The 8 Best Autoresponders – Which One’s Right For Your Business?

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1. Automation

Email automation is the facility to be able to set an email or a series of emails to be delivered automatically based on a trigger or a set of triggers. This is extremely useful for all types of businesses and can save you a lot of time.

Most commonly, people use email automation to set an email or even a whole campaign to trigger an opt into your list.

However, you can also automate your blog posts to be sent to your subscribers’ inboxes, set automation by date when leading up to a promo or an event, and even send your subscribers a personalized birthday message.

2. Deliverability

Email deliverability is the success rate an autoresponder has in being able to deliver your email to the inbox of your subscriber.

Unfortunately, not all autoresponders have a great deliverability rate. While some can consistently deliver your emails directly into the inbox of your subscribers, others have a lower success rate.

If you’re using an autoresponder company that doesn’t have good deliverability, then your emails will often end up in the Promotions box for your Gmail subscribers or trigger spam filters and end up in the spam folder.

It goes without saying, this can really hurt your email marketing campaigns.

3. Segmentation

Email segmentation is basically a way to separate your subscribers into different lists so you can send them more relevant info based on what they’re interested in.

For example, if you run a fitness blog that covers a range of topics, then some of those topics will appeal to some of your site visitors and not others. However, you may also have a lead magnet that appeals to people across more than one of the different interest groups.

So, rather than sending everyone on your list the same emails, you can segment your subscribers into different lists based on things like interests, location, purchase history, age, and so forth.

Email statistics show that sending more laser-targeted emails to your subscribers based on what they’re interested in can increase your revenue by as much as 760%.

4. Ease of use

If you’re a tech nerd and you love to figure things out then you may not be too worried about how easy it is to use your autoresponder.

However, most entrepreneurs want a solution that is straightforward and easy to set up.

Particularly if you’re new to working online or if you’re a solopreneur with not enough hours in the day, you’re gonna want to choose a solution that can get the job done without having to spend hours figuring things out.