Low Competition Niches: How to Find Profitable Hidden Gems

Last Updated on 17th January 2023

Are you tired of trying to swim in the shark-infested waters of highly competitive niches?

Fear not!

In this post, we’ll dive into the deep end of the pool and explore the hidden gems of the online marketing world – low competition niches!

These under-the-radar niches may not be as flashy as their popular counterparts, but they offer just as much, if not more potential for high earnings and success.

So grab your snorkel and fins, and let’s dive in!

What is a Niche and Why It’s Important To Pick One For Your Business

When it comes to starting a business, choosing a profitable niche with low competition can be like trying to find a needle in a haystack of opportunities. That is if you don’t know what you’re doing.

But just like a needle is vital for sewing, and a tractor is necessary for a farmer to make all those lovely haystacks, choosing and defining your niche is crucial for the success of your business.

A niche is a specific market or group of people that you will target with your products or services, it’s your business’s own little corner of the world. It’s where you can focus your efforts and stand out in a sea of competition. It’s like finding a diamond in a pile of coal.

Why is it important to pick a niche you might ask?

Well, for starters, it allows you to tailor your marketing efforts to a specific group of people, it helps you establish yourself as an expert in that field, and the more specific your niche, the less competition you’ll have to face. It’s like finding a hidden treasure in a vast ocean of possibilities.

In short, choosing a niche is like picking the perfect outfit for a job interview, it may take a bit of time to find the right fit, but once you do, you’ll stand out and make a lasting impression.

Why Focus on Low Competition Niches

Focusing on low competition niches can be a good strategy for small businesses and solopreneurs for several reasons:

  1. Easier to establish a foothold: With fewer competitors, it’s easier for a small business or solopreneur to establish a reputation and gain a foothold in the market.
  2. Cost-effective marketing: It’s less expensive to market to a niche market than to a broader market. With fewer competitors, it’s more likely that a small business or solopreneur will be able to get their message in front of their target audience at a lower cost.
  3. Greater potential for profit: Niche markets often have consumers who are willing to pay a premium for products or services that meet their specific needs. This means that there is greater potential for profit in a niche market than in a broader market.
  4. Greater flexibility: By focusing on a niche market, you have greater flexibility to experiment and innovate. They can also pivot more easily if they find that their product or service isn’t resonating with their target market.
  5. Greater customer loyalty: When you target a specific niche, they create a loyal customer base. Niche market customers tend to be more passionate about their interests, and they are more likely to remain loyal to the businesses that serve them well.

Focusing on low competition niches can be a good strategy for small businesses and solopreneurs because it allows them to establish a foothold in the market, market cost-effectively, increase the potential for profit, has greater flexibility, and build a loyal customer base.

How to Find Low Competition Niches That Are Profitable

Target for niche

Here are a few tips to get you started on finding profitable niches with low competition:

Use Keyword Research Tools

Keyword research tools are a great resource for identifying low competition niches. These tools help to identify the terms and phrases that people are searching for online and can provide insights into the level of competition for those keywords.

  1. Google Keyword Planner: This is a free tool provided by Google that allows users to research keywords and see how often they are searched for, as well as the level of competition for those keywords. It can also provide ideas for related keywords that may have less competition.
  2. SEMrush: This is a paid tool that allows users to research keywords and see the level of competition for those keywords, as well as the top-ranking websites for those keywords. It also provides information on the estimated cost per click for each keyword, which can be used to gauge the level of competition.
  3. Ahrefs: This is a paid tool that provides information on the search volume, CPC, and competition level for a keyword, as well as the top-ranking websites for that keyword. It also provides data on the backlinks and organic search traffic for a website, which can be used to gauge the level of competition.
  4. Keywords Everywhere: This is a paid tool that allows users to see search volume, CPC, and competition level for a keyword, as well as related keywords that may have less competition.

Use Google

Using Google search results is another great way to find lucrative niches that are not competitive.

Many people don’t realize that there can often be a gold mine of profitable niches with low competition staring them in the face when they search on Google.


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By searching for keywords related to your products or services, you can get an idea of the level of competition for those keywords and the types of websites that are currently ranking for them.

Here are a few ways to use Google search results to find low competition niches:

  1. Analyze the search results: Look at the first page of the search results for a keyword. If the majority of the websites that are ranking are large, well-established brands, it’s likely that the competition is high. However, if the majority of the websites are smaller, less-established sites, it’s likely that the competition is lower.
  2. Check the domain authority: Check the domain authority (DA) of the websites that are ranking for a keyword. The higher the DA, the stronger the website, and the more competition there is likely to be. Websites with low DA scores can indicate low competition.
  3. Look for long-tail keywords: Long-tail keywords are more specific, longer phrases that are less likely to be targeted by large, well-established brands. By targeting long-tail keywords, you may be able to find niches with lower competition.
  4. Check the number of results: By searching the keyword and adding “site:” in front of the keyword and checking the number of results, you can have a rough idea of how many sites are targeting that keyword. The fewer the number of results, the less competition there is.

Google Suggest

Google suggest results

Google Suggest is a feature of Google Search that provides a list of suggested searches as a user types a query. It can be a useful tool to find low competition niches because it can give them ideas for long-tail keywords and phrases that they can target in their marketing efforts.

Here are a few ways to use Google Suggest to find low competition niches:

  1. Identify long-tail keywords: Google Suggest provides a list of suggested searches that are closely related to the query being typed. By looking at the suggestions, you can identify long-tail keywords and phrases that they can target, which can be less competitive than more general keywords.
  2. Look for specific queries: Google Suggest can also provide specific queries that people are searching for. By identifying specific queries, you can discover a specific problem or need to target that needs solving for your specific audience, which can lead to more effective marketing and a greater chance of success.
  3. Check related keywords: As you type in a keyword, Google Suggest will show you related keywords, this can help you to identify other niche topics that are related to the original keyword that you can explore.

Google Trends

Google Trends

Google Trends is a tool that allows users to see how often a particular search term is entered into Google over time.

Google Trends is often a go-to tool for businesses and entrepreneurs to find low competition niches because it can provide insights into the popularity and seasonality of a particular topic, as well as related topics that may have less competition.

Here are a few ways to use Google Trends to find low competition niches:

  1. Analyze the trend data: Google Trends provides data on how often a particular search term is entered into Google over time. By analyzing the trend data, you can often identify niches that are gaining popularity or are likely to be popular in the future, which can be a sign of a niche with lower competition.
  2. Look for related topics: Google Trends provides a list of related topics that are closely related to the query being searched. By looking at the related topics, businesses can identify niches that are related to their main topic but may have less competition.
  3. Check the regional data: Google Trends provides data on the popularity of a search term in different regions. Analyzing the regional data can help you identify niches that are popular in specific regions, which can be a sign of a niche with lower competition.

People Also Ask

People Also Ask

People Also Ask (PAA) is a feature that provides a list of related questions that people often ask when searching for a particular query.

People Also Ask can be a useful tool that many people use to find low competition niches because it can give them ideas for long-tail keywords and phrases that they can target in their marketing efforts, as well as provide insights into the specific queries that people are searching for.

Here are a few ways to use People Also Ask to find low competition niches:

  1. Identify long-tail keywords: PAA provides a list of related questions that are closely related to the query being searched. By looking at the questions, it can sometimes be possible to identify long-tail keywords and phrases that they can target, which can be less competitive than more general keywords.
  2. Look for specific queries: PAA can also provide specific queries that people are searching for. By identifying specific queries, you might be able to find a specific problem or need to target and then sell to your audience. This can lead to more effective marketing and a greater chance of success.
  3. Check related keywords: By clicking on the questions in PAA, you can see other related questions that people also ask, this can help you to identify other niche topics that are related to the original keyword that you can explore.

Trending Topics on Twitter

Using Twitter to find trending topics is another useful way to identify low competition niches.

By looking at the topics that are currently popular on the platform, they can get an idea of what people are interested in and what topics have a high level of engagement.

Here are a few ways to use Twitter trending topics to find low competition niches:

  1. Identify popular topics: Twitter’s trending topics feature highlights the most popular topics on the platform at any given time. By looking at these trending topics, you might be able to identify popular topics that they can target in their marketing efforts.
  2. Check for niche topics: By searching for trending topics related to your niche, can sometimes find gems hiding in plain sight in the way of niche topics that may have less competition. These niche topics can be identified by searching for hashtags related to the niche and seeing which topics are trending.
  3. Analyze engagement levels: Looking at the engagement levels of tweets related to trending topics can help you to identify niches that have high interest but low competition.
  4. Identify target audience: Taking a peak at the demographics of the people who are talking about trending topics can often help you to identify niches that are popular among a target audience.

Use Quora

Quora is a question-and-answer platform where people can ask and answer questions on a wide variety of topics.

Quora can be a useful tool to use to find low competition niches because it can provide insights into the specific queries that people are searching for, as well as provide an idea of the level of interest in a particular niche.

Here are a few ways to use Quora to find low competition niches:

  1. Analyze popular questions: By looking at the questions that are being asked on Quora, you can sometimes identify popular topics to target. You can then also dig deeper to see if there are any more related questions that can help you to carve out your niche.
  2. Look for niche questions: By searching for questions specifically related to a niche topic, you can find further sub-niche topics that may have less competition. These sub-niche topics can often be revealed by searching for specific keywords or looking at popular questions that have a lot of answers. If you then cross-=reference this topic in Google and you find that there are not many big websites covering this topic, then you may be onto a winner.
  3. Analyze engagement levels: By looking at the engagement levels of the questions and answers, you can get an idea of how popular the niche is.
  4. Identify target audience: Looking at the demographics of the people who are answering the questions will give you an idea of who in particular the topic is of interest to, and how profitable the niche might be for you.

Search Best Selling Products on Online Marketplaces

Amazon marketplace

Searching for best-selling products on online marketplaces is another useful way to uncover profitable, low competition niches.

Online marketplaces, such as Amazon, eBay, and Etsy, provide a wealth of data on what products are popular and in demand.

Here are a few ways to use online marketplaces to find low competition niches:

  1. Analyze best-selling products: By looking at the best-selling products on online marketplaces, you can get a clear idea of what niches are currently in demand. Checking the sales rank of various products, as well as reviews, and ratings will help you to gauge the competition level.
  2. Look for niche products: By searching for niche products within a category, you can sometimes find overlooked niche topics that may have less competition. These small sub-niches can sometimes be a gold mine, so don’t dismiss them without further research.
  3. Check the competition: Looking at the number of sellers and the price range of similar products can give you an idea if you’re looking at a low-competition niche that you can compete in easily.
  4. Identify target audience: By looking at the demographics of the customers who are buying the product, you can get an idea of whether the niche will be a profitable one.

Using Domain Auctions

Using domain auctions is another very useful strategy to find niches that have low competition.

Domain auctions are platforms where expired or unused domain names are sold to the highest bidder. By analyzing the expired domain names, or those that are listed for sale, it’s sometimes possible to get an idea of the level of interest and competition in a particular niche.

Here are a few ways to use domain auctions to find low competition niches:

  1. Analyze expired domains: By analyzing expired domains, you can identify niches that have been abandoned by previous owners. These niches may be less competitive because the previous owner wasn’t able to make a success of it.
  2. Look for niche domains: By searching for niche-specific domain names, you may have some luck in finding niche topics that may have less competition. These niches can be identified by searching for specific keywords or looking at the domain extensions.
  3. Check the backlinks: By checking the backlinks of expired or unused domains, you can identify niches that have a high level of interest but low competition.
  4. Identify target audience: By looking at the demographics of the previous owner or the audience the domain was targeting, you can identify niches that are popular among their target audience.

I’ve personally used this method myself effectively more than once, and I highly recommend you give it a go.

Search Online Marketplaces Where Websites Are Sold (ie Flippa & Empire Flippers)

Flippa marketplace

Online marketplaces where websites are sold are great platforms to search for low competition niches.

These marketplaces provide a wealth of data on what types of websites are popular and in demand, and more importantly, how much money these sites are making!

By scouring platforms like flippa.com and empireflippers.com, you can browse websites that are for sale, and make a note of any obscure, rare, and interesting niches that you see.

What I particularly love about this method is that a lot of the website listings (but not all) will also tell you how much money the site is making per month. This will basically tell you if the niche that you’re looking at will also be a profitable one for you.

5 Top Low Competition Niches That Are Profitable

Three are lots of good, low competition niches out there, you just need to take some time and do your research to find them.

However, here are 5 great profitable niches with low competition that you can get started with right away if they appeal to you.

The Weighted Blanket Niche

The weighted blanket niche can be a great opportunity for an affiliate marketing business. As the popularity of weighted blankets continues to grow, more and more consumers are searching for information and reviews about these products before making a purchase.

As an affiliate marketer, you can take advantage of this by creating content that educates and informs potential customers about the benefits of weighted blankets and the different options available on the market.

One approach to promoting weighted blankets as an affiliate marketer would be to create in-depth reviews of different products, highlighting the pros and cons of each.

You could also create comparison guides that help consumers understand the differences between different types of weighted blankets, such as those filled with glass beads versus plastic pellets.

Another approach would be to create content that addresses specific concerns or questions that consumers may have about weighted blankets.

For example, you could create articles on how weighted blankets can help with anxiety or insomnia, or how to choose the right weight and size of blanket for an individual.

You can also target specific demographics such as parents, seniors, or people with special needs, and create content that addresses the concerns of these groups.

Electromagnetic Sensitivity

The electromagnetic sensitivity niche is a growing area of concern for many people, as the increasing use of electronic devices and wireless technology has led to increased exposure to electromagnetic fields (EMFs).

These fields are emitted by a wide range of devices and sources, including cell phones, Wi-Fi routers, power lines, and even appliances.

Some people have reported experiencing symptoms such as headaches, fatigue, and sleep disturbances as a result of exposure to EMFs.

As an affiliate marketer, there are a few different ways you could approach the EMF niche.

One approach would be to focus on providing information and resources on how to reduce exposure to EMFs. This could include articles and guides on how to choose and use EMF-protective products such as radiation shields for cell phones, or EMF-blocking clothing and bedding.

Building an email list in this niche will be an excellent way to build rapport with your audience and recommend products.

You could also niche down and target specific demographics such as parents, pregnant women, or people with chronic illness, and create content that is helpful to these groups.

Blue Light Blocking Devices

The blue light-blocking niche is attracting more and more attention each year, as the use of electronic devices such as smartphones, laptops, and tablets have increased dramatically in recent years.

Blue light, which is a type of light that is emitted by these devices, has been linked to a variety of health concerns, including insomnia, headaches, problems concentrating, and eye strain.

As an affiliate marketer, there are a few different ways you could approach the blue light-blocking niche.

One idea is to focus on providing information and resources on the effects of blue light on health and sleep, and how to reduce exposure to it.

This could include articles, YouTube videos, and guides on how to use the night shift mode on smartphones and tablets, as well as other DIY ways to protect yourself from blue light exposure.

Then, of course, you can then start to recommend products to your audience such as blue light-blocking glasses, blue and green light-free bulbs, blue light shields, and other gadgets that have been proven to block blue light.

You could also target specific demographics such as students, office workers, or people who spend long hours in front of screens and create content that addresses the concerns of these groups.

NFTs

The NFT (non-fungible token) niche has been rapidly growing over the last couple of years. While there is still not much competition in this niche at the moment, I have a hunch that in a few years’ time the NFT niche will be a highly competitive one. So, that’s all the more reason to get in now and establish yourself as an authority before the rest of the world does too!

As more and more artists and creators have started using blockchain technology to create and sell unique digital assets, such as digital art, music, videos, and even tweets, there’s a huge new opportunity here.

As an affiliate marketer, there are a few different ways you could approach the NFT niche.

One approach would be to focus on providing information and resources on how NFTs work and how to buy, sell or create them. This could include articles, guides, videos, and a private members area to show how to navigate various NFT marketplaces, how to create your own NFTs, or how to evaluate the value of NFTs.

Another approach would be to promote NFT marketplaces and platforms that allow buying and selling of NFTs. You can also promote NFT wallets that can be used to store and manage NFTs.

You could also target specific demographics such as artists, gamers, collectors, or investors, and create content that addresses the concerns of these groups.

Van Life

The Van Life niche is a growing trend that involves living in a van or other type of recreational vehicle (RV) and traveling to different locations.

Many people who adopt this lifestyle choice to live in vans or RVs in order to have more freedom and flexibility, as well as to experience the outdoors and live closer to nature.

As an affiliate marketer, there are a few different ways you could approach the Van Life niche.

One approach would be to focus on providing information and resources on how to convert a van or RV into a livable space, including guides on how to choose the right van or RV, how to plan and design the interior, and how to install electrical, plumbing, and other systems.

There are lots of products to promote in this niche, some of which are high-ticket products. Some great ideas include things like solar panels, generators, portable toilets, RV mattresses, and other gear and equipment used for van life. and, of course, don’t forget that you can also sign up with an RV company and promote RVs to your audience too for really big commissions!

You could also target specific demographics such as retirees, digital nomads, or families with children, and create content that addresses the concerns of these groups.

Low Competition Niches – My Final Thoughts

Low competition niches are the secret weapon of the savvy entrepreneur. By taking the time to research and identify these hidden gems, you’ll be able to tap into untapped markets and reap the rewards of less competition.

So, don’t be afraid to think outside the box and look for those low-hanging fruits, because sometimes, the road less traveled leads to the sweetest success.


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