A woman in here office using GoHighLevel

GoHighLevel Review: Pros, Cons, Pricing (Is It a Legit Platform?)

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Are you looking for a comprehensive and efficient way to manage your business? GoHighLevel might be your answer.

But, is GoHighLevel really all it’s cracked up to be?

In this GoHighLevel review, I explore the ins and outs of this all-in-one marketing platform.

There’s a sea of tools out there to choose from, some good, and some are just down right terrible. So, I’ve done the legwork to see how HighLevel stacks up.

Whether you’re a marketing newbie, a seasoned professional, or a local business owner, our unbiased insights give you the real scoop.

In this article we dissect its features, usability, and value, exposing both the good and bad points of this platform.

Let’s get to it!

What Is GoHighLevel?

GoHighLevel homepage

GoHighLevel isn’t just a platform; it’s like a secret weapon for organizing and turbocharging your business activities.

Perfect for businesses big or small, it’s packed with advanced features that can really crank up your productivity.

Think of it as a supercharged CRM tool, making customer interactions, marketing automation, and lead generation a breeze.

Plus, it’s a whiz at helping you build high-converting sales funnels, websites, conduct surveys, and track leads as they move through different stages.

And, the cherry on top – GoHighLevel’s user-friendly interface makes all these powerful features accessible, turning HighLevel into a go-to solution for businesses aiming to revamp their processes and skyrocket their success.

Pros and Cons of GoHighLevel


• Easy to use, intuitive user interface

• Comprehensive suite of features

• Automates tasks and streamlines business operations

• Integrates with popular third party services such as MailChimp, Shopify, Stripe, PayPal, Zapier and more

• Affordable pricing options for all budget sizes

• Analytics dashboard for tracking performance metrics

• Excellent customer support


• Limited customization options for website design and layout

• Limited integrations with outside software solutions

Top 3 Reasons to Choose HighLevel

If you’re an online business owner, there are three compelling reasons why you should choose HighLevel.

1. Easy To Use

High-Level provides an intuitive user interface, making it easy for businesses to quickly and efficiently manage their website and other digital assets.

The platform uses a drag-and-drop builder for funnel and website pages, and the pages load pretty damn fast too! With GoHighLevel, it’s simple to set up and customize different aspects of your marketing in a fraction of the time.

2. Everything You Need Under one Roof

High-Level offers a comprehensive suite of features that allow businesses to automate tasks, analyze performance, launch campaigns, integrate with popular third party services, and much more.

In fact, it’s one of the most comprehensive marketing suites out there. And, unlike some of the other all-in-one platforms out there, all the features inside of GoHighLevel do actually work efficiently and as they should.

This makes it easier than ever to build, launch, and grow your business without hiring a team of developers or paying for expensive software tools.

3. Saves You a TON of Money

Considering the powerful features you’ll have at your fingertips, GoHighLevel’s pricing is actually pretty reasonable, especially when you think about how much money it will save you on all the other software tools that you no no longer need.

The awards that GoHighLevel has won

What Can You Do With GoHighLevel?

With GoHighLevel, users can manage any kind of project or process, from simple to-do lists to complex projects involving multiple teams and stakeholders.

The platform provides features such as task management, workflow automation, time tracking, document management, collaboration tools, and more.

Users can use GoHighLevel to automate routine tasks, streamline communication and collaboration with team members, and stay on top of their projects in real-time.

Additionally, the platform enables users to track progress across all of their projects or processes from one dashboard. This allows users to quickly identify areas needing attention or improvement and make adjustments as necessary.

Who Is GoHighLevel For?

GoHighLevel is a versatile platform that caters to two main groups with its array of features and capabilities.

Firstly, it’s a goldmine for marketing agency owners. If you’re looking to boost your own productivity and ramp up your marketing efforts, HighLevel has got you covered.

But that’s not all – it comes with a fantastic white-label feature. This means you can resell GoHighLevel’s services under your own brand, offering a comprehensive SaaS solution to your clients.

It’s like having your cake and eating it too – enhancing your agency’s efficiency while expanding your service offerings.

Secondly, we have small and medium-sized business owners, entrepreneurs, marketers, and brick-and-mortar businesses.

For these folks, GoHighLevel is an all-in-one toolbox to rev up their marketing, skyrocket productivity, generate more leads, and drive sales.

Whether you’re fine-tuning your marketing strategy or looking for a streamlined way to manage customer interactions, High-Level offers a suite of features that caters to these diverse needs.


Features of GoHighLevel

GoHighLevel boasts a rich array of features tailored for digital marketing and customer relationship management.

Here are all the features you get access to when you use GoHighLevel:

  • Comprehensive CRM System: Streamlines customer interaction management.
  • Email and SMS Communication Tools: Facilitates two-way text and email exchanges.
  • Call Management Capabilities: Includes tracking, recording, and outbound calling.
  • Enhanced Dialer Functionality: Simplifies the calling process.
  • Diverse Builders: Tools for creating forms, surveys, websites, and sales funnels.
  • Reputation Management Tools: Helps you to manage reviews and brand reputation.
  • Appointment Scheduling Features: Integrated system for managing appointments.
  • Automated Marketing Campaigns: Enables setting up of automated marketing sequences.
  • Detailed Reporting Tools: Offers comprehensive analytics and integration options.
  • Custom Branding Options: White label feature for personal branding.
  • Advanced Messaging System: Automates text, email, and voicemail messaging.
  • Web and Social Media Integrations: Connects with website chat and Facebook Messenger.
  • Client-Focused Dashboards: Provides clients with detailed campaign and lead data.
  • Review Automation System: Sends automated requests for customer reviews.
  • Booking and Calendar Tools: For scheduling and sending reminders.
  • Mobile Application: Allows for remote campaign and lead management.
  • Instant Notifications: Updates on new contacts and tasks.
  • Immediate Lead Connection Feature: ‘Force Call’ for quick client-lead communication.
  • Comprehensive Call System: Includes a dialer for call management.
  • Intelligent Lead Management: ‘Smart’ pipelines to organize and track leads.
  • Extensive Integration Capacity: Allows for numerous third-party integrations.
  • List Management Tools: Import and export customer lists efficiently.
  • Mass Messaging Capability: For sending broadcast messages to specific contacts.
HighLevel feature list

GoHighLevel Review In Reality: Benefits of Using It & How It Can Help You

So, all this is well and good, but how does GoHighLevel actually benefit you in your business, day to day?

Here are just a few ways that HighLevel will make your life easier and help you to make more money in your business:

Automate Your Marketing Activities

One of the top features of GoHighLevel is its ability to automate your marketing activities. If you’re using HighLevel then you can say goodbye to manual, time-consuming tasks and let this innovative SaaS platform handle them for you.

From email campaigns to SMS messaging to social media scheduling, this platform has your back.

With its automation capabilities, you can now focus on other important aspects of your business while GoHighLevel takes care of your marketing in the background.

Easily Collect, Nurture, & Close Leads

With GoHighLevel, you can easily collect, nurture, and close leads to drive your business forward.

This powerful platform provides you with the tools you need to efficiently manage your leads, and ensuring no opportunity slips through the cracks.

From capturing lead information to nurturing them with personalized content, GoHighLevel streamlines the entire process.

With automated follow-ups and the customizable lead pipeline feature, you can ensure that your leads are consistently engaged and guided towards booking appointments, or making purchases.

Say goodbye to manual lead management and let High-Level handle it for you. And, if you already have this feature set up on another platform, then you can save money by moving it over to your GoHighLevel account.

The lead capture system in High Level

Create Unlimited Sales Funnels

Unlike platforms like ClickFunnels, with GoHighLevel, you have the power to actually create unlimited sales funnels for your business.

Sales funnels are a crucial feature as they allow you to guide potential customers through the buyer’s journey and increase your conversion rates.

Whether you want to create a simple funnel or a complex multi-step funnel, GoHighLevel provides you with the tools and templates to make it happen.

What I particularly like about building HighLevel sales funnels is how simple it is. The funnel builder is streamlined, intuitive, and easy to use, even a novice can have a high-converting funnel set up in no time.

The High-Level funnel builder tool

Build Websites

Whether you need a simple landing page or a fully customized website, you can do all this in HighLevel too.

With drag-and-drop functionality and a wide range of design options, you can create a professional and user-friendly website without any coding knowledge.

Showcase your products or services, capture leads, and drive conversions with a website that truly represents your brand.

With this feature you can now say goodbye to expensive web developers and take control of your online presence.

Use Surveys

Doing market research and collecting valuable insights from your audience can be a game-changer.

With GoHighLevel you get access to customizable templates and easy-to-use design tools, so you can create surveys that resonate with your target market.

Collect feedback, measure customer satisfaction, or conduct market research to better understand your audience’s needs and preferences.

Use Pipelines to Track Leads

Track the progress of your leads and stay organized with HighLevel’s powerful pipeline feature.

This feature allows you to visually track your leads as they move through your sales process, from initial contact to closing the deal.

With customizable stages and automated reminders, you can easily keep tabs on where each lead stands and ensure that no opportunities are missed.

Automate Bookings

Are you tired of manually managing bookings for your business? Yeah, I hear you, it can be a bit of a drag.

Well, with GoHighLevel, you can now automate the entire process, saving you time and reducing the risk of human error.

This feature allows you to easily set up online booking forms and calendars, where clients can schedule appointments with just a few clicks.

You can customize your forms to collect all the necessary info you need. GoHighLevel will then automatically update your calendar and send confirmation emails to both you and your clients.

Say goodbye to the hassle of scheduling and hello to streamlined booking management with GoHighLevel.

White Label GoHighLevel In Your Business

White labeling with GoHighLevel is a game-changer if you’re an agency owner. It can quite literally but a few extra zero’s on the end of your profits!

This unique feature allows you to customize and brand the HighLevel platform as your own, giving you a professional SaaS tool you can resell to your customers.

By white labeling GoHighLevel, you can offer a seamless and cohesive experience to your clients, strengthening your brand identity and standing out from the competition.

But the benefits of GoHighLevel white labelling don’t stop there.

As a business owner, you can also earn a monthly recurring affiliate commission from GoHighLevel for every customer who uses your white labeled HighLevel dashboard.

This means that not only can you make more money by using GoHighLevel, but you can also create a passive income stream by getting your clients switched over to the platform.

By white labeling GoHighLevel in your business, you have the opportunity to take full control of your brand, increase your revenue, and establish yourself as a trusted and innovative leader in your industry.

Sell Your Stuff

Looking to sell your stuff online? GoHighLevel is the perfect tool for the job.

With its powerful sales funnel capabilities, you can easily showcase your products or services, capture leads, and drive conversions.

Unlike other competitors like ClickFunnels and Kartra, GoHighLevel offers a seamless and user-friendly experience, making it easier for you to sell your stuff and grow your business.

Also, page load speed is hugely important since every second it takes for your apges to load can impact your conversion rate. With GoHighLevel you don’t need to worry about this since their pages are designed to load lightening fast.

Collect Payments

Collecting payments from your customers and clients is also a breeze with GoHighLevel.

This powerful platform provides you with a seamless and secure way to accept payments for your products or services.

Whether you’re selling physical goods, digital products, or offering services, GoHighLevel can do the lot.

With its integrated payment processing feature, you can set up payment options, track transactions, and manage invoices all in one place.

Disadvantages of Using GoHighLevel

While GoHighLevel offers a multitude of benefits and features for online business owners, it’s important to consider a few potential drawbacks, which might be a deal-breaker for you.

On that note one drawback is that the platform can be overwhelming for beginners due to its extensive capabilities and features. It may take some time to fully understand and utilize all of its functions.

Also, some users have found the pricing to be on the higher end compared to other similar platforms. However, since HighLevel gives you so many features it usually ends up saving you more money that you spend on it since you’ll now no longer need a lot of the other third-party tools you were previously using.

So, with that said, the value and efficiency that GoHighLevel provides often outweigh these minor drawbacks. With a little time and familiarization, the platform can truly revolutionize the way you manage and grow your business.

GoHighLevel Pricing

GoHighLevel offers simple and straightforward pricing plans:

Starter Plan – $97/month

  • Essential features for lead capture and nurturing.
  • Includes full online booking, pipelines, social calendar, website builder, and more.
  • Unlimited contacts and users.
  • Allows setup of up to three sub-accounts​​.

Unlimited Plan – $297/month

  • Includes everything in the Starter Plan.
  • Offers API access for integration with various platforms.
  • Provides unlimited sub-accounts for client management.
  • Features a branded desktop app with custom domains for complete platform customization​​.
The pricing chart for High Level

GoHighLevel Annual Discount

If you want to save more money, then you can get two months free when you opt for a GoHighLevel annual plan.

GoHighLevel 14-Day Free Trial

GoHighLevel also has a free 14-day trial. This means you can use all the features the platform has to offer completely free of charge for 14 days.

This gives you time to see if GoHighLevel is truly the right tool for you and your business before you commit to purchasing.

Wrapping This Review of GoHighLevel: Final Thoughts

Wrapping up our GoHighLevel review, it’s clear that this platform is a powerhouse for anyone in the digital marketing arena.

From streamlined task management to comprehensive CRM capabilities, GoHighLevel stands out as a versatile and efficient tool.

Whether you’re an agency owner looking to elevate your service offerings or a small business seeking to boost your marketing game, GoHighLevel has something for everyone.

Curious to see how it can transform your business? Why not give it a whirl yourself?

Click here to sign up for GoHighLevel’s free 14-day trial and experience firsthand how it can take your business to the next level!