Affiliate Lab Review – The Pros & Cons of Matt Diggity’s Affiliate SEO Course

This blog is reader supported. If you click one of our links and make a purchase, we may receive a commission at no extra cost to you. In that event we thank you so much, for supporting our blog, it means the world to us. Have a great day!


Last Updated on 1st February 2024

This is a review of Matt Diggity’s Affiliate Lab course.

The course first launched in 2017 and since has gained notoriety for being one of the best affiliate SEO courses out there.

The course creator, Matt Diggity is also known as one of the most trusted and respected guys in SEO.

But is Matt’s Affiliate Lab course really that good?

As an Affiliate Lab member myself, I’m gonna break down the course for you and give you all the inside info you need.

In this Affiliate Lab review, I’m also gonna guide you through the Affiliate Lab pros and cons, the refund policy, how it compares to other affiliate marketing courses, and what other students really think about the course.

And in case you decide that the Affiliate Lab is a good fit for you I’m also gonna let you know how you can get access at a $200 discount.

Let’s get to it!

Affiliate Lab Summary & Overall Rating

The Affiliate Lab is a comprehensive training program that teaches you how to build and flip profitable affiliate marketing websites.

The Affiliate Lab is actually a 9-course bundle (see below), so you get a ton of value for your money. And more importantly, the training is constantly being kept up to date.

– Reviewed by Steve West

The Affiliate Lab by Matt Diggity Black Friday deal
Good for beginners and seasoned SEO experts
In-depth niche site blueprint
In-depth authority site blueprint
Lots of link-building tactics taught
Advanced ninja tactics
9 additional bonus courses included (see below)
Constantly updated
New training added regularly
Teaches every SEO technique you need to know in-depth
Very active Facebook group
One-time price ($200 off via button below)
30-day money back guarantee


If you want to be able to build highly profitable affiliate sites that rank in Google for big-money keywords, then the Affiliate Lab is a great training course for you. The course also teaches you how to scale your business through outsourcing, and how to flip your sites for 6 and 7-figure exits.

The course is constantly kept up to date, new training is added regularly, and you also get the inside scoop on every Google update so you can quickly make any needed changes and stay on top. All this for a one-time price. (Link to a $200 off coupon below).


What Is The Affiliate Lab?

The Affiliate Lab is a comprehensive training program that teaches you how to build and flip profitable affiliate marketing websites.

The Affiliate Lab is actually a 9 course bundle, so you get a ton of value for your money. And more importantly, the training is constantly being kept up to date.

The Affiliate Lab is taught by SEO rockstar, Matt Diggity and his business partner, Jay Yap.

Matt and Jay’s method of earning money online focus on SEO (search engine optimization). You may have come across Mat before via his website Diggity Marketing.

Matt Diggity on stage at an SEO conference

What I particularly like about the Affiliate Lab (and what I think really makes it stand out from a lot of other SEO courses out there) is that Matt’s method of SEO is based 100% on actual test results.

While SEO is an excellent way to build a long-term, sustainable business online, it is important to know that this method takes time. Don’t expect to join this course and have a website up and running, and make money in 30 days. This is the long-term play.

Having said that, if you like the idea of building a business that uses probably the most passive form of making money online, then the Affiliate Lab will be a great fit for you.

Affiliate SEO is also great for people people who are more introverted. You can build a website and be a “behind the scenes” person without having your face all over the internet. This suits a lot of people.

This course is taught via video lessons. When you join the Lab you’ll have access to a ton of information that covers pretty much every aspect of SEO that is working today.

The course teaches you everything from niche selection to get your site built and live, getting through the sandbox phase, and all the way to authority mode. Then, if you want to sell your site in the future for a large payday, the Lab teaches you that too.

Matt and Jay practice what they preach, and are constantly keeping the course updated. And whenever there’s a new Google update, Matt brings you the insider’s date from all his test sites, as well as his portfolio of authority sites.

Between Matt Diggity and his colleagues, they usually figure out the new changes made by Google within a few days to a few weeks. If you’re in the Lab then you’ll get that information so you can stay on top of your game.

The Affiliate Lab also has a private Facebook group where other students of the course network, share ideas, and offer help. As a member of the Lab myself, I can attest to this group being probably the most helpful one I am a member of.

The group is very active and has a lot of successful affiliates in the group who are willing to help out new members.

Affiliate Lab Pros and Cons

Here are the pros and cons of the Affiliate Lab:

  • Great training videos
  • Lots of content
  • Content is constantly updated
  • You get access to insider info on the latest Google updates
  • Beginner-friendly modules included
  • Advanced SEO ninja modules
  • Learn how to build niche websites
  • Learn how to build authority websites
  • Email marketing module
  • Outsourcing module
  • Teaches you how to flip sites
  • Very active and supportive private Facebook Group
  • One-time payment, access for life
  • Takes time to build a site
  • Potential information overwhelm

What Skillsets Will You Acquire Through This Training?

After you’ve taken the course and applied Matt’s affiliate SEO techniques you’ll know exactly what you need to do to rank in competitive niches. and if you know how to do that, then easy to moderate niches will become very easy for you as you hone your skills.

On top of this, you’ll also know how to monetize your sites in the most effective ways possible. This will enable you to squeeze as much value out of your traffic.

Most importantly, all Affiliate Lab members will have access to lots of resources, the latest SEO info, and peer support if you ever get stuck.

What Makes The Affiliate Lab Different?

There are a lot of SEO courses out there, but unfortunately, a lot of them are teaching outdated techniques, or are run by people who don’t actually make the bulk of their money from affiliate SEO.

The training in the Affiliate Lab, on the other hand, is based 100% on thousands of tests. Once the techniques have been proved to work in the real world, Affiliate Lab members will hear about them.

Course creator, Matt Diggity has a background in engineering, and he understands exactly how to test SEO techniques.

Between Matt Diggity and his elite SEO buddies, they have access to a huge portfolio of test sites that are constantly being used to test and measure SEO theories. Besides this, Matt and his SEO nerd friends also have a large portfolio of real affiliate sites.

Unlike a lot of other online marketing courses, the Affiliate Lab is constantly kept up to date. And once you’ve paid your one-time payment for membership, you get access to all future updates for life.

Matt keeps you in the loop on all the latest updates that Google makes. With this info, you can then tweak and modify your sites and SEO strategy if you need to after a Google update. This way you can always stay on top of your game and keep your sites ranking well.

Basically, Matt’s the real deal, he does affiliate SEO for a living, and he makes a hell of a lot of money doing it too.

What’s Inside The Affiliate Lab

Bonus courses

Once you get inside the Affiliate Lab you’ll, no doubt, be pleased to see that you actually get access to 8 other online courses in addition to the main Affiliate Lab course.

Besides this, you’ll also have access to Matt’s SEO checklists and SOPs (standard operating procedures).

Let me break each section down for you so you know what’s inside.

The Main Affiliate Lab Training

main training course

First up is the main Affiliate Lab training. This core training contains 156 video lessons over 34 modules.

This is the bulk of the affiliate SEO training and teaches you pretty much everything you need to be an affiliate SEO ninja.

The 34 modules in this training are:

  • Introduction
  • Niche Selection
  • Onsite SEO: Introduction
  • Domains and Hosting
  • Keyword Research
  • Site Architecture
  • Content Building
  • Site Building (Single-Page)
  • Site Building (Site-Wide)
  • Onsite Optimization
  • Featured Snippets
  • Monetization
  • Conversion Rate Optimization
  • Website Maintainance
  • Off Site SEO: Introduction
  • Creating a Google Persona
  • Social Fortress Creation
  • Anchor Text Analysis
  • Local Citations
  • Social Signals
  • The Bulletproof Backlink Strategy
  • PBN Linking (optional)
  • Tier 2 Link Building
  • Technical Audits
  • The Kitchen Sink (what to do when sites get stuck)
  • The Medic Buster Update
  • THE AUTHORITY SITE MODULE: Authority Module Introduction
  • Building Authority Sites
  • Backlinks for Authority Sites
  • What to do When you Hit Authority Mode
  • Authority Site Pitfalls
  • The Influencer Pitch: Building Real E-A-T
  • Scaling Multiple Affiliate Sites
  • Bonus Trainings (flipping a 6-figure site, algo update videos, SEO masterminds, etc)

Website Flipping Masterclass

Website Flipping course

In this course, you’ll learn everything you need to about flipping websites.

If you want to build a site from scratch with the intention to flip later then you’ll want to go through this training. And if you want to learn how to buy established sites, increase their value and then sell later on for a tidy profit then this course is a must.

You’ll learn exactly what makes a site valuable and sellable as well as quick wins to increase a site’s profit and value. This course also covers how to prepare a site for sale, how to broker deals and understand deal structures.

Besides selling affiliate sites, this course also covers selling an eCommerce store, and how to sell an SEO agency.

Pure value, in my opinion.

The Beginners Lab

Beginner's Lab affiliate SEO training for beginners

If you’re new to SEO and website building then this is the course you’re gonna want to start with.

The Beginners Lab walks you through all the basics to help you get started the right way.

In here you’ll find 14 video tutorials on the following:

  • Domains
  • Hosting
  • Installing WordPress
  • WP Pages and Posts
  • Categories and Tags
  • Analytics
  • Website Traffic and Traffic Sources
  • Basic Pages
  • Basics of Optimization
  • Schema Markup
  • AHREFS overview
  • SEM Rush Overview
  • Next Steps In The Lab (ie affiliate SEO, Ecommerce SEO, Agency SEO, Facebook Ads)

Checklists & SOP’s

Checklists and SOPs

In this section, you’ll get access to Matt’s checklists for both on-page and off-page SEO.

This is really useful for beginners and people who are new to Matt’s way of doing SEO. Use these checklists to help keep you on track as you’re building your sites.

The Truth About Penalties

Truth about penalties

Google updates and penalties are things that scare a lot of people out of SEO. But when you understand what’s actually going on, and what you need to do to recover if you get hit by one, then things suddenly get a lot easier, and less scary.

In fact, as long as you’re doing the right things, or “all the things”, as Matt puts it, then there really is not much to worry about.

Outreach Masterclass

Outreach Masterclass

Outreach refers to white hat link-building methods that you can use to build safe links to your website that Google will love.

There’s quite a lot to know here so this course has 9 detailed modules and 64 video lessons in total.

The thing I like best about this module is that Matt’s outreach link-building methods are safe, effective, and scaleable.

This course teaches the do’s and don’ts of outreach as well as multiple ways to find good prospects, using outreach templates, how to negotiate, effective follow-ups, creating link-worthy content, and setting up and tracking your campaigns.

Affiliate Email Marketing Masterclass

Affiliate email marketing course

Effective email marketing can make a huge difference to your affiliate income. That’s why Matt’s also included his email marketing course in the Lab.

This course contains 8 video lessons:

  • Introduction to Email Marketing
  • Creating a Lead Magnet
  • How to Collect Email Leads
  • Email Marketing Software Checklist
  • Writing an Automated Email Followup Series
  • Manual Email Blasting
  • How To Supercharge With Paid Ads
  • Advanced Email Marketing Strategies

The Affiliate Portfolio Playbook

Hiring and outsourcing course

This course is all about hiring and outsourcing.

You can certainly run a successful affiliate marketing business as a one-person band and make $10K+ per month. I did that for several years.

But if you want to scale up, take your online business to the next level, and earn considerably more money, or if you just want to free up your time, then you’re gonna need to build a team.

This course contains 13 video lessons to help you build your dream team of workers.

You’ll first learn about the 4 personality types, and which type is best suited to certain tasks and skills required for operating an affiliate SEO business.

Here are the lessons you’ll get access to in this training course:

  • Introduction: The Dream Team Overview
  • DISC Personality Assessment
  • The Importance of Standard Operating Procedures (SOP’s)
  • Writers: Hiring, Managing, Motivating
  • Content Editors: : Hiring, Managing, Motivating
  • Content Uploaders: Hiring, Managing, Motivating
  • Delegation
  • Webinar: How To Conduct Effective Meetings
  • Link Builders: Hiring, Managing, Motivating
  • SEO Managers: Hiring, Managing, Motivating
  • Hiring and Recruitment
  • Web Developers: Hiring, Managing, Motivating
  • Virtual Assistants: Hiring, Managing, Motivating

Optimize Your Life

Optimize your life

When it comes to working online it’s all too easy to end up focusing too much of your time on work and letting your health slide.

In the Optimize Your Life section, Matt shares some highly valuable information to help you stay healthy, happy, motivated, and energized to work.

Here’s what’s covered so far:

  • Introduction
  • Sleep
  • Morning Routine
  • Health Testing
  • Physical Routines

This section is still a fairly new addition to the Lab, so it’s highly likely that more content will be added here in the near future.

SEO Testing

SEO Testing course

If you really want to nerd out on SEO and do your own testing then you’ll appreciate this new section that has been added to the Lab.

As I said earlier, Matt and his team are constantly running SEO tests, and they report back on what’s working in the course material updates and in the private Facebook group.

This is great for me because I’m not personally interested in running my own SEO tests. However, if this is of interest to you then you can learn exactly how to do it here in the Lab.

This course is still being added to, but here are the available lessons so far:

  • Introduction to SEO Testing
  • Using Google Search Console and Google Sheets to Run Time Based SEO Testing
  • Running Time Based and SEO Split Tests Using

 What I Like About The Affiliate Lab

As a member, I can tell you there’s a lot to love about this course. The training is thorough and constantly updated, which is a must for me.

I also value the insider’s info that Matt and his team give them members whenever there’s a new Google update. Having access to this info has saved my business on a number of occasions. In my opinion, this is also an absolute must if you’re gonna be serious about SEO.

The private Facebook group is also excellent. It’s a highly active and supportive community with members ranging from complete beginners to highly experienced SEO specialists, some of which earn well over 6-figures per month from their SEO businesses.

I can honestly say that this is probably the most helpful Facebook group I’m a member of. There’s always someone (often multiple people) in the group who is keen to help and offer insight, help, support, and guidance when needed.

In 2020 Matt also started a thread using a pole and asking each member to check which income bracket they fall into regarding their affiliate earnings. The purpose of this thread is each month a member from any given income bracket can reach out to a member who is in the bracket immediately below them (via private FB Messenger) and ask if they need help with anything they may be stuck with.

Basically, Matt wants to encourage all Lab members to help each other get to the next level. And you can also use the pole to see who’s in the bracket above you and reach out to them to ask for help too.

That’s pretty cool!

What I Think Could Be Improved

When you first get into the Lab it can be a little overwhelming as there’s just so much info available.

When I first joined I did find that the info was not organized in an easily navigatable way. However, in 2020 Matt also asked all members to give some feedback on how the course could be improved, and what other training they would like to see included. Since then, the organization of course material has also been improved.

Who Should Take The Affiliate Lab Course?

This course is perfect for intermediate and experienced affiliate SEOs as well as absolute beginners.

If you’re looking to make money from home or start a new business, then this course could be a good fit for you.

If you like the idea of building a website to earn passive income from while you sleep then I definitely recommend the Affiliate Lab. That’s why I joined, and I can tell you from experience it is an excellent course.

If you are already an experienced SEO, but you feel that you don’t quite have the full picture, or if you’ve been foxed by some of the latest Google updates then the Affiliate Lab is also for you.

Thirdly, if you’re an experienced SEO and you want to plug into an advanced SEO community, then I would also recommend you join the Affiliate Lab. Once you’re in, you’ll get access to the private member’s Facebook group.

This is probably the most helpful group of marketers I’ve ever connected with.

Who Should Not Take The Affiliate Lab Course?

If you are looking for an online marketing course that will get you earning money within the next 30 days then the Affiliate Lab is not for you.

This method relies on building websites that will earn you passive income over time. Building a website takes time and dedication, so you need to be down with that if you want this method to work for you.

Affiliate Lab Pricing

Lifetime access to the Affiliate Lab is a one-time investment of $997. Once you’re in, you get full access to all future updates, including all the latest info on Google updates based on real-world tests, for life.

If you can’t afford to pay $997 all at once then you also have the option to pay in 2 installments of $597. However, bear in mind that taking this option will be more expensive and set you back an additional $197.

So, if you absolutely know this course is right for you, then I highly encourage you to pay the one-time payment of $997 upfront if you can possibly make that happen.

And, as promised, here is a special back door access link to give you an additional $200 off the Affiliate Lab.

Affiliate Lab Best Alternative

In my opinion, the Affiliate Lab is an excellent course for both beginners and experienced affiliates who love earning passive income by building websites. And if you want to get into website flipping then this course is a must.

However, for beginners who are not interested in learning other income skills that the Lab teaches such as website flipping, hiring and outsourcing, and email marketing, but instead they only want a step-by-step authority blueprint for building an affiliate site then the Authority Site System is a great alternative.

The Authority Site System (a.k.a TASS) is a course for beginners to build a profitable affiliate site by following a step-by-step plan.

The Authority Site System is run by the guys behind the Authority Hacker brand, Gael Bretton and Mark Webster. I also have access to this course and I do highly rate it for beginners and low-experienced affiliate marketers who want to build an affiliate site. This course is also constantly kept up to date.

However, as I already mentioned, the Authority Site System does not teach you other skills that the Affiliate Lab does teach you, such as scaling up your business, hiring a team, flipping sites, buying established sites, email marketing etc.

Other Affiliate Courses You Might Like To Check Out

Affiliate Lab Review – My Final Thoughts

Overall, I think the Affiliate Lab is worth joining if you’re serious about making money online through SEO. This course will teach you how to do things right, and avoid mistakes that others have made before you.

If you like the idea of building passive income assets that can generate steady income for you, or if you want to learn how to buy existing websites to flip for a profit then this course is definitely for you.

Overall, I give the Affiliate Lab by Matt Diggity 4.8 stars out of 5. The only potential drawback (in my opinion) is potential information overload. There’s just so much content in the course. However, it really just comes down to how you approach it.

Don’t expect to get into the Lab and learn everything in a weekend. It’s gonna take some time.

Having said that, if you like the idea of having lifetime access to a course that is constantly updated, and one that you can rely on to support your learning for years to come, then the Affiliate Lab is a no-brainer!

After reading this Affiliate Lab review, if you now want in then you can get $200 off the course by clicking the button below.