Are you looking for a comprehensive and efficient way to manage your business? GoHighLevel might be your answer.
In this GoHighLevel review, I explore the ins and outs of this all-in-one marketing platform.
But is GoHighLevel really all it’s cracked up to be?
There’s a sea of tools out there, some good and some downright terrible. I’ve done the legwork to see how HighLevel stacks up.
Whether you’re a marketing newbie, a seasoned pro, or a local business owner, this review gives you the real scoop on features, usability, and value, exposing both the good and bad points.
And if after reading you’re still not sure whether GoHighLevel is the best choice for your business, take our Perfect Funnel Match quiz at the end. It asks a few quick questions about what you need, then matches you to the right platform, explains why, and suggests a runner-up. No email, no sign-up, no hours of comparing tools.
Let’s get to it!
What Is GoHighLevel?
GoHighLevel isn’t just a platform; it’s like a secret weapon for organizing and turbocharging your business activities.
Perfect for businesses big or small, it’s packed with advanced features that can really crank up your productivity.
Think of it as a supercharged CRM tool, making customer interactions, marketing automation, and lead generation a breeze.
Plus, it’s a whiz at helping you build high-converting sales funnels, websites, conduct surveys, and track leads as they move through different stages.
And, the cherry on top – GoHighLevel’s user-friendly interface makes all these powerful features accessible, turning HighLevel into a go-to solution for businesses aiming to revamp their processes and skyrocket their success.
Pros and Cons of GoHighLevel
Pros:
• Easy to use, intuitive user interface
• Comprehensive suite of features
• Automates tasks and streamlines business operations
• Integrates with popular third party services such as MailChimp, Shopify, Stripe, PayPal, Zapier and more
• Affordable pricing options for all budget sizes
• Analytics dashboard for tracking performance metrics
• Excellent customer support
Cons:
• Limited customization options for website design and layout
• Limited integrations with outside software solutions
Top 3 Reasons to Choose HighLevel
If you’re an online business owner, there are three compelling reasons why you should choose HighLevel.
1. Easy To Use
High-Level provides an intuitive user interface, making it easy for businesses to quickly and efficiently manage their website and other digital assets.
The platform uses a drag-and-drop builder for funnel and website pages, and the pages load pretty damn fast too! With GoHighLevel, it’s simple to set up and customize different aspects of your marketing in a fraction of the time.
2. Everything You Need Under one Roof
High-Level offers a comprehensive suite of features that allow businesses to automate tasks, analyze performance, launch campaigns, integrate with popular third party services, and much more.
In fact, it’s one of the most comprehensive marketing suites out there. And, unlike some of the other all-in-one platforms out there, all the features inside of GoHighLevel do actually work efficiently and as they should.
This makes it easier than ever to build, launch, and grow your business without hiring a team of developers or paying for expensive software tools.
3. Saves You a TON of Money
Considering the powerful features you’ll have at your fingertips, GoHighLevel’s pricing is actually pretty reasonable, especially when you think about how much money it will save you on all the other software tools that you no no longer need.
What Can You Do With GoHighLevel?
With GoHighLevel, users can manage any kind of project or process, from simple to-do lists to complex projects involving multiple teams and stakeholders.
The platform provides features such as task management, workflow automation, time tracking, document management, collaboration tools, and more.
Users can use GoHighLevel to automate routine tasks, streamline communication and collaboration with team members, and stay on top of their projects in real-time.
Additionally, the platform enables users to track progress across all of their projects or processes from one dashboard. This allows users to quickly identify areas needing attention or improvement and make adjustments as necessary.
Who Is GoHighLevel For?
GoHighLevel is a versatile platform that caters to two main groups with its array of features and capabilities.
Firstly, it’s a goldmine for marketing agency owners. If you’re looking to boost your own productivity and ramp up your marketing efforts, HighLevel has got you covered.
But that’s not all – it comes with a fantastic white-label feature. This means you can resell GoHighLevel’s services under your own brand, offering a comprehensive SaaS solution to your clients.
It’s like having your cake and eating it too – enhancing your agency’s efficiency while expanding your service offerings.
Secondly, we have small and medium-sized business owners, entrepreneurs, marketers, and brick-and-mortar businesses.
For these folks, GoHighLevel is an all-in-one toolbox to rev up their marketing, skyrocket productivity, generate more leads, and drive sales.
Whether you’re fine-tuning your marketing strategy or looking for a streamlined way to manage customer interactions, High-Level offers a suite of features that caters to these diverse needs.
Features of GoHighLevel
GoHighLevel boasts a rich array of features tailored for digital marketing and customer relationship management.
Here are all the features you get access to when you use GoHighLevel:
- Comprehensive CRM System: Streamlines customer interaction management.
- Email and SMS Communication Tools: Facilitates two-way text and email exchanges.
- Call Management Capabilities: Includes tracking, recording, and outbound calling.
- Enhanced Dialer Functionality: Simplifies the calling process.
- Diverse Builders: Tools for creating forms, surveys, websites, and sales funnels.
- Reputation Management Tools: Helps you to manage reviews and brand reputation.
- Appointment Scheduling Features: Integrated system for managing appointments.
- Automated Marketing Campaigns: Enables setting up of automated marketing sequences.
- Detailed Reporting Tools: Offers comprehensive analytics and integration options.
- Custom Branding Options: White label feature for personal branding.
- Advanced Messaging System: Automates text, email, and voicemail messaging.
- Web and Social Media Integrations: Connects with website chat and Facebook Messenger.
- Client-Focused Dashboards: Provides clients with detailed campaign and lead data.
- Review Automation System: Sends automated requests for customer reviews.
- Booking and Calendar Tools: For scheduling and sending reminders.
- Mobile Application: Allows for remote campaign and lead management.
- Instant Notifications: Updates on new contacts and tasks.
- Immediate Lead Connection Feature: ‘Force Call’ for quick client-lead communication.
- Comprehensive Call System: Includes a dialer for call management.
- Intelligent Lead Management: ‘Smart’ pipelines to organize and track leads.
- Extensive Integration Capacity: Allows for numerous third-party integrations.
- List Management Tools: Import and export customer lists efficiently.
- Mass Messaging Capability: For sending broadcast messages to specific contacts.
GoHighLevel Review In Reality: Benefits of Using It & How It Can Help You
So, all this is well and good, but how does GoHighLevel actually benefit you in your business, day to day?
Here are just a few ways that HighLevel will make your life easier and help you to make more money in your business:
Automate Your Marketing Activities
One of the top features of GoHighLevel is its ability to automate your marketing activities. If you’re using HighLevel then you can say goodbye to manual, time-consuming tasks and let this innovative SaaS platform handle them for you.
From email campaigns to SMS messaging to social media scheduling, this platform has your back.
With its automation capabilities, you can now focus on other important aspects of your business while GoHighLevel takes care of your marketing in the background.
Easily Collect, Nurture, & Close Leads
With GoHighLevel, you can easily collect, nurture, and close leads to drive your business forward.
This powerful platform provides you with the tools you need to efficiently manage your leads, and ensuring no opportunity slips through the cracks.
From capturing lead information to nurturing them with personalized content, GoHighLevel streamlines the entire process.
With automated follow-ups and the customizable lead pipeline feature, you can ensure that your leads are consistently engaged and guided towards booking appointments, or making purchases.
Say goodbye to manual lead management and let High-Level handle it for you. And, if you already have this feature set up on another platform, then you can save money by moving it over to your GoHighLevel account.
Create Unlimited Sales Funnels
With GoHighLevel, you can create unlimited sales funnels on every plan, with no limits on contacts or users either.
Sales funnels are a crucial feature as they allow you to guide potential customers through the buyer’s journey and increase your conversion rates.
Whether you want to create a simple funnel or a complex multi-step funnel, GoHighLevel provides you with the tools and templates to make it happen.
What I particularly like about building HighLevel sales funnels is how simple it is. The funnel builder is streamlined, intuitive, and easy to use, even a novice can have a high-converting funnel set up in no time.
Build Websites
Whether you need a simple landing page or a fully customized website, you can do all this in HighLevel too.
With drag-and-drop functionality and a wide range of design options, you can create a professional and user-friendly website without any coding knowledge.
Showcase your products or services, capture leads, and drive conversions with a website that truly represents your brand.
With this feature you can now say goodbye to expensive web developers and take control of your online presence.
Use Surveys
Doing market research and collecting valuable insights from your audience can be a game-changer.
With GoHighLevel you get access to customizable templates and easy-to-use design tools, so you can create surveys that resonate with your target market.
Collect feedback, measure customer satisfaction, or conduct market research to better understand your audience’s needs and preferences.
Use Pipelines to Track Leads
Track the progress of your leads and stay organized with HighLevel’s powerful pipeline feature.
This feature allows you to visually track your leads as they move through your sales process, from initial contact to closing the deal.
With customizable stages and automated reminders, you can easily keep tabs on where each lead stands and ensure that no opportunities are missed.
Automate Bookings
Are you tired of manually managing bookings for your business? Yeah, I hear you, it can be a bit of a drag.
Well, with GoHighLevel, you can now automate the entire process, saving you time and reducing the risk of human error.
This feature allows you to easily set up online booking forms and calendars, where clients can schedule appointments with just a few clicks.
You can customize your forms to collect all the necessary info you need. GoHighLevel will then automatically update your calendar and send confirmation emails to both you and your clients.
Say goodbye to the hassle of scheduling and hello to streamlined booking management with GoHighLevel.
White Label GoHighLevel In Your Business
White labeling with GoHighLevel is a game-changer if you’re an agency owner. It can quite literally but a few extra zero’s on the end of your profits!
This unique feature allows you to customize and brand the HighLevel platform as your own, giving you a professional SaaS tool you can resell to your customers.
By white labeling GoHighLevel, you can offer a seamless and cohesive experience to your clients, strengthening your brand identity and standing out from the competition.
But the benefits of GoHighLevel white labelling don’t stop there.
As a business owner, you can also earn a monthly recurring affiliate commission from GoHighLevel for every customer who uses your white labeled HighLevel dashboard.
This means that not only can you make more money by using GoHighLevel, but you can also create a passive income stream by getting your clients switched over to the platform.
By white labeling GoHighLevel in your business, you have the opportunity to take full control of your brand, increase your revenue, and establish yourself as a trusted and innovative leader in your industry.
Sell Your Stuff
Want to sell your stuff online? GoHighLevel gives you the tools to do it.
Its sales funnel features let you showcase your products or services, capture leads, and drive conversions.
Kartra is built around selling your own courses and products, while GoHighLevel takes a broader approach with CRM, pipelines, and client sub-accounts. For a side-by-side look, see our Kartra vs GoHighLevel comparison.
Also, page load speed is hugely important since every second it takes for your pages to load can impact your conversion rate. With GoHighLevel you don’t need to worry about this since their pages are designed to load lightning fast.
Collect Payments
Collecting payments from your customers and clients is also a breeze with GoHighLevel.
This powerful platform provides you with a seamless and secure way to accept payments for your products or services.
Whether you’re selling physical goods, digital products, or offering services, GoHighLevel can do the lot.
With its integrated payment processing feature, you can set up payment options, track transactions, and manage invoices all in one place.
Disadvantages of Using GoHighLevel
While GoHighLevel offers a multitude of benefits and features for online business owners, it’s important to consider a few potential drawbacks, which might be a deal-breaker for you.
On that note one drawback is that the platform can be overwhelming for beginners due to its extensive capabilities and features. It may take some time to fully understand and utilize all of its functions.
Also, some users have found the pricing to be on the higher end compared to other similar platforms. However, since HighLevel gives you so many features it usually ends up saving you more money that you spend on it since you’ll now no longer need a lot of the other third-party tools you were previously using.
So, with that said, the value and efficiency that GoHighLevel provides often outweigh these minor drawbacks. With a little time and familiarization, the platform can truly revolutionize the way you manage and grow your business.
Learning the basics yourself is smart. But when you need a complex automation, a custom snapshot, or to move your contacts and funnels over from another tool, the tech headache can grind your progress to a halt.
For that specialist piece, hire a GoHighLevel specialist on Upwork. Post a job describing what you need, freelancers send proposals, and you choose who to hire.
Fixed-price contracts hold payment in escrow until you approve the work. Most clients hire within three days of posting a job.
I’ve used Upwork extensively and it’s been brilliant. It’s easy to use, professional, and you’ll find good talent at reasonable prices. Instead of stalling on a tricky build, you get it done and keep moving.
GoHighLevel Pricing
GoHighLevel offers simple and straightforward pricing plans:
Starter Plan – $97/month
- Essential features for lead capture and nurturing.
- Includes full online booking, pipelines, social calendar, website builder, and more.
- Unlimited contacts and users.
- Allows setup of up to three sub-accounts.
Unlimited Plan – $297/month
- Includes everything in the Starter Plan.
- Offers API access for integration with various platforms.
- Provides unlimited sub-accounts for client management.
- Features a branded desktop app with custom domains for complete platform customization.
Founder Plan – $497/month (formerly Agency Pro)
- Includes everything in the Unlimited Plan.
- SaaS Mode: resell HighLevel under your own brand.
- Rebilling phone, email, and AI usage with your own markup.
- Advanced API access.
- Highest AI usage limits.
- Founders Club and HighLevel Partner Network access (some Founder benefits are still rolling out).
Enterprise – custom pricing
- Dedicated account manager.
- Premium support.
- Higher API limits.
- HIPAA compliance.
- White-label mobile app.
GoHighLevel Annual Discount
If you want to save more money, then you can get two months free when you opt for a GoHighLevel annual plan.
GoHighLevel 14-Day Free Trial
GoHighLevel also has a free 14-day trial. This means you can use all the features the platform has to offer completely free of charge for 14 days.
This gives you time to see if GoHighLevel is truly the right tool for you and your business before you commit to purchasing.
Wrapping This Review of GoHighLevel: Final Thoughts
Wrapping up our GoHighLevel review, it’s clear that this platform is a powerhouse for anyone in the digital marketing arena.
From streamlined task management to comprehensive CRM capabilities, GoHighLevel stands out as a versatile and efficient tool.
Whether you’re an agency owner looking to elevate your service offerings or a small business seeking to boost your marketing game, GoHighLevel has something for everyone.
Curious to see how it can transform your business? Why not give it a whirl yourself?
Click here to sign up for GoHighLevel’s free 14-day trial and experience firsthand how it can take your business to the next level!
There are a lot of sales funnel and all-in-one marketing platforms out there and they suit very different businesses. Answer nine quick questions about how your business actually works, then get one clear pick, why it fits you, and a runner-up.
No email needed, your result shows straight away
Because the right tool for an agency is often wrong for a product seller.
Some tools build pages, some run email, and some do the whole hub.
Some tools handle one business, while some are built for client accounts.
Your current site decides whether the tool should plug in or host it.
The tool needs to match how much follow-up you will actually do.
A tool built for ad traffic behaves differently to one built for search or local.
Price filters out tools that are too heavy before you get attached.
Your top priority decides between speed, cost, simplicity or training.
Some tools hold your hand, while others reward a bit of tinkering.
GoHighLevel gives you one hub for running client work and local businesses. It combines CRM, pipelines, booking, email, SMS, calls and AI responses under one account.
See your 3 bonuses
Kartra gives you one platform for selling courses, memberships and products. Pages, funnels, checkout, email, helpdesk, calendars and affiliate management are included.
Systeme.io gives you a beginner-friendly all-in-one start without a monthly cost. Funnels, email, courses, blogging and affiliate management sit together on a free-forever plan.
Perspective gives you a mobile-first funnel builder for turning paid traffic into leads. Its pages load in about half a second, with quizzes and validation to filter out fake leads.
SamCart gives you a checkout built to turn more visitors into buyers. One-page checkouts, order bumps, one-click upsells, cart recovery and tax handling do the work.
ClickFunnels gives you the best-known funnel builder with training built in. It offers templates, webinar funnels, membership sites, email funnels, affiliate management and a large community.
ThriveCart gives you a checkout and cart for one-time and subscription payments, an affiliate centre, A/B testing and integrations. It's sold as a subscription with a 30-day free trial, and a lifetime option is still available.
Convertri gives you a page builder focused on very fast loading. Its free-form editor, automatic mobile optimisation and dynamic text replacement keep pages fast and relevant.
CartFlows gives you a sales funnel builder inside your WooCommerce store. Optimised checkouts, order bumps and one-click upsells work on your own WordPress site.
GetResponse gives you an email-first system that also builds conversion funnels. Behaviour-based automation, newsletters, landing pages and webinars handle follow-up and leads.
Leadpages gives you a simple way to publish landing pages and forms. Clean templates, pop-ups, alert bars, unlimited leads and integrations do the job without extra complexity.
It is especially good for agencies wanting CRM, email, funnels, and booking all in one place. This link gets you an extended 30-day free trial.
Try the runner-up →It works best for running everything in one place, including email, courses, and helpdesk. This link with the code SteveW30 gets you an extended 30-day free trial plus 30% off any plan.
Try the runner-up →Systeme.io is great for starting free with funnels, email, and course hosting.
Try the runner-up →Turns ad traffic into real leads with half-second mobile pages, quizzes, and validation that filters fake leads. This link gets you an extended 30-day free trial.
Try the runner-up →SamCart is ideal for boosting revenue with order bumps, upsells, and high-converting checkouts.
Try the runner-up →ClickFunnels is known for building sales funnels quickly with proven templates and a supportive community.
Try the runner-up →A checkout and cart with subscription pricing, a 30-day free trial, and a lifetime option. It handles one-time and subscription payments and an affiliate centre.
Try the runner-up →Convertri specialises in ultra-fast pages and funnels optimised for mobile speed.
Try the runner-up →CartFlows is great for adding one-click upsells and order bumps to your WooCommerce store.
Try the runner-up →GetResponse is excellent for email marketing with built-in landing pages and webinar hosting.
Try the runner-up →Leadpages makes it easy to create simple landing pages and opt-in forms fast.
Try the runner-up →These were in the running too, and here's why each one fits you less well than your match.
- GoHighLevel: It's a monthly platform, and your budget is free, under about $50 or pay-once.It has a learning curve, and you want something simple and guided.You mainly need pages or a checkout, and its full CRM hub is more than you need.It's built for client work, local businesses and multi-channel follow-up, which is more than your setup calls for.
- Kartra: It's built for selling your own products, not running separate client accounts.It follows up by email, and doesn't do texts, calls or AI answering.It's a paid monthly platform, more than a free, low or pay-once budget.It's aimed at selling courses and products, not local appointment-based businesses.It shines for selling your own courses and memberships, which isn't the core of your business.
- Systeme.io: It's built for running your own business, not separate client accounts or reselling.It follows up by email, and doesn't do texts, calls or AI answering.It's a simpler all-rounder, and you want maximum page speed, design freedom or ad funnels.It's a beginner-friendly all-rounder, and you need something more specialised.
- Perspective: Its native email automation is basic, so it can't handle the follow-up you need.It's not built for checkouts, course hosting or email marketing, which you need.It's built for converting ad traffic, and your visitors come from search, local or launches.It specialises in turning ad traffic into leads, which isn't the centre of what you need.
- SamCart: It has no email autoresponder, and you want your tool to handle follow-up.You want one all-in-one hub, and it's a checkout platform that pairs with other tools.It's a paid monthly checkout platform with no free plan, so it doesn't fit a free or low budget.It's a checkout specialist, and checkout isn't your main need.
- ClickFunnels: It's a paid monthly platform, more than a free, low or pay-once budget.Its pages can load slower and it isn't great for blogging, which matters for speed or search traffic.It isn't built around client sub-accounts or local follow-up like texts and calls.Its strength is its training and community, which isn't your top priority.
- ThriveCart: It has no free plan, only a 30-day free trial, and you want to start free.It's a cart and checkout with no email or follow-up tools, which you need.It's a checkout, not an all-in-one hub for courses, email and funnels.It's a checkout and cart tool, and a checkout isn't your main need.
- Convertri: It's a page builder, not an all-in-one hub for email, courses or CRM.It has no free plan or lifetime option, and its plans start at $99 a month.Its free-form editor has a learning curve, and you want hand-holding.It's a specialist for very fast pages with design freedom, which isn't your priority.
- CartFlows: It only works on WordPress with WooCommerce, and you don't run a WooCommerce store.It adds checkouts to WooCommerce and doesn't do email, courses or CRM.It's for WooCommerce stores, which isn't how you sell.
- GetResponse: It's email-first, and its page builder and selling tools are secondary to what you need.It's email only, and you want texts, calls or AI answering.You want one hub with CRM and booking, and it's mainly email marketing.It's an email marketing tool first, and email isn't your main need.
- Leadpages: It only builds landing pages, so it can't be the all-in-one tool, checkout or email platform you need.It has no email autoresponder, so it can't handle your follow-up.It's a simple landing page builder, and you need more than that.
- Builderall: Its huge number of tools and learning curve can overwhelm if you want things simple and guided.Its huge toolset comes with a learning curve, and the tools above match your needs more directly.
- Unbounce: It's a landing page builder, so you'd still need separate tools for checkout, email and CRM.It can be expensive for smaller businesses and has no free plan for your budget.It's a landing page specialist, and you need more than landing pages.
- Thrive Themes: It only works on WordPress, and you don't want to run WordPress.Its pages are heavier and can load slower, which hurts ad and conversion-focused funnels.It needs a separate autoresponder and CRM for follow-up.It's a set of WordPress plugins that still needs separate email and CRM tools.
- DropFunnels: It has no autoresponder, so you'd need another tool for follow-up.It has limited integrations and you can't add your own WordPress plugins.
- Landingi: It's a landing page builder with only basic email, so you'd need other software for everything else.It's a basic landing page tool, and you need more than that.
- Wishpond: Its pricing is behind a sales call and it's expensive for a tight budget.It's only worth its price if you'll use its referral and social promotion campaigns.
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Steve West is the founder of entrepreneurnut.com, and has been working online since 2013. He specializes in SEO, YouTube, and affiliate marketing. Besides running his online business, he likes hiking, keeping fit, and eating cookies (which is why he needs to keep fit!)