Writing blog posts that are both engaging for readers, loved by the search engines, and have the ability to convert the reader into a customer is not an easy thing to do.
It takes a lot of practice to get good at.
Fortunately, it is a skill that we can all learn to get better at with the right help.
Here in this article, I’ve selected 5 copywriting books that are great for bloggers to improve their copywriting skills.
5 Of The Best Copywriting Books For Beginners and Bloggers
I started making this list of copywriting books for beginners, however, several of them are actually great resources for bloggers who want to improve their copy skills.
This post is a work in process so I recommend you to bookmark this page and check back from time to time to see the updates as I find more books to add to the list.
Content Marketing For Traffic And Sales – by Daniel Daines-Hutt
Just like the title says, Content Marketing For Traffic and Sales not only teaches you how to generate more traffic with your content, it also teaches you the psychological principles that move people to take action and result in more sales for you.
When pro copywriters write ads, they often convert like crazy. However, when you turn those ads off, the sales dry up. In this book, Daniel cleverly teaches you how to use these same principles the master copywriters use to make it rain, and apply them to your blog and email content.
Being able to create content that attracts and moves people is not an easy thing to do. However, there is a science behind it that you can learn.
In this book, Daniel walks you through the exact same content marketing strategy that he uses in his business. You will learn the 3 part method to writing content that highly appeals to your audience, put your sales on autopilot, and adds scale it up with traffic.
Daniel also claims that by following his method you won’t need to write as much content. The reason is that content is written with this method often goes viral and gets shared like crazy on the internet. When this happens, the traffic and sales keep coming, and Google gives you more kudos as a result of the engagement you’re getting.
In my opinion, this book is a must-have for all content marketers and affiliate SEOs.
You can get a copy of Content Marketing For Traffic And Sales here.
The Ultimate Sales Letter – by Dan Kennedy
Dan Kennedy is one of the most respected copywriters of our time. With well over 10 books under his belt on copywriting, marketing, and productivity, Dan’s books are a go-to resource for many entrepreneurs across the world.
In The Ultimate Sales Letter, Dan goes into detail dissecting sales letters to teach you why most sales letters don’t convert. But more importantly, he explains exactly why some get huge results.
Copywriting is both a science and an art that works on psychological principles to get people to take action. This book will help deepen your understanding of human psychology in a way that you can apply it to your own content and sales material.
This book has a wide appeal because the methods taught can be applied to any type of business. Although the methods are advanced, they are presented in a way that even people who are new to copywriting will be able to understand and apply.
If you need to write sales letters as part of your business model then this book is a must-have.
This book is also worth reading for bloggers too since you will pick up a lot of useful tips that you can apply to your content writing. Besides this, the book also includes some great headline formulas that may work for you.
You can get a copy of The Ultimate Sales Letter here.
Copywriting Secrets – by Jim Edwards
In my opinion, this book is great for new and intermediate marketers and copywriters. It is well-written and annotated well with helpful and fun pictures.
In this book, Jim covers 31 different “copywriting secrets” that can be applied to all kinds of copy you may need to create. From blog content to sales letters, video sales letters, ad copy, and email newsletters, Jim’s book is a well-rounded resource for the modern-day marketer.
Jim breaks down each of the 31 techniques into easy-to-read chapters. He hones in on exactly what you need to know to apply the techniques to your own business and start getting results.
If you’re a blogger then there’s a lot in here that will apply to you. From how to write captivating headlines, to structuring content, to getting people to take action.
I personally enjoyed this book a lot so I wrote a more detailed review on Jim Edwards Copywriting Secrets here.
If this book appeals to you too, then you can get Copywriting Secrets here.
Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners – by Gill Andrews
I’m sure you, like me, have come across a lot of websites that just look terrible. Well, there are also websites that look great, but they just don’t convert very well. Unfortunately, if the design is getting in the way of your copy, then it can destroy your sales.
This book is a bit different from the others in this article in that it doesn’t teach you about the copywriting formulas to apply to your content.
Instead, it teaches you how to spot errors in your copy and quickly fix them, and how to come across as more trustworthy to your audience without using testimonials.
Besides this, the book also teaches you practical tips you can apply to your website to improve the layout and overall usability which can lead to more sales. This part is actually really important. For example, knowing exactly where you need to place your call-to-action buttons can increase your click-through rate considerably.
If you’re currently at the stage where you manage your website yourself then this book can be especially helpful for you. It will help you to craft a better message, and at the same time help you to recognize if the design of your website is getting in the way of your message.
You can find out more or get a copy of Making Your Website Work here.
Wired For Story – by Lisa Cron
Have you ever read a piece of content that, for some mysterious reason, just seemed to have you captivated?
You weren’t quite sure why, but you just found yourself becoming totally absorbed in what the author was saying.
Wired For Story by Lisa Cron teaches you the science behind cognitive storytelling and gives you the power to craft stories that ignite the reader’s interest, and spark their fascination.
Through the clever use of story, you can learn how to hook your reader’s attention, and skillfully lead them all the way to your offer, and in a way that’s enjoyable and seems natural to the reader.
Sound too good to be true?
Fortunately, storytelling is a skill that can be learned.
According to Lisa, one of the most important skills for successful storytelling is the ability to be able to arouse the brain’s natural and hardwired desire to find out what is going to happen next.
This is exactly what Wired For Story aims at teaching you. Using this still in your blog content and sales copy can ignite your sales and help you take your business to the next level.
You can get a copy of Wired For Story here.
Copywriting Books – My Final Thoughts
There is an absolute ton of copywriting resources out there, so much so that it’s hard not to get overwhelmed. That’s why I wanted to put together a more concise list of what I think are some of the best copywriting books for beginners.
All in all, copywriting is definitely a skill worth learning, so I recommend picking up one or two of these books and continuing learning while you grow your business.
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