How To Create a Landing Page In Beginner’s Guide

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Last Updated on 30th April 2024

Wondering how to create a landing page in You’re in the right place.

Think of it as piecing together a puzzle, but way more fun and with a cooler outcome.

With, a powerful all-in-one marketing platform, crafting a lead-magnet landing page is as easy as pie – no tech headaches involved.

In just a few clicks and a dash of creativity, you’re all set to launch a page that doesn’t just look great but converts like a dream.

Ready to roll? Let’s dive in.

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How To Create a Landing Page In  – Video Tutorial

If you prefer to watch a step-by-step video of me walking you through the exact steps to set up your high-converting landing page, then you can watch over my shoulder in my YouTube video below.

This video is an A-Z, step-by-step guide with nothing left out.

Creating Your Landing Page

Creating a landing page with, an effecive all-in-one online business tool for entrepreneurs and management of landing pages, is like laying the foundation for your digital house. It’s where your visitors land, get impressed, and decide whether to stay and explore or leave.

Crafting a compelling landing page is not just about aesthetics; it’s about functionality, clarity, and, most importantly, alignment with your goals.

Let’s first dive into how to choose the right type of landing page and name your landing page funnel to kickstart your online business journey.

Choosing the Right Type of Landing Page

Here are the 4 different types of landing page you can build with the all-in-one marketing platform. landing page types

Well, basically, when it comes to landing page creation, you can create any type of landing page you want. But what I mean is,’s landing page builder feature gives you 4 different options to kick off your project.

Here are the 4 options you have to choose from, and the reasons for choosing each one:

Building an Audience: This type of landing page is designed with one goal in mind – to collect email addresses or other contact information from potential followers. The idea is to grow your mailing list, which you can later use to nurture leads, share updates, and promote products or services.

Personally, this is the option I choose if I am creating a landing page with the sole purpose of collecting leads.

Selling a Product: Just as it says on the tin – if you’re directly selling a product, this impactful landing page type is your online salesman. It’s crafted to showcase your product’s benefits, range of features, and value, persuading the visitor to make a purchase.

Custom Landing Pages or Funnels: Sometimes, your marketing strategy requires a unique approach. Custom landing pages or funnels are tailored for specific campaigns, list of products, or audiences. They offer the flexibility to experiment with different layouts, content, and CTAs to see what resonates best with your target market.

Evergreen Webinars: Designed to promote your products via pre-recorded webinars, these high-converting landing pages aim to register visitors for your webinar.

Choosing The Right Type of Landing Page

Now, choosing the right type of landing page isn’t just a matter of eeny, meeny, miny, moe. It’s about matching the page to your plan, ensuring it resonates with your audience and nudges them gently (or not so gently) towards your desired action.

Each type has its place and purpose, fitting neatly into different stages of the customer journey. It’s like picking the right tool for the job, ensuring you’re not using a hammer to crack a nut.

So, now you’ve chosen the type of landing page that suits you best from the above 4 options, it’s time to get to the fun part – designing your high-converting landing page.

Designing Your Landing Page

Designing an attractive landing page that converts visitors into customers or leads is an art and science. It’s about striking the perfect balance between aesthetics and functionality. But, don’t get too hung up on it. It doesn’t need to be perfect.

The easiest way to start, especially if you are new to creating landing pages or using landing page builder tools, is to pick a template and customize it to fit your needs.

Picking the Perfect Template template library

When it’s time to pick a template for your landing page, you want it to be eye-catching, but not too loud; classy, yet inviting.

Again, don’t get too hung up on finding a template that matches perfectly to what you had in mind. After all, all of the templates in the template library are fully (and easily) customizable, so it’s no biggie if you don’t find the perfect fit right away.

That being said, here’s a little cheat sheet to help you find the best template to work with:

  • Start with layout: First, I scan the templates and note the layout. If I can find one that already matches, or very closely resembles the layout I want, then this makes my job a lot easier then it comes to customizing the landing page template. By layout I mean, the columns and sections of the template.
  • Functionality: Then, look at the functionality that has already been set up on the template. For example, if you want a popup to appear on your stunning landing page, then does the template already have one? If not, but you like the template, then you’ll have to add the popup yourself. Again, not a big issue as you can easily add more functionality to your landing pages, but if it’s already built for you, then it’s going to save you a bit of time.
  • Page elements: By page elements I mean things like images, videos, headings, etc, and their position on the page. It’s super-easy to add and remove elements to your landing page, so don’t get hung up on this, but if the template you choose already has them, then it’s gonna save you a bit more time.

Clarity of Design and Page Functionality

A simple and clear design is not just about the aesthetic appeal; it’s about making it as easy as possible for your visitors to understand your offer and take action.

Too many elements can confuse visitors, diluting the impact of your message.

A clean, focused design helps keep attention on what matters most: your lead magnet and CTA.

So, don’t go crazy with putting loads of images, videos, and popups on your page. More is less when it comes to creating professional and user-friendly landing pages. You don’t want to give your visitors too much to think about, or too many options to choose between.

Instead, craft your landing page in a simple way that clearly leads your visitors in the direction of taking the action you want them to take i.e. opting in, booking a call, or making a purchase.

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Customizing Your Landing Page Template

Now, onto the customization phase!

Step-by-Step Guide on Customizing the Landing Page

If you want to watch over my shoulder as I customize a landing page in, then watch my landing page tutorial video at the top of this article.

Otherwise, read on!

Customizing your template is where you bring your brand and message to life. Here’s how to make the most out of your chosen template:

Deleting Unnecessary Elements: Start by removing any parts of the template that you don’t need. Less is more when it comes to effective landing pages.

Deleting elements

Adjusting Layout and Spacing: Ensure that your content flows logically and is easy to navigate. Adjust the spacing to make your page easier on the eyes, which improves readability and overall user experience.

Adjusting spacing

Choosing and Inserting High-Quality Images: Use high-quality, relevant images to capture attention and convey your message visually. Images should complement your text, not overshadow it.

Use a Video: Video has been proven to increase conversion rates considerably on landing pages, and even more so if the video actually has you (or one of your employees) in it. This builds trust and helps you to make a connection with your visitors from the get go.

Adding videos

Add Logo Brand Colours: Next, add your logo and brand colours to your landing page to make it align with your brand.

Images for Your Landing Page

Personally, I would strongly advise against taking images from Google for your landing page. This could get you into trouble with copyright laws, so just stick to using either stock images with a free license, paid stock images, or images that you’ve taken yourself.

Where To Get Royalty Free Images

Stick to these websites for royalty free images:

Where To Get Premium Stock Images

DepositPhotos is now the only place I go to buy images if I can’t find what I’m looking for in the above free archives.

Having said that, DepositPhotos does also have a range of free images here that are usually better quality than the ones you’d find in the free archives above, so check here first.

Lead Magnets: The Key to Capturing Leads

A lead magnet is an irresistible offer that provides value to your visitors in exchange for their contact information. It’s the cornerstone of effective lead generation strategies.

Suggestions for Effective Lead Magnets

The best lead magnets offer immediate value and are highly relevant to your target audience. Here are a few things that work really well as a lead magnet:

  • Ebooks
  • Audiobooks
  • Checklists
  • Templates
  • Cheetsheets
  • Mini-courses
  • Software
Lead magnet example

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AI Tool To Create professional Lead Magnets Quickly

While we want to offer a good quality lead magnet, we don’t want to spend forever creating it. That’s why I personally love to use an AI tool called Designrr to create professional, quality ebooks.

Ebooks are a great lead magnet because they can offer your new subs a good amount of quality information, and they have a somewhat high percepton in value. Afterall, many entrepreneurs sell ebooks, so if you’re giving one away for free then the right ebook can be an enticing offer to the right person.

So, not only can Designrr help you with content research for your ebooks, it can even also write the entire content of your ebook for you. It does this with the help of ChatGPT.

Then, in Designrr you can choose from a range of professionally designed templates to house your ebook content. Once you’ve chosen your template, you can also pick out a snazzy-looking cover.

At this point, your ebook is pulled into the design editor where you can customize the look and feel of your ebook. Not only that, but you can also include essential elements such as videos, images, audio files, call to action buttons, lists, tables and so on, throughout the content of your ebook.

Once your ebook is complete, Designrr then gives you the following options:

  • Create a 2D or 3D cover for your ebook
  • Publish your ebook as a flipbook
  • Publish your ebook as a PDF
  • Publish your ebook direct to the Amazon Kindle store
  • Turn your ebook into an audiobook

So, I’m sure that, by now, you, like me, can see why Designrr is a pretty awesome tool.

Unfortunately, Designrr is not free, and pricing starts on their website at $29 per month. However, you can get access to a hidden lifetime deal of Designrr through this link here for a one-time payment of $27.

This special offer is not available on the Designrr website, and I don’t know how long they will continue to offer this deal. But if you tap this link here and you see that the Designrr lifetime deal is still available, then I highly recommend you grab it while you can.

This is a no-brainer offer if you want to create high quality, professional ebooks with AI since you’ll be able to create as many of they as you want with this lifetime deal offer.

If you want to see Designrr in action, then watch my YouTube video below where I show you how it works.

Crafting Effective Thank You Pages

Now, on to the thank you page. This page is very important and serves multiple purposes so I advise not to skip it.

Purpose of a Thank You Page

A thank you page serves as the immediate follow-up to a visitor’s action, such as subscribing to a newsletter or making a purchase. Its primary role is to express gratitude and confirm the action taken. However, it’s also a strategic spot for further engagement.

Selective Focus

It’s crucial to choose a singular focus for your thank you page beyond just saying thanks. Overloading visitors with multiple calls-to-action can dilute the message and reduce effectiveness.

Whether it’s inviting them to connect on social media, presenting a special offer, or suggesting an upsell, pick one that aligns with your goals and audience’s needs.

Connecting on Social Media

For businesses looking to build their online community, directing new subscribers or customers to social media channels is a smart move. This encourages ongoing engagement and keeps your brand top of mind.

Presenting an Offer

A thank you page can also introduce a special offer. This might be a discount on a next purchase or access to exclusive content. It’s a way to immediately reward the action they’ve just taken, deepening the relationship.

Upselling a Product

For those with a product lineup, suggesting an upsell is a strategic use of the thank you page.

By offering products that complement the initial purchase or subscription, you increase the value to the customer and your average order value.

Practical Example

Consider an affiliate marketer focusing on growing an email list. Once a visitor subscribes, the thank you page not only acknowledges their subscription but also introduces an affiliate product.

A brief video explaining the offer, topped with a clear “buy” button, can effectively convert interest into action.

Global Compliance on Landing Pages

Now, an important part to your landing pages that beginners often overlook is compliance.

I know this might sound boring, but it’s super-important to know about and comply with.

Basically, compliance with data protection laws like Europe’s GDPR and the U.S.’s CCPA is key for any online business. These regulations ensure you’re handling user data with care and transparency. makes this simple with consent checkboxes and privacy policy links on landing and thank you pages.

That being said, depending on where your digital business operates from, and where your customer live, you might need to comply with other lays beyond these steps, so do not take this as legal advice or the end all, be all when it comes to compliance. Always verify additional local laws to fully comply beyond these steps.

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Email Follow Up With

Now your well-designed landing page and thank you page are set up and you’re collecting email addresses from your leads, what are you gonna do with those leads?

You’ll first want to put them through an automated email follow up sequence. This is a series of emails that will typically be anywhere from 7 to 14 days long at one per day.

The purpose of this sequence is to welcome your new subscribers, build trust with them, and sell an initial product.

Here is a 7 step guide on everything you need to know about doing email marketing effectively.

By following that guide you’ll be able to get your email campaigns set up the right way so they nurture your leads and make you money.

Since you’re going to be using for your landing pages and automated email follow up, here are a few things you can do inside your account when it comes to email.

Streamlined Email Lists uses tags for organizing email lists, allowing for targeted and personalized messages based on user behavior and preferences. It’s a smarter way to connect with your audience and keeps things well organized for you.

Email Automation

With, setting up email automation is straightforward. Automate welcoming new subscribers or engaging leads, ensuring timely and relevant emails are sent.

It’s about making every subscriber feel special without lifting a finger. In this way you can nurture a relationship with your leads and earn money from your list on autopilot.

Use AI To Write Your Email Content

If you don’t like writing emails, or if you don’t have time, or you don’t know what to write, then you can use an AI tool like HoppyCopy to write all your email content for you.

Not only can HoppyCopy write all your email sequences and email marketing campaigns for you, it can also be used for your broadcast emails, which is a huge time-saver.

HoppyCopy also helps you to land in the inbox thanks to its built in spam checker tool. This feature will scan your emails and highlight any potential spam trigger words that you should consider changing.

Then, with a few teaks you’ll have a much higher chance of landing in the inbox, not the spam or promotion folders because, let’s face it, no one’s gonna see your emails unless you can get them to land in the inbox.

Another valuable tool you can use to drastically increase email deliverability is MailReach. MailReach is one of the best tools on the market to improve your deliverability so you don’t land in the spam folder.

MailReach helps you to warm up new email addresses as well as maintaining a strong, healthy IP and domain reputation for the long-term so you can continue to email your target audience effectively.

MailReach also has it’s own built in spam checker tools so it can monitor your campaigns and tell you where you need to improve.

MailReach is quick and easy to set up and it will even show you how to set up DKIM, SPF, and DMARC, and let you know if you have set up these important certificates correctly.

If you want to make sure you inbox so people actually receive your emails, then you can get 20% off MailReach here.

Launch and Optimization

Before you launch your landing page, make sure everything is working correctly. Here are a few tips to help you.

Launch Prep

Before launching, test your landing page and email sequences. Make sure everything works smoothly, from consent checkboxes to email triggers. It’s like doing a tech rehearsal before the main event.

Ongoing Optimization

After launching, monitor performance and apply A/B testing to refine your strategy. Continuous improvement based on data and feedback will keep your conversions growing.

Maximizing Online Presence

Here are a few tips to help you get the most out of your high-converting landing pages.

SEO Strategies

Optimize your landing page for search engines to boost visibility. Keywords and fast loading times help you rank higher and attract more traffic. A keyword research tool plays a crucial role in uncovering low-competition keywords that are highly relevant to your target audience.

Effective A/B Testing

Use A/B testing to tweak and find what works best. Changing one element at a time lets you measure impact accurately, ensuring your content is always on point.

Leveraging Social Proof

Add testimonials or client logos to increase trust. It shows potential customers they’re in good company, making your offer more compelling.

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Creating a Landing Page With Final Thoughts

And there you have it, folks – your step-by-step guide on how to create an effective landing page in that’s not just functional but downright awesome.

Whether you’re a seasoned pro or a total newbie, creating a captivating and high-converting landing page with’s range of tools is a straightforward process that’s smoother than a well-oiled machine.

Now that you’ve got the know-how, the only thing left is to put those skills into action.

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