CartFlows Review: The Pros and Cons, Pricing, Who It’s Best For & Who Should Avoid It

There’s no doubt about it, online businesses need an optimized sales funnel if they are going to survive and thrive in today’s markets.

Businesses are literally losing money every day without one.

However, there’s so much choice when it comes to choosing a funnel builder.

Since most of them have a few unique features and are better suited to certain types of businesses, it can be difficult to know which one is best for you.

CartFlows transforms your WooCommerce checkout into a streamlined funnel that recovers lost sales and bumps up your average order value. Custom checkout pages, order bumps, and one-click upsells help you capture revenue that’d otherwise disappear.

In this updated review, I’ll walk you through exactly what CartFlows does for a WooCommerce store, what each plan costs in 2026, who it’s a great fit for, and who should look elsewhere.

If you’re in a hurry and you want to get straight to it then you can check out the CartFlows cost and features here.

What Is CartFlows?

CartFlows is a WordPress plugin that turns your plain WooCommerce checkout into a proper sales funnel. That means custom checkout pages, order bumps and one-click upsells, so you earn more from each order instead of losing people at the default checkout.

It was created by Adam Preiser and Sujay Pawar after they got frustrated with how limited WooCommerce’s checkout process was. They wanted store owners to have proper control over the whole checkout flow without having to hack it together.

It’s been around since 2018, so this isn’t some brand new plugin anymore. The free version has more than 200,000 active installations on WordPress.org, and CartFlows says over 800,000 store owners use it.

You can start with the free plugin, or paid plans begin at $99 for the first year, billed yearly. That Starter plan covers the checkout builder, dynamic order bumps, and one-click upsells.

What Kind Of Funnels Can You Build With The CartFlows Plugin?

CartFlows is a dynamic plugin and you can use it to create just about any type of funnel you want. However, for some funnels, you will also need to use additional 3rd party plugins.

It is, of course, a good benefit that CartFlows can integrate with other WordPress plugins. However, for me, the fact that you have to use additional plugins to build some types (not all) of funnels is negative, in my opinion.

Personally, I would prefer all the core functionality to be under one roof since you will not need to take the extra time to learn how to use new plugins as well as go through the learning curve with CartFlows.

Having said that, the plugin is still relatively new. Adam and Sujay are planning to record more “how-to” videos over time, so this should largely solve the issue.

Here’s a list of some of the more popular funnels people are building with this plugin:

• Lead funnels
• Product launch funnels
• Membership funnels
• Free quote funnels
• Consulting funnels
• Webinar funnels
• Demo funnels
• Application funnels

This is, by no means an exhaustive list. As I said earlier, you can pretty much build any type of funnel using this plugin.

CartFlows Plugin Features – What You Can Do With This Funnel Builder

Having looked at CartFlows, it is actually a decent competitor to leading funnel builder brands like ClickFunnels and InfusionSoft.

I particularly like that there is a free version of the plugin, however, it does, of course, have limited functionality.

On the other hand, with the pro version, you get a whole range of features.

Here are the main features that you can use:

Use Customizable Templates

A smoother checkout means fewer abandoned carts, and CartFlows helps you build one without starting from scratch. The free plugin includes ready-made templates, so you get a solid starting point right out of the box.

Every paid plan adds instant checkout layouts, which are fully customisable. You can tweak colours, fields, and messaging to match your brand, so the checkout feels like a natural part of your site, not a jarring detour.

All paid plans include premium ready-made funnel templates, covering complete sequences with checkout, upsells, and thank you pages. They’re all designed to be customised, saving you the time and effort of building each page from zero.

Upsell and Downsell Pages

So here’s where CartFlows can genuinely boost your revenue per order: one-click upsells and downsells. After a customer hits buy, CartFlows can show a dynamic offer based on what’s in their cart. A one-click upsell, or a downsell if they decline, all without making them re-enter payment details.

These come with every paid plan, Starter included.

The good news? Ready-made templates mean you can set up these pages fast, so you spend less time fiddling and more time seeing what offers lift your average order.

Use Order Bumps

Order bumps are a simple way to increase what each customer spends, right when they’re about to pay. You add a small, relevant offer below the checkout button, like a discounted add-on, and a chunk of shoppers will take it.

You can offer a related product at a discount, extra units of the same item, a warranty, or a quick upgrade. It’s all optional, so there’s no pressure.

Order bumps are included on every paid plan, Starter included.

Customizable Checkout

If you’ve been using WooCommerce then I’m sure you’ve also felt frustrated at the lack of customization you get on the checkout page.

Fortunately, CartFlows allows you to customize all the checkout fields and take full control of the sales process.

A/B Split Testing

Guessing which checkout or offer converts best is a quick way to leave money on the table.

CartFlows’ built-in A/B split testing (available on all paid plans) lets you put two versions of a funnel page head-to-head and let the data decide the winner.

Combine that with the advanced funnel analytics on all paid plans, and you’re no longer tweaking based on a hunch. You’re making changes your actual buyers have already voted for, which means more revenue from every WooCommerce order.

Abandon Cart Feature

Here’s the thing: most shoppers never actually finish checking out. The average cart abandonment rate is around 70%, so every abandoned order is revenue you’ve already earned but haven’t collected.

The same team behind CartFlows has a free Cart Abandonment Recovery plugin that automatically emails shoppers who entered their email address and then left. It’s a simple, set-and-forget way to pull some of those lost sales back in.

If you want to follow up by SMS and WhatsApp too, the Pro version of that plugin is included in the CartFlows Suite plan. That multi-channel nudge can recover even more orders without you lifting a finger.

Can Use With Popular Page Builders

If you’re using a WordPress page builder like Elementor, Divi, or Thrive Architect then CartFlows will work for you without a hitch.

The plan is to eventually make it compatible with all WordPress page builders. While it does now work with most of them, I’m not sure if it functions with all of them.

If you want to find out if it will work with your specific page builder then you can contact CartFlows support here.

Use Custom Scripts

If you want to get more functionality then you can use the custom script option.

By simply pasting in your custom code you can get CartFlows to do a whole range of extra things for you.

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Who Is CartFlows Great For?

If you’re a WordPress user then CartFlows is a good option for you since it will integrate nicely with the rest of your business.

Being a WordPress user will mean that you will likely find CartFlows very easy to use.

On a budget? You’ll like this. The free CartFlows plugin lets you start improving your WooCommerce checkout without paying anything, and the paid plans are properly reasonable.

Starter is $99 for the first year and includes checkout, thank you pages, order bumps, one-click upsells, and A/B testing for one website. Pro is $199 for the first year and covers the same features on up to three websites, still well below most hosted funnel builders.

So, if you have a WordPress website and you want to collect more leads, sell digital or physical products, promote a webinar, sell a course, sell services or even just provide free quotes to your website visitors then CartFlows Pro will be a great option for you.

Who Is CartFlows Not Good For?

If you do not use WordPress and you have no intention of building a WordPress website then CartFlows is not for you.

However, don’t worry, there are many other solutions on the market that may fit your needs perfectly.

CartFlows – What I Like About It

Here are the things I really like about this sales funnel WordPress plugin:

Integrates With WordPress

It integrates directly with WordPress and is, therefore, a great solution for anyone who has built their business around a WordPress website.

Since around 35% of websites are now built on WordPress, this is a great advantage for those businesses. However, not so much for businesses that operate from different platforms.

Integrates With All WordPress Plugins

Another advantage over some of the competitors like ClickFunnels or Kartra, for example, is that it integrates with other WordPress plugins.

This dynamic feature allows you to expand the functionality of CartFlows.

Integrates With WooCommerce

It also integrates directly with the popular WooCommerce plugin for WordPress.

So, if you’re running an eCommerce store on WordPress and you need a funnel then CartFlows is also a great choice for you.

Supports Upsells, Downsells

Upsells and downsells let your customers add more to an order after they’ve already bought, so each order can quietly grow in value without sending them back to re-enter their details.

Just know these are included in all paid plans, Starter included, so you get one-click upsells and downsells plus order bumps from the start.

So, if you’re ready to make every order worth a bit more, even the Starter plan includes order bumps and upsells. Suite adds even more follow-up power after the sale.

Integrates With Facebook Tracking Pixel

Retargeting is a highly effective online marketing strategy. Fortunately, the plugin also allows you to integrate with the Facebook tracking pixel for retargeting.

Abandoned Cart Feature

Cart abandonment is one of those quiet revenue leaks, and CartFlows patches it for you automatically.

Baymard puts the average cart abandonment rate at 70.22%, so most shoppers never finish what they started.

The plugin follows up with those shoppers for you. With the free version, that’s by email. On the Suite plan, it also adds SMS and WhatsApp, so you can reach people where they actually look.

If you’re selling physical, digital or service products, this kind of follow-up quietly turns abandoned checkouts into recovered sales.

Easy To Use

If you’re familiar with WordPress at all then you’ll likely find CartFlows easy to use.

They also have a good amount of setup and training videos to show you how to get set up.

CartFlows – What I Don’t Like

Of course, like any platform, there are always some downsides too. Here’s what I don’t like so much about CartFlows.

Membership Areas Need An Additional WordPress Plugin Or External Solution

If you want to build a members area for your business then you will need to use a separate WordPress plugin or an external solution like Teachable or Kajabi.

Fortunately, it is more than possible to use CartFlows to create a membership funnel with one of these options, but for me, this is a minus point.

The reason I see this as a negative is that:

1. You need to pay for an additional software solution
2. You may also need to go through another learning curve with the software solution you choose

While other CartFlows alternatives like ClickFunnels and Kartra may be more expensive, they also provide you with the member’s area feature already included.

Another option for WordPress users would be to use ThriveApprentice, which is a plugin that comes with a ThriveThemes subscription.

ThriveThemes is priced within the same ballpark as CartFlows and also provides additional premium plugins with your membership, including their membership area solution, ThriveApprentice.

Cannot Share Funnels With Other Users

Being able to clone a funnel and share it with another user is a big advantage in my opinion.

Not only does it speed up the entire funnel building process, but you can also create funnels for your clients within your account and then transfer them upon sale.

So far, the only platforms I have come across that offer this option is ClickFunnels and Kartra.

However, if you don’t need this function in your business then it is not a problem for you.

CartFlows Pricing

CartFlows has a free plugin and three paid yearly plans, so you only pay for the parts that actually make you money. The paid plans bill once a year, and each one shows a lower first-year price before renewing at the regular yearly price. The real value sits in the revenue features like order bumps and upsells, which are included in every paid plan, so you can start with the plan that fits your site count.

Plan	First year	Then	Websites	Lifetime option
CartFlows Free	$0	$0	Any	–
CartFlows Starter	$99	$149	1	None
CartFlows Pro	$199	$299	3	$699
CartFlows Suite	$299	$449	30	$999

CartFlows Free: $0

This is the no cost way to get a better WooCommerce checkout. It suits anyone testing the water or running a store where the default checkout already works fine.

• Modern checkout styles (one-step, two-step or multi-step)
• Instant layouts with one-click import
• Checkout form field editor
• Pixel tracking for Google, Facebook, Pinterest, Snapchat and TikTok
• Replace the default WooCommerce checkout
• Unlimited funnels

CartFlows Starter: $99 first year, then $149 a year

This plan is for a single store that wants a noticeably better checkout, thank you pages, order bumps, and one-click upsells. You get the full checkout upgrade and revenue tools, so you can improve conversion and lift average order value right away.

• Instant checkout layouts
• Modern checkout styles
• Custom checkout fields
• Google address autocomplete
• Two-step checkout
• Custom thank you pages

CartFlows Pro: $199 first year, then $299 a year

For stores running up to three websites, this is the plan that gives you the same revenue features as Starter on more sites. You get order bumps, one-click upsells and downsells, and A/B split testing, so you can compare funnel versions and keep the one that converts better. If you want to lift average order value across multiple stores, start here.

• Order bumps
• One-click upsells and downsells
• A/B split testing
• Advanced funnel analytics
• Smart funnel routing
• Premium ready-made templates

CartFlows Suite: $299 first year, then $449 a year

This is the plan for store owners who want cart recovery, a slide-out cart, and coupons in one place, or who run up to 30 sites. You also get a year of OttoKit Pro and SureContact (a one-time 2,500-contact plan) as bonuses, which softens the higher price.

• Cart Abandonment Recovery Pro (email, SMS and WhatsApp)
• Modern Cart Pro (slide-out cart with in-cart upsells)
• Power Coupons Pro (BOGO offers, loyalty rewards, gift cards)
• OttoKit Pro (1,000+ app integrations) for a year
• SureContact (2,500 contacts)
• VIP support

CartFlows Lifetime Deals

Pro and Suite have lifetime licences, and I am a fan of anything that keeps recurring costs down. You pay once and then you are done, which is great if you plan to run your store for years.

Pro lifetime is a one-time $699, or you can spread it over 6 payments of $119. Suite lifetime is $999 one-time, or 6 payments of $169. Starter has no lifetime option, so Pro is the entry point for a lifetime deal.

Every paid plan comes with a 14-day money-back guarantee, so you can try the features without much risk. If you start on Starter and later want Pro, you only pay the difference to upgrade at any time.

CartFlows Pros & Cons

CartFlows FAQ’s

Here ar ethe most frequently asked questions about the CartFlows funnel builder for WordPress:

Who Is Behind CartFlows?

CartFlows was founded by Adam Preiser of WP Crafter and co-founded by Sujay Pawer of Brainstorm Force. He’s also the guy who created the famous Astra theme for WordPress.

They created it to provide an integrative funnel solution for WordPress users.

Personally, I have been a follower of the WP Crafter YouTube Channel for a few years now since Adam really knows his stuff. For me, this gives CartFlows much more credibility as a good integrative funnel solution for WordPress.

Can I use CartFlows With Shopify?

As far as I am aware, it does not integrate with other platforms like Shopify, only WordPress, and WooCommerce.

Which Payment Gateways Are Compatible With CartFlows?

CartFlows can integrate with the most popular payment gateways including PayPal, Stripe, Square, Amazon Pay, Auth.net, and any other payment gateway that is compatible with WooCommerce.