After watching all those videos and ‘best of’ lists that each crown a different winner, you’re bound to wonder, ‘which funnel builder is right for me?’
You’ve watched the videos, read the comparisons, and you’re still not sure which one actually fits your business.
So we built one that skips the hype. Answer 9 quick questions and you’ll get your Perfect Funnel Match, a runner-up, and the reason it fits, no email required.
There are a lot of sales funnel and all-in-one marketing platforms out there and they suit very different businesses. Answer nine quick questions about how your business actually works, then get one clear pick, why it fits you, and a runner-up.
No email needed, your result shows straight away
Because the right tool for an agency is often wrong for a product seller.
Some tools build pages, some run email, and some do the whole hub.
Some tools handle one business, while some are built for client accounts.
Your current site decides whether the tool should plug in or host it.
The tool needs to match how much follow-up you will actually do.
A tool built for ad traffic behaves differently to one built for search or local.
Price filters out tools that are too heavy before you get attached.
Your top priority decides between speed, cost, simplicity or training.
Some tools hold your hand, while others reward a bit of tinkering.
GoHighLevel gives you one hub for running client work and local businesses. It combines CRM, pipelines, booking, email, SMS, calls and AI responses under one account.
See your 3 bonuses
Kartra gives you one platform for selling courses, memberships and products. Pages, funnels, checkout, email, helpdesk, calendars and affiliate management are included.
Systeme.io gives you a beginner-friendly all-in-one start without a monthly cost. Funnels, email, courses, blogging and affiliate management sit together on a free-forever plan.
Perspective gives you a mobile-first funnel builder for turning paid traffic into leads. Its pages load in about half a second, with quizzes and validation to filter out fake leads.
SamCart gives you a checkout built to turn more visitors into buyers. One-page checkouts, order bumps, one-click upsells, cart recovery and tax handling do the work.
ClickFunnels gives you the best-known funnel builder with training built in. It offers templates, webinar funnels, membership sites, email funnels, affiliate management and a large community.
ThriveCart gives you a checkout and cart you pay for once. It handles one-time and subscription payments, with an affiliate centre, A/B testing and integrations.
Convertri gives you a page builder focused on very fast loading. Its free-form editor, automatic mobile optimisation and dynamic text replacement keep pages fast and relevant.
CartFlows gives you a sales funnel builder inside your WooCommerce store. Optimised checkouts, order bumps and one-click upsells work on your own WordPress site.
GetResponse gives you an email-first system that also builds conversion funnels. Behaviour-based automation, newsletters, landing pages and webinars handle follow-up and leads.
Leadpages gives you a simple way to publish landing pages and forms. Clean templates, pop-ups, alert bars, unlimited leads and integrations do the job without extra complexity.
It is especially good for agencies wanting CRM, email, funnels, and booking all in one place. This link gets you an extended 30-day free trial.
Try the runner-up →It works best for running everything in one place, including email, courses, and helpdesk. This link with the code SteveW30 gets you an extended 30-day free trial plus 30% off any plan.
Try the runner-up →Systeme.io is great for starting free with funnels, email, and course hosting.
Try the runner-up →Turns ad traffic into real leads with half-second mobile pages, quizzes, and validation that filters fake leads. This link gets you an extended 30-day free trial.
Try the runner-up →SamCart is ideal for boosting revenue with order bumps, upsells, and high-converting checkouts.
Try the runner-up →ClickFunnels is known for building sales funnels quickly with proven templates and a supportive community.
Try the runner-up →A checkout you pay for once, not monthly, with one-time and subscription payments and a built-in affiliate centre.
Try the runner-up →Convertri specialises in ultra-fast pages and funnels optimised for mobile speed.
Try the runner-up →CartFlows is great for adding one-click upsells and order bumps to your WooCommerce store.
Try the runner-up →GetResponse is excellent for email marketing with built-in landing pages and webinar hosting.
Try the runner-up →Leadpages makes it easy to create simple landing pages and opt-in forms fast.
Try the runner-up →These were in the running too, and here's why each one fits you less well than your match.
- GoHighLevel: It's a monthly platform, and your budget is free, under about $50 or pay-once.It has a learning curve, and you want something simple and guided.You mainly need pages or a checkout, and its full CRM hub is more than you need.It's built for client work, local businesses and multi-channel follow-up, which is more than your setup calls for.
- Kartra: It's built for selling your own products, not running separate client accounts.It follows up by email, and doesn't do texts, calls or AI answering.It's a paid monthly platform, more than a free, low or pay-once budget.It's aimed at selling courses and products, not local appointment-based businesses.It shines for selling your own courses and memberships, which isn't the core of your business.
- Systeme.io: It's built for running your own business, not separate client accounts or reselling.It follows up by email, and doesn't do texts, calls or AI answering.It's a simpler all-rounder, and you want maximum page speed, design freedom or ad funnels.It's a beginner-friendly all-rounder, and you need something more specialised.
- Perspective: Its native email automation is basic, so it can't handle the follow-up you need.It's not built for checkouts, course hosting or email marketing, which you need.It's built for converting ad traffic, and your visitors come from search, local or launches.It specialises in turning ad traffic into leads, which isn't the centre of what you need.
- SamCart: It has no email autoresponder, and you want your tool to handle follow-up.You want one all-in-one hub, and it's a checkout platform that pairs with other tools.It's a paid monthly checkout platform with no free plan, so it doesn't fit a free or low budget.It's a checkout specialist, and checkout isn't your main need.
- ClickFunnels: It's a paid monthly platform, more than a free, low or pay-once budget.Its pages can load slower and it isn't great for blogging, which matters for speed or search traffic.It isn't built around client sub-accounts or local follow-up like texts and calls.Its strength is its training and community, which isn't your top priority.
- ThriveCart: It has no free plan or trial, only a 30-day money-back guarantee, and you want to start free.It's a cart and checkout with no email or follow-up tools, which you need.It's a checkout, not an all-in-one hub for courses, email and funnels.It's a pay-once checkout, and a checkout isn't your main need.
- Convertri: It's a page builder, not an all-in-one hub for email, courses or CRM.It has one paid plan, so it doesn't suit a free, low or pay-once budget.Its free-form editor has a learning curve, and you want hand-holding.It's a specialist for very fast pages with design freedom, which isn't your priority.
- CartFlows: It only works on WordPress with WooCommerce, and you don't run a WooCommerce store.It adds checkouts to WooCommerce and doesn't do email, courses or CRM.It's for WooCommerce stores, which isn't how you sell.
- GetResponse: It's email-first, and its page builder and selling tools are secondary to what you need.It's email only, and you want texts, calls or AI answering.You want one hub with CRM and booking, and it's mainly email marketing.It's an email marketing tool first, and email isn't your main need.
- Leadpages: It only builds landing pages, so it can't be the all-in-one tool, checkout or email platform you need.It has no email autoresponder, so it can't handle your follow-up.It's a simple landing page builder, and you need more than that.
- Builderall: Its huge number of tools and learning curve can overwhelm if you want things simple and guided.Its huge toolset comes with a learning curve, and the tools above match your needs more directly.
- Unbounce: It's a landing page builder, so you'd still need separate tools for checkout, email and CRM.It can be expensive for smaller businesses and has no free plan for your budget.It's a landing page specialist, and you need more than landing pages.
- Thrive Themes: It only works on WordPress, and you don't want to run WordPress.Its pages are heavier and can load slower, which hurts ad and conversion-focused funnels.It needs a separate autoresponder and CRM for follow-up.It's a set of WordPress plugins that still needs separate email and CRM tools.
- DropFunnels: It has no autoresponder, so you'd need another tool for follow-up.It has limited integrations and you can't add your own WordPress plugins.
- Landingi: It's a landing page builder with only basic email, so you'd need other software for everything else.It's a basic landing page tool, and you need more than that.
- Wishpond: Its pricing is behind a sales call and it's expensive for a tight budget.It's only worth its price if you'll use its referral and social promotion campaigns.
How We Answer "Which Funnel Builder Is Right for Me?"
The match comes from how you work, not from which tool is most popular. Here's what the quiz weighs:
- What kind of business you run, so it matches tools that support your model.
- The main job you need the tool to do, whether that's building funnels, managing clients, or selling courses.
- Whether you run client accounts, because some tools give you separate accounts and white label reselling.
- Your website setup, including WordPress and WooCommerce, so it picks tools that play nicely with what you already have.
- How you follow up with leads: email, texts, calls, or AI, because your follow-up style changes which platform fits.
- Where your visitors come from, especially if you rely on ads or mobile traffic.
- Your budget, including whether you'd rather pay once than monthly.
- What matters most to you, like ease of use, community, or design freedom.
- How much setup time you've got, so it won't suggest a tool that needs weeks of tinkering.
It scores 17 tools against your answers, names your Perfect Funnel Match and why, gives a runner-up, and lists why the rest fit you less well, so you're not left wondering about the others.
The 17 Funnel Builders and All-in-One Marketing Platforms the Quiz Checks for You
These are all the funnel builders and all-in-one marketing platforms the quiz analyses for you, and it tells you which one fits your business and circumstances best, so you can skip the one-by-one research. Take the quiz above to discover your ideal match.
If you'd rather read a full review before taking the quiz, you'll find links to every one we've reviewed in the list below.
- GoHighLevel (GoHighLevel pros, cons and pricing)
- Kartra (Kartra review for course creators)
- Systeme.io (Systeme.io features and free plan)
- ClickFunnels (ClickFunnels features and pricing)
- Perspective Funnels (Perspective Funnels pros and cons)
- SamCart (SamCart checkout review)
- ThriveCart (full ThriveCart review)
- CartFlows (CartFlows WooCommerce review)
- GetResponse (GetResponse email marketing review)
- Convertri
- Leadpages
- Builderall
- Unbounce
- Thrive Themes
- DropFunnels
- Landingi
- Wishpond
Still Torn Between Two Tools?
If your match and runner-up feel close, a side-by-side comparison usually settles it. The most common close call is GoHighLevel and Kartra: client work and local follow-up versus selling your own courses. Check the GoHighLevel and Kartra side by side comparison.
For the bigger picture, the full comparison of 17 funnel builders walks through every option so you can see how they stack up.
Perfect Funnel Match Quiz FAQs
Is ClickFunnels or GoHighLevel better?
Neither wins for everyone: GoHighLevel suits agencies and local businesses that need a CRM, client accounts and text, call or AI follow-up, while ClickFunnels suits people who want an easy funnel builder with a big community and training. The ClickFunnels vs GoHighLevel question really comes down to whether you're managing clients or selling your own products.
What's the best funnel builder for beginners?
Systeme.io is the best funnel builder for most beginners, because of its beginner-friendly builder and free-forever plan up to 2,000 contacts. ClickFunnels is a good pick if you want lots of training and a community and have the budget.
Which funnel builders have a free plan?
Systeme.io has a free-forever plan, GetResponse offers a free plan, and CartFlows has a free version for WordPress and WooCommerce. ThriveCart doesn't have a free plan or trial, but it does come with a 30-day money-back guarantee.
Do I need an all-in-one platform or separate tools?
It depends on how you sell. An all-in-one platform like GoHighLevel, Kartra, Systeme.io or ClickFunnels means fewer logins and bills, while separate tools make sense when you already have an email tool you're keeping or you need a specialist checkout like SamCart or ThriveCart. The best all-in-one marketing platform for you is the one that matches your business model, not just the one with the longest feature list.
Is the quiz free, and do I need to give my email?
Yes, it's completely free. You don't need to give your email or sign up, and you'll see your results straight away after 9 questions, which takes about two minutes.
Find Your Match in Two Minutes
You're two minutes away from a clear recommendation built around how your business actually works.
No email, no sign-up, just your match and a runner-up when you take the Perfect Funnel Match quiz.