t disappoint.

ClickFunnels allows you to virtually build any type of funnel there is:

  • Membership funnels
  • Webinar funnels
  • Tripwire funnels
  • Lead-generation Funnels
  • Multi-step funnels
  • All kinds of sales funnels
  • And many more

ClickFunnels will build complete sales funnels for you, rather than just the landing page.

And check this out: ClickFunnels also comes with templates for each funnel step. So, you don’t have to glue things together like you would with other software pieces.

This, combined with the drag and drop editor, are the main reasons why it’s so great for building funnels.

Also, everything inside of ClickFunnels can be split-tested too! So you can always find the best performing variant of your funnel.

the ClickFunnels funnel builder


However, something to note on the webinars is that it only has pre-built tools for live webinars.

So, if you want to host one of those pre-recorded webinars that you may use to scale your high-ticket sales, you’ll have to use integration.

The good news is that ClickFunnels has a huge list of integrations, as we’ll see later on.

Membership Sites

ClickFunnels’ funnel builder also lets you build membership sites for when you want to sell your courses. While it performs pretty decently in the features, I must say that there’s room for improvement in the template design and look of your membership sites.

Some of the main features include:

  • Multiple access levels
  • Drip-feed content
  • Paid and free membership sites

It’s more than enough to get you started with selling courses. The only other slight complaint that I have is that there is no video hosting.

Meaning: You’ll need a 3rd party provider like Vimeo or Wistia to host your videos.

Then again, maybe I’m asking a little too much from ClickFunnels, as most competitors like InstaPage don’t even have a membership site builder.

Share Funnels

One feature in particular that I really like with this software is the share funnel feature.

ClickFunnels also lets you share all your funnels via a link. So if you ever are creating sales funnels for clients, you can just send them the link to the funnel.

From there, they’ll have it in their account, ready to use.

ClickFunnels Carts

ClickFunnels lets you create carts that you can embed onto any one of your ClickFunnels pages. The cool thing about these carts is that they come in templates, are easily editable, and are quite comprehensive.

For example, you can create:

  • 2 step cart checkouts
  • Order bumps
  • One-click upsells and downsells

I love these features because they give you so many more chances to sell your products. For example, on the 2-step cart, you can collect email addresses before purchasing and then follow up with anyone who didn’t convert.

These sales and marketing strategies are also one of the main things Russel Brunson teaches in the educational material.

So, you should be able to learn how to use these powerful features, even if you’re not a marketing pro yourself.

Broadcasts and Follow-up Emails

Another advantage that ClickFunnels has over many competitors is that it comes with a built-in email autoresponder to help you build your email lists.

Broadcast emails are basically the newsletters that you can send to all your contacts.

The Follow-Up Funnels feature is your automation sequences that send your emails while you sleep. The only slight room for improvement is that some of the behavioral automation triggers are lacking compared to top autoresponders.

Again, ClickFunnels performs pretty well here as well and also comes with beautiful ready-to-use templates.

Plus, as the email tools are already built into the platform, connecting everything is easy.

While, of course, this is a great feature to have, this email tool inside of ClickFunnels is not as good as dedicated email service providers like GetResponse or ActiveCampaign.

Affiliate Management

ClickFunnels also has an affiliate management tool, so you can recruit affiliates and manage them – directly from the tool.

While I have found that the reporting is slightly lacks compared to dedicated tools, it’s still pretty sweet to have this built inside the platform – as it guarantees more sales – when used correctly.

You can create several different types of affiliate programs with personalized settings such as:

  • Pay Per Sale
  • Recurring
  • Custom commission percentages or fixed amounts

Templates & Funnel Marketplace

Finally, ClickFunnels has an incredible library of ready-to-use funnel templates. All you need to do is select one and start editing it inside the drag & drop funnel builder.

And if those still aren’t enough for you, there is also a whole marketplace for funnel templates.

The cool thing about this is, that if you get really good at building these funnel templates, you could actually sell some here, too, as an additional stream of revenue.

ClickFunnels funnel templates

Educational Material

One of the biggest benefits of ClickFunnels is that it gives you the tools to generate new visitors, leads, and sales… But, it also gives you the knowledge:

FunnelFlix: A library of marketing, funnel-building, and sales lessons by Russell Brunson and co.

Funnel Hack-A-Thon: Weekly live group coaching calls where the ClickFunnels team builds funnels in front of users. You can ask any questions and join in with your ClickFunnels funnel builder to learn from the pros.

I think this is excellent as it will help the average business owner use the platform successfully. And, it doesn’t only just come with ClickFunnels tutorials, but also actionable knowledge on funnels, marketing, and sales.

FunnelFlix library1
FunnelFlix Library2

What ClickFunnels Has That InstaPage Does Not Have 

As we have seen above, ClickFunnels has a lot of impressive features and powerful tools. It basically helps you with every stage of your sales process.

To give you a clearer picture, I just wanted to recap the features that InstaPage doesn’t. We’ll do the same for InstaPage later on.

  • Webinar funnels
  • Membership funnels
  • More Cart options (for example, 2 step carts)
  • More funnel templates
  • Affiliate managing
  • Email marketing
  • Funnel marketplace

As you can see, the list is quite extensive. If you would integrate some of these features with InstaPage, it could cost you a $50-100 PER feature.

For example, if you want to get a membership builder, you’d have to go with Kajabi or Thinkific, which will cost you anywhere from $50 to $300+ per month.

If you still want more detailed info on this leading marketing software product then you can read more about ClickFunnels features here.

InstaPage Features

As we have seen, ClickFunnels has set a pretty high standard in terms of features. Let’s look at how InstaPage compares.

InstaPage Core Feature: Landing Page Builder

While ClickFunnels’ core feature is the funnel builder, InstaPage’s core offering is the landing page tool.

Unfortunately, this means that you can’t quite build as much as you can with ClickFunnels. However, you can use it to build yourself one, or a series of landing pages.

For example, with ClickFunnels, you get a lot more funnel templates and can even build membership sites or webinar funnels.

With Instapage, you can only build landing pages. That’s about it.

However, this landing page platform does have some pretty cool benefits as well, such as:

  • Fast-loading pages (faster than ClickFunnels and the majority of the competition)
  • Decent conversion tools (we’ll get to this later on)
  • Split-testing (see below)


Just like ClickFunnels, everything you create in InstaPage can be split-tested. Of course, this will help you find the best-performing page and should ultimately increase your sales.


One of the unique features of InstaPage is personalization. What this does, is that it enables your InstaPage pages to automatically change based on the ad that users have clicked on.

For example, if you are advertising via PPC ads, you can change the components of your ads based on whatever they have typed into the search engine.

Ad Map

InstaPage’s other main feature is the AdMap, which allows you to visualize and plan your ad campaigns. Besides making your job much easier, it will also give you your post-click score to help you determine how well the landing page fits your ad.


InstaPage also lets you collaborate with clients, team members, etc.

This is excellent as you can get them working on your pages without them needing an account. However, you need to make sure that you have enough sub-users on your plan. Still, it’s an excellent little bonus that InstaPage offers.

ClickFunnels kind of has this feature with its share funnels. But there are pros and cons to both versions.

Personalized Assistance

If you go on InstaPage’s highest plan, there is a lot of personalized assistance such as:

  • Conversion-consulting
  • Design services
  • Page migration services

Of course, these features will be pretty costly – hence you can’t even see how much they would cost. But if you have an enterprise business, it may be worth it.

What InstaPage Has That ClickFunnels Does Not Have

InstaPage doesn’t quite have as many features as ClickFunnels does. But let’s take a look at the ones it has that ClickFunnels doesn’t.

Faster Loading Pages

One of the biggest benefits of InstaPage is that it has faster-loading pages. While it’s not a huge difference, it definitely could help you increase conversions slightly.

But unless you are sending 100’s and thousands of page views to your landing pages or funnels per month, it probably won’t make any revenue difference.


The personalization feature is another benefit that InstaPage has that ClickFunnels doesn’t. This could be useful if you’re running PPC ads especially, but in general, I can’t imagine most business owners using it.

Yes, it’s a cool feature, but you’d have to run some really advanced PPC campaigns for it to have any use.

Ad Map

The ad map feature is pretty cool, and ClickFunnels doesn’t have it. But, again, this is mainly going to be useful for you if you are running ads, as it will help you check how well the landing page is suited for it.

Personalized Assistance

This one isn’t necessarily true because there are many options inside of ClickFunnels to hire funnel experts. Plus, you also have access to a much bigger community, where you can also find them as well.

ClickFunnels Integrations

ClickFunnels has a pretty decent list of integrations, despite its huge list of features. The list includes Zapier, major membership platforms, the most popular email marketing software, and more.

Some of the main integrations include:

  • Shopify
  • Kajabi
  • Zapier
  • GetResponse
  • Aweber

InstaPage Integrations

InstaPage has a huge list of integrations ranging from advertising platforms to membership platforms. Unfortunately, with InstaPage, you’ll likely need the integrations, as it does lack features.

Some of the main integrations include:

  • Zapier
  • SalesForce
  • Hubspot
  • Keap

ClickFunnels vs InstaPage – Pricing

Now that we have seen what value both platforms offer, let’s look at how much they charge.

ClickFunnels Cost

Let’s look at ClickFunnels’ pricing plans first.

With ClickFunnels having so many different features, it’s to be expected that they aren’t all available on the lowest per month plan. So make sure to check that the plan you’re looking at has the features you’re looking for.

ClickFunnels Starter ($97  per month)

Despite, ClickFunnels having a smaller starting cost than InstaPage, I thought it was interesting to see that the Starter plan (the basic plan) has more features.

For example, on this core plan, you also get access to the webinar builder and membership site features.

Usage limits:

  • 20 sales funnels
  • 100 pages
  • 1 sub-user
  • 3 payment gateways
  • 3 custom domains

What you DON’T get: 

  • Affiliate managing
  • Follow-up Funnels
  • Funnel Hack-A-Thon
  • Some FunnelFlix Videos
  • Priority Supports

ClickFunnels Platinum ($297 per month)

The Platinum plan used to be known as the Enterprise plan.

Usage limits:

  • Unlimited funnels and pages
  • 3 sub-users
  • 9 payment gateways
  • 9 domains

This plan comes with all features. 

If you really want to get a taste of what ClickFunnels can do, this is the plan you’ll want to be on. It comes with everything and very few usage limits.

ClickFunnels Two Comma Club X ($1,497)

Finally, the two comma club winner is for businesses that have already scaled and need lots of domains, sub-users, etc.

  • Unlimited funnels and pages
  • 10 sub-users
  • 27 payment gateways
  • 27 domains
  • Features: All + Hours of additional FunnelFlix training

InstaPage Cost

Instapage only has two plans as well, but one of them is custom. So there’s really only one for most average businesses.

InstaPage Building Plan

The first, or basic plan is the InstaPage building plan, which starts at $299 p/m or $199 p/m if paid annually.

Its main features include:

  • No Conversion Limits
  • Customer Success Manager
  • Design Reviews
  • Landing Page Builder
  • Server-Side A/B Testing
  • Real-Time Visual Collaboration
  • Instablocks
  •  Pages & Experiences
  • Thor Render Engine
  • Post click Score
  • AdMap
  • Conversion Analytics
  • Dynamic Text Replacement
  • SSL Encryption
  • GDPR Compliance

This is slightly disappointing because it doesn’t have some of the best features like multi-step forms or even many integrations.

InstaPage Converting

InstaPages’ next plan up is InstaPage converting.

And this is the custom plan, so the pricing depends on what exactly you need.

Some of the additional features you could get include:

  • Page migration services
  • Dedicated Launch specialist
  • Design services
  • Conversion consulting
  • Editable Global Blocks
  • 1:1 Ad-to-Page Personalization

I’d imagine the pricing was quite high if you wanted all the features, as there is a lot of personalized assistance inside.

And with the standard plan already being $300 per month, the custom one may go into the monthly four figures – depending on what you need.

Final Thoughts – InstaPage vs ClickFunnels – Which Is Best?

As you have seen throughout this ClickFunnels vs InstaPage comparison, both are pretty decent. However, ClickFunnels simply offers more value overall and at an almost identical price point.

While InstaPage only is suited for running advanced ad campaigns, ClickFunnels appeals to a much wider range of businesses and entrepreneurs – because it has so many more features (memberships, email, affiliate, webinars, and more).

Overall, ClickFunnels is the better product in my opinion. When you want to sign up for a trial, make sure to click the button below to get your first 14-days free.

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