How To Make Money On Pinterest Without a Blog – Most Effective Strategy In 2021

a woman making money on Pinterest without a blog

If you want to know how to make money on Pinterest without a blog then I have good news for you. Not only is it possible but it’s actually very easy to do.

Pinterest is set up in such a way that allows a few easy options for you to monetize your account, and I’m not talking about using paid ads.

While you can use Pinterest to send people directly to a product you own, many people don’t have their own product.

Fortunately, there’s a super simple way for you to monetize through affiliate marketing.

What Is Affiliate Marketing?

Affiliate marketing is a very popular online business model these days, and it’s all over the internet.

Basically, affiliate marketing is promoting other people’s products and receiving a referral or affiliate commission for doing so.

Many companies have beginner-friendly affiliate programs including big brands such as Amazon and Etsy.

Netflix even used to have an affiliate program before they got so big. Although it’s closed now, there are lots of great alternative Netflix affiliate programs that you can promote.

However, there are also even affiliate programs that are especially good to promote on a platform like Pinterest.

If you want the list then you can read our article here on the 18 best affiliate programs for Pinterest.

When you sign up for an affiliate program you will receive your unique affiliate ID and affiliate link to send people to a product or company website.

When you share this special link online and someone clicks on it and then buys a product, your affiliate ID will be tracked by the company and you will receive a commission.

Unfortunately, most affiliate programs offer little or zero tracking analytics to you as an affiliate. However, this info is crucial if you want to be able to scale up your income.

The best solution, therefore, is to use a 3rd party link tracker. I have reviewed the 9 best link tracking tools on the market (including one free option) so you can find the best one that suite your business.

The amount of commission you receive for a single sale varies massively depending on things like what niche you are working in, and what products you are promoting.

A single sale can earn you anything from a few dollars to thousands of dollars.

If you want to learn more about affiliate marketing then I recommend reading my article on how to make money with ClickBank here.

Two Simple Ways To Make Money On Pinterest With Affiliate Products

Pinterest Affiliate Marketing Method 1

the Pinterest logo

Pinterest is one of the very few social media platforms that allow you to use affiliate links and link directly to a product. Most other platforms like Instagram and Facebook don’t allow this.

All you need to do to make this work is create Pins, add your affiliate link in the URL section of your pin, and publish them on Pinterest.

A person will then click your pin and be taken to the affiliate offer. If they buy, you get paid.

While it is certainly easier to just link directly to the affiliate product from Pinterest, this method does also has drawbacks.

Pros & Cons of Linking Directly


  • Quick
  • Easy


  • Pinterest can stop allowing this at any time
  • You do not have any way to collect leads
  • You will not build as much trust with your audience
  • If Pinterest decides they don’t like the affiliate programs you are promoting they may close your account

Here is a safer and more effective way to make money on Pinterest without a blog.

Pinterest Affiliate Marketing Method 2

If you’re looking to build a solid business online rather than just making a few affiliate commissions here and there, but you don’t want to use a blog then the best way is to use a simple funnel.

How This Works

  1. You put your Pins on Pinterest with a link to your funnel. When the person clicks your Pin they are taken to a page on your funnel called a bridge page. Here are some examples of what your bridge page can be:
  • A video of you telling people about the product or company and explaining how they will benefit from using it
  • An article you write explaining the benefits of the product
  • A promo of the product using marketing materials from the company you’re promoting

On the bridge page, you will then use a call to action to tell the person to click the button (your affiliate link) to check out the product.

  1. When the person clicks the button they will first be shown a popup asking them to enter their name and email address, which you collect. You now have a lead who you can follow up with later and offer them more related products and services in the future.

Once they click the ‘submit’ button, they are then directed to the affiliate offer you are promoting. If they buy, you get paid.

  1. Since you now have their email address you can add them to an autoresponder sequence to send them automated emails over time and build a relationship with them.

It is very important in this step not to just hammer them with affiliate offers. If you do this then they’ll just resent you and unsubscribe.

The way to make this work is to offer your subscribers a lot of value in your email content so they will look forward to hearing from you and see it as a benefit to stay on your list.

When I first collect the email in step two above, I like to offer them a free gift for subscribing. Something like a free eBook or a mini video course on something they will be interested in.

Firstly, this makes it far more likely that they’ll opt-in and it also conditions them to perceive you as a person who offers value.

See also: 4 actionable steps to build your email list

pinterest pins

How To Make Money on Pinterest Without a Blog With Affiliate Marketing

Choose a Niche

In order to have success with affiliate marketing on Pinterest without a blog, the first thing to do is to choose a niche you want to work in.

There are many schools of thought on how to choose a niche. However, we first recommend you familiarize yourself with the Pinterest categories that are available to get an idea of what might work best for you.

Some people will say to choose something you’re passionate about, while others will say to choose something that has the potential to make money. After all, some affiliate niches pay far better than others.

Either way, I also recommend you to choose an evergreen niche, that way your business will always be relevant.

It is also very important to consider the platform you’re using, in this case, of course, it’s Pinterest. The reason is that each platform can attract a different demographic of people.

According to, the top 10 most popular niches on Pinterest are:

  1.    Home Décor
  2.    Art
  3.    Travel
  4.    Photography
  5.    DIY and Crafts
  6.    Design
  7.    Technology
  9.    Food and Drink
  10.   Humor

If you’re interested in one of these niches then great, you’ll have a big audience, but you’ll also have a lot more competition.

Don’t think Pinterest is only about these niches, though. There are loads of other niches on the platform that you can also have a lot of success with. Some more examples are:

  1. Health & Fitness
  2. Work At Home
  3. Personal Development
  4. Parenting & Children
  5. Beauty
  6. Fashion
  7. Gardening
  8. Hiking

And more…

The key is to get a balance between:

a). Something you’re interested in
b). Something that’s reasonably popular on Pinterest
c). Something you can make money in

Look for Affiliate Programs In Your Niche

There are loads of places to look for affiliate programs that you can promote online.

If you’re looking for a physical product in your niche then a good place to start is to check out the following affiliate networks:

If you’re looking to promote digital products then here are a few places you can look:

  • (CommissionJunction)
  • FlexOffers

If there’s a specific product or company you want to promote but you don’t see them on any network, then go to their website and see if they have an affiliates section. In most cases, you’ll find it in the footer of their site.

Alternatively, you can Google the company name + “affiliate program”.

See also: Morevago review – can it really improve your conversion rate?

Branding on Pinterest

You will want to stand out from the crowd so branding is really important.

The most important things for branding on Pinterest are choosing your brand colors and your fonts.

If you want to go the extra mile and really look professional then I’d recommend also creating a logo.

You can find your brand colors here for free.

You can use this free too to choose your font pairs.

You can design your own logo here very cheaply.

Alternatively, if you want a more professional logo designed for you then you can use a great free tool called to find the best designer for your project.

Just make sure to be consistent with your branding when you create your Pins to stand out and build your presence.

Create Your Pinterest Boards

Once you’ve signed up for Pinterest you will then want to create a free business account. Then, different boards that relate to your niche. I recommend creating at least 10 if you can, but preferably more.

A big part of affiliate marketing is offering value, so you want to offer a lot of good content from your business profile.

To do this, start to add other people’s relevant pins to your boards. This will also help to flesh out your profile so it doesn’t look like a barren wasteland.

Then, as you start to create your own pins you can also add them to the relevant boards.

Create Graphics to Pin

If you’re familiar with Pinterest then you will know it’s a very visual platform. So, creating great-looking pins is a must if you want to stand out from the crowd.

I recommend using or if you want to create them yourself or if you would prefer to pay someone to make them for you.

using Canva for Pinterest

Get Images For Pinterest

While you may have some of your own images you would like to use for your pins, you will also likely want some good-looking stock images as well.

It is illegal to take images from other people’s websites or to take them from Google images to use. If you do this then you run the risk of getting a hefty copyright fine.

You can get some great stock images for free from However, the free images on Pixabay are somewhat limited. So if they don’t have what you’re looking for then I recommend using

get free images for Pinterest

Create Your Bridge Page Funnel

One of the quickest and simplest ways to get your funnel set up is to use a drag-and-drop funnel builder.

There are lots of options on the market you can for this, and it can become quite overwhelming to choose the one that’s best suited to your needs.

Personally, my top two choices are GrooveFunnels and ClickFunnels. If you want to know more about these two platforms then I recommend you read my in-depth comparison article here.

If you want to sign up with either of these platforms then you’ll be happy to hear that ClickFunnels offers a 14-day free trial, and, GrooveFunnels also has a free for life plan.

To make things even easier, once you’ve signed up, you can get free funnel templates that you can pull into your account, customize and start using straight away.

Once you’ve selected the funnel template you want to use, you will need to customize it and also add your sales copy.

If you’re new to writing sales copy then I recommend hight getting a copy of this free copywriting book.

Setting up a funnel is not as straightforward as it might seem.

You need to know what type of funnel to build to promote your product, how to hook up your autoresponder (next section below), how to drive traffic to your funnel, and how to get it to convert.

If you don’t have experience building and launching a successful funnel then one of the best solutions is to take the One Funnel Away Challenge.

The Challenge is a very affordable training course run over 30 days and it shows you exactly what you need to do to launch a funnel that can make money on Pinterest, Facebook, Google, and basically anywhere else on the internet.

Hook Up Your Autoresponder

Once you have your funnel, you just need to hook up your email autoresponder so you can collect leads and email them with future offers.

There are many autoresponder companies you can choose from. However, popular choices like MailChimp and ActiveCampaign are not affiliate friendly.

I was once using MailChimp for affiliate marketing and they shut my account down. You don’t want this to happen to you, it’s a real pain!

While ActiveCampaign is a little more affiliate friendly, they don’t generally like you emailing out affiliate links. So to make it work for affiliates, you will need to rely on only using links that lead to your bridge page.

That’s why my favorite autoresponder for affiliate marketing is Aweber. They are very affiliate friendly, have great open rates, are easy to use, have great support, and are also very reasonably priced.

Aweber also offers a free trial, which is super helpful for people just getting started with affiliate marketing.

Bring The Traffic – Publish Your Pins on Pinterest

Once you have this setup, all you need to do is start publishing your pins and adding the link to your funnel in the URL field on your Pinterest pin.

It is important not to keep reusing the same pins over and over. Pinterest doesn’t like duplicate content.

It’s wise to create several different pins that lead to your funnel with different images and changing up the headlines and descriptions.

Also, avoid repinning the same pins over and over again. Waiting a few months and then start to repin them occasionally is much safer.

Automate Your Pins

If you’re serious about making money on Pinterest then you will want to automate your pinning process and save you hours of work then it is worth getting a TailWind account.

You can pin 100 pins for free, but after that, you’ll need to sign up for a paid account. Fortunately, it’s a very low-cost service.

If you need more detailed instructions on how to post on Pinterest, here’s a great video below.

If you want more detailed info on generating traffic on this platform then see my article here on how to use Pinterest to drive traffic to your blog.

Even though this article is about making money on Pinterest if you do not have a blog, the traffic strategy in this article is pretty much the same because you will still need to send that traffic to your landing page or funnel so it is highly worth checking out.

If you want to learn more ways to bring people to your landing pages then you can read this article I wrote here all about free traffic.

Making Money On Pinterest Without a Blog – Final Thoughts

So, that’s my quick guide on how to make money on Pinterest without a blog.

While you can just follow the steps above to create your Pinterest business account and link your pins directly to your affiliate offers, you will have much more success building a funnel, collecting leads, and building an audience.

By growing an email list you are actually building a solid asset for your business. If you look after the people on your list and treat them well, you will be able to grow a long-term, reliable source of income.

If you want to learn affiliate marketing from one of the most successful affiliates in the world then check out my Affiliate Secrets 3.0 review.

Want More Ways To Make Money On Pinterest Without a Blog?

I’ve written more articles on how to make money online, which you can find on my homepage

How To Drive Traffic To Your Blog With Pinterest – 9 Useful Tactics

A laptop showing Pinterest traffic to a blog

Getting traffic to your blog can be tricky, especially if your site is new or doesn’t have much authority.

Google just doesn’t trust new sites very much so they won’t send you a lot of traffic in the early days.

One way around this is to funnel traffic from other platforms to your site. There are a lot of options here, but a really good one to use in particular is Pinterest.

This social pinning platform is extremely targeted, which means that users are much more likely to stick around when they visit your site, subscribe and buy from you.

If you’ve already got an established blog then Pinterest can also be a great way to diversify and increase your traffic.

So here in this article, I am going to tell you exactly how to drive traffic to your blog with Pinterest and get those eyeballs on your site.

And if you want to get an avalanche of traffic to your website beyond merely using Pinterest then you can learn how from one of the most successful affiliates on the planet. His name’s Spencer Mecham and I reviewed his Affiliate Secrets 3.0 training course here.

Set Up Relevant Boards Based On Keywords

Before you start, it is worth checking if the niche you’re in is also a popular category on Pinterest. Knowing how popular your niche is on this platform will help you to decide how much time you should put into your campaigns.

To get clear on this, here is the Pinterest categories list of the most popular niches on the platform.

The first step you need to take before uploading pins to your profile is creating relevant boards based on keywords.

To get an idea of what keywords to use, think about the general topics you cover on your blog. Then, head over to Pinterest’s search engine and start typing in some keywords.

In the search bar, Pinterest will give you some suggestions. You can note some of these down, and use them in your board descriptions.

This will not only help those boards show up when users are searching for boards with those keywords, but it will also help Pinterest determine what the pins inside of that board are all about.

When you do this it also makes it more likely for your pins to get suggested for those particular keywords.

I suggest creating around 10 boards in total.

Some of these could be your categories from your blogs, while others are sub-categories or related topics that you have briefly covered too.

The board title can be the general topic, while the description should be full of relevant keywords.

Choose Your Best Blog Posts To Pin

Once you have set up your boards, you’ll want to choose your best blog posts to pin.

Later on, you’ll probably pin all of your blog posts anyway, because you create pins much quicker than articles. But, the reason you want to choose your best blog posts to start with is so that you can put additional effort into optimizing these ones first.

Which blog posts you choose is, of course, your choice. However, I would suggest doing a mix of information-based articles with a few monetized ones such as reviews.

A lot of Pinterest users go to the platform with buyer intent, which is why a lot of affiliate marketers and eCommerce vendors do well making money with Pinterest.

This mix of informational and commercial content should give you a good balance of pins with some that help you grow, while others can generate additional revenue.

You’re also probably going to pin these more than once to help them get more traffic. If you do, make sure you change the general title of the Pin a little, so they look different.

For example, if you have a blog post called “How to drive Pinterest traffic to your blog” you could create 3 pins:

  1. “How to drive Pinterest traffic to your blog”
  2. “A step-by-step guide to driving Pinterest traffic to your blog”
  3. “I drove 3244 Pinterest visitors to my blog. Here’s how”

Don’t worry about this too much for now, if you haven’t posted content yet. But later on, you’ll probably need it.

Add The “Pin It” Button To Your Blog To Drive More Traffic

A good little trick that will help you grow your blog through Pinterest is adding the “pin it” button to your blog.

Instead of adding normal images, you can use ones that have a “pin it” button this code from Pinterest. Simply follow the instructions on that page to copy and paste the code into your site.

Then, when someone browses your blog and clicks the “Pin it” button, they add the image as a Pin to one of their boards.

Pretty cool, right?

What’s even more exciting about this is that all of these pins have links back to your blog so it can help you turn one visitor into many.

If you have a blog post that is quite popular, this technique could help it blow up. The same goes for if a Pinterest influencer enjoys your content, and decides to pin it.

You should also consider creating 1 extremely shareable image for some of your blog posts.

For example, if you have a blog post on 23 inspiring quotes, you could have an image of one of the best quotes with a “pin it” button.

Lots of people will often pin something like this which can help you get lots of targeted traffic back to your blog.

With all this extra traffic that you can potentially get from doing this, it also makes sense to monetize the articles you are sending people too, or at least collect email addresses so you can follow up with them later.

If you want some ideas on how best to monetize your blog then I recommend you take a look at my article here on profitable affiliate programs for Pinterest bloggers.

If you want some tech help to get the Pin it button on your blog then here’s a great video to help you out.

Use Cover Images On Your Pinterest Boards

The next step is to use cover images on your boards. The reason you’ll want to do this is because it can make your boards look nicer, more professional, and generate a higher Click-through-rate (CTR).

In the long term, you will generate much more traffic from doing this as more people will click on your boards.

For your board cover images, use an image that is attention-grabbing but also represents the topic of the board well.

For example, if your board is about “travel”, you could use a highly appealing image of somewhere like the beaches of Bali.

I also suggest using this opportunity to brand your images with your logo. This will make you look more professional and it will also enable people to become more familiar with your brand. In most cases, familiarity can bring more trust.

If you’re not sure how to add a cover image to your board, check out the instructions below.

  1. Head over to “Your boards”
  2. Hover over your board, until additional options appear
  3. Click “Change Cover” once it appears

On mobile, you should see 3 dots or something similar, which also makes the additional options appear. If you complete this step and have keyword-rich descriptions, your boards are set up for success.

Choose Great, Shareable Images For Your Pins

Sharable content performs the best. This is the case for any social media platform, but especially for Pinterest.

On Pinterest, when users pin your images, they are also sharing it with their followers. This is why you should aim to use images that people will relate to, or want to save for the future.

What is seen as “shareable” or helpful for your audience, depends on them. If you’re in a rather informational niche like crafts, or self-improvement, an eye-catching image + the title of the blog post can perform extremely well as people like to save it to read later.

For example, a Pin that links to a tutorial, and clearly says “How to gain X benefit”, might be pinned by a lot of people who would like to get that result. Think about what your audience would save for later or would also want to share.

A little tip here is to look at some of the profiles in your niche or even from your followers. Look at the boards, and see if there are any common board names, for example, “blogging tips”.

Now if you create content around “blogging tips” your audience is likely to pin them.

How To Get & Create Images

To create and edit images you can use a tool like Canva or Stencil.

For the images, if you don’t have any yourself, you can use stock photos. Unsplash, Pixabay, and Pexels are good places to get free images. If you don’t mind spending a bit of money to get higher quality images then I recommend using DepositPhotos.

Bonus tip: Your titles don’t have to be understood by Google. So, instead of “How To Lose Weight”, you can make them sound much more interesting like “How I Lost 26kg With This Simple, Weird Trick…”

Basically, you have the freedom to make them more interesting and they don’t have to be identical to your actual blog title, which is something I really like about using Pinterest to drive traffic.

Making The Clickable Pins Obvious

Another quick tip that I have for you to generate more traffic to your website is making it obvious for the user that they should click it.

This can be done by using certain words that pretty much tell the user that there is more to this Pin.

For example, “How To X” as a headline can be quite catchy, as you’re not going to give someone a full tutorial in a simple pin.

I have also seen people explicitly telling the user to click i.e “click for the full tutorial”. Direct calls to action (CTA’s) like this can also work really well.

Use Rich Pins For Your Blog

The next step that will help you drive Pinterest traffic to your blog is using Rich Pins.

If you have experience with SEO, this is similar to rich snippets. Basically, they add a little more interesting info to your Pin.

The Rich Pin is a piece of code that you add to your blog. Pinterest can then pull this info and display it over on their platform.

The cool thing about this is that rich pins look far more professional, and are somewhat dynamic as when you change content on your site that is related to a Rich Pin, your Pin changes too.

Another additional benefit of using Rich Pins that I really like is they also give Pinterest more information about your pins, and in so doing, Pinterest can send more targeted traffic to your pins. If your Pins look good then this should also increase the Click-through-rate (CTR) to your blog.

To set them up, you can use a plugin like Yoast SEO or Rank Math by simply heading into the advanced settings of the plugin to configure them.

There are different types of Rich Pins that you can use depending on the type of content they relate to on your blog. For example, if you can use a product Rich Pin for a review article. This will enable Pinterest to show more relevant info about your article so your audience knows exactly what it’s about.

Here’s a help doc to show you exactly how to set up your Rich Pins. Alternatively, you can watch the video below to show you exactly how to do it.

Grow Your Pinterest Audience

After completing the previous steps, you have almost set up your Pinterest account for success.

There are just a few more things you need to do.

The first would be to optimize your entire profile to look as stunning as possible.

This would include, using eye-catching images in your profile and header and writing a bio that speaks to, and resonates with your audience.

For example, if you have articles tailored towards helping bloggers get more traffic, you could write a bio like: “Hey my name is X and I help bloggers get more traffic through SEO. Follow me for frequent tips and tutorials on how to get more visitors to your blog.”

Being clear and concise will help people to know exactly what you’re about in the first instance they see your profile.

Try to dig into the wants and pain points of your audience, and offer your profile as a solution by using your bio. Alternatively, if your niche isn’t directly related to solving a problem then you can also just aim to make it sound interesting and fun.

Once you have done this, it’s just a case of getting eyeballs on your profile.

Following Other Accounts

The best way to get off the ground from 0, is to start following other accounts.

Look for profiles that are either similar to yours, or even better, with an audience that matches the one you’re targeting.

From here, scroll through their followers and start following accounts that you think would benefit from your content.

Quite often, they’ll see it and follow you back. I would only recommend following profiles that have profile pictures to make sure they are real people and not bots.

If you want to, you could even be super-picky and only follow accounts that fit your target audience. This might take a little longer, but it may also give you better engagement.

Join Pinterest Group Boards

Something that will help you grow your account and get more eyeballs on your content is to join group boards.

The big benefit of joining group boards, and sharing your pins on them is that they have a lot of followers and so you can, therefore, bring you lots of highly targeted traffic over to your blog.

Plus, they can also get a lot of other people to pin your pins which will enable you get even more reach beyond just that group board.

Bear in mind, just like with most other things, the key here is relevance. If you’re part of a group board that has tens of thousands of followers, it won’t help if they aren’t interested in what you are pinning to that board.

There are a couple of ways you can find group boards to join. One way is to simply search Pinterest for public boards in your niche. Alternatively, you can also check out some of your competitor’s group boards.

Pin Regularly

It only takes 1 pin to go viral and suddenly you could have endless email subscribers and blog readers. But getting to that 1 pin usually takes hundreds or even thousands of attempted pins so don’t expect this to happen over night.

The more you pin, the higher your chances are of getting there.

I would suggest doing at least a minimum of once per day, as this should give you consistent growth.

A lot of people even recommend 10x per day. However, it’s better to set yourself a realistic daily task that you’ll follow. You don’t want it to become cumbersome.

At the end of the day, consistency is more important than frequency.

Although, frequency helps a lot too. Something like 3-5x per day can be a sweet spot for some people. From here, your account will start to grow, if you combine it with 10 minutes of following other accounts.

Create a Routine

You could create some type of daily routine for yourself:

  1. Create 3-4x pins per day
  2. Follow accounts for 10 minutes
  3. Pin 10-20 pins from other accounts
  4. Add 1-2 pin(s) to a group board

If you do this consistently for a longer period, I would be very surprised if you don’t start picking up traction before long.

In the beginning, it may seem like you aren’t getting a lot of impressions or pins, but they’ll come soon enough if you stick with it. Just make sure to keep posting pins and follow your routine.

Once you get the right type of eyeballs on your pins, you’ll start getting a lot of clicks to your website.

If this doesn’t sound fun to you then you can easily find a freelancer to do it all for you at a very affordable rate over here on Fiverr.

Final Thoughts

Learning how to drive traffic to your blog with Pinterest isn’t difficult, it just takes a bit of clear thinking around your strategy, and some consistency.

If you follow the steps provided in this article and stay consistent, there shouldn’t be any reason why your account wont grow. And once it does, you’ll start generating a lot more clicks to your website as a result.

These clicks will be super-targeted from people interested in your content. This means that the visitors you bring from Pinterest are much more likely to convert into your blog followers and customers.

If you haven’t tried using Pinterest yet, give it a go, as now you have everything you need to generate some additional traffic to your blog.

If you want to expand your horizons beyond just using Pinterest then I recommend you also read my article here on the best free traffic sources.

The Most Popular Pinterest Categories – The Ultimate List

Popular categories on Pinterest - a plate of food

Pinterest is a social media platform that is full of interesting pictures of foods, holidays and so much more. Many types of content perform exceptionally well there. Generally speaking, the more popular a category is, the more potential it has.

Throughout this article, we’re going to take a look at the most popular Pinterest categories to help you find a category that is full of potential.

Pinterest Demographics

Pinterest has over 335 million active monthly users, meaning it’s one of the most popular social media platforms on the planet. 71% of the users are females, while currently, around 29% of users are men.

This also plays a role in why some niches are more popular than others on Pinterest, but we’ll talk more about that later.

That being said, 29% of 335 million is still quite a lot of male users, so there is also huge potential for this platform if your audience is predominantly male. Furthermore, stats show that more and more men are signing up to use Pinterest every month.

Pinterest is used by a large variety of age groups, with the median age being 40. However, the majority of active users are under 40.

One stat that also caught my eye is that 40% of Pinterest users have a household income of over $100,000. This means that a lot of users will have disposable income. And for marketers and business owners who are using the platform, it’s also good to know that a lot of Pinterest users actually visit the platform to research a product, so there is also buyer intent behind many searches.

All these factors make Pinterst a great platform for business owners, marketers and entrepreneurs who want to grow their business on this platform.

What Pinterest Categories Are Available?

Just like on many other platforms, Pinterest has a huge range of categories available. Some of these perform exceptionally well which is usually down to them being extremely visual, or suiting the interests of the overall demographics of the platform.

Categories like food, travel, or photography would be great examples of visual niches that perform very well here.

Here is a list of the 33 categories, or niches, that are currently offered on Pinterest:

  • Food and drink
  • Design
  • Hair and beauty
  • Art
  • Cars and motorcycles
  • DIY and crafts
  • Science and nature
  • Women’s Fashion
  • Education
  • Entertainment
  • Geek
  • Products
  • Gardening
  • Outdoors
  • Illustrations and posters
  • Quotes
  • Men’s fashion
  • Tattoos
  • Health and fitness
  • History
  • Architecture
  • Holidays and events
  • Home decor
  • Humor
  • Animals and pets
  • Kids and parenting
  • Sports
  • Photography
  • Technology
  • Travel
  • Weddings
  • Celebrities
  • Other/Everything else

So, now we’re clear on the 33 Pinterest categories that you can find on the network, I’m also going to share the 10 most popular out of this list.

Knowing this will help you to decide how much time you should invest into your Pinterest marketing strategy.

If you’re reading this article as part of your niche research for an affiliate business, then you may also want to know about the best products to promote on this platform.

If that’s the case then I share some of the best products that work well on this platform in my article here about affiliate marketing on Pinterest.

The 10 Most Popular Categories On Pinterest

Below I’ve ranked the most popular categories on Pinterest in order. All of these can be extremely profitable, so don’t avoid one because it’s lower down the list.

In fact, you’ll even be able to find profitable niches that aren’t on this list. And if you want even more ideas then check out my article on 71 profitable evergreen niches.

Food and Drink

Food and drink category

In the first place, we have food and drink.

As you may know, most women love to look at pictures and videos of food. Men too, but stats show that this category is especially appealing to the female audience.

Pictures of tasty-looking food and drink are all over social media, and given how visual Pinterest is, it’s no surprise that this is the case here too.

It’s the perfect place to find recipe ideas and to get inspiration for cooking and baking. In terms of popularity, this category is the undisputed champion.

Home and Decor

A woman sitting in her kitchen

Also, a very popular category on Pinterest is home and decor.

This niche is extremely visual and also perfectly fits into the demographic of the platform for these reasons, it’s also extremely popular.

In my opinion, if there is one place where you can go to get home interior ideas, it would probably be Pinterest.

If you are looking to monetize your account down the line, this niche also has endless products that you could sell.


The travel category - a boat by the mountains

Another obvious one is Travel.

It also matches the demographics and is extremely visual. Plus, people love to use Pinterest for ideas before they plan their next trip.

Something that is also highly popular among travelers is creating group boards. This allows them to combine their ideas and experiences which is a lot of fun.

The group board feature is unique to Pinterest and also one of the reasons why it’s used so heavily by travel enthusiasts.

Health and Fitness

The fitness category on Pinterest - women exercising

Health and fitness is a huge category that also has many sub-niches. This could be anything from weight loss to healthy eating.

Most of the sub-niches also match the demographic extremely well, which is one of the reasons why it’s so popular. Plus, health is something that affects everybody, so it has a wide appeal.

This means, there is also huge potential in this category because of how large the interest is.

Women’s Fashion

Two women fashionably dresses

There aren’t many categories that fit the demographic better than women’s fashion.

It’s a category in which people love to get ideas and inspiration, meaning it’s another perfect category for Pinterest. Couple this with the fact that many people also like to use Pinterest before they make buying decisions, then you can do very well in this niche.

This category doesn’t only have a huge amount of Pinterest traffic potential, but also great monetization opportunities.

Hair and Beauty

A woman with a cool hair style on Pinterest

The hair and beauty category also fits the demographic extremely well.

Women love to save pins of hair styles they might like to consider for themselves in the future. It’s also a popular place to share pins to show off new style ideas to friends, which can be a lot of fun.

With this huge interest, of course, comes huge traffic potential.

DIY and Crafts

Craft ideas that can be found on Pinterest

DIY and crafts is a huge category on Pinterest. It’s a place where people show off their craft skills, and also get inspiration or ideas from others.

Plus, if you think about it, there probably isn’t a social media platform that is better suited for this hobby than Pinterest.


A person watching Netflix

Entertainment is quite a broad category and covers everything from quotes to movies. If it entertains people in some shape or form, you can chuck it into this category.

Everyone loves some type of entertainment, so there is also no surprise that this category is so popular.

To give you an idea of how you can monetize this category as an affiliate, people love to browse Pinterest looking for info on movies and TV shows. This is a great way to promote the Netflix affiliate program and earn some commissions.


A couples wedding picture on Pinterest

One that may be quite surprising is weddings.

Yes, of course, it’s something that most people are interested in at some point in their lives. However, it’s usually a one-time occurrence for most people, so I thought this was a little surprising to be in the top 10.

But, where do you think many people go for ideas and inspiration when they plan their weddings? Yep, probably Pinterest, which explains its popularity.

Holidays & Events

A soft toy showing the events and occasions that can be found on Pinterest

Lastly, there is also the holiday and events category.

This is similar to weddings, but for all other types of events like birthday parties, Christmas, etc.

Again, Pinterest is the perfect place for ideas and inspiration for any type of event, which also explains the popularity of this niche.

Most Popular Pinterest Categories – Final Thoughts

If you already have a business and are thinking of incorporating Pinterest as part of your marketing strategy, understanding the most popular Pinterest categories will help you get clear on how much time and money you would invest into this medium.

When it comes to affiliate marketing, if you’re looking to jump into a new niche to make money on Pinterest, and you’d like to use Pinterest as one of your primary traffic sources, then understanding the top categories on Pinterest will help you to make a good decision when choosing a niche.

If you’re still unsure which category to pick, you can also consider going for one that you enjoy the most. This way, it will be easier to stay motivated in the early stages of building your Pinterest account.

Entrepreneur Nut