Unbounce price plans and free trial

UnBounce Pricing Plans – The New Pricing & Special Offer

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Trying to find the best Unbounce pricing plan for your business?

Unbounce recently revamped their entire pricing plans, and also completely eliminated one of the options.

So, now after this Unbounce  pricing change, the 3 simplified plans making it even easier for you to navigate the best option for your business.

This article gives you a detailed breakdown and guide to the 3 Unbounce plans that are now available. Here I aim to explain the differences between these options to allow you to make the best decision.

These 3 Unbounce plans are:

  • Launch
  • Optimize
  • Accelerate

A detailed guide on each is below.

You can also take an Unbounce free trial for 14 days by clicking here.

We have partnered with Unbounce to provide a special offer to our readers. By clicking our unique link above, you will get 20% off of your first 3 months if you choose to upgrade to a paid plan after your free trial.

Now, let’s get into the details of the 3 pricing tiers offered by Unbounce.

Unbounce Pricing Guide – How Much does This Landing Page Builder Cost?

Below is a detailed look at the features included in each of the 3 Unbounce pricing plans.

Firstly, here’s an image of the 3 pricing tiers so we’re on the same page:

Unbounce tiers

Launch Plan

Launch Plan Overview

  • Launch Plan $90 per month – $81 per month if paying annually
  • Full access to pop-ups, sticky bars and landing pages
  • Conversion-focused templates categorized by industry
  • Advanced targeting
  • Time zone management
  • Traffic limited to 20,000 visitors p/m
  • Conversions limited to 500 p/m

This plan is specially designed for small business owners and solopreneurs who are just getting started in the digital marketing space.

This feature-rich entry-level plan is priced at $90 a month though you can reduce this price to just $81 a month by paying annually.

On this plan you get to use as many pop-ups, stick bars and landing pages as you like. This is great because you don’t have to worry about limits on these core features that you’re most likely gonna use a lot of.

However, this plan does have monthly traffic limits. With this plan, you can have up to 20,000 unique visitors each month.

The big limitation of this plan is that conversions are limited to just 500. Unbounce calculate conversion as an “event” when a goal is achieved. For example, filling a lead generation form, or clicking a call to action button.

In most cases, you’re likely to run out of your conversion quota and will need to upgrade to the next tier in order to continue your campaign.

On the up side, you get full access to all the pop-ups and landing templates that are fully customizable and easy to work with. Many other providers typically don’t give unlimited access to all the pop-ups and landing pages templates in their basic plan, so that’s worth noting.

These pop-ups and landing templates are tested for convertibility. Also, there are different templates for different industries. These templates are also categorized on the basis of various campaign types, such as product launches, or lead generation. This makes it very easy for you to know which templates you should be using.

If you want to manage timings based on a time zone, or as per the release of your marketing emails, or if you want to schedule publishing a landing page, you get this flexibility with the Launch plan.

This plan also includes the Advanced Targeting feature, which means you get the ability to target an audience based on country or city. You also get to target audience based on their cookie history, which is a nice feature.

With the Unbounce landing page builder, you can customize the available templates to create any kind of sales page. Use the Style Guide function to paste your brand across all the landing pages.

What I particularly like about Unbounce is that you can also use it to create multi-page funnels. This includes sales funnels and lead capture funnels.

The Launch plan also includes access to the Smart Builder. It is another landing page builder that creates highly converting landing pages using AI and machine learning.

You will then get recommendations for conversion optimized headings through Copy Insights feature. These headings are created based on the content on the landing page.

Landing pages are also optimized for mobile. Simply put, it means that the landing pages are responsive and there is no need for you to make separate landing pages for desktop or mobile.

Unbounce is also completely integrated with various popular platforms such as Shopify and MailChimp and you can also use Zapier to integrate with other software services you’re already using.

You can reach their customer support desk through live chat, email and phone. Most other providers do not provide this level of support in the basic tier which makes it a really nice feature.

You have the flexibility to manage all your clients from one account as you can have unlimited sub accounts.

Restrictions of Launch Plan

Unfortunately, Launch does not include access to the Accelerated Mobile Pages.

AMP is included only from the Accelerate plan level upwards. AMP pages are known for better engagement and convertibility on mobile.

If your campaigns are more mobile focused, you should test both the other tier levels in order to discover the best choice for your campaigns, and whether the increased monthly fee is worth it to you in terms of a significant increase in conversions.

With the Launch plan, you are restricted to use only one website.

Only 2 unique user logins are included with this plan.

Optimize Plan

Optimize Plan Overview

  • Optimize Plan $135 per month – $122 per month if paying annually
  • Everything in the Launch plan
  • Traffic limited to 30,000 visitors p/m
  • Advanced targeting
  • Conversions limited to 1,000 p/m
  • A/B testing
  • Access to Smart Traffic
  • Dynamic Text Replacement
  • 5 custom domains
  • No user account limits

The Optimize plan will cost you $135 per month when billed monthly, but you can reduce the price to $122 per month with annual billing.

The biggest increase in this plan is the number of conversions as it includes 1000 conversions as compared to just 500 in the Launch plan. Also, you can have up to 30,000 visitors per month with this pricing tier.

Most businesses naturally grow their campaigns to progress to this level as you get more pop-ups and campaigns for covering the increased audience and reach.

At this pricing tier, you also get full access to A/B split testing. This is an essential feature that will help you increase the conversion rate, and make more money.

This pricing tier also provides you access to Smart Traffic. It is a great feature where visitors are guided to the best variant of the landing page as per the results obtained from their earlier visits. 

With the Smart Traffic feature, data is gathered automatically to determine the best pathway to guide the visitors based on device type, geo-targeting, time zone, and various other attributes. This feature also includes access to analytics which provides actionable reports on the best way to increase the conversion rate.

Unbounce claims that this feature alone has the potential to increase conversion rate by up to 30% as compared to the A/B split testing feature.

With this plan, you also get access to the Dynamic Text Replacement feature. It helps in personalizing the landing page which increases conversion rates. This feature updates your landing pages and ads with keywords related to the search terms used by the visitor.

With this plan, you are allowed to use up to 5 domains and there is no restriction on the number of user accounts.

Accelerate Plan

Optimize Plan Overview

  • Accelerate Plan $225 per month – $203 per month if paying annually
  • Everything in the Launch and Optimize plans
  • Traffic limited to 50,000 visitors p/m
  • Conversions limited to 2,500 p/m
  • Accelerated mobile pages
  • No user account limits

The Accelerate plan comes at an investment of $225 per month, but you can reduce the price to $203 per month with annual billing.

This plan provides the biggest jump in conversions at 2,500 per month. You can also have up to 50,000 visitors to your landing page.

In terms of additional features, you get access to Accelerated Mobile Pages. AMP is known to greatly enhance the mobile landing page speed which should result in better conversion rate and enhanced ad performance.

In case you need a higher quota for conversions or visitors, you have the option to upgrade to the Concierge plans. These plans provide personalized onboarding as well as full implementation support, as and when needed.

In order to upgrade to the Concierge plans, you will need to schedule a demonstration with the support team.

Click here to take advantage of the Unbounce 14 day free trial.

Unbounce Pros & Cons


  • Ability to quickly build highly converting landing pages
  • A/B split testing feature driven by artificial intelligence to help increase conversion rate
  • Huge number of completely customizable templates
  • Easy to use software
  • Integrates all the popular software platforms
  • Knowledgeable and helpful customer support desk


  • Analytics reports can be further improved
  • Not all the features are out of beta

Unbounce Pricing For The Smart Copy Plan

Smart Copy cost

The above are the 3 core Unbounce pricing plans. However, Unbounce also has an additional tool known as Smart Copy.

Smart Copy is Unbounce’s unique AI copywriting tool. It’s exceptionally powerful as it has the ability to write all of your content for you. Not only that, it will write specifically to boost your conversions.

Think of it like having your own copywriter on your team. Except you won’t need to extortionate prices per piece of content.

Nope! The UnBounce Smart Copy app will do all the writing for you for free on the Starter plan, or for $49 per month on the Growth plan.

This copywriting assistant powered by artificial intelligence will help with improving ads and landing page content, and lead to better conversion rates.

Every time you use the Smart Copy feature for writing or rewriting a piece of content, it counts as one conversion. The free plan limits you to a total of 5 conversions per day.

If you need to use it more than that, then the Smart Copy Growth plan will give you unlimited access to the tool.

A profile is defined as a bunch of data about your business or product. It typically includes your target audience as well as the description of your product or brand. Smart Copy will generate relevant content by using data as defined in this profile.

With the free plan, you get to use more than 45 smart copy templates. These templates can be used for building ads as well as landing page offers.

Use the Expander feature for generating new content for the landing page. Use the Remix button if you want to rewrite existing content.

You do not need to provide a credit card to take advantage of the free plan. Also, you get to create content in 6 different languages that include English, Portuguese, Spanish, Dutch, French, and German.

See the Smart Copy free plan here.

Smart Copy Growth Plan

This plan will cost you $49 a month when billed monthly, but you can significantly reduce the price (by 49%) to just $25 per month with annual billing.

This pricing tier provides you unlimited access to the Profile and Conversion features.

It also includes the Writer feature, which is still in beta. It is their long form writing app where you can write, edit and save content for landing pages within the application interface.

Click here to take advantage of the 14 day free trial.

Unbounce Special Offers

In this section, we will discuss how to save money on Unbounce with 2 special offers.

Special Deal 1

You get to save 10% straight away when you choose annual billing.

Here is the new Unbounce pricing for each plan if you choose annual billing:

  • Launch plan – $81 per month on annual billing
  • Optimize plan – $122 per month on annual billing
  • Accelerate plan – $203 per month on annual billing

Get 10% off Unbounce with annual billing here.

Special Deal 2

This next offer is the best possible deal you can get with Unbounce, and it’s only available through the special link that I have provided below:

Get 20% off your first 3 months Unbounce subscription after your free trial.

I’m sharing my special link that will give you 20% off the first 3 months of your subscription.

You can use this offer and pay monthly, but if you choose to pay annually, then the 20% Unbounce discount will also be extended to the annual plan, which is a fantastic deal!

Bear in mind these offers may change, and it might not be the same if you check back later, so I highly recommend you sign up now to ensure you get this deal.

Click here now to get the special 20% discount offer.

There is no special discount code to get this 20% off. Just click on the link above to take advantage of this offer.

Frequently Asked Questions — Unbounce Free Trial and Pricing

Here are the answers to the most commonly asked questions about Ubounce and their pricing options:

How to Sign up for an Unbounce Free Trial?

You can get an Unbounce 14 day free trial by clicking here.

When you sign up for the free trial, you’ll get complete access to the pop-ups, landing pages and all other features. You won’t be charged during the free trial.

In fact, you will also get an email reminding you that you signed up for the free trial and whether you would like to continue. Also, it is easy to cancel as you can do it anytime you want.

How to Pay for Unbounce?

Currently, Unbounce offers a number of payment options to pay for using your account after the free trial ends. You can pay them with American Express, MasterCard, PayPal and Visa. You will be offered all the available options on the checkout page.

Is Unbounce GDPR Compliant?

Yes, Unbounce is GDPR compliant. There is no need to worry about GDPR when using Unbounce you’re completely covered. The GDPR compliance covers everything including sticky bars, pop-ups as well as landing pages.

Final Thoughts

So there you have it, a complete breakdown and detailed explanation of the Unbounce price plans, the features you’ll get on each plan, and your resource limits.

Sign up now to take advantage of their 14 day free trial, and if you use this link here then you will get a further 20% discount on your first 3 months if you choose to upgrade to a paid plan after your free trial.

Overall, Unbounce is an excellent platform for building landing pages and they offer a variety of features to market your business as they are top class at what they do.