ClickFunnels and Kajabi are both platforms that have been around for a while now.
They have a lot of similar features, but ClickFunnels is particularly known for its landing page and funnel builder, whereas Kajabi is best known for its membership hosting capabilities.
So, if you’re looking for a tool that has all these features, which do you choose? ClickFunnels vs Kajabi can be a close call, but you will want to pick one over depending on the specifics of your business.
I’ve used ClickFunnels myself for quite a long time, and while I do think it’s a great tool, it definitely does lack in some key areas. It can also get quite expensive, which is why I have started looking into alternatives like Kajabi.
So, here I’m going to dive into the details and let you know exactly how Kajabi compares.
There are a lot of sales funnel and all-in-one marketing platforms out there and they suit very different businesses. Answer nine quick questions about how your business actually works, then get one clear pick, why it fits you, and a runner-up.
No email needed, your result shows straight away
Because the right tool for an agency is often wrong for a product seller.
Some tools build pages, some run email, and some do the whole hub.
Some tools handle one business, while some are built for client accounts.
Your current site decides whether the tool should plug in or host it.
The tool needs to match how much follow-up you will actually do.
A tool built for ad traffic behaves differently to one built for search or local.
Price filters out tools that are too heavy before you get attached.
Your top priority decides between speed, cost, simplicity or training.
Some tools hold your hand, while others reward a bit of tinkering.
GoHighLevel gives you one hub for running client work and local businesses. It combines CRM, pipelines, booking, email, SMS, calls and AI responses under one account.
See your 3 bonuses
Kartra gives you one platform for selling courses, memberships and products. Pages, funnels, checkout, email, helpdesk, calendars and affiliate management are included.
Systeme.io gives you a beginner-friendly all-in-one start without a monthly cost. Funnels, email, courses, blogging and affiliate management sit together on a free-forever plan.
Perspective gives you a mobile-first funnel builder for turning paid traffic into leads. Its pages load in about half a second, with quizzes and validation to filter out fake leads.
SamCart gives you a checkout built to turn more visitors into buyers. One-page checkouts, order bumps, one-click upsells, cart recovery and tax handling do the work.
ClickFunnels gives you the best-known funnel builder with training built in. It offers templates, webinar funnels, membership sites, email funnels, affiliate management and a large community.
ThriveCart gives you a checkout and cart for one-time and subscription payments, an affiliate centre, A/B testing and integrations. It's sold as a subscription with a 30-day free trial, and a lifetime option is still available.
Convertri gives you a page builder focused on very fast loading. Its free-form editor, automatic mobile optimisation and dynamic text replacement keep pages fast and relevant.
CartFlows gives you a sales funnel builder inside your WooCommerce store. Optimised checkouts, order bumps and one-click upsells work on your own WordPress site.
GetResponse gives you an email-first system that also builds conversion funnels. Behaviour-based automation, newsletters, landing pages and webinars handle follow-up and leads.
Leadpages gives you a simple way to publish landing pages and forms. Clean templates, pop-ups, alert bars, unlimited leads and integrations do the job without extra complexity.
It is especially good for agencies wanting CRM, email, funnels, and booking all in one place. This link gets you an extended 30-day free trial.
Try the runner-up →It works best for running everything in one place, including email, courses, and helpdesk. This link with the code SteveW30 gets you an extended 30-day free trial plus 30% off any plan.
Try the runner-up →Systeme.io is great for starting free with funnels, email, and course hosting.
Try the runner-up →Turns ad traffic into real leads with half-second mobile pages, quizzes, and validation that filters fake leads. This link gets you an extended 30-day free trial.
Try the runner-up →SamCart is ideal for boosting revenue with order bumps, upsells, and high-converting checkouts.
Try the runner-up →ClickFunnels is known for building sales funnels quickly with proven templates and a supportive community.
Try the runner-up →A checkout and cart with subscription pricing, a 30-day free trial, and a lifetime option. It handles one-time and subscription payments and an affiliate centre.
Try the runner-up →Convertri specialises in ultra-fast pages and funnels optimised for mobile speed.
Try the runner-up →CartFlows is great for adding one-click upsells and order bumps to your WooCommerce store.
Try the runner-up →GetResponse is excellent for email marketing with built-in landing pages and webinar hosting.
Try the runner-up →Leadpages makes it easy to create simple landing pages and opt-in forms fast.
Try the runner-up →These were in the running too, and here's why each one fits you less well than your match.
- GoHighLevel: It's a monthly platform, and your budget is free, under about $50 or pay-once.It has a learning curve, and you want something simple and guided.You mainly need pages or a checkout, and its full CRM hub is more than you need.It's built for client work, local businesses and multi-channel follow-up, which is more than your setup calls for.
- Kartra: It's built for selling your own products, not running separate client accounts.It follows up by email, and doesn't do texts, calls or AI answering.It's a paid monthly platform, more than a free, low or pay-once budget.It's aimed at selling courses and products, not local appointment-based businesses.It shines for selling your own courses and memberships, which isn't the core of your business.
- Systeme.io: It's built for running your own business, not separate client accounts or reselling.It follows up by email, and doesn't do texts, calls or AI answering.It's a simpler all-rounder, and you want maximum page speed, design freedom or ad funnels.It's a beginner-friendly all-rounder, and you need something more specialised.
- Perspective: Its native email automation is basic, so it can't handle the follow-up you need.It's not built for checkouts, course hosting or email marketing, which you need.It's built for converting ad traffic, and your visitors come from search, local or launches.It specialises in turning ad traffic into leads, which isn't the centre of what you need.
- SamCart: It has no email autoresponder, and you want your tool to handle follow-up.You want one all-in-one hub, and it's a checkout platform that pairs with other tools.It's a paid monthly checkout platform with no free plan, so it doesn't fit a free or low budget.It's a checkout specialist, and checkout isn't your main need.
- ClickFunnels: It's a paid monthly platform, more than a free, low or pay-once budget.Its pages can load slower and it isn't great for blogging, which matters for speed or search traffic.It isn't built around client sub-accounts or local follow-up like texts and calls.Its strength is its training and community, which isn't your top priority.
- ThriveCart: It has no free plan, only a 30-day free trial, and you want to start free.It's a cart and checkout with no email or follow-up tools, which you need.It's a checkout, not an all-in-one hub for courses, email and funnels.It's a checkout and cart tool, and a checkout isn't your main need.
- Convertri: It's a page builder, not an all-in-one hub for email, courses or CRM.It has no free plan or lifetime option, and its plans start at $99 a month.Its free-form editor has a learning curve, and you want hand-holding.It's a specialist for very fast pages with design freedom, which isn't your priority.
- CartFlows: It only works on WordPress with WooCommerce, and you don't run a WooCommerce store.It adds checkouts to WooCommerce and doesn't do email, courses or CRM.It's for WooCommerce stores, which isn't how you sell.
- GetResponse: It's email-first, and its page builder and selling tools are secondary to what you need.It's email only, and you want texts, calls or AI answering.You want one hub with CRM and booking, and it's mainly email marketing.It's an email marketing tool first, and email isn't your main need.
- Leadpages: It only builds landing pages, so it can't be the all-in-one tool, checkout or email platform you need.It has no email autoresponder, so it can't handle your follow-up.It's a simple landing page builder, and you need more than that.
- Builderall: Its huge number of tools and learning curve can overwhelm if you want things simple and guided.Its huge toolset comes with a learning curve, and the tools above match your needs more directly.
- Unbounce: It's a landing page builder, so you'd still need separate tools for checkout, email and CRM.It can be expensive for smaller businesses and has no free plan for your budget.It's a landing page specialist, and you need more than landing pages.
- Thrive Themes: It only works on WordPress, and you don't want to run WordPress.Its pages are heavier and can load slower, which hurts ad and conversion-focused funnels.It needs a separate autoresponder and CRM for follow-up.It's a set of WordPress plugins that still needs separate email and CRM tools.
- DropFunnels: It has no autoresponder, so you'd need another tool for follow-up.It has limited integrations and you can't add your own WordPress plugins.
- Landingi: It's a landing page builder with only basic email, so you'd need other software for everything else.It's a basic landing page tool, and you need more than that.
- Wishpond: Its pricing is behind a sales call and it's expensive for a tight budget.It's only worth its price if you'll use its referral and social promotion campaigns.