OfferLab Affiliate Program: Is It Really The Easiest Way to Get Paid Online?

Last Updated on 7th September 2025

The OfferLab affiliate program is shaking things up for affiliates who are tired of complicated setups, endless tools, and waiting forever to get paid.

Instead of juggling links and building funnels from scratch, OfferLab gives you ready-made funnels and pays you automatically when people buy through your link.

When I first tested it, I expected another “too good to be true” platform.

But honestly?

It was a relief not having to mess around with tech or wonder if my links were tracking properly.

Here’s why OfferLab is catching attention:

• No technical setup required – everything runs in the background
• Access to a library of ready-to-promote offers
• Ability to “stack” multiple offers into a single funnel link
• Ability to combine your own products with affiliate offers
• Built-in upsells, bonuses, and order bumps to boost commissions
• One link covers the whole funnel, no messy tracking issues
• Automatic payouts through Stripe or an OfferLab debit card
• Instant commissions with no waiting weeks for payments
• Totally free to join – no monthly fees

Now I’ll tel you everything you need to know about OfferLab and how to make money as an affiliate.

Let’s dive in!

What Is the OfferLab Affiliate Program?

The OfferLab affiliate program lets you easily promote digital and physical products. It uses a “collaborative funnel” to do this.

Instead of joining multiple affiliate programs across different networks and then piecing together funnels yourself, you just simply log in to OfferLab, choose from their CoLab Library of offers, and instantly get a powerful sales funnel to share.

The clever part is how you can “stack” offers.

Say your main product is a course on productivity. You could add an upsell like a digital planner, plus a quick order bump such as a goal-setting template. Everything runs through one funnel, and OfferLab automatically tracks the sales and revenue splits between you and the product creator.

I learned the hard way how painful traditional funnels can be. A few years back, I tried building my own in WordPress. It took a VERY long time to get everything set up, and that funnel never converted. Back in the day that was my first attempt at building a funnel.

With Russell Brunson’s OfferLab, I built the same kind of setup in minutes — no coding, no stress.

It’s simple, it’s fast, and it actually works.

How the Affiliate Program Works (Core Mechanics)

So, how does this thing actually work?

Here’s the quick version:

Step 1: Create Your Free Account

The Sign up process takes less than two minutes. No credit card. No hidden fees. Once you’re in, you’ve got access to your affiliate dashboard and the CoLab Library.

Step 2: Browse the CoLab Library

This is where you’ll find pre-built offers — courses, digital tools, memberships, and more. Use the search bar to narrow things down to your niche.

When I logged in, I immediately recognised a few products I’d already seen floating around online. That gave me the confidence to pick something I knew was solid.

Step 3: Stack Your Funnel

Here’s where OfferLab stands out. Instead of promoting just one thing, you can stack multiple offers together in a funnel. Now, all those offers can be other people’s products, or you can even add in some of your own products too if you have them.

Example:

Funnel Step	Example Product
Main Offer	Online course on copywriting
Upsell	Template bundle
Order Bump	1:1 coaching call
Bonus	Free swipe file (your bonus)

If a buyer grabs all three then you earn commissions on every step. Pretty slick.

Step 4: Share Your Link

OfferLab gives you one clean affiliate link that covers your whole funnel. No juggling multiple tracking codes. No worrying about cookies expiring. Just copy, paste, and promote your funnel link via your chosen traffic source.

Step 5: Get Paid Automatically

Here’s the best part. Instead of waiting 30 or 60 days, payouts happen instantly through the Stripe payment processor. That’s a game-changer compared to traditional networks like ClickBank, JV Zoo, or WarriorPlus.

Getting Started as an OfferLab Affiliate (Quick Walkthrough)

If you’re brand new to affiliate marketing, Russell Brunson and OfferLab have made it super easy to jump in. No funnel-building, no plugins, no late nights swearing at broken pages.

Step 1: Sign Up

Head to OfferLab’s site, create your free OfferLab account, and you’re in.

No approval delays.

No upfront cost.

Step 2: Pick Relevant Offers

Inside the CoLab Library, you’ll see a range of physical and digital products.

Don’t just grab the first thing you see. Think about what makes sense for your audience.

For example, if your blog is about productivity, promoting a “deep work” course is a better fit than a random fitness product.

Step 3: Build a Simple Funnel

Click a few buttons to stack your main offer, an upsell, and maybe an order bump. With OfferLab you can actually build a funnel in under 2 minutes — main course, template pack upsell, and a mini ebook order bump.

Done.

Step 4: Share Your Link Everywhere

Now you’ve got a single affiliate link. Drop it in your blog posts, YouTube descriptions, emails, or social media posts. That one link handles everything.

That’s it. No complicated setup. No extra software. Just a clean way to start promoting and earning affiliate commissions.

Finding the Best Offers to Promote in OfferLab

Here’s the thing: not every product in OfferLab is going to be right for you. The biggest mistake I see new affiliates make is trying to promote everything at once.

That just leaves you with a scattered strategy and no results.

So how do you pick winners?

Use the CoLab Search

The CoLab Library has a simple search bar and filters. Type in your niche and start browsing.

If you’re in the health and fitness space, you’ll quickly find products that line up with what your audience already cares about.

Check the Fit

Ask yourself: Would my readers actually buy this? When I first started, I made the mistake of promoting a random software tool to my YouTube audience. They weren’t interested. No surprise — zero sales.

Stick to products that make sense.

Who’s The Creator Behind The Product?

Take a closer look at who the creator is behind the product. If it’s a big name who is well known in your industry, then this is usually a good sign.

Check Online Product Reviews

Spend a bit of time searching Google, Reddit and social media to see what BOTH customers and affiliates are saying about the product. You want to see that both customers and affiliates are having a good experience with the product.

Look at the Commission Potential

Take note of commission structures.

Some products pay once. Others bring in recurring revenue through subscriptions. Personally, I lean toward those, because a handful of recurring sales can turn into long-term passive income.

Quick example:

Offer Type	Example Product	Payout	Why It’s Good
One-Time	Online course	$497	Higher commission payout
Subscription	SaaS tool	$30/mo	Recurring income

When you’re starting out, a mix of both can give you short-term wins while building something sustainable in the background.

Check The Cookie Duration

Take note of the cookie period. The longer the cookie life the better. This will give you more opportunity to make sales.

Check The Product Landing Pages

What do the product landing pages look like?

If they look enticing to you and you get the sense that you feel captivated by it, then this can be a good sign.

That aside, landing pages that convert well usually have the following elements:

A strong, benefit focused, captivating headline that uses either a positive or negative hook

A VSL (video sales letter)

Social proof such as testimonials

A clear and enticing CTA (call to action)

A clear and easy way to purchase

Bonuses (this is more common for mid to high ticket products, not so much for low ticket offers)

Request to Promote

Once you’ve picked an offer, just hit the request button. Approval is usually fast since OfferLab is based on collaborative selling and is built to help both product owners and affiliates work together.

Once approved, the funnel building process is easy. You can simply add the landing page of the product into your collaborative funnel with a few clicks.

Product Conversion Rates

Some products will sell better than others. You may need to test different products in your collaborative funnel. This helps you find the products with the best conversion rates.

That said, conversion optimization is usually down to the product owner. So if you’re working with a solid seller then you’ll earn a lot more money through your Collab funnel.

Commission Structure and Payouts Explained

Here’s where a lot of people get confused.

The OfferLab commission structure isn’t like traditional affiliate programs where you might see a flashy “50% commission” headline.

Instead, OfferLab pays a flat 2% commission on every single sale — for life.

At first glance, 2% might sound tiny.

But here’s the thing: you’re not earning once and walking away. You earn on every transaction tied to your link, forever.

That’s across all products inside the funnel. The math adds up quickly once you start driving volume, and so does your recurring income.

Think about it like this:

Example Funnel	Average Order Value	Sales in a Month	Your 2% Lifetime Cut
Software Stack	$500	100	$1,000
Course Bundle	$300	200	$1,200

It’s not about one big hit. It’s about the long tail of repeat sales and upsells stacking up over time.

Instant Payouts, No Hassle

This is where OfferLab shines. Unlike old-school networks that hold your money for weeks or months, OfferLab pays instantly. The moment a sale is made, the system automatically:

• Tracks the transaction
• Splits the revenue
• Sends your cut straight to your Stripe account or OfferLab debit card

No chasing payouts. No spreadsheets. No waiting.

Pros & Cons of This Affiliate Program

I’ve tested plenty of affiliate platforms over the years — ClickBank, JVZoo, WarriorPlus, Impact, PartnerStack, etc, you name it. They all have pros and cons, and so does OfferLab.

The Pros

• Funnel stacking – This is my favourite feature. Instead of just one product per link, you can earn on upsells, order bumps, and even products and bonuses you add to your collaborative funnel yourself.
• Automatic tracking – No worrying about lost cookies or broken affiliate links. OfferLab tracks everything behind the scenes.
• Instant payments – Honestly, this one blew me away. With other networks I’ve had to wait 30–60 days. OfferLab pays instantly.
• Free to join – Many platforms charge for access. OfferLab doesn’t. That makes it easy for beginners to test the waters.
• Beginner friendly – You don’t need to know a single line of code, funnel building, or even how to design a funnel yourself.

The Cons

• Smaller library (for now) – Big networks have thousands of offers. OfferLab’s library is growing fast but still smaller.
• Less customisation – If you’re someone who loves tweaking funnels down to the pixel, you might find OfferLab limiting.
• Not every niche is covered – Depending on your audience, you may or may not find a perfect match yet.

Advanced Tips to Maximize Earnings With OfferLab

Getting started with OfferLab is simple. But if you want to turn this into something that actually pays the bills, you’ll want to think a little more strategically.

Stack Offers That Make Sense Together

Don’t just grab three random products and throw them into a funnel. Think about the buyer’s journey and what they’re truly interested in.

If your main offer is a course on email marketing, make the upsell something like a done-for-you swipe file or a coaching call. That way, every step feels natural. For more commissions you can even throw in an ebook on email deliverability as an order bump.

Add Your Own Bonus

This is a secret weapon. Add a simple bonus to give people an extra reason to buy from your link. It doesn’t have to be fancy — a PDF guide, a checklist, even a 10-minute video can do the trick.

Build an Email List

This is an important one! Building an email list and leveraging automated email marketing systems can help you to grow your online income much more quickly. Your JV partners will also be happy with you since you’ll be making more sales if you’re doing email marketing correctly.

So, build a list, and create an automated email follow-up so you can sell again and again to your audience.

Test and Tweak

The beauty of OfferLab is how easy it is to swap offers in and out. Test two versions of your funnel to see what performs best. Changing the order bump or an upsell in your collaborative funnel can potentially increase your earnings a lot.

Use Real Proof

People don’t just want hype — they want to see results. If you’re promoting a tool, show a screenshot of you using it. If you’re promoting a course, talk about one lesson you found helpful.

Scale With Paid Traffic (Carefully)

Once you’ve got a funnel converting with free social media marketing, consider testing ads. Even a small retargeting campaign on Facebook or YouTube can multiply your results. Just don’t throw money at ads until you know your funnel works.

Who Should Become an OfferLab Affiliate?

OfferLab isn’t for everyone, but it’s a solid fit for a lot of people. Let’s break it down.

Perfect for Beginners

If you’re brand new to affiliate marketing, OfferLab removes the steepest part of the learning curve. You do not need to install WordPress. You do not need to become a professional funnel builder. You do not need to deal with confusing integrations.

You can literally sign up for a free OfferLab account, pick an offer, and start promoting in the same day.

When I started out years ago, I wasted weeks just trying to get a funnel working. If OfferLab had existed back then, I would’ve saved myself a ton of frustration (and I’d probably still have hair left on my head!).

Great for Busy Marketers

Maybe you’re already a pro funnel builder, but you don’t have time to keep reinventing the wheel. OfferLab is a time-saver. You can test new products or niches quickly without spending hours in a set up process.

Good Fit for Coaches and Consultants

If you have an audience from coaching, consulting, or content creation, OfferLab can help you earn extra affiliate commissions. This works if you sell digital or physical products. You do not need to create more products yourself.

Just choose offers that complement your services and stack them into a funnel. It’s an easy way to bring in recurring income while you focus on your main work.

Who OfferLab Is Not For

If you love full control and want to design every little detail of your funnel, OfferLab might feel restrictive. It’s built for speed and simplicity, not customisation.

If you don’t like affiliate-driven revenue or revenue sharing with other creators, then OfferLab is not for you.

Frequently Asked Questions About OfferLab Affiliates

About OfferLab Creator Russell Brunson

OfferLab is created by Russell Brunson, the guy behind the ClickFunnels brand. He is one of the most successful digital marketers today. He owns several successful businesses, including the famous Magnetic Marketing brand.

Is OfferLab free to join?

Yes, it’s 100% free. No monthly fees, no sneaky upsells just to get access.

How OfferLab Payouts Work via Stripe

OfferLab pays automatically through the Stripe payment processor. No waiting weeks for payment approvals.

Can I promote OfferLab itself?

Yep. The OfferLab affiliate program lets you promote OfferLab as a product. If someone signs up through your link, you earn from that too. It’s a nice way to add another stream of recurring commissions.

Do I need tech skills?

Not at all. That’s the whole point of OfferLab. Everything is pre-built. If you can copy and paste a referral link, you can use this platform and potentially earn commissions.

What kinds of offers are inside?

It’s a collection of digital products like courses, online tools, training products, and physical products. The library isn’t huge yet, but it’s growing steadily. And the nice thing is, the offers are generally higher quality than the flood of random products you find on big networks.

Final Thoughts on the OfferLab’s Program For Affiliates

OfferLab takes the stress out of affiliate marketing. No broken funnels, no tracking issues, and no waiting weeks to get paid.

It’s not perfect — the library is still growing and you can’t customise every detail — but the trade-off is speed and simplicity. For most affiliates, that’s a win.

The instant payouts are what impressed me most. Seeing money hit my Stripe account minutes after a sale made the whole process feel real and motivating.

If you’re after a simple, effective way to earn without the usual tech headaches, the OfferLab affiliate program is definitely worth using.