Sam Poyan

GrooveFunnels vs Kartra is a hot discussion in the funnel-building community because of the similarities between both platforms.

They both aim to be the all-in-one solution that lets their customers build their entire business. In this article, we are going to compare them to see which one is best for you.

Something that also caught my eye about GrooveFunnels, is that it offers a free plan. That’s something that isn’t too common for software of this kind.

But, we’ll talk more about that later on.

GrooveFunnels vs Kartra: Overview

What Is GrooveFunnels?

GrooveFunnels is a piece of software that lets its customers build sales funnels, send emails, and do various other tasks.

GrooveDigital, the company behind GrooveFunnels, was not founded until 2018.

The product GrooveFunnels has also only just officially launched on October 6th 2020, meaning it’s still in early stages.

Because of this, some of the features are not fully developed yet, but the most important ones are.

We’ll talk more about the features later on, but GrooveFunnels does offer a big selection which is what makes it special.

The founding members of GrooveFunnels are:

• Mike Filsaime
• John Cornetta
• Matt Serralta
• Matt Naus

Interestingly, Mike Filsaime was also actually the founder of Kartra. He decided to take a buyout and leave the Kartra project due to creative differences with his business partner.

As a result of this move, he started GrooveFunnels with the other founding members mentioned above.

Something to note though is that when someone like Mike Filsaime leaves a company, there are also often entire teams (for example, developers) that will leave with him as well.

For this reason, there are probably some additional similarities between GrooveFunnels and Kartra.

During the launch of GrooveFunnels, Mike has stated that getting a second run at creating an all-in-one business tool of this nature means that he can build it bigger and better than Kartra, with more modern technology.

That’s a big claim considering that Kartra is such a successful business SaaS solution.

However, these words are also coming from a guy with a tremendous amount of experience and respect in both the software and the online marketing industry.

In this article I am to find out which platform is best, and share all the details with you.

This platform comes with a ton of useful tools you can use to grow your business. If you want to find out exactly what GrooveFunnels has to offer with nothing left out, then you can take a look at my detailed Groove review here.

What Is Kartra?

Kartra is also an all-in-one business software solution that also helps you build and scale your online business.

The company behind Kartra is Genesis digital which was founded in 2013.

Genesis Digital was also behind many other successful SaaS tools for online businesses including EverWebinar and WebinarJam.

Mike Filsaime, who we spoke about earlier on, was also involved in both these projects.

Kartra is Genesis Digital’s most recent project which didn’t launch until 2018, so it’s not too old either. However, unlike GrooveFunnels, all of the features are fully developed.

The current head team members of Genesis Digital include:

• Andy Jenkins (Co-founder)
• Hector Yague (Hector Yague)
• A.J. Robers (Chief Revenue Officer)

GrooveFunnels vs Kartra: Similarities

Other than Mike Filsaime being involved heavily in both of these projects, they also have several other similarities.

In fact, GrooveFunnels has or will have every Kartra feature, and is also promising to add more software tools that Kartra does not have.

Will Kartra respond and then begin to add more features to their platform also?

Time will tell.

However, GrooveDigital have an edge here as they have intimate insider knowledge of the blueprint behind Kartra. Because of this, they know exactly how to replicate it with modification and additional features.

In this section, I’m going to run you through the parts of these platforms that are similar, so that you know exactly what to expect if you decide to purchase either of them.

Page Builder

Both of these platforms have a brilliant page builder that lets you create several different types of websites, landing pages and funnels.

With both Kartra and GrooveFunnels, you can build squeeze pages, sales funnels, full-navigation websites, and pretty much anything else you can think of.

The main difference between their page builder is that GrooveFunnels uses more up-to-date software which also helps the pages load faster.

However, that’s not to bash Kartra in any way, as their page builder is outstanding too, and probably uses software that beats a lot of other products on the market.

Plus, GrooveFunnels will also naturally have a few more bugs than Kartra, at least in the early stages, as it’s only just launched and will naturally have a few wrinkles to iron out. But, the GrooveDigital team is working on them continuously, and they are becoming less common.

In short, they both have a great page builder, but GrooveFunnels might just have the edge due to the superior load speed, which will help any pages built by Groove to rank better in the search results.

Large Selection of Templates

Both GrooveFunnels and Kartra have a large selection of templates.

The templates aren’t just for one type of page or funnel, they have something for pretty much anything you can think of.

I haven’t counted all of them, but it looks as if Kartra currently has a few more. Although, this is to be expected, as the software has been around longer.

GrooveFunnels, on the other hand, have said that they will continuously add more templates to their library every Friday on an ongoing basis.

Regardless, both platforms have nice templates that can easily be edited with their page builder.

Email Marketing Feature

Kartra has KartraMail, while GrooveFunnels has GrooveMail.

The email marketing feature inside of GrooveFunnels is one that is still actively getting a lot of development put into it, as it’s not quite as advanced yet.

You can send broadcasts, and also build basic automation sequences, but that’s about it as of right now.

The Groove team is putting a lot of resources into developing GrooveMail as they want it to be, in time, one of the most advanced email marketing solutions with powerful automation capabilities, like ActiveCampaign.

Kartra Mail on the other hand is fully developed and is supposed to be already quite similar to ActiveCampaign, which is pretty sweet.

KartraMail has a huge number of automation triggers including popular ones like:

• “If customer has been refunded”
• “If recipient is an active affiliate”
• “If recipient has visited X page”

GrooveMail will eventually also have these automation triggers, but as of right now they are only available in Kartra.

Membership Site Feature

The next similarity between Kartra and GrooveFunnels is the membership site feature.

Both platforms have a feature like this that lets you build and manage your membership sites.

They both have all the usual features that you would expect such as:

• Drip-feed content
• Multiple Access Levels
• Progress Tracking
• Advanced Analytics
• Ont-time or subscription payment options
• Member access via password

As Kartra and GrooveFunnels have these features, you won’t need any type of external membership software like Thinkific or Kajabi.

Checkout & Sales Feature

Kartra and GrooveFunnels also have great checkout and sales features.

The checkouts are fully customizable on both platforms, meaning you aren’t locked into one style.

They also both have great upsell features including:

• One-click Order bumps
• One-click Upsells
• One-click Downsells

Powerful features like these can help you to increase your revenue considerably, so it’s great to see that both GrooveFunnels and Kartra have them.

Share Funnels

Another similarity between the two platforms is the ability to create share funnels and campaigns.

With both Kartra and GrooveFunnels, you can share your funnels and entire campaigns with other people who are using the same platform. This can also include your email sequences.

This can be especially useful if you are operating an affiliate marketing model and you want to offer a done-for-you landing page, funnel and email sequence as a bonus, or even as a paid product upsell of your own.

Network marketers would also find this feature very useful as they can give ready made funnels to members of their downline to help them build their business.

When it comes to the share funnel feature, I believe ClickFunnels started it. However, with Kartra and GrooveFunnels, it has now been taken a step further as you can share other assets, such as email autoresponder sequences, not just the funnels.

I haven’t tested it out yet, but I recently heard that helpdesks are also shareable on both these platforms.

Video Hosting Feature

When Kartra first chased out, one of the main features that really caught my eye was that it also comes with video hosting.

Now to see the newcomer, Groove, also having video hosting is really exciting!

In my opinion, the lack of video hosting in ClickFunnels is one of its biggest let downs. It’s a great platform, but without video hosting you’re soon gonna run up extra costs on other 3rd party services.

Video hosting will be really useful for those of you with membership sites, sales pages that use a video sales letter (VSL), or any other place where you would need to host your own videos.

Having a feature like this built-in will save you at least $50 per month as you won’t need to go for a platform like Vimeo or Wistia.

The video hosting feature inside of GrooveFunnels and Kartra is also extremely advanced. For example, you can tag a lead based on how much of your video they watched, and then send them emails based on the point where they switched off. That’s pretty powerful!

Now, some people might think, “I don’t need video hosting, I can just host them on YouTube privately and then embed them into my landing pages and members areas.”

Well, yes, you can do that. However, there are two problems with this.

Firstly, if you are hosting your VSL on YouTube with the intention to use it to sell a product and then the viewer clicks on your video, they’ll be taken away from your landing page and straight to YouTube.

Secondly, if you’re hosting your videos on YouTube and then embedding them into a paid members area, you’ll have to set them to public in order for them to be viewable in your members area. But that then means that everyone else on YouTube will also be able to see your videos.

So, basically you’d need to host them privately.

And why not take advantage of the free video hosting feature inside GrooveFunnels or Kartra?

Helpdesk Feature

Both platforms also have a help desk feature that you can connect to your websites, pages, or membership sites.

They allow your customers to easily contact you, meaning you will be able to provide better customer service.

Again, it’s nice to see that both platforms have this feature, as it saves you from having to get an external tool for this.

Calendar Feature

Another feature that both of Kartra and GrooveFunnels have is the calendar feature.

This feature allows you to book appointments with your clients and manage your time better.

It’s a rather small feature compared to some of the other ones, but it could prove to be useful if you own a service-based business, especially for something like consulting.

Affiliate Management and Tracking Suite

If you want to recruit affiliates to promote your own products and services then both GrooveFunnels and Kartra offer this feature.

Recruiting affiliates to promote for you is an extremely effective way to grow your business quickly.

Both of these all-in-one business solutions offer an easy to use affiliate management tool with powerful tracking and reporting capabilities.

Using either Kartra’s affiliate management suite or Groove’s solutions known as GrooveAffiliate, you can do the following:

• Offer flexible commissions
• Review affiliate applications
• Approve affiliates
• Create custom landing pages for affiliates
• Offer payouts via PayPal
• Set payment milestones
• Tag your affiliates
• Offer layered commission tiers
• Set up your program as either transaction or subscription-based
• Provide your affiliates with promo tools

Affiliate Program

The next similarity between GrooveFunnels and Kartra is that they both have a pretty good affiliate program.

Kartra pays out 40% recurring commissions to all its affiliates, while GrooveFunnels pays 20% to free members and 40% to paid members.

The GrooveFunnels affiliate program has also gone one step further than Kartra by offering a tier-2 level commission on top of the 20 or 40% commission, depending on your membership level.

So, if you’re on the 20% commission rate for direct sign-ups, you will then also get an additional 5% commission on anyone who signs up through someone who you have signed up.

And if you’re on the 40% commission structure, then your tier-2 commission increases from 5% to 10%.

Both affiliate programs have a ton of material for affiliates to use, including:

• Banners
• Email swipes
• Ad Swipes
• etc.

If you’re an affiliate with a funnel-building audience, promoting either of these platforms could be pretty lucrative for you. Plus, you would be promoting two of the best pieces of software on the market, so you can feel good about it too.

Both of these programs are good for beginner affiliate marketers and experienced veterans alike.

GrooveFunnels vs Kartra: Differences

As you have seen above, there are quite a lot of similarities between Kartra and GrooveFunnels.

Below, we’ll be taking a look at the key differences between both of these platforms.

What GrooveFunnels Has That Kartra Doesn’t Have

Here are the main features only available in GrooveFunnels.

Once it’s fully developed, there may also be some parts of the individual features that are only available in GrooveFunnels. But, we’ll have to wait and see for that.

Webinar Feature

The first feature that is available in GrooveFunnels but not Kartra is the webinar feature.

GrooveFunnels lets you host both pre-recorded (evergreen) webinars and live webinars.

This is not available inside of Kartra, so if you’re using that platform then you’ll need to integrate with something like Everwebinar and WebinarJam.

This means, if you are looking to use webinars, it would make sense to go for GrooveFunnels.

GrooveKart

GrooveKart is the E-commerce platform by GrooveDigital. If you sign up for GrooveFunnels premium or get the lifetime deal (check here if it’s still available), you will get access to it.

It’s similar to Shopify in the sense of what it does, but the cool thing about it is that all the apps are built-in for free. With Shopify, you gotta pay extra for them.

GrooveKart also has some great educational material on things like traffic and copyrighting to help you grow your business.

Faster Page Loading Times & Better Page Builder

Mike Filsaime left the Kartra project to start GrooveFunnels with his partners. 

GrooveFunnels uses more up-to-date software on the page builder. For this reason, it’s easier and more intuitive to edit the pages.

All the landing pages and funnels built with Groove are done so by using HTML. This means that your landing pages and websites will load much faster for your visitors, which will mean there’s less chance of them getting frustrated waiting for your page to load and then leave, which is what can happen with slower page builders.

If your pages are loading quickly then you’ll also get an additional SEO benefit as Google now awards higher rankins to pages that load faster, especially for mobile.

If you’re looking to use SEO to generate organic traffic, this (and the next feature) would be a big reason for you to pick GrooveFunnels.

GrooveBlog

GrooveBlog is the blogging platform that will be quite similar to WordPress. It will also have an open-source plugin store, meaning 3rd party developers can upload their own plugins. 

The blog pages will be easy to edit and also be SEO-friendly. To have something like this inside of your funnel-builder is awesome. 

• GrooveQuiz and GrooveSurvey

Kartra also doesn’t have any features for Quizzes and Surveys.

You can build basic ones by connecting the buttons, but it’s nothing like the features designed for these purposes inside of GrooveFunnels. 

What Kartra Has That GrooveFunnels Doesn’t Have

Kartra also has some features that aren’t available in GrooveFunnels.

Although, I could also imagine that later on GrooveFunnels will eventually add all of these features, as they’re clearly looking to do one better than Kartra.

• It’s a finished Product

This first point isn’t a feature, but it’s the fact that Kartra is a finished product.

With GrooveFunnels, you’ll still be waiting on certain features. Every single feature inside of Kartra is available and fully developed. 

If you want all the features right now for whatever reason, going for Kartra may be the right option. However, you could also look for software that integrates with GrooveFunnels, if you don’t want to miss out on the future of Groove. 

• BAM – Behavioral-Adaptive-Marketing

BAM or Behavioral-Adaptive-Marketing is a feature that lets you match what your visitors and leads see, based on their behavior.

With this feature, the pages, emails, copy, and offers that you create will adapt to the behavior of your visitors and leads.

This is a killer feature that can help lift your conversions, and as of right now, it’s only available in Kartra. GrooveFunnels may add this later on, but they have not mentioned anything about it yet.

• Kartra Agency Feature

The Agency feature is only available in Kartra.

As the name suggests, this feature is extremely useful for agencies. It allows you to sell Kartra accounts and manage them as well. You get them for a 40% discount but can sell them for any price you wish.

For example, you can build an entire funnel for a client with emails, helpdesks, etc.  and charge $2,000 for the setup, plus a $500 per month retainer for managing it.

Your monthly cost would only be 40% less of what a Kartra account usually costs, and if the client stops paying you, you can revoke access.

• Better Automation sequences (As of right now) 

As of right now Kartra also has better automation sequences.

GrooveFunnels will eventually catch up with Kartra, but right now it only has the basics. That being said, you can easily integrate GrooveFunnels with an autoresponder of your choice, if you do need advanced automation sequences.

Kartra Drawbacks

Compared to GrooveFunnels, Kartra has various drawbacks. In this section, we are going to take a look and see what these limitations are.

No free plan

Firstly, it does not have a free plan.

The starting price for Kartra is $97 per month, while GrooveFunnels has a completely free plan.

Slow pages

The pages inside of Kartra are not the fastest, as it uses the older technology if you are comparing it to GrooveFunnels.

From my experience, Kartra pages can take anywhere from 3 to 7 seconds to load, depending on the size.

This could cost you conversions in some cases, and is also a problem if you’re looking to use SEO to generate organic traffic.

Fewer features

As you may have noticed throughout this article, GrooveFunnels has more features.

To give you a direct overview, here’s a quick recap of features only inside of GrooveFunnels:

• Webinars (Pre-recorded & live)
• Blogging feature
• GrooveKart (E-commerce platform)
• Survey feature
• Quiz feature

While at first glance these features may not seem like that big of an impact, they are. For all of those features, you would need entirely separate pieces of software that could easily cost you a couple of hundred bucks per month combined.

For example, GrooveKart would be comparable to Shopify. But, with all the paid apps you would need for Shopify, that would cost you at least $70-$90 per month. 

Smaller community

Despite Kartra being older, it has a smaller community.

This isn’t anything to be ashamed of, as GrooveFunnels has seen some exponential growth this year. However, fewer people using the platform also means you’ll find it a little harder to network or get “community help”.

That being said, you may be someone who prefers a smaller community.

Kartra’s Facebook group has 21,000 members compared to GrooveFunnels’ 100,000.

21,000 for an online business group is still quite big in all fairness to Kartra.

GrooveFunnels Drawbacks

GrooveFunnels doesn’t have as many drawbacks, but the main one of course being that it’s still in early stages. Other than that, there isn’t much at all that you could complain about.

Still in Early Stages

GrooveFunnels is still in very early stages.

This is the biggest drawback with the software, as it means:

• Some features are not available at all
• Some features are still being developed & improved
• There are a few bugs (although they are becoming less frequent)

Because of the list of features that this platform has, it still is a great offer, even if it would stay the way it is.

Still, this is a drawback and it’s the biggest one with this platform. Other than that, there are only minor limitations.

Features On Lower Plans

With Kartra, even on the lowest plans, you get access to all features, apart from Kartra agency.

This isn’t the case with GrooveFunnels, as you need to have the premium plan to get access to all features.

Of course, the other plans still have great value, but this could be seen as a drawback if you were looking at one of the lower plans.

In the lifetime deal, you also get access to all features, so it’s an incredible deal, but we’ll talk more about that later on.

Kartra: Pros & Cons

Kartra is a solid all-in-one platform that could help you build an online business. To give you a clear overview, I’ve laid out all the pros and cons below.

Kartra Pros:

• Fully-developed
• Powerful Automation
• All-in-one platform
• Nice templates
• BAM (Behavioral Adaptive Marketing)
• Good list of features

Kartra Cons:

• No free plan
• Older page builder
• Slow pages
• Fewer features compared to GrooveFunnels

GrooveFunnels Pros & Cons

GrooveFunnels is still in beta, but is evolving quickly and has seen some exponential growth over the past couple of months. Take a look at the recap of the pros and cons below.

GrooveFunnels Pros:

• Free plan available
• Big Community
• Extremely large list of features
• Fast pages
• Great page builder
• GrooveKart platform included
• Lifetime deal available (As of October) 
• All-in-one platform
• Nice templates

GrooveFunnels Cons:

• Still in early stages (few bugs, not finished features)
• No BAM or Agency Feature

GrooveFunnels vs Kartra: Pricing

Now that we have taken a look at what features both platforms have to offer, let’s see at what cost they both come.

Kartra Cost

Kartra has four main plans, with the lowest one starting at $99 per month.

Something that I do like about Kartra’s pricing is that you get access to all features, even on the starter plan (apart from Kartra agency.)

What I don’t like as much about Kartra’s pricing is the resources available such as the custom domains or bandwidth if you’re on the starter plan.

50gb bandwidth isn’t a lot, so if you are hosting videos, you’ll probably use that up with a couple of thousand visitors.

Overall though, I would say Kartra’s pricing plans are fair. If you were to buy all the features separately, they would cost you a lot more as well. 

GrooveFunnels: Cost

As mentioned a couple of times throughout this review, there may still be a lifetime option available. Before we jump into that though, let’s take a look at the regular plans.

In the image below, you can see the features and costs of each plan. Of course, there is a completely free plan which lets you build pages, sell your products, and also gives you access to the GrooveAffiliate platform.

If you were to add up the costs of all the tools you would need to get the features available in any of the plans below, you’ll realize what an incredible deal GrooveFunnels is offering.

GrooveFunnels Lifetime Deal

GrooveFunnels’ cost is already extremely low compared to if you were to buy separate tools for every feature.

However, there may still be an even better deal available.

As of October 2020, you can still get access to everything inside of GrooveFunnels for a one-time payment of $1397.

This deal is only available for a limited time, and a certain number of people, after which it will be discontinued.

To check whether it’s available follow the instructions below:

• Step 1: Join GrooveFunnels for free here (No credit card required)
• Step 2: In your dashboard, hit “upgrade”
• Step 3: Scroll through the page to see any available deals

If this deal is available, it’s worth considering, to say the least.

To put this into perspective, you would be paying around the cost of 4 months’ worth of GrooveFunnels premium, and then you’ve got it free forever.

GrooveFunnels premium is already an incredible deal, purchasing separate tools for all the features could easily cost you thousands of dollars per year.

GrooveFunnels vs Kartra: Which Is Best?

Throughout this GrooveFunnels vs Kartra comparison, we’ve seen a close battle.

I wouldn’t necessarily say that there’s a winner, as they both have tremendous value for marketers and business owners.

Kartra could work exceptionally well if you own some type of agency, thanks to the agency feature. Or, it could also be the right choice for you, if you’re an experienced marketer looking to utilize the BAM feature, as well as the advanced automation sequences.

GrooveFunnels on the other hand could work incredibly well for you if you are willing to wait for all the features. Once, the software is fully developed, it will have everything you need to build a business, and you probably will rarely ever need another SaaS tool again.

GrooveFunnels could also be a good option if you are starting and want to use the free plan.

Either way, both of these platforms have some powerful features for a great price. You can use the links below to check them out for yourself.

Want More GrooveFunnels Comparison Articles?

Did this GrooveFunnels vs Kartra review help you out? If so, let me know in the comments below.

If you’d like to see more GrooveFunnels comparisons, then you may want to check out my GrooveFunnels versus ClickFunnels article next.

Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

Sam Poyan

Sam Poyan is a writer, blogger, and social media coordinator, with a passion for online commerce. He specialises in researching and writing about digital products online. When he is not writing he enjoys watching football and going on walks with friends.

If you’re looking for a landing page or funnel builder to help you grow your business and have narrowed it down to GrooveFunnels vs LeadPages then here in this article, I’m going to compare these two platforms to help you decide which is the best choice for you.

They’re both actually great apps with some cool features, so this will be an interesting comparison.

Something that caught my eye about GrooveFunnels in particular though, is that it has free and lifetime deals available which are pretty unique. But, I’ll give you a more in-depth look at that later on in this article.

Just because Groove has a free plan doesn’t mean that you should sign up for it now. However, if you want to check it out then here’s the link.

GrooveFunnels Vs LeadPages Overview

Here’s a brief overview of GrooveFunnels and LeadPages.

What is GrooveFunnels

GrooveFunnels is a new funnel builder that only launched this year. It comes with a gigantic list of features to help you build and scale your online business.

Despite GrooveFunnels being so new, it has already become extremely popular and has a community with over 100,000 members.

One of the founders, Mike Filsaime, has also been involved in various other successful projects like Kartra, WebinarJam, and EverWebinar.

What Is LeadPages

Unlike GrooveFunnels, LeadPages has been around for a long time, since 2008 to be exact. It’s a landing page and website builder that makes it easy to build almost any type of page using their software.

LeadPages is also extremely popular and has around 46,000 paying customers.

So, while GrooveFunnels aims to be an all-in-one platform for online businesses that gives you all the tools you need, LeadPages is focused on landing pages & websites only.

GrooveFunnels Vs LeadPages – Similarities

Before we talk about the differences between these two platforms, let’s look at how they are similar.

Website & Landing Page Templates

Of course, LeadPages has website and landing page templates because that’s part of their core offer. However, GrooveFunnels also has a landing page, website and funnel builder app (GroovePages), too. So, in this regard we can do a direct comparison here.

Both pieces of software allow you to edit and fully customize any of the templates that you get access to in your dashboard. They both have an easy to use page builder, which I’ll get into in a moment.

The templates of both builders, however, have some great variety in style and also types which is nice. For example, both GrooveFunnels and LeadPages have a range of ready to go templates that are already pre-designed for all kinds of businesses.

That doesn’t mean you can’t build your own from scratch though if you want to do that. You totally can.

When it comes to comparing LeadPages and GrooveFunnels templates, there are a few minor differences, but I’ll also get into that later on in this article.

Pop-Ups & Additional page features

Something that also makes these two platforms similar is the pop-ups & additional features for the pages.

They both allow you to add pop-ups, alert bars, and various other conversion-focused components to your pages. One difference between them though, is that GrooveFunnels also lets you add small social proof pop-ups in the corner of your screen. Unfortunately, LeadPages doesn’t have this feature.

Good Page Builders

GrooveFunnels and LeadPages also both have great page builders.

When using these platforms, I was surprised by the number of elements you can add to your pages, so you certainly get a lot of options. Plus, both page builders feel very smooth and are easy to edit.

Sales Platform & Checkouts

LeadPages and GrooveFunnels don’t just let you build beautiful pages, but you can also use them to sell your products and services, if that’s what your focus is.

They both also have advanced checkout features to help you get the most out of every sale.

These features include order bumps, one-click upsells and downsells.

GrooveFunnels Vs LeadPages – Differences

Now that we have taken a look at how they’re similar, it’s time to get into differences. Below, I’m gonna explain what GrooveFunnels has that LeadPages doesn’t and vice-versa.

What GrooveFunnels Has That LeadPages Does Not Have

GrooveFunnels has a huge number of features that LeadPages doesn’t have. I’ve explained the most significant below, and the rest are in the other features section of this article.

Bear in mind, just because Groove has a load more features, doesn’t mean that you should automatically go for this option. It all depends on what you want to use the tool for.

If you also need any of the other features that GrooveFunnels offer, then, of course, it makes sense to sign up for GrooveFunnels. However, if you purely want a landing, funnel and website builder then all you need to do is compare the GroovePages app with LeadPages.

GrooveMail (Groove’s Autoresponder)

One of the most significant features that LeadPages is missing compared to GrooveFunnels, is the built in autoresponder.

I particularly like this feature because it’s a core software application that is needed in almost all businesses, and it can save you a lot of money having it built into GrooveFunnels for free.

If you’re using LeadPages you will have to pay for an external email marketing software which can often cost you anywhere from $50 to $300 per month, depending on the size of your list.

GrooveMember (Membership Site Builder)

If you’re looking to sell a course or create a membership site, you’re going to need a feature or external software to help you build one. GrooveFunnels has “GrooveMember” which lets you do this, but LeadPages doesn’t have one.

So, if you’re looking to sell a course then you should probably consider going for GrooveFunnels.

Alternatively, if you want to use LeadPages then you can integrate it with a 3rd party membership platform like Kajabi or MemberMouse, for example.

GrooveAffiliate (Affiliate Management Platform)

Another big feature LeadPages doesn’t have is an affiliate management platform. If you choose to go with GrooveFunnels then you also get access to the GrooveAffiliate app.

As the name suggests, it lets you recruit and manage affiliates to helpy uo promote your products and services.

GrooveFunnels’ affiliate platform is one of the most advanced on the market and has great analytics too. There is also a marketplace to help affiliates find your product which ultimately will help you recruit affiliates and increase sales.

GrooveWebinar

GrooveFunnels also lets you host live and pre-recorded webinars. If you’re looking to sell your products or services via Webinars, this could also be a good reason to go for GrooveFunnels.

You can use GrooveWebinar to host both live and pre-recorded webinars.

LeadPages does let you create sign up pages, but not host the webinar there which means you’ll need an external service life EverWebinar or Webinar Jam for this.

Fewer/No Domain Limits

On the pricing plans, LeadPages has some quite significant limits in terms of domains. GrooveFunnels, on the other hand, has fewer limits on domains, or none at all depending on the pricing plan you choose. I’ll talk more about the pricing options for both LeadPages and GrooveFunnels later on.

GrooveKart

GrooveKart is an app that is comparable to Shopify, which you also get access to with the GrooveFunnels premium plan.

The cool thing about it is GrooveKart compared to Shopify, however, is that it comes with all the apps you’ll need to use, so you don’t have to spend additional money on them, like you do with Shopify.

If you’re in e-Commerce and want to sell any physical products, this is a great feature as it will help you save lots of money. The GrooveKart app has also been around a lot longer than GrooveFunnels so it has been fully developed and tested.

Other Features

As I did mention, GrooveFunnels has a huge list of features that aren’t inside of LeadPages.

Below is a full list of all the features that come with GrooveFunnels. But, keep in mind some of these are not released yet. GrooveDigital aims to have them all developed and ready to use in 2021.

• GrooveVideo (Video hosting)
• GrooveStreaming (Live streaming)
• GrooveSurvey (Survey platform)
• GrooveQuiz (Quiz platform)
• GrooveBlog (Blogging platform)
• GrooveDesk (Helpdesk platform)
• GrooveCalendar (Booking/Calendar)
• GroovePipe CRM (CRM platform)
• GrooveFunnel Mapping (Visual funnel map platform)
• GrooveProof (Social Proof app)
• GrooveAutomations (Automations app)
• GrooveSDK (3rd Party developer access)

The 3rd party developer access is also something I think is quite cool. What it is, is that GrooveFunnels will be, in time, an open-source platform similar to WordPress where 3rd party developers can upload their plugins and apps.

This means that, over time, you will also be able to benefit from all the additional software that will be created for the platform on an ongoing basis. And if you’re a software developer then you will also be able to establish an additional income stream through providing some premium addons.

What LeadPages Has That GrooveFunnels Does Not Have

Although LeadPages doesn’t have the biggest quantity of features, it still has some great benefits compared to GrooveFunnels.

More Landing Page Templates

One of the main reasons you might prefer LeadPages is because it has more landing page templates.

As mentioned earlier, LeadPages has been around since 2008, and building landing pages & websites are its main purpose. So, that’s quite natural that it has a few more landing page templates.

More Integrations

It also has more integrations than GrooveFunnels.

However, you could argue that this is only the case because GrooveFunnels doesn’t need as many integrations, because of the number of features that it already comes with.

Still, having them is definitely a good thing.

Fewer Bugs

LeadPages also has fewer bugs than GrooveFunnels because it’s fully developed.

The GrooveFunnels team is working hard to fix all the bugs, but there are still a few because it only launched in 2020. LeadPages on the other hand is smooth and flawless because of how long it has been around.

LeadPages Drawbacks

LeadPages has a couple of drawbacks compared to GrooveFunnels. Take a look below to find out what they are.

No Free Plan

One of the bigger drawbacks to LeadPages is that it doesn’t have a free plan. For a beginner or new business with a limited budget, this can be quite costly as they’d have to invest in the software as soon as the trial period ends.

Of course, we can’t expect every software to have a free plan, but compared to GrooveFunnels it is a drawback. That being said, LeadPages does have a plan which is quite affordable starting at $37 per month, which is very reasonable.

Limited Features Compared To GrooveFunnels

GrooveFunnels has a huge list of features, while LeadPages only focuses on its landing page and website builder.

And if you do want some of those features that Groove offers, it is a drawback that LeadPage doesn’t have them. That being said, they do have a good list of integrations so you will be able to use other 3rd party programs in conjunction with LeadPages.

Smaller Community & Less Education Material

Don’t get me wrong, LeadPages has quite a lot of great blog posts, webinars, podcasts, and other resources. However, GrooveFunnels and GrooveKart especially come with hours of additional training material like courses that also cover various topics like traffic generation, for example, to help you grow your business.

GrooveFunnels also has a bigger community through their Facebook group (120k vs 18k). This makes it easier for you to network, and also find answers when you’re looking for them.

GrooveFunnels Drawbacks

Although GrooveFunnels has more features, it also has some drawbacks. Take a look below to see what they are.

It’s still in Beta

Groove Funnels’ biggest drawback at the moment is that it’s still in beta.

Firstly, you’ll encounter bugs. Although, the GrooveFunnels team is working hard daily to fix them, so they are getting rarer.

The second way this is a drawback is because you have no guarantee of the features that aren’t available yet, are actually coming. That being said, most of the main features are already available, and even with those apps alone, GrooveFunnels is still a great deal.

The rest is pretty much a bonus. Plus, Mike Filsaime, the co-founder and CEO of GrooveFunnels, has been behind various other successful projects, such as Kartra, EverWebinar and WebinarJam. The other founders have also had great success with similar software projects too.

Collectively, they have a wealth of knowledge, experience and a lot of respect in the industry. So, the chances of the features not coming are quite slim.

Limited Landing Page Templates (Compared to LeadPages)

This one might be quite harsh from me because normally we often praise how many great templates GrooveFunnels has.

However, compared to LeadPages, there are a lot fewer landing page templates due to how long LeadPages has been around for. With all the development that is going into GrooveFunnels, though, I can even imagine them catching up in the future.

LeadPages Pros & Cons

Pros:

• Great landing page builder
• Huge selection of templates
• Reasonable pricing

Cons:

• Not a lot of features other than landing pages
• No free & lifetime plans

GrooveFunnels Pros & Cons

Pros:

• Huge list of features
• Great page builder
• Big community
• Growing

Cons:

• Not as many templates
• Still in beta

GrooveFunnels Vs LeadPages – Pricing

Now that we’ve taken a complete look at what both of these platforms have to offer, let’s take a look at the pricing plans.

LeadPages Cost

LeadPages has three pricing plans, starting at $37 per month as you can see in the image below.

All of the plans also have annual discounts available.

If paid annually the plans become:

• Standard $27 per month
• Pro: $59 per month
• Advanced $239 per month

I think LeadPages pricing is fair for the product. However, the one thing that I would complain about is the limits on the number of sites that you can have on each plan. For example, GrooveFunnels’ free plan gives you more sites than LeadPages’ standard plan.

And if you would like to create more than 3 sites you would have to go on the advanced plan which is $321 per month.

That’s not ideal.

Something to note though is that “sites” refers to the number of domains you can connect. You can have several different landing pages on one domain.

GrooveFunnels Cost

GrooveFunnels is a platform that offers a huge amount of value. When it’s fully developed, the pricing plans will be around $299 per month which is still a good deal, considering the features.

However, because it’s in such early stages, you can get access to it for much less, as there are lifetime deals available. Plus, you can even get access to the features for free with a few limits.

Take a look at the GrooveFunnels pricing plans below.

GrooveFunnels Free

The GrooveFunnels free plan gives you access to all of the features.

But, every feature has some type of limitation.

For example, you can only connect 3 domains, and collect up to 500 contacts with GrooveMail. After you have hit the limits, you can either upgrade your plan or just pay for a ‘bolt-on’ package to increase the number of subs you can have.

Still, 500 contacts, 3 sites, and the other limits are extremely generous for a completely free plan. Basically, you have enough resources to start your online business.

GrooveFunnels Platinum Lifetime

The second pricing plan available at the moment is GrooveFunnels platinum, the lifetime deal. With this plan, you get access to all the features with almost no limits.

I think one of the only limits of this plan is 10,000 contacts on GrooveMail. And even if you hit it, there is a very affordable upgrade and it’s much cheaper than with other autoresponders. 

This option at the moment only costs $1397 as a one-time fee.

This is a great deal, especially when you consider the price will be $299 per month or how much all of these features would cost with 3rd party software.

However, this option can disappear at any moment as the platform is developing every day. Previously, this plan came with 25,000 contacts (instead of 10,000), so it can also change if you don’t lock it in now.

How to check if the lifetime deal is still available:

To check whether the lifetime deal is available, you can follow the instructions below.

1. Create a free GrooveFunnels account here (No credit card required)
2. Hit “Upgrade”
3. Scroll through the page to see any available deals

Final Thoughts – GrooveFunnels Vs LeadPages

As you have seen throughout this article, both GrooveFunnels and LeadPages have some great features.

While GrooveFunnels has a bigger quantity of features, LeadPages focuses only on landing pages so they are awesome at that part.

This is also one of the reasons, alongside GrooveFunnels being in beta, why you might encounter a few bugs when using Groove’s page builder. However, the GrooveFunnels team is actively working on this, and they are becoming rarer by the day.

I upgraded to the GrooveFunnels lifetime deal myself a few months ago, and I haven’t come across many bugs. However, the ones I did come across I reported to Groove and their tech team then get to work on resolving them, which is pretty cool.

If you need or would like the additional features, Groove has to offer, then it would be worth going for it.

On the other hand, if you only really want a great landing page builder, LeadPages is a great option.

Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

Sam Poyan

Sam Poyan is a writer, blogger, and social media coordinator, with a passion for online commerce. He specialises in researching and writing about digital products online. When he is not writing he enjoys watching football and going on walks with friends.

If you’re looking to start an online business, you’re probably going to need some type of sales funnel builder. Today, we’re going to be comparing two popular options, GrooveFunnels vs BuilderAll.

They are both great platforms, but something that I found interesting about GrooveFunnels in particular is their free and lifetime plans.

But, we’ll talk more about this later on…

GrooveFunnels Vs Builderall Overview

Below, I’ve given you a brief overview of GrooveFunnels and BuilderAll.

What Is GrooveFunnels?

GrooveFunnels is the fastest-growing funnel builder, as it only launched this year, but already has over 100,000 members.

GrooveFunnels aims to become a true all-in-one marketing platform that blows away the competition in terms of features.

The founders of GrooveFunnels are:

• Mike Filsaime
• John Cornetta
• Matt Serralta
• Matt Naus

What Is Builderall?

BuilderAll has been around a little longer but is still relatively new as it launched in 2017.

Similar to GrooveFunnels it also aims to be an all-in-one platform for digital marketers. It’s also constantly evolving and adding new features, which is something that I like about it.

GrooveFunnels Verses Builderall – Similarities

As these two platforms have similar goals, you can probably guess that there will be a few similarities. Below, I’ve explained all to help you see what’s available in both of them.

Drag & Drop Website & Funnel Builder

Both GrooveFunnels and BuilderAll have a pretty good website & funnel builder.

They both allow you to build conversion-focused landing pages and funnels, as well as full-navigation websites. That being said, I find that GrooveFunnels’ page builder offers a little more customization by giving you more elements.

Templates

Just like almost any funnel builder you know, they also have a great selection of templates. Both of them offer a good variety, and the templates look quite nice. They can be easily edited with the drag & drop builder which makes it easy to build the websites or funnels you want.

Email Marketing & Templates

BuilderAll and GrooveFunnels also have great email marketing features.

They both have drag & drop email marketing automation sequences with lots of triggers that can also be combined with their beautiful email templates.

Membership Site Builder

If you’re someone looking to sell a course or create another type of membership site, then, of course, you’re going to need a dedicated builder for it.

Both GrooveFunnels and BuilderAll have one, which is great because it stops you from having to go for something like Kajabi or Thinkific.

Comprehensive Checkout Features & Affiliate Platform

Something that I also like about both of these platforms is that they come with comprehensive checkout features.

This includes things like order bumps & one-click upsells to help you make the most out of every sale. Plus, you can also recruit affiliates to help you make more sales in the first place.

Video Hosting

Another similarity between these two platforms is that they both offer video hosting. They both also allow you to manage the videos and add CTA’s which is quite nice too.

Booking & Calendar App

For those of you that have consulting or other service-based businesses, you’re probably going to need a calendar app.

Luckily, both of these platforms have one which stops you from having to get another external service for this purpose too.

Webinar & Live Streaming

Another cool thing about both of these platforms is that they come with webinars & live-streaming apps. They both allow you to create live webinars and auto (evergreen) webinars.

Other Similarities Between GrooveFunnels & BuilderAll

Those were the main similarities between these two platforms, but there are a few more. You can see the rest of them in the bullet-pointed list below.

• Blogging apps (Coming soon for Groove)
• CRM (Coming soon for Groove)
• A/B Split-testing
• Funnel Mapping/Simulator
• Advanced Analytics
• Pop-ups
• Lots of training & knowledge base
• Funnel sharing/Transfer (is easier with Groove)
• Scarcity timers
• Ability to change SEO meta, alt text, etc.

GrooveFunnels V Builderall – Differences

Now that we have taken a look at the similarities between both of these two platforms, let’s talk about the differences.

Below, I’ve explained what GrooveFunnels has that BuilderAll doesn’t and vice versa to help you find the best option for you.

What GrooveFunnels Has That Builderall Does Not Have

GrooveFunnels Has a Free Plan

The first thing that GrooveFunnels has which BuilderAll doesn’t is a free plan.

You can get access to all of GrooveFunnels’ features for free. The page builder, the autoresponder, etc… everything.

However, they do have a few limits in terms of contacts, websites, and domains but that is to be expected on a free plan.

We’ll talk more about this later on, or if you can’t wait, you can also click the button below to create a free account.

GrooveKart

Another big feature that is not inside of BuilderAll is GrooveKart.

This is a feature that is comparable to Shopify, with the main difference being that it comes with all the apps. Using this feature alone, you can build a full eCommerce store. Interestingly, this feature on its own without GrooveFunnels costs $99 per month.

GrooveProof

GrooveProof is the feature that helps you add social proof to your sales pages. Using this, you can add little pop-ups that will say something like “X person just bought this”.

This helps you leverage social proof to increase your conversions. BuilderAll does not have this feature.

GrooveSDK

GrooveSDK is the feature that is going to allow 3rd party developers to work on GrooveFunnels and create plugins and apps.

This feature will make it an open-source platform similar to WordPress.org, which means there is much more coming to this platform.

GrooveSurvey & GrooveQuiz

Two more features that BuilderAll doesn’t have are GrooveSurvey and GrooveQuiz. As the name suggests, these are tools to help you keep your audience engaged. BuilderAll doesn’t have these.

GrooveMail & GrooveAutomation Will Be More Advanced

GrooveMail & GrooveAutomation according to Groove themselves will be like ActiveCampaign. If this is the case, then it will be much more advanced than BuilderAll’s automation sequences.

BuilderAll’s automation sequences are also drag & drop, but they don’t have as many triggers as ActiveCampaign.

What Builderall Has That GrooveFunnels Does Not Have

Chatbots

One of the main features that BuilderAll has that GrooveFunnels doesn’t is the Chatbot feature.

Using this feature, you’ll be able to create Chatbots and add them to your sites created in BuilderAll. However, if you are looking to go with GrooveFunnels, you can get external software for this for $10 per month, or even $37 lifetime.

So, it’s not exactly the end of the world that GrooveFunnels doesn’t have this feature.

WordPress 3 Click Integration

BuilderAll allows you to integrate with WordPress in just 3 clicks.

This is a native integration, while with GrooveFunnels you would have to use Zapier.

One Live Call With BuilderAll Specialist

With BuilderAll’s plans, you also get a live call with a BuilderAll specialist. This is one live call only to help you get set up, but it’s still something that isn’t inside of GrooveFunnels.

Chatbot Niche Funnels

On the BuilderAll Funnel club plan, you can get access to 30+ Messenger chatbot niche funnels. Again, because GrooveFunnels doesn’t have Chatbots, this is only available in BuilderAll.

Auction Checkout

Last but not least, BuilderAll also has an auction checkout. This can help you run auctions for your products which can create additional scarcity.

Builderall Drawbacks

Let’s take a look at the drawbacks of BuilderAll.

No Free plan & Limited Pricing

Firstly, it does not have a free plan. This means, you won’t be able to start building your business and upgrade later on, you have to invest in the software as soon as your trial is over.

If you’re a beginner or simply on a budget, this could be a reason to go for GrooveFunnels.

Plus, it also only really has one pricing plan which is the premium. This doesn’t exactly give you the best options if you only need a couple of features available in BuilderAll.

Templates Compared To GrooveFunnels

Compared to GrooveFunnels I think their templates aren’t as good.

They are good compared to most other funnel builders but they do look a bit outdated, compared to GrooveFunnels’ modern templates. Although, this is just my opinion.

Slow Dashboard

I’m not sure why this is the case, but BuilderAll’s dashboard is slow. It used to be the same for their pages, but luckily that seems to have changed. Still, their dashboard is quite slow which can have bad effects on your productivity.

Poor Support

The support is probably one of the most common complaints that I hear about BuilderAll. I’ve heard them be described as everything ranging from rude to not helpful.

GrooveFunnels Drawbacks

GrooveFunnels has fewer drawbacks, but one of them is more significant. Take a look below to see how they would affect you.

Still In Beta

This is the most significant because it affects the platform in several ways.

Firstly, you don’t know whether all of the features are coming in the future. There is no guarantee that they will.

Although, they are extremely likely to because the founders have been involved in other successful projects like Kartra, WebinarJam, and EverWebinar. These guys have a good reputation and a great track record.

However, it also affects the way the platform currently works as it means there are some bugs. Fortunately, these are getting rarer every day as the GrooveFunnels team is constantly working on them.

Limited Pricing Plans

Another drawback is that their pricing plans are somewhat limited right now. If you don’t want to invest in their lifetime plan yet, your only other option is the free plan as of right now. However, this is meant to be changing soon.

Builderall Pros & Cons

Pros:

• Good page builder
• Good marketing automation tools
• Good checkout features
• Cool additional features (Chatbots, video hosting, etc)
• Constantly evolving

Cons:

• Templates (compared to GrooveFunnels)
• Poor support
• No free plan & limited pricing

GrooveFunnels Pros & Cons

Pros:

• Free plan
• Lifetime plan available (see next)
• An amazing list of features
• Will be becoming an open-source platform
• Perfect for almost any business (eCommerce, affiliate marketing, service, etc.)

Cons:

• Some features are not available yet
• Some bugs still to be fixed

GrooveFunnels Vs Builderall – Pricing

Now let’s take a look at the costs both of these pieces of software come at.

Builderall Pricing

BuilderAll used to have several pricing plans ranging from free to $69.90. However, that has changed since the launch of BuilderAll 4.0.

Now the only pricing plans are $69.90 per month or the funnel club option for an additional one-time fee of $199, plus $69.90 per month.

The additional option gives you access to more done-for-you funnel templates for you to use.

Still, getting all of these features is a pretty good deal. I think they can be suited well especially for service-based businesses. For example for Chatbot or funnel-building agencies.

GrooveFunnels Pricing

GrooveFunnels is still in beta mode which means you can get access to a special deal at the moment.

GrooveFunnels will soon be switching their pricing plans and will range from $99 per month to $299 per month, depending on the limits & features needed by the user.

However, as of early December 2020, you can get access to all of the features for life for a one-time fee of $1397.

This deal is meant to end soon, but you can check whether it’s available by following the instructions below.

Step 1: Sign up for a free GrooveFunnels account (No Credit Card Required)

Step 2: Hit “Upgrade” in your dashboard to be taken to the upgrade page

Step 3: Check out any available deals.

Final Thoughts – GrooveFunnels Vs Builderall – Which Is Best?

As you have seen throughout this article, GrooveFunnels vs BuilderAll is not a direct comparison as GrooveFunnels offers a lot more features that are beyond the scope of what Builderall provide.

However, both marketing software programs have a fantastic list of features for what they are designed to do.

They’re also both extremely similar which makes it quite hard to pick a winner. I think it just depends on the features you need, as well as your budget.

For example, if you’re in it for the long run, and feel you need all of the features GrooveFunnels has, you can consider going for the lifetime upgrade.

On the other hand, if you feel like BuilderAll is the better option and you don’t mind about not having great support, then you can go for BuilderAll.

Additionally, BuilderAll has also been around longer which means it has been tested a little more. This also means that GrooveFunnels has a few more bugs, as we mentioned earlier, but they are becoming rarer.

Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

Sam Poyan

Sam Poyan is a writer, blogger, and social media coordinator, with a passion for online commerce. He specialises in researching and writing about digital products online. When he is not writing he enjoys watching football and going on walks with friends.