Best Copywriting Books For Beginners

Writing blog posts that are both engaging for readers, loved by the search engines, and have the ability to convert the reader into a customer is not an easy thing to do.

It takes a lot of practice to get good at.

Fortunately, it is a skill that we can all learn to get better at with the right help.

Here in this article, I’ve selected 5 copywriting books that are great for bloggers to improve their copywriting skills.

5 Of The Best Copywriting Books For Beginners and Bloggers

I started making this list of copywriting books for beginners, however, several of them are actually great resources for bloggers who want to improve their copy skills.

This post is a work in process so I recommend you to bookmark this page and check back from time to time to see the updates as I find more books to add to the list.

Content Marketing For Traffic And Sales – by Daniel Daines-Hutt

Content Marketing For Traffic Ans Sales book

Just like the title says, Content Marketing For Traffic and Sales not only teaches you how to generate more traffic with your content, it also teaches you the psychological principles that move people to take action and result in more sales for you.

When pro copywriters write ads, they often convert like crazy. However, when you turn those ads off, the sales dry up. In this book, Daniel cleverly teaches you how to use these same principles the master copywriters use to make it rain, and apply it to your blog and email content.

Being able to create content that attracts and moves people is not an easy thing to do. However, there is a science behind it that you can learn.

In this book, Daniel walks you through the exact same content marketing strategy that he uses in his business. You will learn the 3 part method to writing content that highly appeals to your audience, put your sales on autopilot and ands scale it up with traffic.

Daniel also claims that by following his method you won’t need to write as much content. The reason is because content written with this method often goes viral and gets shared like crazy on the internet. When this happens, the traffic and sales keep coming, and Google gives you more kudos as a result of the engagement you’re getting.

In my opinion, this book is a must-have for all content marketers and affiliate SEO’s.

You can get a copy of Content Marketing For Traffic And Sales here.

The Ultimate Sales Letter – by Dan Kennedy

The Ultimate Sales Letter by Dan Kennedy

Dan Kennedy is one of the most respected copywriters of our time. With well over 10 books under his belt on copywriting, marketing, and productivity, Dan’s books are a go-to resource for many entrepreneurs across the world.

In The Ultimate Sales Letter, Dan goes into detail dissecting sales letters to teach you why most sales letters don’t convert. But more importantly, he explains exactly why some get huge results.

Copywriting is both a science and an art that works on psychological principles to get people to take action. This book will help deepen your understanding of human psychology in a way that you can apply it to your own content and sales material.

This book has a wide appeal because the methods taught can be applied to any type of business. Although the methods are advanced, they are presented in a way that even people who are new to copywriting will be able to understand and apply.

If you need to write sales letters as part of your business model then this book is a must have.

This book is also worth reading for bloggers too, since you will pick up a lot of useful tips that you can apply to your content writing. Besides this, the book also includes some great headline formulas that may work for you.

You can get a copy of The Ultimate Sales Letter here.

Copywriting Secrets – by Jim Edwards

Copywriting Secrets book

In my opinion, this book is great for new and intermediate marketers and copywriters. It is well-written and annotated well with helpful and fun pictures.

In this book, Jim covers 31 different “copywriting secrets” that can be applied to all kinds of copy you may need to create. From blog content to sales letters, video sales letters, ad copy, and email newsletters, Jim’s book is a well-rounded resource for the modern-day marketer.

Jim breaks down each of the 31 techniques into easy to read chapters. He hones in on exactly what you need to know to apply the techniques to your own business and start getting results.

If you’re a blogger then there’s a lot in here that will apply to you. From how to write captivating headlines, to structuring content, to getting people to take action.

I personally enjoyed this book a lot so I wrote a more detailed review on Jim Edwards Copywriting Secrets here.

If this book appeals to you too, then you can get Copywriting Secrets here.

Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners – by Gill Andrews

Making Your Website Work book

I’m sure you, like me, have come across a lot of websites that just look terrible. Well, there are also websites that look great, but they just don’t convert very well. Unfortunately, if the design is getting in the way of your copy, then it can destroy your sales.

This book is a bit different from the others in this article in that it doesn’t teach you about the copywriting formulas to apply to your content.

Instead, it teaches you how to spot errors in your copy and quickly fix them, and how to come across more trustworthy to your audience without using testimonials.

Besides this, the book also teaches you practical tips you can apply to your website to improve the layout and overall usability that can lead to more sales. This part is actually really important. For example, knowing exactly where you need to place the your call-to-action buttons can increase your click-through-rate considerably.

If you’re currently at the stage where you manage your website yourself then this book can be especially helpful for you. It will help you to craft a better message, and at the same time help you to recognise if the design of your website is getting in the way of your message.

You can find out more or get a copy of Making Your Website Work here.

Wired For Story – by Lisa Cron

Wired For Story book by Lisa Cron

Have you ever read a piece of content that, for some mysterious reason, just seemed to have you captivated?

You weren’t quite sure why, but you just found yourself becoming totally absorbed in what the author was saying.

Wired For Story by Lisa Cron teaches you the science behind cognitive storytelling and gives you the power to craft stories that ignite the reader’s interest, and spark their fascination.

Through the clever use of story, you can learn how to hook your readers attention, and skilfully lead them all the way to your offer, and in a way that’s enjoyable and seems natural to the reader.

Sound too good to be true?

Fortunately, storytelling is a skill that can be learned.

According to Lisa, one of the most important skills for successful storytelling is the ability to be able to arouse the brain’s natural and hardwired desire to find out what is going to happen next.

This is exactly what Wired For Story aims at teaching you. Using this still in your blog content and sales copy can ignite your sales and help you take your business to the next level.

You can get a copy of Wired For Story here.

Copywriting Books – My Final Thoughts

There is an absolute ton of copywriting resources out there, so much so that it’s hard not to get overwhelmed. That’s why I wanted to put together a more concise list of what I think are some of the best copywriting books for beginners.

If you’re lazy like me, and you don’t want to spend your life learning how to be a professional copywriter then you can also use copywriting software like Funnel Scripts to write your copy.

You don’t just have to stick with Funnel Scripts though, you can also use one of these alternatives here too.

All in all, copywriting is definitely a skill worth learning, so I recommend picking up one or two of these books and continue learning while you grow your business.


Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

Who Is Jim Edwards?

Picture of Jim Edwards

If you’re part of the ClickFunnels community in any way, either as an affiliate, or as s user of their marketing software, then you will definitely have heard of Jim Edwards.

For those of you who don’t know who this guy is, let me introduce him to you.

Jim Edwards is an experienced copywriter, and successful marketer who works closely with the ClickFunnels’ founder, Russell Brunson.

Jim joined the ClickFunnels team a few years ago when he partnered with Russell on a couple of products that are promoted within the ClickFunnels ecosystem.

Jim’s specialty is copywriting, but he’s also a master product creator, and affiliate marketer.

The Jim Edwards Method

The Jim Edwards Method is Jim’s own slant on copywriting, sales and marketing.

Jim devised his system through personal experience as a marketer and copywriter over the years.

In his early career he worked as a copywriter for a bank, but later found that he can make a lot more money writing copy for his own products which he sells online.

Jim’s had tremendous success both as an affiliate marketer and as a product owner so he’s got a lot to teach.

You can learn his methods through his courses and books. However, Jim also runs regular live webinar training sessions for ClickFunnels users, showing them how to build successful funnels with Russell Brunson on Funnel Fridays. 

Besides that, Jim also runs a monthly live training webinar on copywriting that is free for the folks who have bought his Funnel Scripts software program.

Jim’s one of the few guys I pay attention to when it comes to copywriting. His emails are also some of the VERY FEW that I actually open and read since he offers a lot of great content for free to people who are subscribed to his list.

Jim’s also got a blog, which you can check out here.

Jim Edwards’ Copywriting Secrets Book

In 2019 Jim released a book called Copywriting Secrets. The book has been extremely successful with many thousands of copies sold across the world.

Jim cleverly marketed the book in partnership with ClickFunnels and offered it as a free book as long as people pay for the shipping and handling.

However, once you pay for the shipping, you then move through Jim’s book funnel where you are presented with several up-sell offers.

This is where Jim makes his money on the book.

So really, the book is a way to entice you into his funnel so he can then up-sell you on more expensive products.

This sounds sneaky, but it is a common marketing practice.

Jim’s products are actually really good, so I don’t mind taking a look at them.

As for the book, well, yes it is offered on a free plus shipping model, however, it does actually contain a lot of really great information that I would have happily paid for.

As a blogger and affiliate marketer, I particularly like how many of the techniques Jim shares in his copywriting book can also be applies to writing blog posts and promoting affiliate offers. The book even contains a whole chapter about how to use copywriting for blog posts.

If you want to know more about the book, or if you want to pick up a copy for yourself then you can read my review of Copywriting Secrets by Jim Edwards here.

Audiobook Upgrade

When you buy Copywriting Secrets, the first up-sell you will be offered is the audiobook version.

Some people can’t spare the time it takes to sit down and read a book long enough to get through it, while others just don’t like reading.

In either case, getting the audiobook will make sense. Personally, I like to listen to these kinds of audiobooks when I’m driving, out walking, or getting chores done around the house.

Funnel Scripts

Jim’s flagship product is his software application tool, Funnel Scripts.

Jim created Funnel Scripts a few years ago with his buddy, Russell Brunson. It’s basically an advanced software application that will write all of your sales copy for you.

It’s actually a really good tool, and it has applications to pretty much write any type of copy for you, including, email copy, sales copy, video sales letters, and headline generators, to name but a few.

If you want to know more about what it can do, you can check out my Funnel Scripts software review here.

Alternatively, you can also test out the free headline generator script here, or you can also read my article on the best 3 alternatives to Funnel Scripts.

Jim Edwards Wizards

Jim has several other software products, most of which revoke around copywriting.

Here are a lists of the software wizards that you can buy form Jim:

  • Easy Sales Copy Wizard
  • 3 Hour Kindle Book Wizard
  • Instant Sales Video Scripts
  • Podcast Interview Wizard
  • PPTX Wizard (creates PowerPoint presentations)
  • Desktop Ad Wizard
  • Automatic Marketing Wizard
  • Expert Interview Wizard
  • Custom Content Wizard

Besides these software programs and, of course, Funnel Scripts, Jim also has several courses available on his website. One of the most popular being his OFA Copy Hacks course.

This course is an accompaniment to the One Funnel Away Challenge. In the course, Jim guides students through the OFA Challenge to give them the best chance of success.

If you haven’t heard of the OFA Challenge before then I go into a lot of detail about it here in my One Funnel Away Challenge review.

If you’re in a hurry and you don’t have time to read my review now, it’s basically a complete training course that teaches you how to create your own product, set up your marketing funnel, and launch your business in 30 days.

Surprisingly, the course is only $100.

The OFA Challenge is run periodically, and you can check the next OFA start dates here.

Final Thoughts

If your copywriting skills are lacking, and you know this is an area of your marketing that you need to improve then you can do well listening to Jim’s advice.

I’d recommend starting with the Copywriting Secrets book since you only need to pay for shipping to get a copy.

Personally, I did find a lot of valuable information in the book, and it’s one I now dip into from time to time depending on what projects I’m working on.

If you like Jim’s material then you could also invest in some of his other products and courses. However, if copywriting is the main thing you need help with then I highly recommend just buy Funnel Scripts and forget the others for now.

If you want to see the software in action first, then you can also watch the free Funnel Scripts webinar before you make your decision to invest in the software.

Funnel Scripts will not only give you access to tools that will quickly create high-converting sales copy for you, you will also be able to attend Jim’s monthly live copywriting webinars too.

If you’re not totally sold on Jim’s stuff then you can also check out my other recommendations for best books on copywriting for beginners here.


Disclaimer: Please be aware that I may receive commissions when you click some of the links in this article and then decide to make a purchase. If you do follow one of my links and purchase a product, thanks! It means a lot to me, and any commissions I do make from this blog enables me to continue to provide you with all this awesome, free content. However, any commissions I do receive does not affect my reviews and comparisons. If I think a product is sub-standard I will either say so in the article or I will not feature it on my blog. I try my best to keep things fair and balanced, in order to help you make the best choice for you.

Productivity Hacks For Solopreneurs

productivity hacks for solopreneurs

If you’re a solopreneur then I’m sure you, like me, now how important it is to be as productive with your time as possible.

However, many solopreneurs find it difficult to stay focused and productive when working alone.

There are a huge number of distractions all around us that suck or time and prevent us from moving forward.

Fortunately, there are several productivity hacks for solopreneurs that you can leverage to make yourself as efficient as possible.

The more effective you are with your time, not only will you reach your goals considerably faster, you’ll also have more time to spend with the people you love doing the things you enjoy.

10 Productivity Hacks For Solopreneurs & Entrepreneurs

Master your phone

As useful as they are, the phone is a huge distraction and productivity killer.

Here are some important tips to improve your productivity by mastering your phone:

  • Don’t switch on your phone during the first or last hour of the day (your sacred hours)
  • Put your phone on silent while working
  • Put your phone out of view when you’re working
  • Don’t look at your phone during your working blocks of time
  • Don’t check your phone during a working block when you’re stuck or procrastinating on a task
  • Don’t take unscheduled called calls during the day

Figure out your peak productivity times

We all have different times of the day when we’re at our most productive and most creative.

There’s not a one size fits all solution here. You’ll need to find your times and then schedule your tasks around what works best for you.

For example, some people love to wake up early while others are night owls. If you find that your mind seems to be the most focused during the evenings then that might be your most productive time of the day.

Personally, for myself I’m the most focused during late morning, so this is the time I focus on creative tasks like writing. I then reserve the afternoon for tasks that I can do well without having to think too hard about them.

Morning routine

If you can win the first hour of the day then you have a much stronger chance of winning the rest of the day.

There is a saying that the first hour of the day is the golden hour and so, should be dedicated to ourselves.

Use this hour to do things for yourself that will enhance your overall health, well being and sharpen our mind.

In this video below from Brian Tracy, he recommends spending the first hour reading something inspirational, motivational or something that you can learn to improve your income.

Here is a shortlist of things you can do to set you upright during the first hour of your day:

  • Meditate
  • Stretch
  • Work out
  • Read something positive
  • Journaling
  • Affirmations

You don’t need to spend the first hour on just one of these tasks. You can spend 10, 15 or 20 minutes on a few different ones.

To give you an example, at the moment the following is working well for me:

  • Stretch – 10mins
  • Meditate – 10mins
  • Read – 30mins
  • Affirmations – 10mins

Experiment with it to find what works for you.

Evening routine

Just as important as your morning routine is having a solid evening routine.

Make the final hour of your day a sacred time for you to wind down and get into a good state of relaxation before bed.

If you don’t do it at the end of your working day, then writing down the tasks you need to get done for the next day can be done at this time. Getting them out of your head and onto paper will help to clear your mind.

Don’t look at any type of screens within this last hour before bed. That includes TV and your phone as well as computers.

Sleep is super important for productivity and studies have shown that the blue light from screens will inhibit the production of melatonin, the hormone our body produces to help us sleep.

Blue light blockers can help, however, engaging with your phone, computer or the television before bed will stimulate the mind and inhibit a good night’s sleep.

See also: How you can make money on Pinterest without a blog

Listen to music

Listening to music can be a great way to help get you into your flow state.

I find instrumental music the most effective during my creative hours as music with lyrics can often be distracting. When I’m working on tasks that don’t need a lot of focus then it doesn’t seem to matter if the music has lyrics.

We’re all different so you’ll need to experiment and find what kind of music works best for you.

My personal favourites that I find the most effective when working is inspirational soundtrack music or upbeat classical music.

Definitely do not listen to playlists on YouTube while you’re working unless you have a paid subscription to YouTube otherwise you’ll be interrupted by annoying ads every few minutes. This can really kill your focus.

Tap into your flow state

You’ve probably heard of the term “flow state” before. It’s the state of mind that top athletes and high achievers get into for peak performance.

Some people also refer to it as “being in the zone”.

We’ve likely all had experiences of being in a flow state where you seemed to have an unbelievably sharp focus and everything seems to flow. However, for most people, these times are very few and far between and they have no idea how to access it at will.

Fortunately, we all have the ability to do it as it’s a state of mind that we can all access.

It’s like a muscle and the more you flex it, the stronger it will get.

I’ve also noticed that it seems to be easier to get into flow state during our highest hours of creativity.

Here’s how to start to train your flow state:

  1. Remember a time when you were in a state of flow, where you had a single-minded focus and were super productive. It may also be a memory of when you operated at peak performance when you played sport at school
  2. The feelings are the key. Recall the feelings you felt in your body when you were in that flow state
  3. Practice recalling those feelings at different times throughout your day, and especially before to sit down to do your most important work

Use and keep to a schedule

If you’re like most entrepreneurs then you’ll likely have hundreds of tasks you need to get done, but no time to do them.

The key is to schedule them.

First, schedule your days into chunks of time where you’ll be the most effective at getting different types of tasks done.

For example, if you’re really creative between 9am – 12pm then schedule all your creative tasks during these hours over the coming days.

Then, decide which tasks you can do without much thought. Those tasks can be assigned to your afternoon between say 2pm – 5pm when you come back from lunch.

For admin tasks, you can choose one day per week, say a Friday for example, where you spend the last 2-3 hours of the day getting your admin tasks done.

See also: Effective ways to make money with ClickBank

Schedule breaks

Scheduling breaks is also really important. I used to schedule no breaks at all, I’d even used to eat a sandwich for lunch while I was still working. That’s really dumb.

I thought I needed to work every second of the day I had in order to get things done.

Interestingly, once I started scheduling breaks throughout my day I found I got more done, was able to get into the flow state more easily and was happier.

For lunch I now take one and a half hours and also use that time to relax and go for a walk or even have a nap if I need one

Don’t check email first thing in the morning

Similar to turning your phone on first thing in the morning, this is also another productivity killer.

Replying to emails first thing in the morning is like saying to your subconscious, “other people’s agendas are more important than mine”.

Before you know it, you’ll have spent a considerable amount of your day prioritising other people’s needs while your important tasks pile up, spill over to another day and cause you more anxiety.

I’ve still not found the perfect time for me yet to check my emails, but it’s certainly not first thing in the morning. At the moment, I’m reserving 30-45mins per day after my creative morning time and before lunch to check emails and this is definitely working better.

If there are emails that I haven’t got to check in this time period and are not urgent, they can wait until the next day.

Use online tools and automations

There are loads of great tools out there you can use to automate some of your tasks.

Some simple ones include setting up automated email replies or using the free Voice Typing feature to create lists or even write articles in Google Sheets.

There are also loads of other cool software programs that can help you with more advanced tasks.

For example, Todoist is a great software app you can use to organise all our tasks. You can also sync it with any smartphone to organise and schedule your emails for you.

IFTTT is another great app you can use in combination with all kinds of other apps to automate tasks to simplify your work as well as other areas of your life.

Here’s a great article that shows you 35 ways to automate your life with IFTTT.

Hire a VA

If you’ve not done it before then hiring a VA might not be as expensive as you think.

You can find skilled workers to do certain tasks for you at very reasonable rates.

Some good places to look to a VA for ad-hoc tasks include fiverr.com and upwork.com.

If you’re looking for a VA on a part-time or full-time basis then I highly recommend taking a look at onlinejobs.ph.

Do you need to hire a VA for copywriting? Before you do, I highly recommend you read my review of Funnel Scripts. It’s a cool software program that can write all your scripts for you and save you a ton of time and money in the process.

Final Thoughts

Keeping away from the phone the first hour of the day and during your working blocks as well as not checking your email several times a day are two of the best things you can do to improve your productivity and get stuff done.

Are there any productivity hacks for solopreneurs that are not on this list that work well for you? Let me know in the comments below.

Looking For More Productivity Hacks?

I’ve written several other articles that can help you build your online business. They can be found over on my homepage here.

Welcome To Entrepreneur Nut

an entrepreneur working on his online business

Entrepreneur Nut logoHello and welcome to entrepreneurnut.com. My name is Steve, I am the owner of this blog. I am in the process of getting this site set up. so please bear with me.

My intention is to grow Entrepreneur Nut into a large resource for entrepreneurs helping them to start, grow, and scale an online business.

I wanted to be an entrepreneur since I was very young. For me, my entrepreneurial journey began when I was about 11 years old I started my own car washing business with a friend. We’d go round the neighborhood at the weekends washing people’s cars. We were so good at it that we even built up a steady stream of regular customers. Not bad for an 11-year-old!

My next venture came when I was about 15. A friend and I would go up to London on the weekends to look around wholesale warehouses for stock we could flog to the other kids at school. We decided to buy some cheap (but nice-looking) watches, novelty lighters, and key rings and then see what would sell the best at school. The novelty lighters were the clear winner and we made a nice little profit on them.

Unfortunately, our little business venture came to an end when a kid set fire to one of the headrests on the school bus. Lucky for us he didn’t snitch on us, but we thought it was probably a good idea not to sell lighters at school anymore and lay low for a while.

My Journey Into Online Marketing

I first started working online in 2011 when I learn how to build WordPress websites. I needed one for my brick and mortar business but soon started building them for other people as a side hustle. Soon after I became obsessed with SEO and was determined to get my site featured all over Google, which I eventually did after some trial and error.

I then tried my hand at selling on Amazon and also drop shipping. Although those are both great business models, I decided they weren’t for me.

I found affiliate marketing in 2013 and haven’t looked back. For me, affiliate marketing is one of the best business models a person can use to grow a second income online. With a little discipline, you can then move towards building a job-replacing income.

I also first began learning SEO in 2012. Combining the two, I have found affiliate SEO to be fun and highly rewarding.

In 2014 I started a one-man agency helping local businesses with their online marketing, with a focus on SEO.

While this business was a success, I still felt like I had a job, so I closed the business in 2017 to focus all my online efforts into my affiliate marking business.

I am now at the stage where I am beginning to create my own products to compliment my affiliate marketing business.

Affiliate marketing, SEO, online business, and entrepreneurship are all strong passions of mine. I have started Entrepreneur Nut as a place where I can share my journey, my successes and failures as well as the resources I use to help me grow my business.

I hope you enjoy Entrepreneur Nut and get a lot of value form it!

To your success,
Steve

P.S: You can read more about my journey here.