Sub Niches For Copywriting: 15 Lucrative Opportunities

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Last Updated on 12th January 2024

Are you interested in becoming a copywriter, but unsure of which niche to specialize in?

Look no further!

In this post, I’m gonna delve into the world of sub niches for copywriting to reveal the top niches to focus your efforts on.

From persuasive sales copy to informative content writing, there is a vast array of Copywriting niches for you to explore and find your passion.

So, let’s take a closer look at the best copywriting sub niches and find the perfect fit for you!

What Is Copywriting?

Copywriting is the art of crafting persuasive and compelling written content that is designed to captivate and convert readers into customers.

In one sense, it’s like using “magic words” to help businesses sell stuff. It’s about writing in a way that makes people want to buy products or use services.

Imagine you read something so interesting that you think, “I need to have this!” That’s what good copywriting does.

This skill is super important in the world of selling. It doesn’t matter if it’s for tech companies, banks, travel agencies, or even for selling houses. Copywriting helps these businesses get noticed, sell more, and connect with people who might want to buy what they’re offering.

That being said, there are a few different kinds of copywriting you should know about.

Whether it’s SEO writing to boost website rankings, blog and article copywriting to inform and entertain, or advertising writing to create memorable campaigns, copywriting plays a crucial role in capturing and leading the attention of customers.

As a stay-at-home parent, copywriting offers the opportunity to earn extra income while enjoying the flexibility of working from home. However, you’ll first need to choose a style of copywriting first (the next part of this article).

Then, you’d be wise to choose one of the profitable niches for copywriters (listed below) for you to specialize in.

What Are Sub Niches for Copywriting?

Sub niches in copywriting are specialized areas where you can focus your skills. They’re like choosing your own adventure in the world of words.

While each style of copywriting has some common aspects between them, each style is uniquely different and has a different specialty and focus. Because of this, some people will be more suited to some copywriting styles than others.

Below, I’m gonna get into the 15 most profitable styles of copywriting and tell you what each one is used for. I’m also gonna give you an idea of how much you can make working as each type of copywriter.

What Are The 15 Most Profitable Types of Copywriting Niches?

Now, before you dive in head first into the world of the copywriting industry, you’re gonna need to know the differences between the different types of copywriting careers that you can specialise in.

So, here are the 15 most common copywriting niches you need to know about:

Direct Response Copywriting

Direct response copywriter

Direct response copywriting is a special kind of writing that’s all about getting an immediate reaction from the reader.

Imagine you write something, and right after reading it, the person wants to buy a product, sign up for a newsletter, or click on a link. That’s the goal of direct response copywriting. It’s like having a conversation with your reader, but through your writing, you’re guiding them to take a specific action.

This style of writing is super powerful for businesses. It’s used in emails, online ads, landing pages, sales letters, and even traditional mail. The key is to create a message that’s so compelling and clear that the reader feels like they need to act right away.

Arguably the best direct response copywriter of all time is Dan Kennedy. Not only has he made tens of millions for himself and the businesses he has worked for, but he has also taught his skills to thousands of people through his Magnetic Marketing techniques, many of which have gone on to become millionaires in a surprisingly short amount of time.

Learning direct response copywriting can be a game-changer. It’s not just about writing well; it’s about understanding what motivates people and how to use words to trigger a response.

If you’re thinking about picking up this skill, you’re looking at a path that combines psychology, sales, and writing in a unique and highly valuable way.

And, if you learn it well, then you could also be looking at being able to command extremely high fees for your services. In fact, out of all the copywriting specializations, this is by far the most lucrative form of copywriting there is.

If you want to learn direct response copywriting from the master himself, Dan Kennedy, then the best place to start is with the free Magnetic Marketing Challenge here. It’s a 5 day fast-start training program to teach you the skills you need to become a direct response copywriter.

How Much Can You Earn?

Direct response copywriters can earn from $25 to well over $500 per hour, with income varying based on experience and skill level.

Top-tier professionals, especially those with proven track records, can also negotiate profit-sharing arrangements, potentially seven-figure incomes annually.

If you want to be a big earner direct response copywriter, then you’ll need to learn your craft well, and this is the best place to start.

Email Copywriting

An Email copywriter specializes in creating engaging and effective email content for marketing purposes.

These copywriters craft various types of emails, from promotional campaigns to newsletters, focusing on capturing attention, building trust and rapport, and making sales.

The email copywriting role requires skills in persuasive writing and email marketing strategies, ensuring content is not only engaging but also aligns with marketing goals.

As an Email copywriter, you’ll impact a business’s audience engagement, making it a valuable skill in digital marketing.

Since email marketing brings the highest ROI over any other marketing channel, this skill is highly valued and can be extremely profitable.

How Much Can You Earn?

Email copywriters typically earn between $30 to $100 per hour, with rates varying based on experience and project complexity.

Experienced writers, especially those with proven success in email campaigns, can command higher rates.

SEO Copywriting

Seo Copywriter

SEO copywriting is another highly sought-after skill that combines the art of persuasive writing with the technical knowledge of search engine optimization (SEO).

With SEO copywriting, you can help businesses improve their online visibility and help their websites rank high in search engines like Google.

By strategically incorporating relevant keywords, optimizing meta tags, and creating compelling and informative content, you can help businesses rank higher on search engine results pages.

SEO copywriting is a good skill to have as it offers a range of opportunities to work with different clients and industries, all while making a significant impact on their online presence.

While you won’t make as much money as a direct response copywriter, there is plenty of demand out there for good SEO copywriters.

Having said that, since this sub niches for copywriting is a popular one, there are also loads of not so great SEO copywriters. So, if you take a little bit of time to learn the skills of a good SEO copywriter, then you’ll easily stand out from the bad ones and get much more work.

How Much Can You Earn?

SEO copywriters typically earn between $0.10 to $0.70 per word, with their income varying based on experience, niche expertise, and the complexity of the project.

Experienced SEO copywriters, especially those specializing in high-demand niches, can earn upwards of $500 for a single article or more for ongoing projects.

The good news is, it doesn’t take long to learn SEO copywriting. In fact, you can learn the skills you need to stand out in under 2 hours here.

Technical Writing

Technical Writing is a special kind of copywriting where you dive into the world of techy stuff. It’s all about writing things that are packed with technical details but still easy for anyone to understand.

Think about user manuals, the descriptions of gadgets, or documents full of technical know-how.

The main goal of a technical copywriter is to build a bridge. It connects tricky technical ideas with people who don’t have a tech background. This skill is super important and really valued in lots of different fields.

If you’re someone who’s good at breaking down complex topics and you love digging into the details of how things work, then technical writing could be your thing.

It’s a chance to dive deep into the technical side of things and make it all make sense to everyone else.

How Much Can You Earn?

Technical copywriters, typically earn between $50 to $100 per hour as beginners, with experienced professionals earning $100 to $200 per hour or more.

For project-based work, rates can range significantly, often exceeding $500 for in-depth technical content, depending on the project’s complexity and the writer’s expertise.


Ghostwriting is when someone writes something, like a book or an article, but doesn’t put their name on it. Instead, the person who asked them to write it puts their own name on it. It’s like being a writing ninja – you do all the work, but you stay hidden.

People hire ghostwriters for many reasons. Maybe they have great ideas but aren’t good at writing. Or they are really busy and don’t have time to write. So, they ask a ghostwriter to help.

The ghostwriter listens to their ideas and turns them into a story or an article. Even though the ghostwriter does the writing, the person who hired them gets the credit.

It’s a cool way to help others share their stories without being in the spotlight. So, if you’re an introvert with good writing skills, then ghostwriting might be the perfect copywriting side hustle for you.

How Much Can You Earn?

Ghostwriters typically charge anywhere from $0.10 to $2.00 per word, with their income largely depending on their experience, the project’s complexity, and the length of the work.

For book projects, which are common in ghostwriting, fees can range from a few thousand dollars for shorter works to $20,000 or more for extensive, in-depth writing.

Blog and Article Writing

This one’s quite self-explanatory. Blog and article copywriters focus on creating highly engaging and informative content for blogs and websites.

Unlike other types of copywriting that directly promote products or services, blog and article writing often aims to educate, entertain, or provide valuable information to the reader. It’s a way to connect with an audience by sharing insights, offering solutions, or discussing relevant topics in an interesting and accessible way.

For those wanting to learn this skill, it’s important to know that blog and article copywriting requires a blend of creativity, research skills, and an understanding of your target audience. It’s not just about writing well; it’s about crafting content that resonates with readers and keeps them coming back for more.

This type of writing can help build a brand’s authority and credibility in a given field. This makes it a valuable skillset for e-commerce business owners, or individuals if you’re writing for your own blog.

Whether you’re sharing expert advice, personal stories, or industry news, your words can have a significant impact on your readers and position you as a thought leader in your niche.

How Much Can You Earn?

Blog and article copywriters can earn from $0.01 to over $0.50 per word, with income varying based on experience, niche expertise, and the complexity of the content.

Beginners might earn $25 to $50 per article, while experienced writers in high-demand niches can earn $1,000 or more per piece.

You can learn the skills you need to get started as a blog and article copywriter here.

Advertising Copywriter

Advertising copywriter

Advertising copywriting is the art of crafting messages that catch the eye, spark curiosity, and get people to take an action. This could be buying something, signing up for a service, or just keeping a brand in mind.

As an advertising copywriter, your job is to create ads that not only grab attention but also convince people to take action. This kind of writing is super important in marketing and advertising. The right words can really change how people see a product or brand.

If you want to learn advertising copywriting, you’re looking at a skill that mixes being creative with knowing how to plan things out. It’s more than just writing well. It’s about understanding what makes people interested and how to use words to persuade them.

You’ve got to think outside the box and come up with ideas that make a splash in a world full of ads. This skill is a big deal in the advertising world because it’s a huge part of what makes marketing campaigns work, whether they’re in magazines, on TV, on the radio, or online.

And yes, it’s a skill that can lead to a pretty nice paycheck, too!

How Much Can You Earn?

Advertising copywriters typically earn between $50 to $150 per hour, with income varying based on experience, the complexity of the campaign, and the industry.

Experienced copywriters working on major campaigns or with large brands can earn significantly higher rates, sometimes exceeding $200 per hour or securing lucrative project-based fees.

you can learn the skills to get started as an advertising copywriter here.

UX Copywriter

A UX (User Experience) copywriter crafts text for digital products like websites, apps, and software. They focus on enhancing user interaction and experience.

Unlike traditional marketing copywriting, UX copywriting focuses on integrating writing with user behavior and digital design principles.

Basically, the main focus of the UX copywriter is to make sure the end user is having a good experience, and can navigate websites, software tools, apps, and content as efficiently as possible.

How Much Can You Earn?

UX copywriters can typically earn between $50 to $100 per hour, with rates varying based on experience, expertise, and the complexity of the project.

Experienced UX copywriters working with large companies or on complex projects can command higher rates, often exceeding $100 per hour or earning substantial salaries as full-time employees.

E-Commerce Copywriters

An e-commerce copywriter is a bit like a digital salesperson, but they use words instead of a storefront. Their job is to write in a way that make you want to buy stuff online.

E-commerce copywriters work on product descriptions, web pages, emails, and social media posts. All of this is crafted to catch your eye and convince you to make a purchase.

When you learn how to be an e-commerce copywriter, you’re stepping into a really important area in the world of online shopping. It’s not just about being good at writing. You also need to know a bit about marketing, understand what makes shoppers click ‘buy’, and write in a way that search engines love.

As an e-commerce copywriter, you’re the link between products and customers. You make the online shopping experience better and help ecommerce businesses shine in the busy world of online retail.

How Much Can You Earn?

E-commerce copywriters typically earn between $40 to $100 per hour, with rates depending on their experience, the complexity of the content, and the specific needs of the e-commerce platform.

Experienced copywriters in this field, especially those with a strong track record and specialized skills, can command higher rates or earn significant project-based fees.

You can gain the skills needed to work as an e-commerce copywriter in under 2 hours here.

Digital Copywriter

A digital copywriter creates engaging content for online platforms, including websites, social media, email campaigns, and online ads.

Their main aim is to attract online audiences, increase web traffic, and convert readers into customers. To pull this off, you need to be able to offer a blend of creative and technical writing skills that are optimized for people to consume digitally.

If this type of copywriting sounds like it’s up your street, then you’ll need to understand digital trends and user behavior so you can craft varied content that resonates with an online audience.

As a digital copywriter, you’ll find a dynamic career path, and your skills will likely always be in demand. You’ll be able to work across different industries if you with, but you’ll need to constantly adapt to the evolving digital landscape.

How Much Can You Earn?

Digital copywriters typically earn between $50 to $100 per hour, with experienced professionals commanding higher rates.

Income varies based on expertise, content complexity, and industry demand.

Real Estate Copywriter

Real estate copywriter

A real estate copywriter is a word artist who paints pictures with words, especially for the world of houses and buildings. They write about different properties, make marketing stuff, and even pen down interesting blog posts.

Imagine reading about a house and feeling like you’re walking through its rooms. That’s what these writers do. They bring properties to life in words, making sure to point out what’s special and different about each place. They talk about the kind of life you could have there, which really grabs the attention of people looking to buy or invest.

This job is like mixing a pinch of creative storytelling with a good understanding of the real estate world. It’s all about reaching out and touching the hearts of different kinds of people.

For someone who chooses this path, there’s always something new to work on and lots to learn in a field that’s always changing and growing.

How Much Can You Earn?

Real estate copywriters typically earn between $50 to $150 per hour, with rates varying based on experience and project complexity.

Experienced writers in high-demand markets can command higher rates or substantial project fees.

SaaS Copywriter

A SaaS (Software as a Service) copywriter is a master at making the tricky world of cloud-based software easy to understand.

They’re the ones who write the words you see on websites, describe products, share thoughts in blog posts, and create ads and flyers. Their talent lies in taking techy terms and explaining them in a way that everyone can grasp.

In this job, being a great writer is just the start. You also need to really get how tech stuff works. The magic happens when you turn complex software features into benefits that catch the eye of both tech experts and everyday folks.

As a SaaS copywriter, you’re a key player in the bustling world of the software and tech industry. Your clear and engaging words help make cutting-edge software a hit with all kinds of users.

How Much Can You Earn?

SaaS copywriters typically earn between $50 to $150 per hour, with rates depending on experience and project complexity.

Experienced writers in this copywriting specialization, especially those with technical expertise, can command higher rates.

Brand Copywriter

A Brand copywriter is a skilled wordsmith who shapes how people see a company. They’re the ones behind the words you read on websites, brochures, and social media posts.

Their job?

To make sure everything sounds like it’s coming from the same place, telling the story of the brand. They weave the brand’s personality, its values, and what makes it different into every piece they write, aiming to connect with the people the brand wants to reach.

In this role, it’s not just about being creative with words. It’s also about understanding the brand like the back of your hand.

The goal is to create content that doesn’t just sound good but also makes people feel loyal to the brand and see it as something special in the market.

As a Brand copywriter, you have a big impact on how people think and feel about a brand. This makes you a key player in the marketing world, where the right words can make all the difference.

You can learn the skills needed here to help people and businesses with their branding.

How Much Can You Earn?

Brand copywriters typically earn between $50 to $100 per hour, with experienced professionals commanding higher rates.

Income varies based on expertise, industry, and the complexity of the branding project.

Financial Copywriter

A Financial copywriter is like a guide in the world of money matters. They take complicated finance stuff and make it easy and interesting for everyone to understand.

Think of them writing articles, detailed reports, and all sorts of materials within the finance industry that help people learn about different financial products and services.

In financial copywriting, it’s super important to know a lot about finance and be great at explaining it. The trick is to take all those complex financial terms and turn them into simple, clear language.

It’s a mix of being good with numbers and creative with words. As a freelance copywriter in the financial copywriting niche, you’re really important in helping both regular folks and businesses make smart choices with their money.

It’s also worth mentioning that, despite the industry’s huge budget, there is a limited pool of copywriters in the finance industry. The shortage of copywriters means you could potentially earn hundreds of thousands of dollars.

You Earn?

Financial copywriters typically earn between $50 to $200 per hour, with rates varying based on expertise and the complexity of financial content.

Experienced writers in this niche, especially those with financial copywriting expertise and knowledge, can command higher rates.

Travel Copywriter

Travel copywriter

A Travel copywriter is like a storyteller for the world of journeys and exploration. They write about amazing places, plan out travel itineraries, and create ads and brochures.

Their words are meant to spark a sense of adventure and charm, making you feel like you’re already there, experiencing the sights and sounds through their vivid descriptions and useful tips.

To be good at this job, loving to travel and being great at painting pictures with words are must-haves. You get to capture what’s special about different places and share travel experiences in a way that can sway where people decide to go.

As a Travel copywriter, your writing doesn’t just fuel people’s dreams of seeing new places; it also helps them choose their next great adventure.

if you work as a travel copywriter for the right company, then you’ll also likely get all expenses paid trips to exotic places so you can write all about it. Definitely a nice perk if you like travelling!

How Much Can You Earn?

Travel copywriters typically earn between $30 to $100 per hour, with rates depending on experience and the project’s nature.

Experienced writers in popular travel niches or with strong portfolios can command higher rates.

Profitable Copywriting Niches

So, if you’re wanting to get into copywriting, either as a side hustle, or as a full-time business, then here are some of the most profitable niches you can get into as a copywriter:

  1. Health and Wellness: In-demand due to the growing focus on health, fitness, and wellness.
  2. Finance and Investing: High demand for copywriters who can simplify complex financial concepts.
  3. Technology and Software: Growing tech sector requires specialized copywriting for products and services.
  4. E-commerce and Retail: Online shopping growth fuels demand for product descriptions, ads, and email marketing.
  5. Real Estate: High-value transactions and continuous market demand make this a lucrative niche.
  6. Digital Marketing: Includes content marketing, SEO, and social media marketing.
  7. Self-Help and Personal Development: Popular due to the increasing focus on self-improvement.
  8. Legal Services: Specialized niche requiring the ability to write compelling and clear copy for legal firms.
  9. Luxury Goods and Services: High-ticket items require sophisticated and persuasive copy.
  10. Travel and Leisure: Always in demand, especially with the resurgence of travel post-pandemic.

Each of these niches has unique requirements and offers potentially high returns for skilled copywriters.

Copywriting Sub Niches: My Final Thoughts

And that’s your sneak peek into the world of sub niches for copywriting! Each niche is a doorway to new skills and exciting opportunities, but be cautious not to succumb to shiny object syndrome.

But why stop here?

Take your copywriting journey to the next level with Dan Kennedy’s Magnetic Marketing Challenge.

This free 5-day workshop will teach you the skills needed to level up your copywriting skills as inspired by the techniques of the legendary Dan Kennedy.

So, ready to write like a pro? Click here to join the Magnetic Marketing Challenge for free and transform your copywriting skills!