How to Write an Email for Affiliate Marketing & Boost Sales

Last Updated on 6th February 2024

Ever wondered how to write an email for affiliate marketing that not only grabs your reader’s attention but also converts them into customers?

Well, you’re in the right place!

In the ever-evolving world of digital marketing or promoting products via email, mastering the art of crafting compelling affiliate emails is a game-changer.

It’s not just about promoting products; it’s about connecting with your audience, understanding their needs, and offering solutions that resonate with them.

In this article, we’ll dive deep into the world of affiliate marketing emails. We’ll explore the basics, share tips on crafting engaging content, and reveal how to create compelling calls to action.

So, whether you’re a seasoned marketer or just starting out, buckle up and get ready for a journey that’s set to make you a successful email marketer!


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Differences Between Affiliate Emails and Regular Newsletters

Email marketing and SMS messaging

Affiliate emails and regular newsletters serve very different purposes and have a few notable differences. Understanding these differences can help you effectively structure and communicate your messages in each type of marketing method.

Firstly, the primary objective of affiliate emails is to promote products or services through affiliate links and generate passive income. They often contain a call to action that leads the reader to an affiliate merchant’s website, where they can make a purchase.

In contrast, newsletters aim to maintain an ongoing relationship with subscribers through regular updates, company news, or valuable content – sales promotion is not the primary focus of these types of emails.

Secondly, the content and structure of both types of emails are quite different.

Affiliate emails are more promotional in nature, focusing on product features, benefits, and persuasive copy to encourage the reader to take action. Newsletters, on the other hand, follow a more editorial approach by sharing industry news, educational content, or entertaining stories. This provides value to the subscriber and keeps them engaged with the brand.

Another key difference is the frequency of sending these emails.

Affiliate emails are typically sent occasionally, depending on the availability of new products or services, or seasonal promotions. Newsletters are sent on a regular basis, either weekly, biweekly, or monthly, to maintain consistent communication with the audience.

it’s important to know that the success metrics for affiliate emails and newsletters also vary. For affiliate emails, performance is usually measured through clicks, response rate, conversion rates, and revenue generated from affiliate commissions. However, newsletters focus more on open rates, click-through rates, and subscriber engagement, since building and maintaining relationships with subscribers is the primary goal with these types of emails.

The Concept of Selling the Click, Not the Product

To enhance your affiliate marketing efforts, it is crucial to understand the importance of selling the click rather than the product.

A common mistake many affiliates make is focusing too much on promoting the product, without considering the primary job of the affiliate, which is driving traffic to the offer.

Selling the click is about enticing the reader to click through to the merchant company website or offer page. By doing this, you are essentially convincing them that there is value in visiting the site to learn more about the product or service.

This approach is more effective than attempting to cover every aspect and feature of the product in your email, as this may overwhelm your audience and lose their interest.

Experienced affiliates focus on promoting products that have a high conversion rate. So they know that if they can get their subscribers to visit the offer page, then they’ll have a high chance in making the sale. The product owner has already done the work to ensure their offer page is converting well .Your job as the affiliate is just to get people onto that page.

One effective way to sell the click is by using curiosity. Grabbing the reader’s attention and creating a sense of curiosity often works wonders. Utilize words that trigger emotion and prompt the reader to click through to the offer.

Another key aspect is the effective use of call-to-action (CTA) buttons or links throughout your email. These should be strategically placed to encourage clicks without being too pushy or intrusive. Design-wise, the CTA should stand out from the rest of the content and be visually appealing to catch the reader’s eye.

Crafting Your Content – How to Write an Email for Affiliate Marketing

Now let’s get down to the fun stuff – crafting compelling and effective email copy to bring in those clicks and sales!

Use Curiosity-Provoking Subject Lines

An Email inbox showing subject lines

Crafting curiosity-provoking subject lines is crucial to grab the attention of your audience.

A strong email subject line entices the reader to open the email and helps you stand out from other messages in their inbox.

Use language that piques their curiosity, while staying true to your brand’s tone and style.

Start With a Captivating Hook

An effective affiliate marketing email should captivate the reader from the very beginning.

Start with a compelling hook that grabs their attention and encourages them to continue reading. This can be achieved by using either an interesting, shocking, or controversial story or statement, and then segue into making it relevant to the product or service you are promoting.

Build Curiosity and Intrigue in the Body Content

Key characteristics of intriguing sales email content

The main body of the email campaign should build curiosity and intrigue around the product or service you are marketing.

Use well-structured paragraphs and bullet points to present information in a digestible format. Keep the content engaging and focused on the value the product or service can provide, but avoid making exaggerated or false claims.

Use a Call to Action

An example of a strong Call to Action

A strong call-to-action (CTA) is crucial in affiliate marketing emails. It directs the reader to the desired action – either clicking on the link, purchasing the product or signing up for a service.

Make your CTA clear, concise and visually appealing using buttons, images or highlighted text.

The Power of Matching Subject Lines and CTAs

For optimal results, ensure that your subject lines and CTAs are consistent with one another. This ensures that readers who are intrigued by the subject line will find a corresponding message and action within the email content, leading to higher click-through rates and conversions.

Maintaining Your Own Voice in Affiliate Emails

It’s essential to maintain your own voice and style in affiliate marketing email campaigns. This helps create a sense of trust and familiarity with your audience. Be genuine, sincere and remain true to your brand’s tone and values while promoting your offers.

Importance of Research and Originality

Take some time to research the product or service you are promoting. This allows you to present accurate and engaging information, setting you apart from competitors and helping to build trust with your audience.

Aim for originality by crafting content that is unique and tailored to the interests of your customer avatar..

3 Examples of Effective Affiliate Email Elements

  • Curiosity-provoking subject line: “Discover the secret ingredient for a successful body transformation”
  • Captivating hook: “Did you know that leading experts recommend this little-known supplement to supercharge your fitness journey?”
  • Call-to-action: “Unleash your full potential today – Click here to claim your exclusive discount on our amazing product!”

By following these tips, you can craft effective promotional email content for your affiliate marketing campaigns, ultimately increasing your success and revenue.

Style & Tone of Your Affiliate Emails

The style and tone of your affiliate emails are also really important:

Maintaining Your Own Voice in Affiliate Emails

One of the key factors for a successful affiliate marketing strategy is having a unique and authentic voice that resonates with your audience.

Craft your email marketing campaigns in a way that allows your personality to shine through. By staying true to your own voice, you can establish a genuine connection with your readers, making them more likely to trust your recommendations and ultimately convert into customers.

Remember to keep your tone confident, knowledgeable, neutral, and clear, as this builds credibility with your audience.

Being Contrarian in Your Approach

As an affiliate marketer, it’s important to have a clear opinion and stand out from the competition. Taking an unconventional or contrarian approach towards your subject matter can capture your audience’s attention and make your content more engaging.

Challenge conventional wisdom or present alternative viewpoints to get your readers to consider new perspectives. Doing so in a somewhat provocative manner can spark curiosity and drive engagement, but always strike a balance to avoid offending your audience.

The Advantage of Being Adversarial

Another approach email marketers need to consider when crafting affiliate email messages is taking an adversarial tone.

By presenting the issues with the status quo and discussing the shortcomings of other products in the market, you highlight the advantages of the affiliate product you’re promoting.

However, it’s essential to remain factual and honest when discussing competitors’ products, as any false claims can damage your credibility and potentially result in legal ramifications.

Use Descriptive Language & Emotional Adjectives

A key aspect of your writing style is the use of descriptive language and emotional adjectives.

Engaging your readers by painting a vivid picture of the benefits and features of a product can evoke emotion, drive desire, and result in higher conversion rates.

Choose words thoughtfully, as they can significantly impact the way your audience perceives the product you’re promoting. Nevertheless, ensure you’re not making exaggerated claims, and always provide accurate information.

Leveraging Tools and Resources

Affiliate marketers need to create compelling email content to effectively engage with their audience. Leveraging available tools and resources can make this task easier and help produce better results.

Using the Hemingway App for Simplified Reading Level

Hemingway App example

The Hemingway App is designed to help writers create clear and easy-to-read content.

By analyzing your email copy, the app highlights potential issues with readability, sentence structure, and voice.

Affiliate marketers can use the Hemingway App to ensure their emails are accessible and engaging for a wide range of readers. When it comes to affiliate email campaigns, we recommend shooting for a 2nd or 3rd grade reading level in the Hemingway App to ensure the the majority of your subscribers will be able to understand what you’re talking about.

Hoppy Copy – AI Tool To Write All Your Email Copy For You

Hoppy Copy

Hoppy Copy is an AI-powered writing assistant that can help create enticing email copy for affiliates.

By inputting your goals and target audience, Hoppy Copy can generate personalized emails that will resonate with recipients. This reduces time spent on crafting emails and helps ensure they are highly effective in driving conversions.

Hoppy Copy is a game-changer when it comes to email marketing. Many people shy away from emailing their list because they don’t know what to write. And if they do, they struggle to write in a way that will result in sales from your emails.

Hoppy Copy solves both of these issues. Not only will it write all of your emails and campaign series for you quickly, but it’ll also do it in a way that is both engaging and have the ability to make sales from your list.

You can get a free trial of Hoppy Copy here and try it out for yourself.

Use ChatGPT for Subject Line and Content Ideas

ChatGPT is another AI tool that can be invaluable to affiliate marketers.

Use ChatGPT to brainstorm ideas for attention-grabbing subject lines and content topics relevant to your target audience. Not only can this save your precious time, but it also allows you to test multiple variations and optimise your email marketing efforts.

Frequently Asked Questions

Here are some commonly asked questions I often get around affiliate email marketing:

What are the key components of an affiliate email?

The key components of an affiliate email include the subject line, preheader text, email body, and call-to-action.

Your subject line should grab the readers’ attention and entice them to open the email. Preheader text is a brief summary that appears just below the subject line, providing a preview of the email content.

The email body must be well-written, addressing the needs or pain points of your audience, and presenting your affiliate product as a solution.

Finally, the call-to-action should be visually prominent and clearly communicate the desired action.

Are there any proven templates for affiliate marketing emails?

Yes, if you know where to look. I recommend using the affiliate email templates provided here in the Hoppy Copy app. You can get a 7 day free trial of Hoppy Copy and start using these templates for free.

How often should I email my list?

The ideal email frequency for affiliate marketing varies based on your niche, audience preferences, and engagement levels.

A general recommendation is to send 2 to 24 emails per week, but it’s crucial to monitor your subscribers’ engagement and adjust the frequency accordingly.

Emailing too often may lead to unsubscribes, whereas infrequent emails can weaken your relationship with your subscribers.

Should I pitch in every email?

It is not necessary to pitch an affiliate product in every email you send. Balance promotional content with educational, informative, and entertaining content to build trust and credibility with your audience.

By providing value consistently, you’ll create a strong rapport with your subscribers, making them more likely to engage with promotional content when you do include it in your affiliate email marketing campaigns.

Writing Effective Affiliate Marketing Emails – Final Thoughts

And there you have it, folks! We’ve journeyed through the ins and outs of crafting the perfect affiliate outreach email.

From segmenting your audience to creating curiosity-inducing content, and from maintaining your unique voice to being a tad contrarian, we’ve covered it all.

Remember, the key to success in affiliate marketing lies not just in selling a product, but in building trust, offering value, and creating a connection with your audience.

So, as you venture forth into the world of affiliate marketing, keep these tips in mind. Experiment, learn, and don’t be afraid to shake things up a bit. After all, every email you send to your email list is an opportunity to learn more about your audience and refine your approach.

And who knows?

With these tips in your arsenal, you might just pen the next big hit in the world of affiliate marketing emails and achieve long term affiliate marketing success.

So, go ahead, put these tips into action, and see how to write an email for affiliate marketing that not only resonates with your audience but also converts like a dream!


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