Last Updated on 27th February 2023
Do you want to start a blog, but are not sure which blogging niche to choose?
Defining your blog niche is a crucial first step as it will help you to craft your content and build your brand.
If making money online is your goal, then you’ll want to know which are the most profitable blog niches before you start.
Unfortunately, not all blog niches make money, so it’s important to choose your niche carefully if you want to turn your site into a profitable online business.
Here are 9 of the most profitable blog niches you can start right now.
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Can You Really Make Money Blogging?
If you’re wondering if you can really make money blogging, the answer is yes, provided you choose a profitable niche.
If you want to start making money from home, then blogging is one of the best ways to do it. It’s not easy, but if you follow some basic rules, you can earn very decent money blogging from home.
One of the most appealing sides to blogging is the ability to earn passive income. Once your blog posts rank in search engines like Google, Yahoo, and Bing, they will attract your target audience on autopilot.
The most common way to monetize a blog is through placing affiliate links in articles. However, there are several other ways to monetize your blog besides affiliate marketing.
Some alternative methods include creating your own digital products such as eBooks and courses, sourcing and selling physical products, and using ad networks like Google AdSense, Ezoic, AdThrive, and MediaVine.
Choosing Your Blogging Niche – Things To Consider
Many people make the mistake of either choosing a niche that is too competitive for them, or they pick a topic that they just don’t have enough interest in.
While it can be an attractive idea to start a blog in say, the investing niche (since it’s so highly profitable), if your interest in the subject is limited, then your blog will likely flop.
When you first get started, there are a few important things you should consider before you take the plunge.
So, it, of course, makes sense to pick a niche that you have at the very least enough interest in it to learn more about it as you build your blog.
You also need to consider the size of the niche.
If it’s too broad, then you’ll get lost in the crowd and it will be too hard to compete. For example, ‘finance’ is a huge topic with many sub-categories. In order to gain traction, you’ll need to choose a sub-niche.
I advise continuing to drill down on your niche until you can clearly define a smaller target audience, known as a micro-niche. This is one important way you’ll stand out from the crowd.
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Here’s an example of how this looks:
- Top-level niche: Finance
- Sub-niche: Saving money
- Micro-niche: Saving money tips for first-time homebuyers
Doing this process will help you to clearly define your target market. Not only will this make it easier for you to think of blog post ideas, but you will stand a higher chance of monetizing your audience later on since you’ll be able to speak directly to their needs, wants, desires, and pain points.
You should also think carefully about whether you want to blog anonymously, or if you’re happy to be the face of your blog. While you can blog anonymously, I recommend the latter wherever possible. This is because it will be easier for you to build trust with your audience.
Secondly, if you are the face of your blog, then you will also find the outreach process easier once you come to the stage of building collaborative connections with other bloggers in your space.
Also, make sure your micro-niche is part of an evergreen niche, which is a niche that will always generate interest, regardless of what else changes in the world.
Some evergreen niche examples include health, wealth, relationships, self-help, technology, recreation.
Why Picking a Blog Niche Matters
The most important thing you can do when starting out is to pick a niche that interests you. If you don’t like what you’re doing, it’s going to show in your writing. And if you don’t enjoy what you’re writing, readers aren’t going to stick around long enough to read it.
It’s also worth noting that picking a niche doesn’t mean you’ll never branch out into something else. You might feel inspired by a particular niche, and decide to write about it. But you shouldn’t limit yourself to one topic forever.
This is why the domain name you pick for your niche is such an important consideration. If you include the sub-niche topic in your domain name, then it’ll be very difficult for you to expand out into other topics through your blog content.
Instead, choose a domain name that is broad enough for you to branch out into multiple categories in the future as you grow.
For example, I chose the domain name entrepreneurnut.com for this blog. Ultimately, my main interest is entrepreneurism, and I have several interests within this larger category. However, entrepreneurism is a huge topic by itself. So, I chose to first blog about the sub-category of affiliate marketing, since that is the topic I know the most about in this category.
In time, as my site grows I plan to start new categories on this site on topics such as eCommerce, Dropshipping, digital product creation, etc.
So, choose a domain name that is relevant to your primary sub-niche, but doesn’t restrict you from covering other topics in your broader niche category later if you want to expand your blog.
The Most Profitable Blog Niche Ideas
Here is my list of the 9 most profitable blogging niches you can start right now.
The Personal Finance Niche
It’s no secret that personal finance blogs are among some of the most profitable on the internet. There’s a lot of scope to sub-niche in this space to further define your target audience.
For example, you might decide to center your blog around saving money, financial independence, credit repair, frugal living, or hacks for acquiring student loans.
Alternatively, if investing is your thing, then you may want to start a blog in the investing niche, or even on a particular sub-section of the stock market.
There are lots of high-paying affiliate offers in the personal finance niche, so once the search engines start sending you blog traffic, you shouldn’t have too much trouble making money if your content is good.
The Business and Digital Marketing Niche
The business and digital marketing niche is another highly profitable space to be in.
There are lots of opportunities to specialize and stand out from the crowd here. Not only that but new opportunities are being created on almost a daily basis.
For example, AI writing tools is a fairly new niche that emerged in 2020/2021 and looks like it’s here to stay. So, ‘AI tech for businesses’ is a great emerging micro-niche that you can jump on if it interests you.
Another example of this is the ‘sales funnels’ niche. Sales funnels have been used for decades, even before the internet emerged. However, the ClickFunnels company created so much hype around sales funnels during and after their launch in 2014 that many blogging newbies build blogs all around the concept of sales funnels.
Other lucrative blog micro niche ideas in this space include eCommerce growth hacks, dropshipping, Amazon FBA, MLM online, affiliate marketing on YouTube, etc.
The Beauty and Fashion Niche
The beauty industry generates over $500 billion per year globally. It’s a huge, growing market, which means it has plenty of room for new entrants.
If you want to start a blog about makeup, skincare, haircare, nail art, skin treatments, fashion, or any other related topic, then this could be a highly lucrative business idea for you.
Once you’ve defined your blog niche, you’ll need to do some research into the best products to sell. Don’t be scared of the competition, as they can be your greatest guide in helping you find what’s selling well.
Spend time researching competitors in your market and list their blogs, YouTube Channels, Instagram, Pinterest, and TikTok accounts. Then, list which products each one is promoting, and make a note of the URL to sign up for the product’s affiliate program in case you want to do the same later.
Then, look at your list and take note of the commonly promoted products between your competitors. Start with these ones, as they will be more likely to convert.
Beauty and fashion bloggers often put a lot of time into their social media marketing. Platforms like YouTube, TikTok, Instagram, and Pinterest work extremely well for them due to the highly visual nature of this niche. So you should also follow suit if you want to compete in this space.
The Personal Development Niche
The personal development niche has become increasingly popular in recent years and is said to reach $56.66 billion USD by 2027.
It’s one of the most lucrative blogging niches out there because people are willing to pay for information they can use to improve their lives.
So if you’re looking to create a blog where you share valuable content that helps others achieve their goals, then this is the perfect opportunity for you. Just be clear on exactly what you want to help people with.
You can also provide tips on how to get started with certain tasks, such as learning a language, being more productive, breaking a particular habit, or improving relationships. The possibilities are endless.
There are also lots of highly credible people in this space who have products you can promote as an affiliate. Some examples of people to check out are Tony Robbins, Bob Proctor, Tim Ferriss, Brendan Burchard, Gabrielle Bernstein, and Brain Tracey.
Not all of them will have affiliate programs. But if you start digging into what they offer, you’ll soon find some good affiliate products you can promote, either theirs or someone else’s. You’ll also gain valuable insight into the kinds of products they sell, and how they make them available for people to purchase. This will stand you in good stead later if you choose to create your own digital products.
The Health and Wellness Niche
The health niche is one of the most popular areas within the blogging world. It covers everything from nutrition to weight loss, to medical topics.
A word of warning here, the health niche is extremely competitive, and search engines like Google want to see a high level of credibility behind a blog in terms of bonafide credentials, especially if you’re blogging about medical topics.
Without this, your site just won’t rank.
This also goes for the finance niche too. Google has a policy known as ‘YMYL’, which stands for, Your Money, Your Life. If your blog has the potential to impact someone’s money (ie finances), or their life (ie health), then Google won’t rank your site if they think you’re about as credible as Dr. Nick from the Simpsons.
If you want to blog anonymously, then this niche is also out for you if you hope to gain any sizeable search engine traffic and build trust with your audience.
Having said that, if you’re the right person to break into this niche, then it can be lucrative. It will take some time for you to gain search engine traffic in this space, so it’s also worth leveraging social media as your blog grows, especially in the early days.
The Fitness Niche
The fitness niche makes a lot of money because it’s one of the most popular topics online. People want to lose weight, gain muscle mass, and improve their overall health.
They spend a lot of money on supplements and equipment, and they read blogs from people who offer tips and tricks on how to achieve this goal.
There are often new trends emerging in the fitness space, so you could start a blog on a particular method of exercise like cross-fit.
Alternatively, you might prefer to start a blog that offers dieting advice for athletes in a particular sport.
The Technology Niche
Sites like Gizmodo, Engadget, and CNET are all highly successful affiliate blogs. While these sites are giants in the tech space that cover anything and everything in their niche, you don’t need to worry that there’s no space left for you to compete.
In fact, if you can specialize in a particular micro-niche, then, in time, it is possible for you to outrank these big sites for some long-tail keywords if Google perceives your site as more relevant to that topic.
Again, there are lots of choices here when it comes to choosing a micro-niche, and new trends are emerging all the time.
The Dating Niche
The dating niche is another space where you can make a lot of money online. There are a ton of online dating sites out there to review, all with affiliate programs.
you can choose to start a blog on a narrow dating topic such as senior dating, or you might want to just offer dating advice to a specific gender.
Alternatively, you can start an online dating site review blog, and provide detailed reviews and information about each of the many platforms out there.
Besides promoting online dating sites, you can also recommend various digital products such as a dating guide, or courses created by relationship experts to help with a particular problem.
The Make Money Online Niche
The make money online space is one of the most profitable niches to be in.
Sub-niches in this category include topics like blogging, affiliate marketing, SEO, social media marketing, video marketing, etc. See there is some crossover with the business and marketing niche here.
Again, there’s a lot of competition in this space, so you’ll need to think carefully about your micro-niche.
Trust is also an important factor in this space as, unfortunately, there are some scammers in this space. So, in order to be successful in this niche, you’ll need to build trust with your audience and be transparent.
Final Thoughts on Choosing the Best Blogging Niche
So, there you have it, my list of the 9 most profitable blog niches!
While these niches are the most profitable, this does not mean you can’t make a lot of make money in other niches.
You absolutely can.
Other noteworthy niches to make money blogging include parenting, gaming, eco-friendly homes, sustainable living, spirituality, and food blogs to name but a few.
Steve West is the founder of entrepreneurnut.com, and has been working online since 2013. He specializes in SEO, YouTube, and affiliate marketing. Besides running his online business, he likes hiking, keeping fit, and eating cookies (which is why he needs to keep fit!)
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