ClickFunnels Review – My Honest Take (Pros & Cons)

Last Updated on 16th October 2026

If you want to get more customers and subscribers or increase your sales then chances are you need a sales funnel.

Maybe you’re already using sales funnel software, but you’re now looking around for an alternative that is easier to use and converts better.

There are a lot of reviews out there on ClickFunnels that have been written by people who only promote the product as an affiliate, but haven’t actually used it themselves.

I have been using this software in my business for a while, so in this ClickFunnels review, I’m going to give you an honest take on this sales funnel builder and let you know what I really think of it.

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What Is ClickFunnels?

ClickFunnels launched in 2014 and is now a massively popular brand.

The company has had tremendous success in becoming a multi-million dollar-a-year business in just a few short years. The owner, Russell Brunson did this impressively with no venture capital!

So, what is ClickFunnels? ClickFunnels is software that helps you build landing pages and sales funnels.

By using the page builder you can:

• Build all kinds of sales funnels
• Increase your ROI with upsells, down-sells, order bumps, and one-time offers
• Create squeeze pages
• Create landing pages
• Build a membership site
• Promote webinars

If you’re a ClickFunnels Platinum user (the top-level account), then you get a few additional ClickFunnels features to use.

In particular, you get access to the BackPack feature, which allows you to create your own affiliate programs.

If you’re on the Platinum account then you can also replace your third-party autoresponder with ClickFunnels’ very own Follow-Up Funnels if you wish.

Besides these additional two features, there are also several other nice benefits you get with each account, which I’ll cover in detail in this article.

ClickFunnels is currently the leading landing page and sales funnel builder out there, and one of the most popular marketing tools

At the time of writing this ClickFunnels review, there are just over 111,000 people who use this marketing software for their online business.

Who Is ClickFunnels For?

ClickFunnels is for anyone who is either wanting to generate more leads online or who wants to sell a product or a service.

The majority of people use this marketing software to sell their own products and services online.

However, the cool thing is you don’t actually even need your own product to sell. This is because you can use this tool to build an online business promoting other people’s products as an affiliate. Many people also use ClickFunnels to promote an MLM opportunity.

Here are some things you can do with ClickFunnels:

• Lead generation
• eCommerce
• Sell digital products
• Affiliate marketing
• MLM
• Promote webinars
• Local business lead gen and sales
• Membership sites
• B2B sales
• Sell services

One of the reasons ClickFunnels attracts so many users is because they have a very high number of highly successful members. The company is very vocal about this, which attracts a lot of attention.

More than 700 entrepreneurs have used ClickFunnels to generate over $1,000,000 in revenue through a single sales funnel.

That’s pretty impressive!

As a way of publicizing this fact as much as possible, the company showcases these entrepreneurs’ success stories in their 2 Comma Club. This is basically the exclusive club that you will gain access to once you also achieve $1,000,000 in revenue through a single sales funnel.

If you choose to work with ClickFunnels as your main marketing tool then there are only really two pricing tiers to consider – Standard and Platinum.

The third plan is very expensive and is really only appropriate for large organizations.

Who Owns ClickFunnels?

ClickFunnels is owned by the parent company, Etison LLC, which is ultimately owned by the famous marketer, Russell Brunson.

Russell Brunson has been in the game for a long time and has made a fortune selling info products in various markets.

Russell is now best known for his contribution to the digital marketing world through his training courses and, of course, for giving birth to ClickFunnels.

Funnels are a core part of most online businesses and can help tremendously to improve conversion rates.

Without a tool like ClickFunnels, you would need to integrate a number of different software products in order to have a working sales funnel.

That’s a real headache, and it can also get really expensive doing things that way round!

Russell said he first created ClickFunnels to solve this issue in his own business. However, once he saw the potential of it, ClickFunnels then became the business!

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ClickFunnels Pros and Cons

Before we get into the details of all the ClickFunnels features, here’s a high-level overview of the ClickFunnels pros and cons:

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ClickFunnels Review: The Features

Now let’s take a look at all the features you get with ClickFunnels. Bear in mind, not all of the ClickFunnels features are available on all of the pricing plans (see ClickFunnels pricing, below), but I will explain all that in this article.

Landing Page and Funnel Builder

This is ClickFunnels’ core offering – They have one of the best landing page and funnel builders on the market.

You can use it to quickly build sales funnels from scratch or modify one of the many pre-existing funnels ClickFunnels offers.

The drag and drop builder is easy to use and allows you to create any kind of marketing funnels or landing pages you want.

The ClickFunnels page builder comes complete with the ability to add all the necessary pages you will need to have in a working sales funnel, including:

• Landing pages
• Squeeze pages
• Upsell pages
• Downsell pages
• Order forms
• Thank you pages
• Webinar pages

Using ClickFunnels, you can have your sales funnels selling physical and digital products, and services, promote affiliate marketing offers, selling your online courses, and building membership sites.

Another popular reason to use ClickFunnels is to use it to build a lead funnel and grow your customer list. ClickFunnels has many awesome, high-converting lead funnel templates that have already been pre-designed for you.

You can simply insert your lead magnet into one of the templates, make a few tweaks to your headline, hook up your autoresponder and you’re pretty much ready to start collecting new subscribers and customers.

If you prefer to build your own sales funnels from scratch then you can do that too.

Funnel Templates

ClickFunnels provides you with all kinds of ready-made funnel templates to use. These templates have been designed by folks who are pros at building funnels. You can use them as-is, or edit them to your heart’s content.

The templates area is broken down into categories. Then, each category has a load of templates that you can choose from. You can pick the one you want and change anything from the text to images, to the colors and even the overall design.

Here’s an example of some templates that you can find in the library:

• Webinar templates
• Sales Funnel templates
• Lead gen templates
• eCommerce templates
• MLM templates
• Brick and mortar templates
• Membership site templates
• Lots more

Membership Sites

One of my favorite ClickFunnels features is the membership site builder. If you run online courses where people need to access a member’s area to watch your videos then this will be a handy feature for you.

While ClickFunnels membership sites are easy to build, and you can customize them to look pretty cool, they’re not the absolute apex on the market.

If a membership funnel is going to be the center of your business then you might want to consider using something like Kajabi.

It’s like ClickFunnels, but with a better membership site builder. However, bear in mind that the ClickFunnels page builder is far superior to Kajabi’s. You will be able to build much better sales funnels with ClickFunnels.

If this is an important consideration for you then you can read by detailed comparison between ClickFunnels and Kajabi here.

Main ClickFunnels membership site advantage: You can integrate it directly with your marketing funnel. ClickFunnels is the market leader when it comes to sales funnels. They’re super-easy to use, and their templates are high-converting.

Main ClickFunnels membership site disadvantage: You’ll also need to pay for 3rd party video hosting solution like Vimeo or Wistea to host your videos, then embed them inside your member’s area.

While this is a solution, it will probably cost you around an extra $99 per month to use Vimeo or Wistea.

Autoresponder (a.k.a Follow-up Funnels)

ClickFunnels has its own built-in autoresponder, which is called Follow-up funnels. Email marketing is such a core part of any successful online business that it makes sense that ClickFunnels include this feature.

However, the disappointing thing is that Follow-up Funnels is only available to you if you’re a Platinum user.

While Follow-up Funnels is good, it’s certainly not the best email marketing tool out there.

Follow-up funnels will give you quite good automation features and decent analytics on your customers. However, there are a lot of other email marketing tools online that are much better, and most, if not all of them will integrate with ClickFunnels, so this isn’t really a big deal.

Hint: GetResponse and Aweber are great options to choose from that are also very affordable.

Webinars

If you run a regular webinar as part of your marketing and sales process, then ClickFunnels can make this process much easier for you.

ClickFunnels comes with its own autoresponder (Follow-up Funnels) built into the system, so you can connect it directly to your sales funnel, and host your webinar inside the funnel itself.

While the webinar feature is available on all ClickFunnels plans, you’ll need to be on the Platinum plan if you want to use the Follow-up Funnels autoresponder.

Alternatively, if you’re on the Standard plan then you can very easily integrate a 3rd party autoresponder like GetResponse or Aweber with ClickFunnels, and this problem is solved.

Main ClickFunnels webinar advantage: Host your webinars inside your sales funnel, or, since you also have membership sites built into ClickFunnels, your members can be invited to watch live webinars inside your member’s area.

Main ClickFunnels webinar disadvantage: You’ll need to use a 3rd party webinar streaming service like Zoom or WebinarJam and integrate it with your sales funnel. This feature also only works for live webinars, not auto-webinars.

Affiliate Management Dashboard (a.k.a BackPack)

Besides Follow-up Funnels, the BackBack feature is the other ClickFunnels feature that is only available to Platinum users.

With BackPack, you can use it to create your own affiliate programs for your products. Then, you can recruit an army of affiliates to go out and promote your products for you. This is a great marketing strategy to use and is applicable to most online business models.

Inside the affiliate dashboard, you can manage your affiliates, set commission rates, track their sales, and provide them with affiliate tools to use.

While the BackPack software is quite good, it is also fairly basic. If creating a program for your products is a central part of your business and then BackPack will do the job for sure, but it’s not the best option out there.

A/B Testing

When it comes to your sales funnel, knowing exactly what’s working for you and what is not, is critical to the success of your online business.

ClickFunnels has a cool A/B testing feature built into their software. It allows you to pinpoint exactly what it is that is either hurting or enhancing your funnels’ success.

Once you’ve built your sales funnel you can use the A/B testing feature to duplicate your funnel, and then make small changes to the duplicated funnel. For example, you might only want to test the headline.

In this case, you can use one headling in funnel A, and a different headling in funnel B.

ClickFunnels will then allow you to send an even amount of traffic to both A and B landing pages over time. You can then measure the stats of each of the landing pages to see which one converts the best.

You can repeat this process for different aspects of your funnel too, such as the button color, size, and position, the font size, color theme, and even the overall layout of your sales funnel. All these things may have an impact on how well your funnel is converting.

When A/B testing, I recommend you only test one feature at a time, otherwise you will not know exactly which element is making the difference for you.

FunnelFlix

FunnelFlix is a cool, new feature that ClickFunnels added to their offering back at the end of 2019. It’s basically Netflix, but for marketers.

The layout is similar to Netflix, hence the name, but ins