Who Is Jim Edwards – The Guy Behind Copywriting Secrets

Last Updated on 19th December 2023

If you’re part of the ClickFunnels community in any way, either as an affiliate or as s user of their marketing software, then you will definitely have heard of Jim Edwards.

For those of you who don’t know who tof Copywriting Secrets by Jim Edwards here.his guy is, let me introduce him to you.

Jim Edwards is an experienced copywriter and successful marketer who works closely with the ClickFunnels’ founder, Russell Brunson.

Jim joined the ClickFunnels team a few years ago when he partnered with Russell on a couple of products that are promoted within the ClickFunnels ecosystem.

Jim’s specialty is copywriting, but he’s also a master product creator and affiliate marketer.

The Jim Edwards Method

The Jim Edwards Method is Jim’s own slant on copywriting, sales, and marketing.

Jim devised his system through personal experience as a marketer and copywriter over the years.

In his early career, he worked as a copywriter for a bank but later found that he can make a lot more money writing copy for his own products which he sells online.

Jim’s had tremendous success both as an affiliate marketer and as a product owner so he’s got a lot to teach.

You can learn his methods through his courses and books. However, Jim also runs regular live webinar training sessions for ClickFunnels users, showing them how to build successful funnels with Russell Brunson on Funnel Fridays. 

Besides that, Jim also runs a monthly live training webinar on copywriting that is free for the folks who have bought his Funnel Scripts software program.

Jim’s one of the few guys I pay attention to when it comes to copywriting. His emails are also some of the VERY FEW that I actually open and read since he offers a lot of great content for free to people who are subscribed to his list.

Jim also has a popular blog, which you can check out here.

Jim Edwards’ Copywriting Secrets Book

In 2019 Jim released a book called Copywriting Secrets. The book has been extremely successful with many thousands of copies sold across the world.

Jim cleverly marketed the book in partnership with ClickFunnels and offered it as a free book as long as people pay for the shipping and handling.

However, once you pay for the shipping, you then move through Jim’s book funnel where you are presented with several up-sell offers.

This is where Jim makes his money on the book.

So really, the book is a way to entice you into his funnel so he can then up-sell you on more expensive products.

This sounds sneaky, but it is a common marketing practice.

Jim’s products are actually really good, so I don’t mind taking a look at them.

As for the book, well, yes it is offered on a free plus shipping model, however, it does actually contain a lot of really great information that I would have happily paid for.

As a blogger and affiliate marketer, I particularly like how many of the techniques Jim shares in his copywriting book can also be applied to writing blog posts and promoting affiliate offers. The book even contains a whole chapter about how to use copywriting for blog posts.

If you want to know more about the book, or if you want to pick up a copy for yourself then you can read my review of Copywriting Secrets by Jim Edwards here.

Audiobook Upgrade

When you buy Copywriting Secrets, the first up-sell you will be offered is the audiobook version.

Some people can’t spare the time it takes to sit down and read a book long enough to get through it, while others just don’t like reading.

In either case, getting the audiobook will make sense. Personally, I like to listen to these kinds of audiobooks when I’m driving, out walking, or getting chores done around the house.

Funnel Scripts

Jim’s flagship product is his software application tool, Funnel Scripts.

Jim created Funnel Scripts a few years ago with his buddy, Russell Brunson. It’s basically an advanced software application that will write all of your sales copy for you.

It’s actually a really good tool, and it has applications to pretty much write any type of copy for you, including, email copy, sales copy, video sales letters, and headline generators, to name but a few.

If you want to know more about what it can do, you can check out my Funnel Scripts software review here.

Alternatively, you can also test out the free headline generator script here, or you can also read my article on the best 3 alternatives to Funnel Scripts.

Jim Edwards Wizards

Jim has several other software products, most of which revoke around copywriting.

Here’s a list of the software wizards that you can buy from Jim:

• Easy Sales Copy Wizard
• 3 Hour Kindle Book Wizard
• Instant Sales Video Scripts
• Podcast Interview Wizard
• PPTX Wizard (creates PowerPoint presentations)
• Desktop Ad Wizard
• Automatic Marketing Wizard
• Expert Interview Wizard
• Custom Content Wizard

Besides these software programs and, of course, Funnel Scripts, Jim also has several courses available on his website. One of the most popular is his OFA Copy Hacks course.

This course is an accompaniment to the One Funnel Away Challenge. In the course, Jim guides students through the OFA Challenge to give them the best chance of success.

The OFA Challenge is basically a complete training course that teaches you how to create your own product, set up your marketing funnel, and launch your business in 30 days.

Surprisingly, the course is only $100.

The OFA Challenge is run periodically, and you can check the next OFA start dates here.

Final Thoughts

If your copywriting skills are lacking, and you know this is an area of your marketing that you need to improve then you can do well listening to Jim’s advice.

I’d recommend starting with the Copywriting Secrets book since you only need to pay for shipping to get a copy.

Personally, I did find a lot of valuable information in the book, and it’s one I now dip into from time to time depending on what projects I’m working on.

If you like Jim’s material then you could also invest in some of his other products and courses. However, if copywriting is the main thing you need help with then I highly recommend just buy Funnel Scripts and forgetting the others for now.

If you want to see the software in action first, then you can also watch the free Funnel Scripts webinar before you make your decision to invest in the software.

Funnel Scripts will not only give you access to tools that will quickly create high-converting sales copy for you, but you will also be able to attend Jim’s monthly live copywriting webinars too.

If you’re not totally sold on Jim’s stuff then you can also check out my other recommendations for best books on copywriting for beginners here.

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