ClickFunnels vs Kajabi – In-Depth Comparison

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Last Updated on 1st February 2024

ClickFunnels and Kajabi are both platforms that have been around for a while now.

They have a lot of similar features, but ClickFunnels is particularly known for its landing page and funnel builder, whereas Kajabi is best known for its membership hosting capabilities.

So, if you’re looking for a tool that has all these features, which do you choose? ClickFunnels vs Kajabi can be a close call, but you will want to pick one over depending on the specifics of your business.

I’ve used ClickFunnels myself for quite a long time, and while I do think it’s a great tool, it definitely does lack in some key areas. It can also get quite expensive, which is why I have started looking into alternatives like Kajabi.

So, here I’m going to dive into the details and let you know exactly how Kajabi compares.

ClickFunnels vs Kajabi – Overview

If you want a short overview then here are the main differences between Kajabi and ClickFunnels:

  • Kajabi offers more flexible pricing plans with more options
  • Kajabi comes with free video hosting via Wistia, while with ClickFunnels you need to use for a 3rd party service to short your videos
  • Kajabi’s membership site builder is much more robust than ClickFunnels’
  • Kajabi has a better membership site builder
  • ClickFunnels’ funnel and page builder is more complete compared to Kajabi’s
  • ClickFunnels has more funnel templates and more options to download more if needed
  • ClickFunnels has built-in split-testing
  • ClickFunnels has more integrations

If you want the best of both worlds then you can also integrate these two platforms and use them both, although that will be quite expensive.

More Comparisons

After you’ve read this article about ClickFunnels vs Kajabi, you might also find these other articles helpful:

What Is ClickFunnels?

ClickFunnels homepage

ClickFunnels is the most popular funnel builder on the market, as it has over 120,000 paying customers.

Since Russell Brunson founded it in 2014, it has seen tremendous growth and has become extremely popular in the internet marketing community.

Not only does it offer a robust platform with lots of revenue-generating features, but it also has a strong community and helpful educational material.

One of the reasons why so many customers love it is because it comes with everything you need to build high-converting sales funnels quickly and easily.

What Is Kajabi?

Kajabi homepage

Kajabi has been around a little longer than ClickFunnels as it was founded in 2010. Since then it has helped over 40,000 infopreneurs serve 60 million students – generating over $2 billion in sales.

Kajabi has always been known to be a go-to membership site builder for many entrepreneurs. However, in recent years it has expanded its set of features to offer pretty much everything you need to market your products too.

I’ll dive into these in more detail later in this article.

ClickFunnels Pros & Cons

  • All in one tool
  • Easy To Use
  • Good sales funnel flow
  • Lots of templates
  • Good analytics
  • A/B Split Testing
  • 14-day free trial
  • Bit of a learning curve
  • Slower loading pages
  • No blogging feature
  • Quite Pricey

Kajabi Pros & Cons

  • Powerful membership site builder with lots of features and customization
  • Visual sales funnel pipeline builder
  • The platform is easy-to-use
  • Free video hosting via Wistia
  • Decent set of marketing tools and lets you host pre-recorded webinars
  • The landing page builder is not as advanced as that of ClickFunnels
  • Most of the plans don't allow you to host many sites/custom domains (only one on the Basic and Growth plans, 3 on the Pro plan)
  • If you want all the features it can get quite expensive
  • It doesn't have as much split-testing functionality

ClickFunnels Features

Now that we have looked at both platforms, I wanted to dive deeper into their features. Let’s look at ClickFunnels first and then see how Kajabi compares.

ClickFunnels’ Core Offering: The Funnel Builder

ClickFunnels’ core offering is the funnel builder, as it lets you quickly build pretty much any type of sales funnel you can think of.

You name it, ClickFunnels can build it:

  • Webinar funnels
  • Membership funnels
  • Upsell funnels
  • Two-step cart funnel funnels
  • eCommerce funnels
  • Book funnels
  • Affiliate funnels
  • And much more

The funnel builder is drag and drop, and is very easy to use. This is also what ClickFunnels is known for because it was pretty much one of the first SaaS tools that made this process so easy.

The image below is what it looks like inside the funnel builder.

the ClickFunnels funnel builder

Here are some funnel template categories that you can find inside ClickFunnels.

ClickFunnels funnel templates

If you want to see other alternative page builders to ClickFunnels then you can also take a look at my list of the top sales funnel builders here.

ClickFunnels Membership Site Builder

Although the membership site builder is part of the page builder, I did want to discuss it in more detail, as this is one feature in particular that we can compare directly with Kajabi.

Overall, it’s not as advanced as Kajabi’s membership site builder, but it is pretty good. Here are a few important things you can do with ClickFunnels membership sites:

  • Drip-feed your content
  • Automated membership management (although less than dedicated platforms) 
  • Locked posts
  • Multiple access levels

However, where it lacks compared to the Kajabi membership site builder is the customization, analytics, and engagement tools. Most dedicated platforms let you design your membership site in much more detail, and give you many options for branding.

ClickFunnels’ on the other hand, lacks a little in this area.

When it comes to the engagement tools, it doesn’t have any.

You can’t poll your students, ask them to complete surveys, or do any tests. Besides, you don’t get a lot of analytics, and it’s mostly just how many students have signed up to the membership site.

Another major drawback of using ClickFunnels for your membership site is that there is also no video hosting.

This means you’d also have to pay for a 3rd party service like Wistia or Vimeo to host your videos, and then embed them into your membership site.


ClickFunnels comes with everything you need to create high-converting checkouts:

  • 2-step checkouts
  • One-click upsells and downsells
  • Order bumps

This is something that many other ClickFunnels (including myself) love about the platform, as it’s so easy to set up. And it helps you make the most out of your conversions.

Email Marketing – Follow-Up Funnels

ClickFunnels comes with an email autoresponder tool known as ‘Follow-Up Funnels.’

Follow-Up Funnels has some pretty standard automation sequences, but it’s nice that ClickFunnels has this useful feature built-in, so you don’t necessarily need a dedicated tool.

However, if you’re planning to use this feature then bear in mind that you will need to upgrade to the ClickFunnels Platinum plan, which will set you back $297 per month.

Alternatively, if you were sold on ClickFunnels, but you didn’t want to pay this much for it then you could also just go for the Standard plan at $97 per month and use GetResponse for your email automation, which starts at just $15 per month.

ClickFunnels Webinars

ClickFunnels lets you host both live and pre-recorded webinars. The only downside is that you also need to use a 3rd party webinar tool like Zoom or GoToMeeting.

Basically, it gives you the ability to create a webinar funnel and then run the event from your ClickFunnels dashboard.

This feature is decent, as it’s also easy to integrate with the follow-up funnels or any other email autoresponder of your choice. However, ClickFunnels webinars do lack some advanced features like engagement tools.


FunnelFlix is ClickFunnels’ answer to Netflix, but for marketers and business owners.

The owner of ClickFunnels, Russell Brunson is known for his educational courses in the digital marketing space. While they’re very good, a lot of them a very expensive.

However, if you’re a ClickFunnels user then you get access to these courses for free in the FunnelFlix area.

FunnelFlix doesn’t only have Russell’s courses. You can also find a ton of courses by some of the most successful and influential people and businesses in entrepreneurship, including Tony Robbins, Jay Abraham, John Reese, Agora, and more.

FunnelFlix library1
FunnelFlix Library2

Affiliate Management Tool

ClickFunnels comes with built-in affiliate management too. However, it’s also quite basic compared to a dedicated tool. It only lets you create per sale affiliate programs, and the tracking is not the best either.

The analytics are quite basic. For instance, you only get to see how much product an affiliate has sold, their total commissions earned, and who they have referred.

Overall though, it’s nice to have this feature built-in if you don’t need it to be more advanced than this.

What ClickFunnels Has That Kajabi Does Not Have

To give you a better overview of what benefits ClickFunnels has, I wanted to explain what Kajabi doesn’t have.

A Better Funnel Builder and More Funnel Templates

ClickFunnels’ funnel and page builder is easier to use and allows you to build a wider variety of funnels. This is expected as its ClickFunnels’ core offering, but it does have to be said.

Besides, it also comes with a lot more types of funnel templates like trip-wire funnels, webinar funnels, and so forth.

If you want to build more complex but comprehensive funnels with lots of steps – it may be worth going for ClickFunnels over Kajabi because it’ll better equip you to do so.

More Educational Material

Another big advantage of going for ClickFunnels is all of the educational material you get access to, at least on the Platinum plan.

You’ll have access to FunnelFlix on either plan you choose, but you get access to many more courses on the Platinum plan. This includes a large library of educational material, and Funnel Hack-A-Thons, which are live group coaching calls every Friday.

Kajabi does have some training, but it’s not quite as much as what ClickFunnels offers.

Bigger Community

ClickFunnels has a bigger community behind it, which is always an advantage for networking purposes.

The ClickFunnels Facebook group has a whopping 200k+ members, and there are also seemingly endless users in other groups and social media platforms like Twitter, Instagram, etc.

If you still want to know more about ClickFunnels then please see my ClickFunnels review here.

Kajabi Features

Now that we have taken a look at ClickFunnels’ features, let’s look at how Kajabi compares.

Kajabi’s Core Offering: Membership Sites

Kajabi was originally only a membership site builder, and that’s still its core offering. Most of the people who use Kajabi (if not all) use it for its membership site builder.

ClickFunnels lacked in the following features:

  • Engagement tools
  • Analytics
  • Video hosting

Plus, the customization was not great either. If we compare how Kajabi’s membership sites look, you’ll see how much of a difference there is in branding possibilities.

Besides, Kajabi also gives you much better insights into your students, and you’ll be able to see which videos engage them and which don’t.

The platform also has great engagement tools like tests, surveys, and polls that you can use for your membership sites. Plus, you can even host a community inside a member’s area, making it almost like your own social media platform or forum.

And to add to this, your students can access your membership site via the Kajabi mobile app, which I’ll fill you in on soon in this article.

If you want more options then check out my guide on the best platforms for online courses.

The image below is what a typical Kajabi membership course area looks like.

Kajabi membership site

Video Hosting

With Kajabi, you’ll have access to unlimited video hosting via Wistia. This is a big deal if you want to build a membership site because it means that you won’t have to pay more money to a 3rd party video host, unlike if you were using ClickFunnels.

Kajabi has partnered with Wistia to make this happen. If you’ve not heard of them before then Wistea is one of the best video hosting companies on the market.

Additionally, Wistia doesn’t only let you host your videos, but also gives you detailed analytics on your audience’s engagement, and allows you to add CTAs or headlines to your videos.


Similar to ClickFunnels, Kajabi also offers webinars. With Kajabi you can host both live and pre-recorded webinars, which can be very useful when scaling your high-ticket sales.

Landing Page Builder

The landing and page builder is not quite as advanced as ClickFunnels’ funnel builder, but it’s okay.

With the Kajabi builder, you can create basic landing and sales pages for your business. However, ClickFunnels offers a lot more templates and advanced options here.

Similar to ClickFunnels, you can also use order bumps, one-click upsells, and down sells, which are all great tools for increasing the value of a customer.

The page builder is not too far from what ClickFunnels offers, but at the same time, Kajabi doesn’t let you build as many types of funnels as it’s a bit more basic.


Kajabi also has a blogging feature, which you can use to promote your membership sites. However, I wouldn’t really recommend using the Kajabi blogging feature if your intention is to build an optimized blog that ranks well in Google.

Don’t get me wrong, the Kajabi blog feature is great to use for building engagement with your audience, and perhaps also as a tool to let them know about upcoming events and the latest news. But if a blog is gonna be one of the core parts of your business then it’s just not going to have the capability of a WordPress blog.

With a WordPress blog, you’ll have access to a huge range of tools that can help you to increase conversions, improve ranking, page load speed, and more. Besides, if you have built a self-hosted WordPress blog then this is also a sellable asset if you do decide you want to sell your business at any point.

However, if you just want to use the blog to offer some value to your existing customers without necessarily focusing on ranking in search engines, this feature could be useful.


Email Marketing

Kajabi also lets you send email newsletters and build automation sequences. However, ClickFunnels’ email list segmentation is superior to that of Kajabi’s.

Besides this minor difference, their email marketing tools are very similar, as they both offer templates and similar features.

Visual Sales Pipeline Builder

One of the most unique things about Kajabi is its visual sales pipeline builder. In Kajabi, you can use this feature to visualize your entire sales funnel/pipeline and make easy edits from there.

This feature can help you plan, structure, and edit your campaigns easily.

Kajabi Mobile App

Kajabi also has a cool mobile app, which allows your customers to access any Kajabi membership site from their mobile phone.

This is super-useful for people since they will be able to log in to your member’s area and watch your content even on the go.

Kajabi mobile app

Affiliate Management

Finally, Kajabi also has an affiliate management tool that is quite similar to the one in ClickFunnels. They both let you create per sale affiliate programs, and come with basic tracking functionality.

However, they lack the more advanced features that some other platforms have. It’s a tie here.

What Kajabi Has That ClickFunnels Does Not Have

Better Membership Site Builder

Just like ClickFunnels’ core offering is its funnel builder, Kajabi’s is its membership site builder.

With Kajabi, you’ll have more customization, engagement features, and better analytics giving you more insights and control over your site.

Besides this, Kajabi’s membership sites also look better, in my opinion.

Wistia Unlimited Video Hosting

One of the biggest benefits of Kajabi is that it offers unlimited video hosting.

All your videos for your sales pages, membership sites, etc., have to be hosted somewhere, and Kajabi has that built-in. Because videos take up a lot of bandwidth, purchasing video hosting separately can cost $99+ per month.

Mobile App

Another feature that Kajabi has that ClickFunnels does not have is the mobile app. If you’re using Kajabi then your customers will benefit from being able to access your content from their mobile phone wherever they are.

And you benefit from this app because you will have more chances to engage with your audience.

ClickFunnels vs Kajabi – Pricing

Now that we have taken a look at all the features that both ClickFunnels and Kajabi have to offer, let’s look at how they compare when it comes to pricing.

If the price options are a little out of your budget, or if you just want to get a good deal, then be sure to also check out our page on ClickFunnels discount codes.

ClickFunnels Cost

ClickFunnels doesn’t have a lot of options when it comes to pricing. Besides the Platinum plan, there are only two price options which are $97 and $297. Unfortunately, you do not get all the features on every plan.

Below, I’ve explained what’s included in each plan and what isn’t to help you decide:

ClickFunnels Starter ($99 per month)


  • 20 sales funnels
  • 100 pages
  • 1  sub-user
  • 3 payment gateways
  • 3 custom domains

Features NOT Included:

  • Affiliate management
  • Follow-up Funnels (the email autoresponder)
  • Funnel Hack-A-Thon
  • Some FunnelFlix Training Courses
  • Priority Support

ClickFunnels Platinum ($297 per month)


  • Unlimited funnels and pages
  • 3 sub-users
  • 9 payment gateways
  • 9 domains

Features included: All

ClickFunnels Two Comma Club X ($2,497)

  • Unlimited funnels and pages
  • 10 sub-users
  • 27 payment gateways
  • 27 domains

Features: All + Hours of additional FunnelFlix training.

ClickFunnels Pricing chart

Kajabi Cost

Kajabis pricing ranges from $149 per month to $399 per month. However, one thing to look out for is the number of sites/domains you can host on each plan.

If you own several businesses, then one Kajabi account may not be enough for you.

Below, I’ve listed what you get in every plan:

Basic: $149 per month


  • 3 Products
  • Unlimited Emails
  • 3 Pipelines
  • Unlimited Pages
  • 10,000 leads
  • 1,000 Active Members
  • 1 Website
  • 1 Admin User

Features NOT Included:

  • Advanced Automations
  • Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

Growth $199 per month


  • 10,000 Members
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Emails
  • 1 site
  • 15 Products
  • 25,000 leads
  • 10 team admins

Features NOT Included:

  • Code Editor

Pro: $399 per month

  • 100 Products
  • 100 Pipelines
  • Unlimited Pages
  • 100,000 leads
  • 3 Websites
  • 25 Users
  • 20,000 Active Members
  • Unlimited Marketing Emails

Features: All

Kajabi pricing chart

Final Thoughts – ClickFunnels vs Kajabi – Which Is Best?

I hope this ClickFunnels vs Kajabi comparison has helped you make a good decision. As you can see, they’re both great platforms, but there are a few key differences to be aware of.

ClickFunnels – Great if the landing page and funnel builder is more important to you, and membership sites are not a core part of your business.

Kajabi – Great if membership sites are a core part of your business.

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