Learn whether ThriveCart is the best shopping cart solution for your online business.

ThriveCart Review: Pros, Cons, Pricing And Best Alternatives

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Are you tired of juggling multiple tools and platforms to manage your online business?

Are you looking for a more streamlined and efficient solution?

ThriveCart might just be the tool you’ve been looking for. But does it live up to the hype?

In this in-depth ThriveCart review, I’ll explore its features, benefits, and drawbacks to help you determine if it’s the right solution to your limited resources.

Let’s dive in and see if ThriveCart can help take your business to the next level.

ThriveCart Review: What is ThriveCart?

ThriveCart new homepage

ThriveCart is a powerful all-in-one marketing platform that gives you the ability create and manage checkout pages, sales funnels, and shopping carts, online courses, coaching packages, and affiliate marketing programs for both digital products and physical products.

With ThriveCart, you can easily create professional and customizable funnels and high-converting checkout pages and host them for free on the ThriveCart platform. However, if you’ve already got a blog or website set up, for example a WordPress website, then you can even integrate your ThriveCart pages via a tool like Zapier.

When it comes to sales funnels, ThriveCart offers a user-friendly builder that allows you to create upsells, downsells, and bump offers to increase your average order value. In fact, adding your custom upsell pages is incredibly straightforward.

One of the standout features of ThriveCart is its ability to accept multiple payment options, including credit cards and PayPal. This is great because it ensures that you don’t miss out on potential customers who prefer using different payment methods.

ThriveCart also provides a built-in affiliate platform. The affiliate option makes it easy for you to recruit and manage affiliates who can promote your products and drive more affiliate sales.

From personal experience working with the ThriveCart advanced affiliate management platform, it is one of the best I’ve used.

What I particularly like about using this feature is that it gives your affiliates a streamlined and automated way for them to be able to deliver bonuses to their customers once they purchase your product through their affiliate link.

This feature solves a big headache for both merchants and affiliates, and is a great incentive to help you recruit more affiliates to promote your products.

Furthermore, with ThriveCart’s lifetime access option, this tool eliminates the hassle and expense of monthly subscriptions by allowing you to pay a one-time fee and have access to all its features forever. This is another thing I particularly like about ThriveCart.

Benefits of using ThriveCart Over Other Tools

ThriveCart checkout page

ThriveCart offers quite a few benefits that set it apart from other sales funnel and shopping cart software options.

One major advantage is that it’s an all-in-one platform. This means it comes with all the main features you’re gonna need to run your online business.

And, if there’s a feature it doesn’t have, then no worries because it integrates easily with loads of other tools out there.

ThriveCart Learn stands out as a noteworthy feature, serving as both an excellent online course and membership platform. ThriveCart Learn allows you to create and sell online courses directly from the platform, establishing itself as a versatile online course platform. I’ll get into this feature in a bit more detail in a few moments.

But just to whet your appetite on this feature, with ThriveCart Learn, you can easily create and customize your course content, set pricing options, and track student progress, all without the need for a separate course management platform, which is pretty niche.

The checkout page builder in ThriveCart is incredibly user-friendly and customizable. You can easily create great-looking and high-converting checkout pages in just a few minutes, well, depending on the complexity of your funnel, of course!

Additionally, ThriveCart offers powerful analytics and reporting features. I love this because it allows you to track your sales, revenue, and customer data in real-time. This valuable data can help you make data-driven decisions to optimize your marketing and sales strategies.

The Drawbacks of Using ThriveCart

While ThriveCart offers a plethora of impressive features, it’s important to know that there are also some drawbacks.

One potential drawback is the limited customization options for the checkout template pages. While you can add your branding elements and customize the layout, the customization options may not be as extensive as other platforms.

Also, unlike other platforms, you’ll also have access to a few landing page templates.

Not only can you accept payments, but you can also build high-converting checkout pages and cart pages, integrate with webinar platforms, sell physical products, and offer multiple pricing options to visitors.

Another downside is the lack of built-in email marketing capabilities.

While ThriveCart integrates with popular email tools, such as GetResponse and Aweber, it does not offer its own native email marketing features. This means you’ll need to rely on a third-party tool to handle your email marketing campaigns, which will be an additional expense.

Also, some users have reported occasional glitches and bugs when using ThriveCart, particularly when it comes to integrating with third-party tools or tracking analytics accurately.

While the support team is responsive and usually resolves issues quickly, these technical hiccups can be frustrating. That being said, the tech issues seem to be not too common, and is something that any software platform will experience from time to time.

Lastly, while ThriveCart offers a lifetime access option, the one-time payment fee may be higher than some users can afford to shell out in one go. This upfront cost may not be ideal for new businesses.

Having said that, if you’re planning to be in business for more than 6 months (and I presume you are), then it’s definitely worth finding the money to cough up for a lifetime plan of ThriveCart as this will save you a significant amount of money over the long term.

ThriveCart Pros

  • Versatile Payment Options: Supports multiple gateways like Stripe, PayPal, and Authorize.net, including Apple Pay and Google Pay.
  • Customizable Shopping Carts: Offers various cart types like embeddable, popup, and standard carts with high customization.
  • Multiple Cart Elements: Includes videos, countdown timer, coupon code field, bullet points, and buy button.
  • Effective Upsell and Downsell Strategies: Includes one-click upsell, downsell, and bump offer capabilities to increase average order value.
  • Built-in Affiliate Program: Streamlines affiliate marketing with an integrated system for managing and tracking affiliate performance.
  • A/B Testing: Enables testing of different cart pages and funnels to optimize for higher conversions.
  • Courses Creation (Learn and Learn+): Allows the creation and management of online courses directly within the platform.
  • Retargeting Capabilities: Supports retargeting strategies to re-engage customers who have shown interest.
  • Comprehensive Coupon Management: Facilitates the creation of diverse discount offers and promotions.
  • User-Friendly Interface: Intuitive design and drag-and-drop editor for ease of use.
  • No Additional Fees: One-time payment model with no recurring fees.

ThriveCart Cons

  • Limited Design Options: Some users may find the design templates and customization options limited compared to other platforms.
  • Learning Curve: New users may require time to fully understand and utilize all features effectively.
  • Limited Third-Party Integrations: While it offers essential integrations, it may not support all third-party tools or services.

Features of ThriveCart

Here are all the features you get access to with thriveCart:

  • High-Converting Cart Pages
  • Sales Funnels Creation
  • Affiliate Campaign Management
  • Online Course Builder
  • Drag & Drop Editor
  • One-Click Upsells and Bump Offers
  • Embeddable Carts
  • Comprehensive Tool Integration
  • Real-Time Business Analytics
  • A/B Testing
  • Advanced Affiliate Center
  • Retargeting and Affiliate Marketing Link Tracking
  • Unlimited Carts and Customer Management
  • Coupon and Secure Checkout Features
  • Physical Product Sales Support
  • Membership and Subscription Management
  • Sales Funnel Builder
  • Email Autoresponder Integrations
  • Mobile Payment Compatibility
  • Zapier Integration
  • GDPR Compliance Tools
  • Detailed Analytics and Customizable Checkout
  • JV and Partner Contract Management
  • Automated Sales Tax Calculation
  • Behavioral Rules Automation
  • Customizable Offers and Pricing
  • Churn Reduction Tools
  • Lifetime Access with One-Time Payment

Sales Funnel Builder

The sales funnel page builder

The ThriveCart sales funnel builder is actually pretty decent, and is comparable to many of the top competitors like ClickFunnels, Systeme.io, and Kartra.

This tool allows you to create high-converting sales funnels easily, which can significantly contribute to increased conversions and revenue.

The drag-and-drop editor is also pretty nice to work with and helps you to simplify the customization process. With ThriveCart you can tailor their sales funnels to your specific business needs and brand voice.

One of the key aspects of ThriveCart’s sales funnel builder is its ability to create one-click upsell funnels.

This feature is designed to maximize sales by offering additional products or services to customers during the checkout process. The flexibility of adding upsell buttons to existing pages offers businesses a versatile approach to increasing their average order value.

Upsells and Downsell Pages

ThriveCart dashboard

ThriveCart excels in creating one-click upsell and downsell pages. These pages are designed to be highly effective in converting sales. Basically, with these features you’ll be able to offer additional products or services to your customers during the sales process.

The platform makes it easy to set up your sales funnels, ensuring that they can be tailored to match the specific needs of the business.

Order Bumps

Another key feature of ThriveCart is its ability to offer eye-catching bump offers during the checkout.

This feature is designed to increase the average order value by encouraging customers to add additional products or services to their purchase right before purchase.

The process is streamlined and integrated nicely into the checkout experience, making it easy for customers to take advantage of these offers.

Courses (Learn and Learn+)

ThriveCart’s Courses (Learn and Learn+) feature is a comprehensive solution for those looking to integrate course creation and management into their online business platform.

This feature directly competes with other course platforms like ClickFunnels and SamCart, positioning ThriveCart as a complete end-to-end solution for digital product sales and course delivery.

The Learn feature allows for efficient project and course management, enabling the hosting and organization of multiple courses under one umbrella.

Course content can be accessed in various ways, including immediate full access, scheduled releases, or access on specific dates, providing flexibility in how content is delivered to students.

Student management tools are also included, allowing for control over who accesses your content.

ThriveCart Learn+ expands on these capabilities with extra features for a one-time fee of $195. This then gives you the ability to sell course bundles, add team members for course and member management, import students from third-party systems, and highlight featured content.

So, this makes it an attractive option for those looking for more advanced course management and marketing tools.

One of the key advantages of ThriveCart’s course features is the smooth integration with the shopping cart system. This is great because it eliminates the need for separate payment systems that can rack up more monthly expenses.

However, that being said, it’s worth noting that while ThriveCart hosts the membership and login functionality, external hosting is required for videos. To me, this kinda sucks, and I think ThriveCart should also provide free video hosting.

If this is a deal-breaker for you and you don’t want to spend extra money on a video hosting service like Vimeo or Wistia, then check out Builderall. Builderall can do everything ThriveCart can do, and it also includes free video hosting.

Built-in Affiliate Management

The affiliate dashboard

Now, onto ThriveCart’s Built-in Affiliate Management Center feature. In my opinion, this is a great tool, and is one of ThriveCart’s strongest features.

ThriveCart’s built-in affiliate system is robust and user-friendly, and allows you to easily set up and manage your affiliate programs.

It offers a range of highly useful functions including customizable commission structures, which enables you to tailor your affiliate programs to your specific needs and goals. This flexibility is crucial for creating attractive and effective affiliate partnerships and recruiting an army of strong affiliates.

Moreover, the platform provides detailed tracking and reporting capabilities. This means you can monitor affiliate performance, track sales, and understand the impact of their advanced affiliate marketing efforts in real-time. These insights give you vital info for making better decisions and further optimizing your affiliate strategies.

Another thing I particularly like about this ThriveCart feature is that it simplifies the affiliate payment process. The system automates payments to affiliates, ensuring timely and accurate payouts. This not only saves time and reduces administrative burden but also helps to maintain good relationships with your affiliates.

Video Carts

The Video Carts feature gives you the ability to integrate videos directly into their cart pages. This is great because it can enhance the customer experience and potentially increasing conversions.

By embedding videos, you’ll be able to provide additional product info, testimonials, or engaging content right at the point of sale. Needless to say, this can have a huge positive impact on your conversions.

This integration of multimedia content into the checkout process is a strategic move to keep potential customers engaged, reducing cart abandonment rates and boosting sales.


Yep, ThriveCart has a built-in retargeting feature!

This feature allows you to re-engage your customers who have shown interest in your products but did not complete a purchase.

By implementing retargeting strategies, you can effectively remind these potential customers of the products they viewed, encouraging them to revisit the cart and complete their purchase.

The power of retargeting lies in its ability to keep your products and brand at the forefront of a potential customer’s mind.

This is particularly useful in a digital marketplace where distractions are frequent, and purchasing decisions can be delayed or abandoned.

ThriveCart’s retargeting feature enables businesses to create targeted campaigns that reach out to these customers, using personalized messaging and offers to draw them back to the checkout page.

A/B Testing

ThriveCart’s A/B Testing feature is another highly useful tool for optimizing your campaigns and increasing conversions.

Unlike ClickFunnels and SamCart, the A/B testing feature is available on all ThriveCart plans, which is the way it should be, IMO.

This feature is super-useful and allows you to create and compare different versions of cart pages, funnels, or other elements to determine which one performs better in terms of conversion rates.

By testing variations in design, copy, offers, and pricing, you can make data-driven decisions to enhance their sales strategy.

The A/B Testing functionality is intuitive and user-friendly, enabling even those with limited technical skills to set up and run tests effectively.

This feature is particularly beneficial for businesses looking to refine their sales funnel and maximize revenue from existing traffic.

Shopping Cart Options

The guarantee

Next up, the ThriveCart shopping cart feature.

ThriveCart’s shopping carts come with a range of customizable options. These allow you to create high-converting cart pages, embeddable carts, and popup carts that can be integrated seamlessly into any website.

This flexibility is a huge advantage for businesses looking to optimize their sales process.

One of the key strengths of ThriveCart’s shopping cart is its ability to create one-click upsell funnels and bump offers, which are designed to increase the average order value.

Needless to say, you’re gonna bring more money to the bank with these kinds of features.

Moreover, ThriveCart’s shopping cart is continuously evolving, with a focus on increasing conversions.

The drag-and-drop editor makes customization easy. This ensures you can tailor your shopping cart to meet your specific needs and preferences.

This adaptability is crucial for businesses aiming to provide a streamlined and effective shopping experience for customers.

Payment Options and Coupons

ThriveCart’s Payment Options and Coupons feature offers a versatile and user-friendly experience for online businesses.

This tool offers great payment processing and supports popular gateways like Stripe, PayPal, and Authorize.net, and even accommodating Apple Pay and Google Pay.

This inclusivity ensures a broad range of customers can easily transact, enhancing the checkout experience.

Moreover, ThriveCart excels in its coupon management capabilities.

Businesses can create diverse discount offers, including percentage-based reductions, fixed amount discounts, and “pay what you want” pricing schemes.

This feature not only caters to a variety of promotional strategies, but also empowers businesses to attract a wider audience with tailored offers.

The combination of robust payment options and comprehensive coupon functionalities makes ThriveCart a compelling choice for businesses seeking to optimize their online sales process.

ThriveCart Alternatives

If you’re not quite sold on ThriveCart, then don’t worry! There are several alternatives available that offer similar features.

Here are the top running competitors:


One popular alternative is ClickFunnels. It’s powerful sales funnel builder that allows you to create high-converting landing pages, sales funnels, and membership sites.

ClickFunnels offers a drag-and-drop interface, making it easy for beginners to create professional-looking pages without any coding knowledge.

Being another all-in-one platform (but with less features), ClickFunnels also integrates with various third-party tools, allowing you to connect your sales funnels with your favorite marketing and automation platforms.


Another worthy alternative to ThriveCart is SamCart. It’s a comprehensive checkout platform that specializes in maximizing sales of both digital and physical products.

SamCart offers a wide range of features, many of which are comparable with ThriveCart. These include order bumps, one-click upsells, and robust analytics.

SamCart also integrates with popular email marketing platforms and supports various payment gateways, ensuring a seamless and secure checkout experience for your customers.


If you’re looking for a more complete all-in-one platform, then Builderall is also worth a look.

Builderall is by far the most complete marketing platform out there. It can do everything ThriveCart can do, plus it has a lot more tools.

One of the stand out features of Builderall is that you can also use it to build and host fully functional WordPress websites. All of Builderall’s other features also integrate with WordPress too.

You can use it to build a blog, or a full blown ecommerce site, which is pretty neat. And, of course, you also get all the other main features like a funnel builder, online courses, a built-in email marketing platform, and free video hosting.

For such a large range of features, Builderall is also priced pretty reasonably too.

ThriveCart Pricing

Here are the pricing plans for ThriveCart:

Standard Plan:

  • Price: $495 (one-time fee)
  • Includes: Basic features for selling digital products like eBooks and coaching packages, but lacks some advanced features like an affiliate system, dunning for rebilling, automatic sales tax calculations, and a custom domain option.

Pro Plan:

  • Price: $690 (one-time fee)
  • Includes: All features of the Standard plan plus an affiliate system with built-in affiliate tracking software, dunning for soon-to-be-expired and failed credit card transactions, automatic sales tax calculations, JV contracts, and a custom domain name option.

ThriveCart Learn+ Add-On (optional):

  • Price: $195 (one-time fee)
  • Includes: Additional features for online course management and delivery, such as bundles, team members, import functionality, and featured content highlighting.

ThriveCart prices are one-time fees, giving you lifetime access to the tools and features.

This pricing structure is quite unique compared to many other shopping cart platforms out there who usually charge you a monthly fee, which soon ads up.

If you like the sound of ThriveCart and think it will be a good fit for you, then you can save a significant amount of money with these lifetime deal options.

What Customers Have To Say About ThriveCart

ThriveCart has been around for a few years now, and they have so far gained a pretty solid reputation.

Here’s what some ThriveCart users have to say about it:

ThriveCart reviews testimonials
Testimonial from Dawson
Testimonial from Kim
Testimonial from Julie


Here are some of the most frequently asked questions about ThriveCart:

Can you build a website with ThriveCart?

No, ThriveCart does not have website building capabilities.

If you want all all-in-one tool similar to ThriveCart, but one that also gives you the ability to build a fully functional website then here are a few options for you.

If you just want a website to build a blog, then take a look at Systeme.io. It’s an easy to use all-in-one platform that also provides a blogging feature.

If you want to be able to build full blown websites ecommerce stores, blogs, and even do it on WordPress, then Builderall might be the better platform for you.

What is the difference between ClickFunnels and ThriveCart?

When it comes to choosing between ClickFunnels and ThriveCart, it’s important to consider the key differences between the two.

While they share some similarities in functionality, each platform has its own strengths and weaknesses that could make one a better fit for your business.

In a nutshell, ClickFunnels’ main strength is its funnel builder. It’s awesome. On the other hand, ThriveCart excels with a better shopping cart solution, making it stand out among shopping cart services.

ClickFunnels does offer an in-house email marketing platform, but only on the higher priced plans, which can be quite expensive for some users. Personally, if I were to go back to using ClickFunnels again, then I’d still opt for a third-party email platform, and integrate the two. Just saying.

That aside, both platforms come with a course feature, which are both pretty good.

ClickFunnels also offers a webinar feature, but ThriveCart does not. On the other hand, ThriveCart’s affiliate management feature is far superior to ClickFunnels’.

And, another thing to consider is neither platform offers free video hosting. If you absolutely want this feature, then look to Builderall.

Is ThriveCart a payment gateway?

ThriveCart offers more than just a payment gateway. It provides a comprehensive solution for managing checkout pages, sales funnels, and affiliate programs.

You can easily connect your ThriveCart account to popular payment gateways like Stripe and PayPal to securely process transactions and accept payments from your customers.

Is ThriveCart Pro worth it?

One key advantage of ThriveCart Pro is its unlimited funnel creation feature.

This enables you to promote multiple products and offers simultaneously without any limitations, potentially maximizing your sales potential.

Additionally, the advanced analytics and reporting capabilities offered by Pro can provide you with deeper insights into customer behavior, conversion rates, and sales data, allowing you to make informed, data-driven decisions and optimize your marketing and sales strategies.

ThriveCart Pro also offers priority support, which can be invaluable for businesses that heavily rely on ThriveCart. This ensures any technical issues or questions are promptly addressed, saving you time and reducing stress.

Review of ThriveCart: My Final Thoughts

In summing up this review of ThriveCart, it’s clear that ThriveCart is an all-encompassing tool, ideal for enhancing your online business.

Its user-friendly interface, combined with powerful features like A/B testing and effective upsell strategies, positions it as a top choice for anyone looking to boost their online sales.

What really shines through in this ThriveCart review is the platform’s ability to streamline your sales process and increase revenue, all while being economically attractive with its one-time payment for lifetime access.

So, if you’re on the fence about trying ThriveCart, remember that there’s a 30-day money-back guarantee. You can explore all its features risk-free and get a full refund if you’re not completely satisfied.

So, why not give ThriveCart a try and see how it can transform your online business?